What Towne Park Senior Living does

Towne Park Senior Living is a not-for-profit senior living community operating from a single campus in Brazil, Indiana, operating under the parent company HutsonWood (founded 1988, 24 communities across four states). The facility provides a full continuum of care across six service lines: assisted living, skilled nursing, rehabilitation (physical, occupational, and speech therapy), memory care, hospice, and respite care. Residents are housed in studio (~374 sq ft) and one-bedroom (~514 sq ft) apartments with private bathrooms, emergency call systems, restaurant-style dining, housekeeping, and shared amenities (fitness studio, salon, movie theater, scheduled transportation). The company is led by Executive Director Manoj Berry, with a Director of Nursing (Melinda Delph) overseeing 24/7 clinical operations, and dedicated admissions, activities, and infection prevention functions.

The business model is a mix of recurring monthly rents and daily rates. Assisted living is billed at $3,768 per month; memory care at $320 per day; skilled nursing at $305 per day. Respite, rehabilitation, and hospice services are billed as daily rates or professional services. The company is directly contracted with Medicare, Medicaid, and a broad array of commercial payers (Humana, United Healthcare, Anthem, Aetna, Cigna, TRICARE For Life, CareSource, AARP, and others), enabling coverage across the resident acuity spectrum. Go-to-market is direct-to-consumer via facility tours, healthcare provider referrals, content marketing on townepark.org, and community outreach, with no third-party distribution channel. The organization holds no patents, has no API or proprietary technology stack, and operates with 51-100 employees. Quality signals include the parent HutsonWood's Great Place to Work 2024-2025 certification (100% employee survey participation) and a U.S. News & World Report Best Nursing Homes short-term rehab rating for the affiliated Reserve at Spring Hill community.

Revenue is not publicly disclosed; as a single-campus not-for-profit, the entity's financial picture is opaque. The parent HutsonWood continues to expand at other communities (e.g., the Belle Springs expansion at The Reserve at Spring Hill, TN, announced March 2024), but no expansion at the Towne Park campus itself is documented in the input data.

Name

Towne Park Senior Living

Legal name

Towne Park Senior Living

Website

https://townepark.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Towne Park Senior Living is a not-for-profit, single-campus senior living community in Brazil, Indiana (part of HutsonWood's 24-community portfolio) offering assisted living, skilled nursing, rehabilitation, memory care, hospice, and respite services to local seniors and their families.

Ownership category

akta.pro rank

Product category

Senior Living and Skilled Nursing Care

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industry

Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living care
• Skilled nursing facility
• Memory care services
• Rehabilitation therapy

Headquarters

HQ city

Brazil

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Assisted Living Monthly Rent: Monthly rental payments for studio and one-bedroom apartments including utilities, cable, WiFi, housekeeping, and dining services
2. Skilled Nursing Daily Rates: Daily rates for skilled nursing care services including 24/7 nursing care, medical supervision, and rehabilitation access
3. Memory Care Daily Rates: Daily rates for specialized memory care services including 24-hour support from staff trained in dementia care, secure memory care neighborhood, and personalized activity programs
4. Respite Care: Short-term temporary care services ranging from one week to one month while primary caregivers are away
5. Rehabilitation Services: Physical, occupational, and speech therapy services provided on both inpatient and outpatient basis
6. Hospice Care: Palliative and end-of-life care services providing physical, emotional, and spiritual support for terminal patients and their families

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Towne Park Senior Living operates a multi-level senior living community in Brazil, Indiana, providing assisted living, skilled nursing, memory care, rehabilitation, hospice, and respite services. Residents are housed in studio and one-bedroom apartment floor plans on a single campus, with care delivered by on-site clinical and activity staff.

Product overview

Towne Park Senior Living is a not-for-profit senior living community offering a comprehensive continuum of care through six distinct service offerings: Assisted Living, Skilled Nursing, Rehabilitation, Memory Care, Hospice Care, and Respite Care. The community provides residential accommodations in the form of studio and one-bedroom apartments for assisted living residents. Services range from help with daily activities and wellness programming to highly skilled nursing care and compassionate end-of-life support. The organization is part of the HutsonWood family of senior living communities, which owns and operates 24 communities across four states. Towne Park is located in Brazil, Indiana, 16 miles east of Terre Haute.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living

Quantifiable outcome

• The Reserve at Spring Hill achieved highest ratings in short-term rehabilitation on U.S. News & World Report 2023-24 Best Nursing Homes list, ranking among 19% of evaluated facilities (2,804 of 15,000+) to receive distinction

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Enlivant: National assisted living and memory care operator with communities across multiple states. Comparable to Towne Park's assisted living and memory care service lines and similar reliance on private-pay and Medicaid-funded residents.
• Trilogy Health Services: Multi-state senior living operator headquartered in Indiana with assisted living, memory care, and skilled nursing communities. Comparable continuum-of-care offering and Midwest geographic concentration similar to Towne Park.
• CarDon & Associates: Indiana-headquartered operator of assisted living and skilled nursing communities. Comparable to Towne Park as a Midwest-focused senior care provider serving similar acuity levels and payer mix in overlapping geographies.
• Majestic Care: Midwest senior living and skilled nursing operator with locations in Indiana and Michigan. Offers assisted living, memory care, and skilled nursing services comparable to Towne Park's continuum-of-care model.
• American Senior Communities: Indiana-based senior living and skilled nursing operator with multiple communities across the state. Directly comparable to Towne Park in service mix (assisted living, skilled nursing, memory care) and Indiana footprint; both serve rural and mid-size Indiana markets.
• BHI Senior Living: Indiana-based senior living and healthcare operator providing assisted living, skilled nursing, and rehabilitation services. Directly comparable in scale, geography, and service mix to Towne Park.

Broad incumbents

• Five Star Senior Living: National senior living and rehabilitation operator with communities across multiple states. Comparable in offering a continuum of care including skilled nursing and rehabilitation services similar to Towne Park's model.
• Brookdale Senior Living: Largest U.S. senior living operator with broad portfolio across independent living, assisted living, memory care, and skilled nursing. Comparable in service mix to Towne Park but operates at significantly larger national scale.
• Atria Senior Living: National senior living operator with assisted living and memory care communities across the U.S. Comparable to Towne Park's assisted living and memory care service lines but at broader geographic scale.
• Sunrise Senior Living: Large national senior living provider offering assisted living, memory care, and related services. Comparable to Towne Park's resident-care service lines, though Sunrise focuses on higher-end urban and suburban markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/towneparkassistedliving

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Towne Park Senior Living