Libema

What Libema does

Libéma is one of the largest private leisure concerns in the Netherlands, operating more than 20 locations across three divisions: Attraction Parks (Attractieparken), Holiday Parks (Vakantieparken), and Exhibitions & Events (Beurzen & Evenementen). The B2B-facing events arm, branded "Organiseren Bij Libéma," consolidates 8-9 distinct event venues across the country, including the 1931 Conference Centre and Brabanthallen in 's-Hertogenbosch, the Beekse Bergen safari park meeting center, EXPO Greater Amsterdam near Schiphol Airport, Autotron, Aviodrome aviation museum, Omnisport Apeldoorn, and Zeelandhallen Goes. The portfolio spans capacities from 2 attendees to 40,000+, enabling the company to host corporate conferences, trade fairs, music events, sports events, and multi-day corporate retreats. The company hosts 700+ events and welcomes 1.5+ million guests annually across all locations.

The underlying technology is a multi-location venue management and hospitality platform coordinating bookings, catering, AV equipment, and event services across the network. The platform does not expose a public API or SDK, and no AI/ML capabilities are evident. Revenue is generated through three professional-services streams: venue rental services, comprehensive event organization (catering, AV, coordination), and multi-day event packages that bundle venues with accommodation at Beekse Bergen holiday parks and safari resort. All pricing is quote-based with no public tiers, and lead response is committed within two working days. The go-to-market is sales-led and event-driven, anchored on a Dutch/English corporate website with quote-request functionality, venue-specific phone and email sales channels, and an annual location magazine.

The customer base spans enterprise event organizers (Shell, Van Mossel, Signify, EMS), trade fair associations (IFTF), healthcare and government organizations (Jeroen Bosch Hospital, Atlant Zorggroep, Present Apeldoorn), and nonprofits (NOC*NSF, Maag Darm Lever Stichting). The company operates exclusively in the Netherlands domestic market under a privately-held ownership structure with no disclosed investors, parent company, or M&A activity. Sustainability credentials include Green Key Gold certification at EXPO Greater Amsterdam and Golden Green Key at 1931 Conference Centre, supporting ESG positioning for corporate event buyers.

Name

Libema

Legal name

Libéma

Website

https://organiseren-bij-libema.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Libéma is a privately held Dutch leisure company operating 20+ locations across attraction parks, holiday parks, and events, hosting 700+ events and 1.5M+ guests annually through 8-9 unique event venues serving the Netherlands corporate and consumer markets.

Ownership category

akta.pro rank

Product category

Event Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Amusement and Theme Parks (71311), Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (712)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

Venue Sourcing & Site Coordination (HSACAAAD), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Event venue rental
• Conference center services
• Trade fair facilities
• Corporate event hosting
• Leisure hospitality venues

Headquarters

HQ city

Rosmalen

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Venue Rental Services: Core revenue generated through rental of event venues for corporate events, trade fairs, conferences, meetings, and public events. Services include venue hire, catering, and event organization support.
2. Event Organization Services: Additional revenue from comprehensive event organization services including catering, AV equipment, and event coordination at their various venue locations.
3. Multi-day Event Packages: Revenue from multi-day conferences and events that include accommodation options at Beekse Bergen holiday parks and safari resort facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Libéma operates a portfolio of 8-9 unique event venues across the Netherlands through its 'Organiseren Bij Libéma' division, providing venue hire, catering, and event organization services for corporate events, conferences, trade fairs, meetings, and public events. The company's leisure operations also span Attraction Parks and Holiday Parks (Beekse Bergen Safari Park, Speelland, Safari Resort). Venues accommodate events ranging from 2 to 40,000+ attendees.

Product overview

Libéma is a Dutch leisure and events company operating as a venue management platform across three divisions: Attraction Parks, Holiday Parks, and Exhibitions & Events. The core product offering is the 'Organiseren Bij Libéma' platform, which provides access to 8-9 unique event venues across the Netherlands including 1931 Conference Centre, Brabanthallen, Autotron, Beekse Bergen Meetings & Events, EXPO Greater Amsterdam, Aviation Museum Aviodrome, Omnisport Apeldoorn, Zeelandhallen Goes, and MAINSTAGE Brabanthallen. These venues range from conference centers (1931) to large exhibition halls (Brabanthallen, EXPO Greater Amsterdam), sports venues (Omnisport), unique themed locations (Aviodrome, Autotron), and nature-based venues (Beekse Bergen). The platform enables event booking for corporate events, conferences, trade fairs, public events, sports events, and teambuilding activities.

Differentiator

Problem solved

Functional benefit

Brands

• Beekse Bergen: Safari park and holiday resort with wildlife attractions
• Brabanthallen
• Autotron
• Congrescentrum 1931
• Omnisport Apeldoorn
• Aviodrome
• EXPO Greater Amsterdam
• Zeelandhallen

Products and services

• 1931 Conference Centre 's-Hertogenbosch

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Walibi Holland: Dutch amusement/theme park and part of Compagnie des Alpes — a regional incumbent in the leisure/attraction parks segment where Libéma competes via Beekse Bergen.
• NH Hotel Group: European hotel operator (Minor Hotels) with extensive meeting and event facilities — broader incumbent comparable for corporate event capacity and bundled accommodation offerings.
• Efteling: Largest Dutch theme park operator — relevant comparable for Libéma's attraction parks division and corporate event packages, though it operates as a single flagship park rather than a portfolio.
• Van der Valk Hotels & Restaurants: Largest Dutch hotel family with extensive meeting, conference and event facilities across the Netherlands — broader hospitality incumbent that overlaps with Libéma in the corporate events segment while operating a much wider hotel/restaurant portfolio.
• Roompot / Landal GreenParks: Major Dutch holiday park operators comparable to Libéma Vakantieparken — broad incumbents in Dutch holiday park lodging that increasingly host meetings and events for SMEs.

Direct peers

• Jaarbeurs: Major Utrecht-based exhibition and convention venue operator hosting trade fairs, conferences and consumer events — directly comparable as a Dutch multi-hall venue operator with both B2B and consumer event programming.
• RAI Amsterdam: Amsterdam's flagship convention and exhibition center operating large halls, conference rooms and event services for trade fairs and corporate events — directly competes with Libéma's Brabanthallen and EXPO Greater Amsterdam in the Dutch exhibition market.
• Postillion Hotels: Dutch hotel chain purpose-built around meetings and conferences with multiple locations across the Netherlands — directly competes for mid-sized corporate meetings and conferences with bundled accommodation.
• MECC Maastricht: Convention and exhibition center in Maastricht hosting congresses, trade fairs and corporate events — comparable in scale and venue mix to Libéma's regional Dutch conference centers.

Emerging players

• GL Events: French-headquartered international venue and event services operator with venues across Europe — comparable business model (venue ownership + event services) and an emerging competitor if Libéma sought international expansion.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/libemaNL

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libema