Armen Vartany, MD, FACS: Plastic Surgery and Laser Center
Armen Vartany, MD, FACS is a privately held, single-physician plastic surgery and laser center in Burbank, CA, led by double board-certified plastic surgeon Dr. Armen Vartany. It serves greater Los Angeles and out-of-town patients with rhinoplasty, breast, body, and nonsurgical aesthetic procedures at an on-site outpatient surgery center.
- Company typePrivate
- Founded-
- HeadquartersBurbank, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Armen Vartany, MD, FACS: Plastic Surgery and Laser Center does
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center is a privately held, single-physician plastic surgery practice headquartered at 116 S Buena Vista St #300, Burbank, CA 91505, operating Monday–Saturday. Founded and operated by Dr. Armen Vartany — a double board-certified plastic surgeon, Fellow of the American College of Surgeons, and member of the American Society of Plastic Surgeons — the practice specializes in facial plastic surgery (with rhinoplasty as the signature procedure, having performed 1,000+ cases), breast surgery, and body contouring, alongside a complementary nonsurgical offering. Surgical procedures include facelift, rhinoplasty (primary, revision, ethnic, and nonsurgical variants), blepharoplasty, brow lift, ear pinning, breast augmentation, lift, reduction, male breast reduction, tummy tuck, mommy makeover, liposuction, thigh lift, arm lift, and post-weight-loss body contouring. Nonsurgical services include BOTOX, Dysport, Juvederm Ultra Plus fillers, KYBELLA, laser hair removal, PicoSure laser skin rejuvenation and tattoo removal, fractional skin resurfacing, microneedling with plasma, and chemical peels.
The practice is equipped with an on-site Vista Outpatient Surgery Center that integrates surgical care within the practice, alongside advanced aesthetic technology including the Cynosure PicoSure picosecond laser system with the Focus Lens Array for skin rejuvenation and tattoo ink clearance. Differentiated clinical techniques include a preference for closed (intranasal) rhinoplasty and a conservative approach to neuromodulator dosing intended to preserve natural facial expressiveness. The practice employs a horizontal segmentation model spanning face, breast, body, and laser/injectable categories, supported by a comprehensive before-and-after gallery of 200+ documented cases and a Google reputation of 4.92/5 across 604 reviews.
The business model is consultative and sales-led, driven by Dr. Vartany's personal reputation and credentials. Patients engage via a website consultation request form or phone inquiry, leading to in-person consultations at the Burbank office where individualized treatment plans and pricing are developed. Revenue is generated through one-time surgical procedures (with associated facility and follow-up fees), recurring nonsurgical treatments (BOTOX every 3–6 months, multi-session laser packages), and monthly promotional specials that drive nonsurgical volume. Financing options are available to patients. The practice markets through organic content (blog, Instagram @drvartany, Facebook), SEO-driven procedure pages, a newsletter, and Google reviews as a primary trust signal, serving a catchment area covering the greater Los Angeles metro and out-of-town patients.
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center firmographics
Firmographics- Name
- Armen Vartany, MD, FACS: Plastic Surgery and Laser Center
- Legal name
- Armen Vartany, MD, FACS: Plastic Surgery and Laser Center
- Website
- https://vartany.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Armen Vartany, MD, FACS is a privately held, single-physician plastic surgery and laser center in Burbank, CA, led by double board-certified plastic surgeon Dr. Armen Vartany. It serves greater Los Angeles and out-of-town patients with rhinoplasty, breast, body, and nonsurgical aesthetic procedures at an on-site outpatient surgery center.
- Ownership category
- akta.pro rank
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center industry classification
Industry- Product category
- Cosmetic Surgery and Aesthetic Medicine
- NAICS
- Other Personal Care Services (81219)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro industry
- Medical Spas (Medi-Spas)
Keywords
Where Armen Vartany, MD, FACS: Plastic Surgery and Laser Center is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Surgical Procedures: The primary revenue driver is invasive plastic surgery procedures including rhinoplasty, facelift, breast augmentation, breast lift, tummy tuck, liposuction, and body contouring after weight loss. These are one-time procedures with associated pre-operative consultations, facility fees, and post-operative follow-up visits. Pricing varies significantly based on procedure complexity and is quoted after in-person consultation.
- Nonsurgical / Injectable Treatments: Recurring revenue from BOTOX ($13/unit), Dysport ($13/3 units), dermal fillers (Juvederm Ultra Plus per syringe), laser treatments, microneedling, and chemical peels. These treatments require repeat visits every 3–6 months (neuromodulators) or multiple sessions (laser packages), creating ongoing patient relationships.
- Promotional Specials and Packages: The practice runs monthly promotional specials (e.g., 50% off tattoo removal, laser hair removal packages, new patient BOTOX offers) to drive trial and volume purchases of nonsurgical services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BOTOX: $13 per unit |
| Unit Pricing | Pay-as-you-go | Laser Tattoo Removal: starting at less than $100 per square inch |
| One time/ perpetual license | Pay-as-you-go | Tummy Tuck: $6,550–$13,899 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center product offering
Product offeringCore offering
Armen Vartany, MD, FACS is a private plastic surgery and laser center in Burbank, CA that provides comprehensive cosmetic surgical procedures (face, breast, and body) and nonsurgical aesthetic treatments (neuromodulators, dermal fillers, laser hair removal, laser skin rejuvenation, tattoo removal, microneedling, and chemical peels). The practice operates an on-site outpatient surgery center (Vista Outpatient Surgery Center) and delivers individualized treatment plans through in-person consultations under the direction of double board-certified plastic surgeon Dr. Armen Vartany.
Product overview
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center is a comprehensive aesthetic medicine practice offering surgical and nonsurgical cosmetic procedures. The practice provides facial surgery (Facelift, Rhinoplasty with multiple variants including revision and ethnic, Eyelid Surgery, Brow Lift, Ear Pinning, Chin Implant, Neck Lift), breast surgery (Augmentation, Lift, Reduction, Male Breast Reduction, Asymmetry Correction), and body contouring (Tummy Tuck, Mommy Makeover, Liposuction, Thigh Lift, Arm Lift, Post-Weight Loss Surgery). Nonsurgical offerings include injectables (BOTOX, Dysport, Dermal Fillers, KYBELLA), laser treatments (Hair Removal, Skin Rejuvenation, Fractional Resurfacing, Tattoo Removal using PicoSure technology), and skin rejuvenation (Microneedling with Plasma, Chemical Peels). The practice operates an on-site outpatient surgery center (Vista Outpatient Surgery Center) and provides before-and-after photo galleries and patient financing options.
Differentiator
Problem solved
Functional benefit
Products and services
- Facial Plastic Surgery
Quantifiable outcome
- 1,000+ rhinoplasty procedures performed
- +3 more outcomes
Companies that use Armen Vartany, MD, FACS: Plastic Surgery and Laser Center
Customer profileSegments5 records
Ideal customer profiles2 records
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center competitors and assessment
Company assessmentDirect peers
- Marina Plastic Surgery (Dr. Grant Stevens): Long-established Marina del Rey/LA plastic surgery practice offering surgical and med-spa services in the same competitive market. Operates a similarly broad service menu including breast, body, face, and injectables.
- Cassileth Plastic Surgery: Beverly Hills plastic surgery practice offering a comparable range of surgical (breast, body, face) and nonsurgical aesthetic services. Directly competes for the same affluent Los Angeles patient base with a similarly surgeon-led brand model.
- Rady Rahban Plastic Surgery: Beverly Hills-based plastic surgery practice with a strong surgeon-led brand identity and emphasis on rhinoplasty and facial procedures. Direct competitor for premium cosmetic surgery patients in the LA metro.
Others
- RealSelf: Online marketplace and content platform connecting consumers with aesthetic providers. Functions as a patient-acquisition channel and reputation signal rather than a direct clinical competitor, but shapes the marketing environment for practices like this one.
- Aspen After Surgery Center: Recovery and aftercare facility supporting cosmetic surgery patients. Adjacent service provider rather than a competitor; useful as an ecosystem partner for post-operative care in the same patient segment.
Regional players
- Goals Aesthetics & Plastic Surgery: Multi-location plastic surgery practice based on the East Coast offering surgical and nonsurgical aesthetic services. Similar service menu and surgeon-led brand structure, but operates in a different geographic market.
Emerging players
- SkinSpirit: Multi-location medical spa chain offering injectables, laser treatments, and skin rejuvenation services. Overlaps with the practice's nonsurgical side (BOTOX, fillers, lasers) but does not perform invasive surgery.
- LaserAway: National aesthetic services chain specializing in laser hair removal, skin rejuvenation, and injectables. Competes directly with the practice's nonsurgical laser and injectable revenue lines on price and convenience.
- Ideal Image: National med-spa chain offering laser hair removal, BOTOX, fillers, and body sculpting. Comparable on the nonsurgical service menu and consumer positioning, though without surgical offerings.
Broad incumbents
- Westlake Dermatology & Cosmetic Surgery: Multi-location dermatology and cosmetic surgery group offering a comparable mix of surgical and nonsurgical aesthetic services across Texas and beyond. Larger, multi-physician alternative demonstrating a scaled model of similar services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center social profiles
Digital presenceArmen Vartany, MD, FACS: Plastic Surgery and Laser Center compliance and trust
Trust signalCompliance3 records
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center leadership team
Management profileNumber of profiles
Profiles1 record
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armen Vartany, MD, FACS: Plastic Surgery and Laser Center
What does Armen Vartany, MD, FACS: Plastic Surgery and Laser Center do?
Armen Vartany, MD, FACS is a private plastic surgery and laser center in Burbank, CA that provides comprehensive cosmetic surgical procedures (face, breast, and body) and nonsurgical aesthetic treatments (neuromodulators, dermal fillers, laser hair removal, laser skin rejuvenation, tattoo removal, microneedling, and chemical peels). The practice operates an on-site outpatient surgery center (Vista Outpatient Surgery Center) and delivers individualized treatment plans through in-person consultations under the direction of double board-certified plastic surgeon Dr. Armen Vartany.
Is Armen Vartany, MD, FACS: Plastic Surgery and Laser Center a public or private company?
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Armen Vartany, MD, FACS: Plastic Surgery and Laser Center founded?
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center was founded in -1. It employs 11 to 50 people.
Where is Armen Vartany, MD, FACS: Plastic Surgery and Laser Center based?
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center is headquartered in Burbank, United States, in the North America region.
How does Armen Vartany, MD, FACS: Plastic Surgery and Laser Center make money?
Three revenue lines are on record. Surgical Procedures are the primary driver. The others are nonsurgical / Injectable Treatments and promotional Specials and Packages.
Who are Armen Vartany, MD, FACS: Plastic Surgery and Laser Center's main competitors?
Direct peers on record are Marina Plastic Surgery (Dr. Grant Stevens), Cassileth Plastic Surgery and Rady Rahban Plastic Surgery. Others are RealSelf and Aspen After Surgery Center. Goals Aesthetics & Plastic Surgery is listed as a regional player. Emerging players are SkinSpirit, LaserAway and Ideal Image. Westlake Dermatology & Cosmetic Surgery is listed as a broad incumbent.
Does Armen Vartany, MD, FACS: Plastic Surgery and Laser Center have an API?
No public API is recorded for Armen Vartany, MD, FACS: Plastic Surgery and Laser Center.
What industry is Armen Vartany, MD, FACS: Plastic Surgery and Laser Center in?
Armen Vartany, MD, FACS: Plastic Surgery and Laser Center's product category is Cosmetic Surgery and Aesthetic Medicine. Its primary akta.pro industry code is HSALAFAB, Medical Spas (Medi-Spas). Its NAICS code is 81219 and its SIC code is 8011.