PIBE

Pickleball Equipmentpibe.life

PIBE is a privately held, direct-to-consumer lifestyle pickleball brand founded in 2023 by Carly and Laurel, selling three paddle SKUs (Siesta, Paradise, and the Icon Duo Set) through a Shopify storefront targeting casual recreational players, women beginners, and style-conscious men.

Company typePrivate
Founded2023
HeadquartersNewburgh, United States
Headcount1–10
GTM typeB2C
OfferingHardware or Manufacturing

What PIBE does

PIBE is a privately held, direct-to-consumer lifestyle brand founded in 2023 by Carly and Laurel, headquartered in Newburgh/Paradise, Indiana, with a team of 1-10 employees. The company designs and sells pickleball paddles and related gear through a Shopify-powered e-commerce storefront (pibe.life), targeting casual and recreational pickleball players — specifically women beginners and style-conscious male players — with a portfolio of three core products: the Siesta Pickleball Paddle, the Paradise Pickleball Paddle, and the Icon Duo Set bundling both paddles for couples and friends.

The company's product technology centers on paddle design and aesthetic differentiation rather than performance engineering disclosures; paddle differentiation is framed as style- and persona-based (women-beginner vs. style-conscious men) rather than on technical specifications. The brand is supported by the PIBE Pickleball Club, a community-driven ecosystem positioning the brand around a "Play It By Ear" / vacation-vibe philosophy, with marketing executed primarily through organic social, an email newsletter, and on-site content.

PIBE's revenue model is a one-time hardware sale model with no subscription or recurring component, distributing exclusively through its own DTC storefront with no retail, marketplace, or international channels evidenced. Pricing is positioned at $120 USD (sale) to $180 USD (MSRP) for the Duo Set bundle, with free shipping offered on orders. The company is founder-owned with no institutional funding, parent entity, M&A activity, or third-party distribution disclosed, and operates as an independent lifestyle brand rather than a growth-stage venture-backed business.

PIBE firmographics

Firmographics

Name: PIBE
Legal name: PIBE
Website: https://pibe.life
Company type: Private
Founded year: 2023
Operating status: Operating
Headcount range: 1–10 employees
Short description: PIBE is a privately held, direct-to-consumer lifestyle pickleball brand founded in 2023 by Carly and Laurel, selling three paddle SKUs (Siesta, Paradise, and the Icon Duo Set) through a Shopify storefront targeting casual recreational players, women beginners, and style-conscious men.
Ownership category
akta.pro rank

PIBE industry classification

Industry

Product category: Pickleball Equipment
NAICS: Sporting Goods Retailers (45911)
SIC: Retail-Hobby, Toy & Game Shops (5945)
akta.pro primary industry: Pickleball Equipment & Accessories Retail (CRAMAFAB)

Keywords

Pickleball paddles
Sporting goods
Recreational equipment
Pickleball gear
Racket sports

Where PIBE is headquartered

Location

Headquarters

HQ city: Newburgh
HQ country: United States
HQ region: North America

Offices1 record

Markets served

PIBE business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

Hardware Sales: Direct-to-consumer sales of pickleball paddles and accessory sets through the company's e-commerce storefront. One-time purchase model with no subscription component. Products include individual paddles and bundled duo sets.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Icon Duo Set - Two paddles (Siesta and Paradise)

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

PIBE product offering

Product offering

Core offering

PIBE is a lifestyle pickleball brand that designs and sells pickleball paddles and related gear directly to consumers through its own Shopify-powered online store. The product portfolio centers on three offerings — the Siesta Pickleball Paddle (for women beginners), the Paradise Pickleball Paddle (for style-conscious men), and the Icon Duo Set (a two-paddle bundle for couples and friends) — all marketed under a vacation-vibe, stress-free 'Play It By Ear' philosophy.

Product overview

PIBE is a lifestyle brand selling pickleball paddles and related products. The product portfolio consists of three core offerings: the Siesta Pickleball Paddle (designed for women beginners), the Paradise Pickleball Paddle (targeted at men seeking style and performance), and the Icon Duo Set (a two-paddle bundle combining both paddles for couples and friends). All products emphasize a vacation-vibe aesthetic combined with competitive-level performance. The company also operates PIBE Pickleball Club as a community/lifestyle component.

Differentiator

Problem solved

Functional benefit

Products and services

Siesta Pickleball Paddle A pickleball paddle designed for women beginners, featuring a fun, functional, and stylish design with performance-focused construction for the backhand drop shot.
Paradise Pickleball Paddle A pickleball paddle targeted at men who want a distinctive style combined with serious performance for both casual games and vacation play.
Icon Duo Set A two-paddle set pairing the Siesta and Paradise paddles, designed for couples, friends, and recreational players seeking style and balance on the court. Sold at $120.00 USD on sale (regular price $180.00 USD).

Companies that use PIBE

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles3 records

PIBE technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

PIBE partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights3 records

PIBE competitors and assessment

Company assessment

Direct peers

Engage Pickleball: Engage designs and sells pickleball paddles targeted at both competitive and recreational players. It is a direct peer in pickleball paddle category and buyer overlap, though it skews more technical than PIBE.
CRBN Pickleball: CRBN sells performance-oriented pickleball paddles through a D2C model with strong social/community positioning. It overlaps with PIBE on paddle category, D2C channel, and lifestyle/community-led branding approach.
Paddletek: Paddletek is a longstanding pickleball paddle manufacturer with a broad recreational-to-tournament lineup sold via D2C and specialty retailers. It is a direct peer because it sells paddles to a similar recreational buyer through overlapping channels.
Onix Pickleball: Onix is a long-established pickleball paddle and ball brand with broad recreational distribution. It is directly comparable to PIBE in product category and casual/recreational target buyer.
Vulcan Pickleball: Vulcan (VKP) sells pickleball paddles, balls, and accessories primarily through sporting goods retail and D2C. It is a direct peer in pickleball equipment category and recreational buyer overlap.
JOOLA Pickleball: JOOLA has become one of the fastest-scaling pickleball paddle brands, selling premium and entry-level paddles plus accessories through D2C and retail. It competes head-on with PIBE in the recreational and intermediate paddle segments and is a clear direct peer in category and channel.
Selkirk Sport: Selkirk is the leading pickleball paddle brand in the U.S., offering a full line of paddles across performance tiers and price points. It is the most directly comparable competitor to PIBE in product category, target buyer (recreational and prosumer players), and D2C-led distribution.
Gamma Sports Pickleball: Gamma is a racquet-sports heritage brand with a dedicated pickleball paddle lineup covering recreational through pro tiers. It is directly comparable as a paddle manufacturer selling to overlapping recreational buyers.

Broad incumbents

Franklin Sports: Franklin is a large, established sporting goods brand with a meaningful pickleball paddle and accessories line sold across mass retail and D2C. It is a broad incumbent peer — overlapping product category and recreational buyer, but with much wider distribution and scale.
Prince Pickleball: Prince is a heritage racquet-sports brand that has expanded into pickleball paddles and accessories. It is a broad incumbent peer — overlapping category and channel, with broader sporting-goods scale behind the pickleball line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

PIBE financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PIBE leadership team

Management profile

Number of profiles

Profiles2 records

PIBE funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PIBE M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIBE

What does PIBE do?

Is PIBE a public or private company?

PIBE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was PIBE founded?

PIBE was founded in 2023. It employs 1 to 10 people.

Where is PIBE based?

PIBE is headquartered in Newburgh, United States, in the North America region.

How does PIBE make money?

One revenue line is on record: hardware Sales.

Who are PIBE's main competitors?

Direct peers on record are Engage Pickleball, CRBN Pickleball, Paddletek, Onix Pickleball, Vulcan Pickleball, JOOLA Pickleball, Selkirk Sport and Gamma Sports Pickleball. Broad incumbents are Franklin Sports and Prince Pickleball.

Does PIBE have an API?

No public API is recorded for PIBE.

What industry is PIBE in?

PIBE's product category is Pickleball Equipment. Its primary akta.pro industry code is CRAMAFAB, Pickleball Equipment & Accessories Retail. Its NAICS code is 45911 and its SIC code is 5945.