Krungthai Car Rent & Lease

What Krungthai Car Rent & Lease does

Krungthai Car Rent & Lease Public Company Limited (KCAR) is a Thai vehicle rental and leasing operator, founded in 1992 and publicly listed on the Stock Exchange of Thailand under the ticker KCAR, headquartered at 455/1 Rama 3 Road, Bang Kho Laem, Bangkok. The company is organized around two core rental products: long-term annual contracts for organizations and individuals (รายปี) and short-term daily-to-monthly rentals (รายวัน-รายเดือน). Long-term contracts bundle vehicle procurement, scheduled maintenance, tax renewal, compulsory and comprehensive insurance, replacement vehicles during repairs, and 24-hour emergency support into a single annual fee. Short-term rentals target flexible-duration individual and corporate use and include comprehensive (Type 1) insurance as standard. KCAR also offers dedicated after-sales service through its nationwide service network.

The business serves three primary customer segments — corporate organizations, government agencies and state enterprises, and individual/SMB customers — with corporate and government as the primary revenue anchors. Its GTM motion is enterprise field sales supplemented by event-based engagement (Test Drive events) and digital channels including the official website, the Line official account (@kcar), and a 24-hour call center (02 291 8888, 087 559 1111). The revenue model is subscription/recurring across both long-term and short-term rentals, with managed-services revenue from the after-sales network. KCAR runs a fleet of more than 10,000 vehicles under long-term contract, sourced through partnerships with Toyota, Honda, Mitsubishi, MG, BYD, and GWM, supported by a service network of over 1,000 authorized centers nationwide and a workforce of 501-1,000 employees. Recent strategic emphasis has been placed on electrification (Green Fleet initiative covering multiple EV and HEV models) and on winning state-enterprise fleet mandates, reflected in deliveries to Government Savings Bank and Government Housing Bank.

Name

Krungthai Car Rent & Lease

Legal name

บริษัท กรุงไทยคาร์เร้นท์ แอนด์ ลีส จำกัด (มหาชน)

Website

https://krungthai.co.th

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Krungthai Car Rent & Lease (KCAR) is a Thai vehicle rental and leasing company, publicly listed on SET, offering long-term annual fleet contracts and short-term daily/monthly rentals to corporates, government agencies, and individuals via a 10,000+ vehicle fleet and 1,000+ nationwide service centers.

Ownership category

akta.pro rank

Product category

Vehicle Rental and Leasing Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro primary industry

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)

akta.pro secondary industries

Government & Public Sector Passenger Vehicle Leasing (TLABAAAJ), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Vehicle leasing services
• Corporate fleet rental
• Long-term car rental
• Short-term car rental
• Fleet management services

Headquarters

HQ city

Bang Kho Laem

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Long-term Vehicle Rental (Annual): Annual contract rental services for organizations, including vehicle procurement, maintenance, tax renewal, insurance, and 24-hour emergency assistance. Revenue is generated through fixed annual rental fees paid by corporate clients.
2. Short-term Vehicle Rental (Daily/Monthly): Flexible daily to monthly rental services for individual and corporate customers. Includes comprehensive insurance (Type 1) on all vehicles. Revenue generated through rental fees based on rental duration.
3. After-sales Service: Comprehensive vehicle maintenance and repair services through their nationwide network of over 1,000 service centers. Includes mobile service and 24-hour coordinator support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Krungthai Car Rent & Lease (KCAR) provides long-term annual vehicle rental contracts and short-term daily/monthly car rentals to corporate organizations, government agencies, and individuals in Thailand. Long-term contracts bundle vehicle procurement, scheduled maintenance, tax renewal, insurance, 24-hour emergency assistance, and replacement vehicle service into a single annual fee. Short-term rentals provide flexible vehicle access with comprehensive Type 1 insurance included.

Product overview

Krungthai Car Rent & Lease (KCAR) operates as a car rental and leasing company offering two core services: long-term annual rentals (รายปี) for organizations and individuals, and short-term rentals (รายวัน-รายเดือน) for flexible daily to monthly needs. The long-term service includes comprehensive fleet management support covering vehicle procurement, maintenance, tax renewals, insurance, and 24-hour emergency assistance. The short-term service provides immediate access to vehicles with comprehensive insurance. KCAR supports both traditional combustion vehicles and electric vehicles (EV) as part of their Green Fleet initiative. The company operates a nationwide network of over 1,000 service centers and has served corporate customers for over 30 years with more than 10,000 vehicles under contract.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-term Car Rental (เช่ารถระยะยาว / รายปี) Annual vehicle rental contract for organizations and individuals. The bundle includes vehicle procurement, scheduled maintenance, tax renewal, compulsory motor and comprehensive insurance, 24-hour emergency assistance, and replacement vehicle service. Customers include corporate fleets, executive vehicles, position-specific vehicles, and government fleets.
• Short-term Car Rental (เช่ารถระยะสั้น / รายวัน-รายเดือน) Flexible car rental service by day or month for customers needing vehicles for short periods without long-term ownership commitment. All vehicles include comprehensive Type 1 insurance. Customers can select pickup/return locations (headquarters, Don Mueang Airport, Suvarnabhumi Airport) and vehicle models online.
• Green Fleet Electric Vehicle (EV) Rental Service Dedicated EV rental offering for organizations pursuing ESG and carbon-reduction goals. Includes electric vehicle models from GWM, MG, and BYD, available for long-term rental to support sustainability initiatives and clean-energy fleet transitions.
• Fleet Management Consultation Advisory service supporting corporate and government clients in planning their vehicle fleet composition, including analysis of combustion engine, hybrid, and electric vehicle options aligned with business needs and ESG priorities.

Quantifiable outcome

• More than 10,000 vehicles under long-term rental contracts
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core.

• Government Housing Bank (GH Bank / ธอส.)coreChannel Partner/ Reseller/ Distributor · 1 June 2026KCAR delivered a large batch of Toyota Altis HEV vehicles for long-term rental to Government Housing Bank, enhancing operational efficiency for the state enterprise.
• Government Savings Bank (ธนาคารออมสิน)coreChannel Partner/ Reseller/ Distributor · 15 January 2025KCAR delivered long-term rental vehicles (MG S5 EV) to Government Savings Bank, supporting the bank's transition to electric vehicles as part of their sustainability initiatives.
• TOYOTAcoreTechnology or IntegrationTOYOTA vehicles are offered through KCAR's rental fleet, including models such as Yaris, Vios, Altis, Camry, Fortuner, Revo, and Commuter.
• HONDAcoreTechnology or IntegrationHONDA vehicles are offered through KCAR's rental fleet, including Civic, Accord, and BRV models.
• MitsubishicoreTechnology or IntegrationMitsubishi vehicles are offered through KCAR's rental fleet, including X-pander and Pajero Sport models.
• MGcoreTechnology or IntegrationMG vehicles including EV models (EP 2WD, MAXUS9) are offered through KCAR's rental fleet for both traditional and electric vehicle needs.
• BYDcoreTechnology or IntegrationBYD electric vehicles including ATTO3 and SEAL PREMIUM are offered through KCAR's rental fleet to support organization's ESG goals.
• GWM (Great Wall Motor)coreTechnology or IntegrationGWM ORA GOODCAT electric vehicles are offered through KCAR's rental fleet to meet growing demand for EV options.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avis Budget Group: Avis Budget Group is a global car rental leader serving both consumer and corporate segments, with significant presence in Asia-Pacific. Comparable to KCAR's car rental operations, though KCAR skews more toward long-term corporate and government contracts.
• Sixt SE: Sixt SE is a major European mobility and rental company combining short-term rentals and long-term leasing/corporate fleet services. Overlaps with KCAR's dual short-term/long-term rental model, though Sixt is more globally scaled.
• Europcar Mobility Group: Europcar operates a broad vehicle rental and leasing platform across Europe and select international markets. Overlaps with KCAR's combined short-term rental and corporate leasing positioning.
• Enterprise Mobility: Enterprise Mobility runs a global network of car rental and fleet management brands, including long-term leasing and corporate fleet services. Competes broadly with KCAR's enterprise offering across multiple geographies.
• Toyota Financial Services: Toyota Financial Services is the OEM captive leasing arm for Toyota, offering corporate leasing programs in Thailand and globally. Represents a direct competitive threat to KCAR for Toyota-branded corporate fleet deals.
• Hertz Global Holdings: Hertz operates one of the largest global car rental networks with consumer, corporate, and government accounts. Comparable short-term rental offering; KCAR's longer-term fleet orientation is a differentiator.

Direct peers

• LeasePlan: LeasePlan (now part of Ayvens) is one of the world's largest fleet management and car leasing companies, offering long-term operating leases to corporates with bundled services. Highly comparable to KCAR's subscription-style long-term rental offering.
• ALD Automotive: ALD Automotive is a global fleet leasing and mobility provider (part of Société Générale) operating full-service leasing for corporates. Directly comparable to KCAR's long-term corporate leasing model, including bundled maintenance, insurance, and replacement vehicles.
• Arval: Arval, a BNP Paribas subsidiary, provides full-service vehicle leasing and fleet management globally to corporate clients. Matches KCAR's bundled long-term lease product, including maintenance, insurance, and replacement vehicles.

Emerging players

• Socar (Thailand): Socar operates a car-sharing and short-term rental platform in Thailand with a more digital-native model. Adjacent competitor in the Thai mobility market, focused on consumer and SMB short-term access rather than KCAR's enterprise long-term leasing core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kcar-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krungthai Car Rent & Lease