Mention
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Mention firmographics
Firmographics- Name
- Mention
- Legal name
- Mention
- Website
- https://mention.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mention industry classification
Industry- Product category
- Social Listening and Media Monitoring Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Miscellaneous Business Services (7380)
- akta.pro primary industry
- Public Relations Measurement, Analytics & Monitoring (BPAFADAL)
- akta.pro secondary industry
- Online Reputation Management (ORM) (MPAAAOAB)
Keywords
Where Mention is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Mention business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Mention operates on a subscription-based SaaS model with tiered pricing plans. Users can start a free trial and upgrade to paid plans for access to monitoring features, analytics, and team collaboration tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Mention product offering
Product offeringCore offering
Mention is a SaaS social listening and media monitoring platform that tracks brand and keyword mentions across more than 1 billion online sources in real time, with AI-powered sentiment and emotion analysis in over 31 languages. The platform combines three modules — Monitor (real-time keyword and page tracking), Analyze (social listening reports, share of voice, customizable dashboards), and Engage (social publishing and unified inbox management) — and operates under the Agorapulse ecosystem following the 2024 acquisition.
Product overview
Mention is a unified social listening and media monitoring platform acquired by Agorapulse in 2024. The product consists of three core modules: Monitor (real-time keyword and page monitoring across 1 billion sources), Analyze (social listening with sentiment analysis, share of voice, and reporting), and Engage (social media publishing and inbox management). The platform is enhanced by add-on capabilities including QuickChart for instant visualizations, Review Monitoring across 75+ websites, Monitored Pages for social account tracking, Influencer Dashboard for identifying key voices, and multiple report types (Listening, Comparative, Market Trends, Social Page Analytics). Use case features support Brand Management, Competitive Analysis, Crisis Management, PR Management, Market Research, and Social Media Management. The company also offers free AI-powered tools including bio generators and post generators for various social platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Mention Platform (Core) Unified SaaS platform that combines real-time brand mention tracking across 1 billion sources, social listening analytics, and social media publishing and engagement for marketing teams, PR professionals, agencies, and brand managers.
- Monitor Real-time keyword and page monitoring module that tracks mentions across social media and the web, analyzing content from over 1 billion sources with up to 2 years of historical data and influence and sentiment indicators.
- Analyze (Social Listening) Social listening and analytics module providing ready-to-use report templates, sentiment analysis, share of voice metrics, comparative reports, market trends dashboards, influencer identification, and customizable analytics dashboards.
- Engage (Social Publishing) Social media management module for curating, creating, and scheduling content with AI writing assistance, unified social inbox management, publishing and responding on major social networks, and collaborative approval workflows.
- TikTok Bio Generator Free AI-powered tool for generating TikTok profile bios; users enter a few words and select a tone (Professional, Casual, Humorous, Inspirational) and AI generates personalized bios at no charge with no character limit.
- Free Social Media Tools Suite of free AI-powered tools including bio generators for Facebook, Instagram, Threads, Twitter, and TikTok, post generators for LinkedIn, Threads, Facebook, Twitter, and TikTok, Twitter Engagement Calculator, and LinkedIn Summary Generator.
Quantifiable outcome
- 89% of marketers now using monitoring tools with companies reporting average 10.2% year-over-year revenue increase from faster response times and competitive positioning
Companies that use Mention
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Mention technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature8 records
Mention partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AgorapulsecoreAgorapulse acquired Mention and has integrated it into their social media management platform ecosystem. The acquisition brings Mention's social listening and media monitoring capabilities together with Agorapulse's publishing and engagement tools, creating a comprehensive social media management solution. Mention operates as a brand under Agorapulse, with combined resources for product development and customer support.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Mention competitors and assessment
Company assessmentDirect peers
- Brandwatch: One of the leading enterprise social listening and consumer intelligence platforms, now part of Cision (Platinum Equity). Directly competes with Mention across real-time monitoring, sentiment analysis, and brand analytics for global enterprise customers.
- Talkwalker: AI-powered social listening and analytics platform known for broad multi-language coverage and image recognition. Recently acquired by Hootsuite. Closely comparable to Mention on real-time monitoring, sentiment, and influencer analytics.
- Meltwater: Publicly listed media intelligence and social listening company focused on PR, brand, and enterprise use cases. Competes head-to-head with Mention on PR management, media monitoring, and share-of-voice analytics.
- Digimind: Paris-based social listening and market intelligence platform with multilingual monitoring and sentiment analysis. Direct competitor to Mention, particularly in European markets and across enterprise brand and PR use cases.
- Synthesio: Enterprise social listening platform (now part of Ipsos) focused on brand health and consumer intelligence. Overlaps with Mention on multilingual sentiment, audience insights, and brand monitoring for global brands.
- NetBase Quid: AI-powered consumer and market intelligence platform offering social listening, sentiment analysis, and trend analytics. Closely comparable to Mention's Analyze module and enterprise brand intelligence positioning.
Broad incumbents
- Cision: Global PR, earned media, and communications intelligence platform that acquired Brandwatch. Competes with Mention in PR measurement and media monitoring but operates at much broader portfolio scale (Cision One suite).
- Hootsuite: Major social media management platform that recently acquired Talkwalker. Overlaps with Mention across publishing, monitoring, and analytics but sells primarily as a broader SMM suite to enterprise and mid-market.
- Sprout Social: Publicly listed social media management platform with integrated listening, publishing, and analytics. Competes with Mention for marketing teams and agencies needing combined publishing and monitoring capabilities.
- Sprinklr: Enterprise-grade unified customer experience management platform with strong social listening, publishing, and analytics modules. A larger, more enterprise-focused competitor overlapping with Mention's analytics and monitoring use cases.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mention social profiles
Digital presenceMention compliance and trust
Trust signalCompliance2 records
Mention financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mention leadership team
Management profileNumber of profiles
Profiles3 records
Mention funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mention M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mention
What does Mention do?
Mention is a SaaS social listening and media monitoring platform that tracks brand and keyword mentions across more than 1 billion online sources in real time, with AI-powered sentiment and emotion analysis in over 31 languages. The platform combines three modules — Monitor (real-time keyword and page tracking), Analyze (social listening reports, share of voice, customizable dashboards), and Engage (social publishing and unified inbox management) — and operates under the Agorapulse ecosystem following the 2024 acquisition.
Is Mention a public or private company?
Mention is a private company. It is classified as corporate owned and is currently operating.
When was Mention founded?
Mention was founded in 2012. It employs 51 to 100 people.
Where is Mention based?
Mention is headquartered in Paris, France, in the Europe region.
How does Mention make money?
One revenue line is on record: saaS Subscription.
Who are Mention's main competitors?
Direct peers on record are Brandwatch, Talkwalker, Meltwater, Digimind, Synthesio and NetBase Quid. Broad incumbents are Cision, Hootsuite, Sprout Social and Sprinklr.
Does Mention have an API?
No public API is recorded for Mention.
What industry is Mention in?
Mention's product category is Social Listening and Media Monitoring Software. Its primary akta.pro industry code is BPAFADAL, Public Relations Measurement, Analytics & Monitoring, with a secondary code of MPAAAOAB, Online Reputation Management (ORM). Its NAICS code is 518 and its SIC code is 7370.