De Herbergier
De Herbergier is a Dutch franchise formula of 55+ small-scale residential care homes for 16-24 people with dementia each, operated by cohabiting care entrepreneur couples. Founded in 2007 and owned by De Drie Notenboomen, it operates across the Netherlands.
- Company typePrivate
- Founded2007
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What De Herbergier does
De Herbergier is a Dutch franchise formula for small-scale residential care of people with dementia, founded in 2007 and owned by franchise organization De Drie Notenboomen. The network comprises approximately 55-60 locations across the Netherlands, each operating as an independent franchise run by two cohabiting care entrepreneurs (zorgondernemers) who are life partners. One of the two entrepreneurs is required to be a BIG-registered nurse with extensive care experience. Each home serves 16-24 residents with dementia or memory problems who can no longer live independently at home, all of whom require a WLZ (Wet Langdurige Zorg) indication for 24-hour care. The model emphasizes small-scale living, open-door policies, personal attention, and community integration — residents shop at local stores, visit neighborhood cafés, and participate in community events. Each location is required to reserve at least three rooms for residents with low income (e.g., only AOW state pension), making the model accessible across income brackets.
The franchise organization provides training, coaching, and ongoing support on finance, quality, marketing, and operations to franchisees. Revenue is generated at two levels: at the franchisor level through franchise fees and support services, and at the location level through WLZ-funded care payments (via personal budgets or zorg in natura) and resident-paid accommodation costs from personal funds, AOW, or pension. The company employs various roles across locations including Verzorgende IG, Verpleegkundige, Helpende, Huishoudelijk medewerker, Gastvrouw/gastheer, Activiteitenbegeleider, Kok, and Nachtdienst medewerker, with individual locations employing teams of approximately 30-33 staff. The company won the Zorgvernieuwer (Care Innovator) prize from VGZ Zorgverzekeraar in 2025 and announced a strategic partnership with Sociale Benadering and Professor Anne-Mei The in June 2026.
De Herbergier has no proprietary technology platform, AI/ML capabilities, or digital health technology. The company is a people-intensive service business with traditional care delivery; its 'technology' consists of a website with location finder, email newsletter, and social media presence on Facebook, LinkedIn, and Instagram. Marketing relies on word-of-mouth, GP and case manager referrals, regional media coverage, and webinars for prospective franchisees. The franchisee's moat is operational and relational rather than technological — built on 24/7 presence of familiar caregivers, community embeddedness, and a differentiated care philosophy around freedom, warmth, and personal attention.
De Herbergier firmographics
Firmographics- Name
- De Herbergier
- Legal name
- De Herbergier
- Website
- https://herbergier.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Herbergier is a Dutch franchise formula of 55+ small-scale residential care homes for 16-24 people with dementia each, operated by cohabiting care entrepreneur couples. Founded in 2007 and owned by De Drie Notenboomen, it operates across the Netherlands.
- Ownership category
- akta.pro rank
De Herbergier industry classification
Industry- Product category
- Residential Dementia Care
- NAICS
- Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB)
Keywords
Where De Herbergier is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices30 records
Markets served
De Herbergier business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- WLZ-funded Care Services: Healthcare costs are covered through the Wet Langdurige Zorg (WLZ - Long-term Care Act). Residents require a WLZ-indication (indicatie) for 24-hour care. Care is paid via persoonsgebonden budget (PGB - personal budget).
- Residence/Living Costs: Accommodation costs are paid from residents' own funds, AOW (state pension), and/or pension. Each Herbergier has at least three rooms designated for people with low income (e.g., only AOW). A discount arrangement makes living possible for those with limited income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Three rooms per location reserved for low-income residents |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
De Herbergier product offering
Product offeringCore offering
De Herbergier operates a franchise formula of small-scale residential care homes for 16-24 people with dementia across the Netherlands. Each location is independently run by two cohabiting care entrepreneurs (life partners) who live on-site and provide personalized, warm care with an open-door policy. The franchise formula is owned by De Drie Notenboomen, which provides training, coaching, and operational support to the roughly 55+ franchised locations.
Product overview
De Herbergier is a franchise formula for small-scale residential dementia care, consisting of approximately 55+ locations across the Netherlands. Each Herbergier is an independent franchise run by two live-in care entrepreneur couples, providing care for 16-24 residents with dementia in a warm, home-like setting. The core offering combines residential care services with personalized attention, open-door policies, and integration into local communities. The franchise is owned by De Drie Notenboomen, which provides operational support, training, and quality monitoring to franchisees.
Differentiator
Problem solved
Functional benefit
Products and services
- De Herbergier Franchiseformule (Franchise Formula)
- Wonen in de Herbergier (Residential Living at Herbergier)
- Zorgondernemerschap (Care Entrepreneur Franchise Program)
Quantifiable outcome
- Customer satisfaction 2025: 9.0 out of 10
- +1 more outcomes
Companies that use De Herbergier
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
De Herbergier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Herbergier partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Sociale Benadering (Anne-Mei The)coreStrategic cooperation between Sociale Benadering and De Herbergier officially sealed on June 1, 2026 with a ceremonial signing. Anne-Mei The is Professor of Long-term Care and Social Approach. The partnership aims to further develop the Social Approach within De Herbergier care model.
- Local General Practitioners (Huisartsen)coreEach Herbergier collaborates with a local general practitioner for healthcare delivery. Example: Herbergier De Maashorst works with Dr. Hanneke van Kollenburg-de Smit with weekly in-person or telephone consultations. Herbergier Etten-Leur works with Dr. Sebastiaan Haze. GPs appreciate the efficient triage by trained staff.
- Specialists in Geriatric Medicine (Specialisten Ouderengeneeskunde)minorHerbergiers work with specialists in geriatric medicine (SOG) for complex cases, particularly behavioral issues. Example: Piet IJpelaar supports Herbergier Etten-Leur; Hans van den Broek supports Herbergier De Maashorst. SOGs provide independent perspective on patient care.
- ROC (Regional Training Centers)minorHerbergier Tiel works with ROC (regional training center) and is recognized as a work-learning company. Provides training opportunities for students in healthcare professions.
- SPEELS-method creators (Freya Flach and Hanneke van de Pol)minorSPEELS-method developed by Freya Flach and Hanneke van de Pol based on experiences with people with faltering brains and improvisational theater techniques. Provides positive, person-oriented contact with people with dementia. Part of the training curriculum for entrepreneurs and staff.
- Pharmacies (Apotheken)minorHerbergiers maintain relationships with local pharmacies for medication management. Pharmacists participate in multidisciplinary consultations (MDOs) to review cases from all angles.
- Cultural InstitutionsminorHerbergier Tiel aims to establish sustainable cooperation with cultural institutions in Tiel such as Zinder and the library. Goal is to involve residents in cultural activities and create natural connections with the community.
- De Drie NotenboomencoreDe Drie Notenboomen is the franchise organization (franchisegever) that owns the De Herbergier franchise formula. Provides training, coaching, advice on finance, quality, marketing, and ongoing support to franchisees (care entrepreneurs).
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
De Herbergier competitors and assessment
Company assessmentBroad incumbents
- Thebe: Large Dutch elderly care organization in West-Brabant offering dementia care, home care, and nursing services. Comparable resident base and Dutch geographic overlap with broader service portfolio.
- Kennemerhart: Dutch regional care organization providing elderly and dementia care in the Kennemerland region. Overlaps with De Herbergier on small-scale residential dementia offerings but with broader services.
- Cordaan: One of the largest elderly and dementia care providers in the Amsterdam region. Overlaps with De Herbergier on dementia care but operates at much larger scale across multiple modalities.
- Carintreggeland: Major Dutch care provider in Twente region offering elderly, dementia, and home care services. Comparable Dutch market position and dementia focus as part of broader service mix.
Direct peers
- Vivium Zorggroep: Operator of De Hogeweyk dementia village and broader Dutch elderly care services. Directly comparable as a Dutch small-scale dementia care provider and the most prominent operator of a similar model.
- Hogeweyk (De Hogeweyk): Dementia village in Weesp, Netherlands, pioneering small-scale, homelike living for people with severe dementia. Operated by Vivium Zorggroep. Directly comparable as one of the most recognized small-scale dementia concepts globally, sharing De Herbergier's emphasis on normalcy, freedom, and small resident cohorts.
- Stichting tanteLouise: Dutch care organization in Bergen op Zoom / West-Brabant specializing in small-scale residential care for elderly with dementia. Comparable focus on personalized, small-group living and similar target resident profile within the same Dutch market.
- Archipel Zorggroep: Dutch care organization in Eindhoven region offering small-scale group living for people with dementia. Comparable Dutch small-scale dementia residential model with similar resident cohorts.
- Land van Horne: Dutch care organization providing small-scale dementia and elderly care across the Limburg and Brabant regions. Comparable small-scale residential dementia model and Dutch geographic focus.
Emerging players
- Green House Project: US-based small-house nursing model pioneered by Bill Thomas for elder care, including dementia. Conceptually parallel to De Herbergier's small-scale, homelike philosophy though operating in a different regulatory and funding environment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
De Herbergier social profiles
Digital presenceDe Herbergier compliance and trust
Trust signalCompliance2 records
De Herbergier financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Herbergier leadership team
Management profileNumber of profiles
Profiles1 record
De Herbergier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Herbergier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Herbergier
What does De Herbergier do?
De Herbergier operates a franchise formula of small-scale residential care homes for 16-24 people with dementia across the Netherlands. Each location is independently run by two cohabiting care entrepreneurs (life partners) who live on-site and provide personalized, warm care with an open-door policy. The franchise formula is owned by De Drie Notenboomen, which provides training, coaching, and operational support to the roughly 55+ franchised locations.
Is De Herbergier a public or private company?
De Herbergier is a private company. It is classified as corporate owned and is currently operating.
When was De Herbergier founded?
De Herbergier was founded in 2007. It employs 11 to 50 people.
Where is De Herbergier based?
De Herbergier is headquartered in Amsterdam, Netherlands, in the Europe region.
How does De Herbergier make money?
Two revenue lines are on record. WLZ-funded Care Services are the primary driver. The others are residence/Living Costs.
Who are De Herbergier's main competitors?
Broad incumbents on record are Thebe, Kennemerhart, Cordaan and Carintreggeland. Direct peers are Vivium Zorggroep, Hogeweyk (De Hogeweyk), Stichting tanteLouise, Archipel Zorggroep and Land van Horne. Green House Project is listed as an emerging player.
Does De Herbergier have an API?
No public API is recorded for De Herbergier.
What industry is De Herbergier in?
De Herbergier's product category is Residential Dementia Care. Its primary akta.pro industry code is HLADABAB, Assisted Living with Memory Care (Mixed Campus). Its NAICS code is 623312 and its SIC code is 8050.