Fit With Curves

What Fit With Curves does

Fit With Curves is a Houston, Texas-based direct-to-consumer activewear and fitness services brand founded by certified personal trainer Tatiana Scott. The company designs and sells curve-specific athletic apparel — leggings and long-line sports bras manufactured in sizes up to 3X — alongside resistance bands (Super Bands 25-45 lbs and Mini Loop bands) and related equipment. Apparel features include moisture-wicking fabric, 4-way stretch construction, an invisible inner drawstring, and pocketed legging designs, all positioned around fit for curvy body types rather than performance athletic use cases.

The business monetizes through a diversified mix of channels on a single Shopify storefront at fitwithcurvesactive.com. One-time purchases include apparel ($39.99-$89.99), bands ($21.99-$69.99), digital meal plans ($99.99), and individual stretch sessions ($60). Recurring or program-based revenue includes the FWC Inferno virtual program ($997/year) and FWC Spark virtual program ($397/year), which bundle fitness assessments, custom meal plans, live classes, daily workouts, and Fit With Curves App access. The founder also delivers 1-on-1 virtual personal training ($780 for 12 sessions) and in-person small group training near the Houston Galleria ($420 for 12 sessions). The Fit With Curves mobile app on iOS and Google Play functions as a workout tracking, video content, and coaching hub for program participants.

Go-to-market is exclusively DTC, with shipping from a single Houston fulfillment point via FedEx to 200+ countries and multi-currency conversion. Marketing relies on founder-led brand storytelling, newsletter capture, and a 5.0 Trustpilot rating as the primary trust signal. The company is privately held, bootstrapped, and founder-operated with 1-10 employees and no disclosed institutional investors, partnerships, or acquisitions.

Name

Fit With Curves

Legal name

Fit With Curves

Website

https://fitwithcurvesactive.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fit With Curves is a Houston-based direct-to-consumer activewear brand designing curve-specific leggings and sports bras (up to 3X), resistance bands, digital fitness programs, and personal training services for curvy and plus-size women.

Ownership category

akta.pro rank

Product category

Plus-Size Activewear

NAICS

Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Activewear & Training Apparel (CRAAAEAA)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Plus-size activewear
• Curvy women's leggings
• Resistance bands fitness
• Virtual personal training
• Athleisure apparel

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Activewear Sales: Direct sales of leggings and sports bras through e-commerce. Physical products sold as one-time purchases with free shipping on orders over $99.
2. Fitness Equipment Sales: Sales of resistance bands including Super Bands (25-45 lbs) and Mini Loop bands. Products sold individually or as sets, some bundled with app access.
3. Virtual Training Programs: Digital subscription programs including Inferno (1 year access for $997) and Spark Program (1 year access for $397). Includes meal plans, live classes, workout tracking, and coaching access.
4. Personal Training Services: Virtual 1-on-1 personal training (12 sessions for $780) and in-person small group training near Galleria area (12 sessions for $420). Includes meal plans and app access.
5. Stretch Sessions: 40-minute professional stretch sessions with certified therapist Tatiana Scott for $60 per session.
6. Meal Plans: Digital meal plan products including Carnivore Meal Plan ($99.99) and Pescatarian Meal Plan. Delivered as downloadable content.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fit With Curves (FWC Active) manufactures and sells curve-specific activewear, including leggings and sports bras in sizes up to 3X, alongside resistance bands, digital fitness programs, virtual personal training, and downloadable meal plans. The company operates as a direct-to-consumer brand combining physical apparel with a mobile app and trainer-led virtual coaching for curvy and plus-size women.

Product overview

Fit With Curves is an activewear brand offering a portfolio of athletic apparel and fitness programs. The core products consist of activewear (leggings and sports bras) with inclusive sizing up to 3X, and resistance bands (Super Bands and Mini Loop Bands). The company also offers digital fitness programs including the Inferno Virtual Program and Spark Virtual Program, personal training sessions (1-on-1 and small group), stretch sessions, and meal plans (carnivore and pescatarian). These are sold alongside the physical products, with some bundles including app access to the Fit With Curves mobile application for guided workouts and coaching.

Differentiator

Problem solved

Functional benefit

Brands

• FWC Active: Activewear brand created to hug every curve on the body with comfort, style, and performance. Products include leggings and sports bras.

Products and services

• Pear Full Length Pocket Leggings Full-length high-waisted leggings with 3 pockets, moisture-wicking breathable fabric (85% polyester / 15% elastane), flat lock stitching, 4-way stretch, invisible inner drawstring, and sizing up to 3X; designed for curvy and plus-size women.
• Fit With Curves Long Line Sports Bra High-support long line sports bra with adjustable straps, removable padding, high-quality clasps, moisture-wicking breathable fabric, 4-way stretch, fade and shrink resistant, and sizing up to 3X.
• Fit With Curves Super Band 25-45 lbs Durable 100% natural latex rubber resistance band providing 25-45 lbs of resistance, designed as a professional-grade tool to increase flexibility and strength.
• Fit With Curves Black Mini Loop Wide Band (Heavy Resistance) Wide-band mini loop resistance band with anti-slip flexible material, 16 inches in length, heavy resistance level, suited for lower-body and glute activation exercises.
• Fit With Curves Resistance Band Sets Sets combining Super Bands (25-45 lbs) with Mini Loop bands, including access to Fit With Curves App workout programs such as the 4-Week Band Challenge or 28-Day Booty Lifting Workout Program.
• FWC Inferno Virtual Program One-year virtual fitness program including a fitness assessment, custom meal plan with macronutrients, three live classes per week, daily workout videos six days a week, Fit With Curves App access, coach support, daily check-ins, a progress tracker, and a Success Kit with Booty Band and Super Band.
• FWC Spark Virtual Program One-year virtual Spark fitness program with workout content, coaching support, and access to Fit With Curves digital resources for fitness goals.
• 12 Sessions of 1-on-1 Virtual Personal Training Twelve one-hour one-on-one virtual personal training sessions with certified trainer Tatiana Scott, including a custom meal plan, app access, weekly accountability, and group support.
• 12 Small Group Personal Training Sessions with Tatiana Scott Twelve one-hour small group personal training sessions (four weeks, three days per week) including meal plan, app access, and daily check-ins, held in-person near the Galleria area in Houston.
• 40-Minute Stretch Session Professional 40-minute stretch session with certified personal trainer Tatiana Scott, including customized plans tailored to individual needs.
• Carnivore Meal Plan Digital meal plan with tips and recipes for the carnivore diet lifestyle, delivered as downloadable content.
• Pescatarian Meal Plan Digital meal plan with three options for each meal (breakfast, lunch, dinner, two snacks), a grocery list, recipes, and tips for the pescatarian lifestyle.
• Fit With Curves Mobile App Mobile application providing access to workout programs, video exercises, Fit With Curves coach support, daily check-ins, and progress tracking; bundled with virtual programs and personal training services.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nike: Global activewear incumbent with expanding plus-size women's lines (Nike Plus Size) and Nike Training Club app. Most relevant structural threat on both apparel and digital training.
• Lululemon: Premium women's activewear leader now expanding into inclusive sizing and digital fitness content (Lululemon Studio). Represents the structural incumbent threat to niche plus-size players.
• Alo Yoga: Premium women's activewear and athleisure brand with DTC + selective retail distribution and integrated wellness content. Comparable premium positioning and digital ecosystem, broader assortment.
• Athleta: Gap Inc.'s women's activewear brand with inclusive sizing (XXS-3X) and broad athleisure assortment. Competes for the same curvy activewear customer but with vastly larger scale, retail footprint, and marketing budget.
• Gymshark: Global DTC activewear brand leveraging fitness influencer partnerships to drive apparel sales. Closely comparable GTM (DTC + founder/athlete-led content), but without the curvy-specific sizing specialization.
• Sweaty Betty: Women's activewear brand combining performance apparel with digital fitness content (Sweaty Betty App). Comparable mix of apparel + digital training ecosystem, though without curve-specific specialization.

Direct peers

• Superfit Hero: Activewear brand specializing in plus-size women's leggings, sports bras, and tops. Targets the same customer persona with similar inclusive sizing philosophy and DTC-first distribution.
• Year of Ours: Independent activewear brand purpose-built for curvy and plus-size women, offering leggings, sports bras, and workout apparel in extended sizing. Most direct niche competitor to Fit With Curves.
• Fabletics: Direct-to-consumer women's activewear brand with VIP membership model, plus-size offerings, and celebrity co-founder (Kate Hudson). Competes for the same female activewear customer and also bundles digital fitness content with apparel.

Emerging players

• P.E Nation: Australian athleisure brand offering women's activewear with strong design identity. Comparable premium women's activewear positioning, but smaller and geographically distinct from Fit With Curves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fitwithcurves
• LinkedInlinkedin.com/company/fit-with-curves

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit With Curves