Wood Floor Specialists

What Wood Floor Specialists does

Wood Floor Specialists, Inc. is a family-owned and operated hardwood flooring service company founded in 1979 and headquartered in Murrysville, Pennsylvania. The company specializes in hardwood floor installation, sanding and refinishing, and custom wooden stairs and banisters, with secondary offerings in tile flooring installation and the sale of maintenance products such as the Bona Dustless Vacuum system. Services are delivered using industry-standard techniques including nail-down, glue-down, and floating installation methods, with all work performed by company-employed professionals rather than subcontractors. The customer base is primarily residential homeowners in the Murrysville and greater Pittsburgh, Pennsylvania region, with a secondary segment of commercial offices and local businesses.

The business operates on a direct-to-consumer, project-based revenue model with quote-based pricing determined by square footage, flooring type, and scope. Distribution is anchored by a single physical showroom at 746 Route 380, Murrysville, supplemented by a secondary Pittsburgh phone line (412) 793-8017 indicating service coverage across the metropolitan area. Customer acquisition relies on a basic company website with service pages, a glossary, customer testimonials, and a free-estimate lead form, alongside phone and email inquiries. The company holds membership in the Contract Floor Association and emphasizes sustainable sourcing. There are no disclosed funding rounds, no institutional ownership, no AI/ML capabilities, and no digital product surfaces beyond the informational website.

Name

Wood Floor Specialists

Legal name

Wood Floor Specialists, Inc.

Website

https://woodfloorspecialistsinc.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Wood Floor Specialists is a family-owned hardwood flooring service company founded in 1979 in Murrysville, PA, serving residential homeowners and small commercial customers in the Pittsburgh region with installation, refinishing, and custom stair and banister work.

Ownership category

akta.pro rank

Product category

Hardwood Flooring Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro industry

PRIMARYHSAPAGAA

Hardwood Floor Installation

Home & Personal Services/Residential Renovation Services/Flooring Installation & Refinishing

SECONDARYHSAPAGAB

Hardwood Floor Refinishing & Restoration

Home & Personal Services/Residential Renovation Services/Flooring Installation & Refinishing

SECONDARYHSAGAFAA

Hardwood Floor Repair & Refinishing

Home & Personal Services/Home Repair, Maintenance & Handyman/Flooring Repair & Refinishing

SECONDARYHSAEAOAG

Hardwood Refinishing/Sanding & Stain + Finish Application

Home & Personal Services/Home Cleaning & Housekeeping/Specialty Surface Cleaning (Stone/Marble/Wood Floor Care)

Keywords

• Hardwood floor installation
• Floor refinishing services
• Wood stairs and banisters
• Tile flooring installation
• Flooring contractor

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardwood Floor Installation: One-time installation services for new hardwood floors including solid wood, engineered wood, and veneer flooring. Revenue generated through project-based pricing based on square footage and materials selected.
2. Floor Sanding and Refinishing: Restoration services for existing worn hardwood floors, including sanding, staining, and applying protective finishes. Project-based pricing.
3. Wood Stairs and Banisters: Custom wood stair and banister installation and refinishing services, including material and labor packages. Revenue from both new construction and renovation projects.
4. Floor Maintenance Products: Sale of professional wood floor cleaning products and maintenance supplies to customers for ongoing floor care.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wood Floor Specialists installs new hardwood flooring (solid, engineered, and veneer) and tile flooring, builds custom wood stairs and banisters, and restores existing wood floors through sanding and refinishing. All work is performed by the company's own in-house professionals and quoted on a project basis with free estimates; the company also sells professional wood floor maintenance products for ongoing customer care.

Product overview

Wood Floor Specialists is a family-owned flooring service company offering a unified portfolio of hardwood and tile flooring solutions. The core offerings include hardwood flooring installation (solid, engineered, and veneer types), tile flooring services, custom wooden stairs and banisters, and floor refinishing/sanding. All services are provided by company-employed professionals without subcontractors, with over 23 years of experience in stairs and general flooring work since 1979.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Services Installation and supply of hardwood flooring for residential and commercial customers, covering solid wood, engineered wood, and veneer options, in both pre-finished and unfinished formats across multiple wood species including red oak, white oak, maple, ash, and exotic hardwoods.
• Tile Flooring Services Installation of tile flooring for residential and commercial properties, with tiles sourced from sustainable suppliers as part of the company's broader flooring portfolio.
• Wooden Stairs and Banisters Custom wood stair and staircase construction including banisters, balusters, newel posts, and tread materials using combinations of Oak, Maple, Cherry, and Iron, offered as complete material and labor stair packages for new construction and renovation projects.
• Floor Refinishing and Sanding Restoration of existing hardwood floors through sanding, staining, and applying protective finishes to renew wood affected by wear, scratches, and stains, using the Bona Dustless Vacuum system to minimize dust in customer spaces.
• Floor Maintenance Products and Services Professional wood floor maintenance including cleaning, repair, and preventive care services for customers with newly installed or existing floors, along with sale of professional wood floor cleaning products (including the Bona Dustless Vacuum) for ongoing floor care.

Quantifiable outcome

• 90 percent of real estate agents say houses with wood flooring sell faster and for higher prices

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Contract Floor AssociationOthersWood Floor Specialists is a member of the Contract Floor Association, indicating professional industry membership and adherence to industry standards.

Scale indicators3 records

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• Empire Today: Large national direct-to-consumer flooring installer offering carpet, hardwood, tile, and laminate with in-home sales. Competes for the same residential replacement customer in Pittsburgh via mobile showrooms and aggressive financing.
• Lowe's Installation Services: National home improvement retailer offering flooring installation services through independent installer networks across U.S. metros including Pittsburgh. Competes for residential install customers via materials + install bundles and brand trust.
• The Home Depot Installation Services: National home improvement retailer offering retailer-affiliated flooring installation services across all major metros including Pittsburgh. Competes for cost-conscious residential install customers via bundled materials + install packages.
• LL Flooring: National hardwood and laminate flooring retailer (formerly Lumber Liquidators) with retailer-affiliated installation services. Competes with Wood Floor Specialists for residential install customers via national brand, materials supply, and installer network across the U.S.
• Floor & Decor: National hard-surface flooring retailer with pro-focused design centers, increasingly adding retailer-affiliated installation services. Competes as a materials supplier and adjacent installation channel in the Pittsburgh region.

Direct peers

• 50 Floor: Regional in-home flooring retailer and installer operating across multiple U.S. metros, offering hardwood, carpet, tile, and vinyl with direct sales motion. Closely comparable business model — D2C, in-home consultation, project-based flooring installation — at a larger regional scale.
• N-Hance Wood Refinishing: Franchise-based wood floor refinishing specialist offering dustless refinishing, cabinet refinishing, and floor renewal. Direct overlap with Wood Floor Specialists' refinishing service line, with a stronger brand and franchise distribution model.

Others

• Thumbtack: On-demand home services marketplace where homeowners request quotes from local flooring installers. Acts as a digital lead-generation competitor and potential channel partner for small local flooring contractors.
• Angi (Angie's List): Leading home services marketplace connecting homeowners with local flooring contractors via paid leads and pros network. Functions as a customer acquisition channel competing with Wood Floor Specialists' direct/web referral pipeline.

Regional players

• Stanley Steemer: National carpet and hard-surface floor cleaning franchise with hardwood maintenance and renewal services. Adjacent competitor for the recurring floor care/maintenance revenue stream adjacent to refinishing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wood-flooring-specialist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wood Floor Specialists