What PR Daily does

PR Daily is a B2B media, training, and events business serving public relations, communications, HR, and marketing professionals, operating under the legal entity Lawrence Ragan Communications, Inc. and headquartered in Chicago. Founded in 1970 by Lawrence Ragan and now owned by his son Mark Ragan since 1995, the company has been delivering industry news, training, and intelligence for more than 50 years, anchored by the PRDaily.com and Ragan.com editorial sites which together reach over 600,000 monthly readers. Its product portfolio spans daily news and newsletters, podcasts (The Friday Reporter), an extensive awards and recognition program suite (six annual programs covering PR, marketing, content marketing, nonprofit communications, media relations, and workplace culture), conferences (Communications Week, AI Horizons, Crisis Communications, Media Relations & Measurement, Social Media, Brand Storytelling), tiered membership organizations (Communications Leadership Council, PR Leadership Network, Ragan Insider), online training courses and certificates (Ragan Training), consulting (Ragan Consulting), a job board, white papers, and a Center for AI Strategy with an AI Readiness Assessment tool.

The business model is primarily subscription- and membership-based with annual billing cycles, layered with event ticket revenue, award program entry fees, training course sales, and event/awards sponsorships. Ragan Insider pricing is tiered at $149-$225 per member per year depending on team size, with discounts for larger teams. The company operates a sales-led B2B go-to-market targeting both individual practitioners and enterprise communications teams, supplemented by inbound content marketing through its owned websites and email newsletters. Customer concentration is broadly distributed across industries (public relations agencies, manufacturing, pet food, etc.) and geographies, with named award winners including myWHY Agency, BERNINA of America, and 5WPR.

The business is privately held and family-controlled with no recorded external funding rounds. The company has shown formal C-suite buildout (CEO Diane Schwartz, CMO Amy Jeffries, Chief Growth Officer Mary Buhay) and was named to the Inc. 5000 list of fastest-growing private companies for 2025, indicating a scaling phase despite the absence of disclosed revenue figures. Strategic positioning centers on being the 'preeminent brand' for communications professionals through brand legacy, an integrated content-and-community ecosystem, and AI-themed product extensions.

Name

PR Daily

Legal name

Lawrence Ragan Communications, Inc.

Website

https://prdaily.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

PR Daily is a B2B media, training, events, and membership business serving public relations, communications, HR, and marketing professionals via the PRDaily.com and Ragan.com editorial platforms, awards programs, conferences, and tiered membership organizations.

Ownership category

akta.pro rank

Product category

Communications Media and Training

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Membership Organizations (8600)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations news
• Communications training
• Professional development media
• Industry conferences
• Membership programs

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Subscriptions and Memberships: Ragan Insider membership providing access to video training courses, premier networking, extensive industry training and benchmarking reports. Multiple membership tiers with annual billing.
2. Events and Conferences: Revenue from conferences, retreats, certificate programs, workshops, webinars and award events including PR Daily Conference, Crisis Communications Virtual Conference, AI Horizons Conference
3. Awards Programs: Entry fees for award programs including PR Daily Awards, Marketing Awards, Content Marketing Awards, Nonprofit Communications Awards, Media Relations Awards
4. Training Courses: Online training courses, certificate programs and workshops covering communications, public relations and digital marketing
5. Sponsorships: Sponsorship opportunities for industry events and award programs targeting communications professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

PR Daily operates a digital news, content and professional development platform serving public relations and communications professionals. Its core offering is daily news, advice, training, industry awards, conferences, and tiered membership programs delivered through PRDaily.com, Ragan.com, newsletters, podcasts, and live and virtual events. The company monetizes through subscriptions, event registration, award entry fees, sponsorships, and consulting services.

Product overview

PR Daily is a content and media platform for public relations professionals, operating as part of Lawrence Ragan Communications. The portfolio centers on PRDaily.com as the core content hub, supported by an integrated ecosystem of professional development products including awards programs (PR Daily Awards, Media Relations Awards, Marketing Awards, Content Marketing Awards), conferences (Media Relations & Measurement Conference, The Writer's Conference, Social Media Conference, Brand Storytelling Conference), and membership networks (PR Leadership Network, Communications Leadership Council, Ragan Insider). Additional offerings include training courses (Writer's Certificate Course, AI Certificate Course for Communicators), newsletters (Crisis Communications Daily, PR Daily Newsletter), podcasts (The Friday Reporter), white papers, consulting services, a job board, and a store for on-demand content. Events span Communications Week (November), PR Daily Conference, and numerous virtual conferences covering topics like AI, crisis communications, and internal communications. The company also operates a Center for AI Strategy and offers an AI Readiness Assessment tool.

Differentiator

Problem solved

Functional benefit

Brands

• Ragan Insider: Membership program providing access to news, insights and networking for communications professionals.
• Ragan Training
• Bits and Pieces
• Communications Leadership Council
• Communications Week
• PR Leadership Network

Quantifiable outcome

• 600,000+ monthly readers across PRDaily.com and Ragan.com
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PRWeek: Flagship weekly trade publication covering the global public relations industry with news, awards (PRWeek Awards), events, and training. Directly comparable as a PR-focused media, awards, and events business serving overlapping audiences.
• O'Dwyer's Public Relations News: Long-standing independent PR trade publication and PR agency directory. Closely comparable business model — news, rankings, awards (O'Dwyer's PR Awards), and a directory of PR firms — targeting the same communications professional audience.
• PRovoke Media: PR industry research, news, and events company (formerly The Holmes Report) producing the Global PR Agency Rankings, the SABRE Awards, and thought-leadership content. Highly comparable as a PR-focused media, awards, and benchmarking business.
• Spin Sucks: PR and communications industry blog, podcast, and training community with a membership and certification offering (Spin Sucks Pro). Comparable as a digital-first PR media brand monetizing through content, training, and community.
• Bulldog Reporter / PRSourceCode: PR trade media brand publishing news, a media database, and the Bulldog Awards for PR professionals. Comparable as a PR-focused news, awards, and data business serving communications teams.

Broad incumbents

• Cision / PR Newswire: Global PR software and communications platform combining PR Newswire distribution, media database, monitoring, and editorial content. Larger incumbent serving overlapping communications audiences but as part of a much broader SaaS + distribution portfolio.
• Adweek: Major advertising, marketing, and media trade publication with events and awards (Adweek Awards). Comparable as a trade media + events + awards brand but covering a wider marketing/ advertising audience rather than PR specifically.

Emerging players

• CommPRO: Digital PR and communications industry news platform and network. Comparable as a content-led PR trade brand targeting communications professionals, though with a narrower product set than PR Daily.

Regional players

• PRMoment: UK-based PR trade media brand covering news, awards (PRMoment Awards), and events for European communications professionals. Comparable business model in a different geography, competing indirectly for global sponsorships.

Others

• Ragan.com (sister brand, included for context): Actually the sister brand of PR Daily under Lawrence Ragan Communications serving internal communicators rather than PR professionals. Included as an internal peer reference because it shares the audience, events, and awards infrastructure that powers PR Daily.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prdaily
• YouTubeyoutube.com/@ragancommunications
• Facebookfacebook.com/prdaily
• LinkedInlinkedin.com/company/PR-Daily-3859898
• Instagraminstagram.com/prdaily_

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PR Daily