Ragan Training
Ragan Training is a subscription eLearning platform by Lawrence Ragan Communications, Inc., delivering 1,000+ hours of on-demand video, conference recordings, and live labs exclusively for communications professionals across individual, team, and nonprofit/government tiers.
- Company typePrivate
- Founded1970
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Ragan Training does
Ragan Training is a subscription-based eLearning platform operated by Lawrence Ragan Communications, Inc., a privately held Chicago-based media and conference company. The platform delivers 1,000+ hours of expert-led, on-demand video content built exclusively for communications professionals — spanning public relations, internal communications, social media and marketing, leadership, business acumen, AI, writing, and technology — together with full recordings from 15+ annual Ragan conferences, quarterly live Learning Labs, achievement certificates at Basic/Intermediate/Advanced tiers, and a personalized learning dashboard with team-management tooling.
The underlying technology is a cloud-based eLearning environment with self-serve member login (mytraining.ragantraining.com), a manager dashboard for assigning courses and tracking completions, digital certificate generation, and AI-driven content personalization and curation. Distribution runs on a hybrid GTM: self-serve individual subscriptions via the DragonForms checkout on ragantraining.com, alongside sales-assisted team/enterprise and nonprofit/government/education plans routed through email and phone (800-878-5331).
The business is monetized entirely through recurring subscriptions. Individual memberships price at $1,595 (six months) and $2,495 (annual, the most popular tier), nonprofit/government/education memberships price at $1,995 (annual) and $3,990 (two-year), and team plans are custom-quoted with volume discounts. The platform claims 10K+ communicators trained, a 4.8★ average member rating, 92% reporting content directly applicable to their work, and 87% recommending it to colleagues, with visible adoption by communications teams at Fortune 500 enterprises including MetLife, Honeywell, Home Depot, Pfizer, Wells Fargo, Citi, 3M, SAP, and T-Mobile.
Ragan Training firmographics
Firmographics- Name
- Ragan Training
- Legal name
- Lawrence Ragan Communications, Inc.
- Website
- https://ragantraining.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ragan Training is a subscription eLearning platform by Lawrence Ragan Communications, Inc., delivering 1,000+ hours of on-demand video, conference recordings, and live labs exclusively for communications professionals across individual, team, and nonprofit/government tiers.
- Ownership category
- akta.pro rank
Ragan Training industry classification
Industry- Product category
- Professional Development eLearning
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
- akta.pro secondary industry
- Sales, Customer Service & Soft Skills Training (BPACANAD)
Keywords
Where Ragan Training is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ragan Training business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual Subscription - Six Months: Six-month individual subscription providing access to on-demand content library, conference recordings, achievement certificates, and resources library.
- Individual Subscription - Annual: Full-year individual subscription with unlimited on-demand access, quarterly live Learning Labs, personalized dashboard, full conference recordings from 15+ events, and priority support.
- Nonprofit Individual Membership: Discounted annual and two-year individual memberships for nonprofit organizations, government agencies, and educational institutions.
- Team/Group Memberships: Volume-discounted team plans for organizations of 3+ members, including manager dashboard, dedicated onboarding support, and admin tools for tracking team progress.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Six Months Individual - $1,595 |
| Subscription | Annual | One Year Individual - $2,495 (Save $695) |
| Subscription | Annual | Nonprofit One Year - $1,995 (Save $500) |
| Subscription | Multi-year contract | Nonprofit Two Years - $3,990 (Save $1,000) |
| Subscription | Annual | Team/Group Pricing - Custom Quote |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ragan Training product offering
Product offeringCore offering
Ragan Training is a subscription-based online eLearning platform built exclusively for communications professionals, offering 1,000+ hours of expert-led on-demand video courses, full recordings from 15+ annual industry conferences, quarterly live Learning Labs with guest speakers, and digital achievement certificates. Memberships are sold to individual communicators, enterprise communications/marketing/PR teams (with manager dashboards and onboarding support), and nonprofit/government/education organizations at discounted rates.
Product overview
Ragan Training is a single, unified eLearning platform built exclusively for communicators, combining on-demand video courses, live quarterly Learning Labs, conference recordings, and achievement certificates into one membership. The core platform offers Individual Subscriptions (6-month at $1,595 or annual at $2,495), Team Plans with manager dashboards, and Nonprofit/Government/Education memberships at discounted rates. Content spans a comprehensive Course Catalog organized by topic (AI, Business Acumen, Internal Communications, Leadership, PR, Social Media & Marketing, Technology, Writing) with Featured Sessions from industry experts. Achievement Certificate Programs provide structured Basic/Intermediate/Advanced tracks, while Conference Recordings from 15+ annual events and Quick Learning modules offer supplementary content formats. The platform also features a personalized dashboard for tracking progress and curating learning paths.
Differentiator
Problem solved
Functional benefit
Products and services
- Ragan Training eLearning Platform Membership A subscription-based online eLearning platform exclusively for communications professionals, providing 1,000+ hours of expert-led on-demand video courses across topics including AI, internal communications, public relations, leadership, social media & marketing, business acumen, technology, and writing. Membership includes full conference recordings from 15+ annual Ragan events, quarterly live Learning Labs with real-time Q&A, digital achievement certificates, a personalized learning dashboard, and an exclusive resources library of tip sheets, whitepapers, and research reports. Sold via self-serve individual subscriptions, sales-assisted team/enterprise plans with manager dashboards, and discounted nonprofit/government/education memberships.
Quantifiable outcome
- 92% of members say content is directly applicable to their work
- +2 more outcomes
Companies that use Ragan Training
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Ragan Training technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
Ragan Training partnerships and signals
Strategic signalScale indicators6 records
Recent moves2 records
Expansion highlights5 records
Ragan Training competitors and assessment
Company assessmentDirect peers
- MasterClass: Premium subscription eLearning platform offering expert-led video courses from renowned practitioners, organized into curated learning paths. Closely mirrors Ragan Training's positioning of expert-led content for a specific professional audience at a premium annual subscription price point.
- LinkedIn Learning: LinkedIn's subscription eLearning platform offers thousands of on-demand courses in business, technology, and creative skills for individual professionals and enterprises. Directly competes with Ragan Training in the professional development subscription category, but at roughly 10x lower price points and with a much broader catalog.
- Udemy Business: Udemy's enterprise subscription gives organizations access to thousands of on-demand courses with admin tools, learning paths, and analytics. Closely comparable to Ragan Training's team membership model with manager dashboards, but at significantly lower per-seat pricing and with creator-driven catalog breadth.
- Coursera for Business: Coursera's enterprise arm provides curated online courses, specializations, and certificates from universities and companies for workforce upskilling. Targets the same enterprise L&D buyer as Ragan Training with team licenses and dashboards, but competes on breadth and academic credentialing rather than niche depth.
Others
- Mention (by Mynewsdesk): Media monitoring and social listening platform used by communications and PR teams to track brand mentions, sentiment, and competitor coverage. Serves the same communications professional buyer as Ragan Training but as a tooling vendor rather than a training provider, making it an adjacent ecosystem participant.
- PR Daily (Ragan family): Daily news, training resources, and awards site for PR and communications professionals operated by the same parent company (Lawrence Ragan Communications). Sibling brand within the Ragan ecosystem that drives top-of-funnel awareness and cross-promotes Ragan Training membership.
Emerging players
- Hootsuite Academy: Social media-focused training and certification program offered by Hootsuite, covering platform-specific and strategic social media marketing skills. Directly overlaps with Ragan Training's Social Media & Marketing learning pathway but specializes narrowly on social media rather than full-scope communications.
- HubSpot Academy: Free online training and certification program from HubSpot covering marketing, sales, content, and communications topics with structured learning paths. Overlaps with Ragan Training's marketing/social media curriculum at zero price, potentially displacing budget-conscious individual buyers.
Broad incumbents
- Skillsoft: Enterprise learning company offering courses, books, videos, and live instruction across leadership, business, and technology with deep enterprise integrations. A broader incumbent than Ragan Training that serves the same corporate L&D buyer with a much wider content portfolio and established enterprise sales motion.
- Pluralsight: Enterprise technology skills training platform offering courses, assessments, and skill analytics across software development, IT, and data topics. Competes for the same enterprise L&D budget as Ragan Training but focuses on technical skill development rather than communications and leadership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ragan Training social profiles
Digital presenceRagan Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ragan Training leadership team
Management profileNumber of profiles
Ragan Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ragan Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ragan Training
What does Ragan Training do?
Ragan Training is a subscription-based online eLearning platform built exclusively for communications professionals, offering 1,000+ hours of expert-led on-demand video courses, full recordings from 15+ annual industry conferences, quarterly live Learning Labs with guest speakers, and digital achievement certificates. Memberships are sold to individual communicators, enterprise communications/marketing/PR teams (with manager dashboards and onboarding support), and nonprofit/government/education organizations at discounted rates.
Is Ragan Training a public or private company?
Ragan Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ragan Training founded?
Ragan Training was founded in 1970. It employs 1 to 10 people.
Where is Ragan Training based?
Ragan Training is headquartered in Chicago, United States, in the North America region.
How does Ragan Training make money?
Four revenue lines are on record. Individual Subscription - Six Months are the primary driver. The others are individual Subscription - Annual, nonprofit Individual Membership and team/Group Memberships.
Who are Ragan Training's main competitors?
Direct peers on record are MasterClass, LinkedIn Learning, Udemy Business and Coursera for Business. Others are Mention (by Mynewsdesk) and PR Daily (Ragan family). Emerging players are Hootsuite Academy and HubSpot Academy. Broad incumbents are Skillsoft and Pluralsight.
Does Ragan Training have an API?
No public API is recorded for Ragan Training.
What industry is Ragan Training in?
Ragan Training's product category is Professional Development eLearning. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of BPACANAD, Sales, Customer Service & Soft Skills Training. Its NAICS code is 61143 and its SIC code is 8200.