Urban Planet Media & Entertainment

What Urban Planet Media & Entertainment does

Urban Planet Media & Entertainment is a Durham, North Carolina–based private for-profit company founded in 2007 that distributes short-form educational, health, self-improvement, and job-searching content via SMS text messages, operated through urbanplanetmobile.com. Its product appears to be a subscription- or opt-in mobile messaging service that delivers tips and lessons directly to consumer phones, targeting individuals seeking bite-sized learning and lifestyle guidance rather than enterprise clients. The underlying technology stack is not disclosed in available data, and the business model mechanics (pricing, subscription vs. ad-supported delivery, carrier billing arrangements) are unspecified. Between 2009 and 2014, the company completed five small funding rounds totaling approximately $243,000 from undisclosed investors; no further capital raises, partnerships, product launches, or leadership changes have been recorded since. The firm currently sits at 11–50 employees and operates without confirmed public-facing app, API, or integration footprint.

Name

Urban Planet Media & Entertainment

Website

https://urbanplanetmobile.com

Company type

Private

Founded year

2007

Headcount range

11–50 employees

Short description

Urban Planet Media & Entertainment is a Durham-based mobile content company founded in 2007 that delivers educational lessons, health tips, self-improvement guidance, and job-searching advice to consumers via SMS text messages.

Ownership category

akta.pro rank

Product category

Mobile Content Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Microlearning & Mobile Learning Content (EDAGAEAD)

Keywords

• Mobile content services
• SMS education content
• Health tips delivery
• Self-improvement content
• Job search tips

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Core offering

Urban Planet Media & Entertainment distributes educational lessons, health tips, self-improvement advice, and job-searching tips to individuals via text messages. The company operates a mobile content delivery service that sends informational messages to subscribers' mobile phones on a recurring basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Educational Lessons via SMS Educational lessons delivered to individual consumers via text messages, covering self-improvement and learning topics.
• Health Tips via SMS Health-related tips and advice delivered to subscribers via text messages on their mobile phones.
• Self-Improvement Tips via SMS Self-improvement and personal development tips delivered to consumers via text messages.
• Job Search Tips via SMS Job searching tips and career advice delivered to individual consumers via text messages.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Broad incumbents

• Quizlet: Large-scale microlearning and study-content platform serving learners across education topics; overlaps with Urban Planet's educational micro-content mission but delivered via app and web rather than SMS.
• Duolingo: Globally dominant mobile-first language-learning platform using short, gamified lessons — comparable to Urban Planet's microlearning approach but focused on language and delivered via a smartphone app.
• Khan Academy: Large non-profit educational content provider offering free lessons across many subjects that overlap with Urban Planet's educational verticals; competes for the same end-user attention.
• Coursera: Major online education platform offering courses across many of the same verticals as Urban Planet (career, self-improvement, health); competes for the same learning-time wallet share at higher price points.

Regional players

• Byju's: Large edtech platform from India delivering video- and app-based learning content; comparable in vertical focus (education, skills, jobs) but operates with a richer digital delivery model in a different geography.

Emerging players

• Dimagi: Builds mobile and SMS-based data collection and education tools for frontline workers in emerging markets; comparable technology stack and target user profile to Urban Planet even though the verticals differ.

Direct peers

• Cell-Ed: Mobile-first microlearning platform that delivers bite-sized educational and workforce content via SMS and basic mobile channels, directly comparable to Urban Planet's SMS-based content delivery model.
• Souktel: Mobile-based job-search and education information service primarily serving job seekers in emerging markets via SMS and basic mobile — directly aligned with Urban Planet's job-searching tip content.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/upmobile
• Facebookfacebook.com/14116382594277

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Planet Media & Entertainment