Askaneli
Askaneli is a family-owned Georgian wine and spirits producer founded in 1998 (heritage from 1880), manufacturing 60+ SKUs of wines, brandies, chacha, and sparkling wines across three regions, distributed internationally through partners in 9+ countries.
- Company typePrivate
- Founded1998
- HeadquartersT'elavi, Georgia
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Askaneli does
Askaneli (also known as Askaneli Brothers) is a private, family-owned Georgian wine and spirits producer with formal operations established in 1998 and winemaking heritage dating to 1880, when ancestor Antimo Chkhaidze first produced wine in the village of Askaneli in Guria. The company operates three production facilities across Kakheti, Guria, and Tbilisi, cultivating 453 hectares of vineyards across Georgia's key appellations including Kindzmarauli and Mukuzani. Production capacity exceeds 8 million liters through stainless steel fermentation tanks and 200+ tonnes of French and American oak barrel aging capacity, with plans to expand capacity to 11.5 million liters announced in 2021. The portfolio spans 60+ SKUs including still wines (red, white, rosé, semi-sweet, semi-dry), traditional qvevri wines, sparkling wines aged 24 months on lees, brandies aged 3-25 years, chacha spirits, and fruit distillates across nine registered trademark sub-brands.
The company generates revenue through wholesale distribution across 9+ countries—including Russia, Ukraine, Latvia, Lithuania, Germany, Sweden, Cyprus, Kazakhstan, and the UK—via named distributor partners (Luding, Monolith, Amber Distribution, ALMAWINE, etc.), plus branded restaurant properties in Tbilisi (Askaneli Garden) and Batumi (Terrassa Askaneli) serving as direct consumer channels. Production technology combines traditional Georgian qvevri (UNESCO intangible heritage) winemaking with modern European equipment, including Italian distillation apparatus processing 25 tonnes of alcohol per day. The business holds ISO 22000 food safety certification, has won multiple international awards (Gilbert & Gaillard 2022 gold, Sommeliers Choice 2020 Double Gold), and was featured in Forbes Georgia as a 'Top 10 Modern Georgian Brand.' The company employs 251-500 people and is led by founder Gocha Chkhaidze, with key strategic partnerships including Loïc Pasquet of Liber Pater (2021) for global premium positioning.
Askaneli firmographics
Firmographics- Name
- Askaneli
- Legal name
- Askaneli
- Website
- https://askaneli.ge
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Askaneli is a family-owned Georgian wine and spirits producer founded in 1998 (heritage from 1880), manufacturing 60+ SKUs of wines, brandies, chacha, and sparkling wines across three regions, distributed internationally through partners in 9+ countries.
- Ownership category
- akta.pro rank
Askaneli industry classification
Industry- Product category
- Wine and Spirits Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)
Keywords
Where Askaneli is headquartered
LocationHeadquarters
- HQ city
- T'elavi
- HQ country
- Georgia
- HQ region
- Asia
Offices4 records
Markets served
Askaneli business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wine Sales: Askaneli produces and sells over 60 varieties of still wines across red, white, rosé, semi-sweet, and semi-dry styles, including appellation-specific premium wines (e.g., Mukuzani, Kindzmarauli, Saperavi Premium) and qvevri wines. These are sold through a network of international distribution partners and on-site restaurant outlets.
- Brandy and Chacha Sales: The company produces and sells brandy (3-, 4-, 5-, 6-, 8-year aged, VS, VSOP, XO, Extra Old, 25-Year), chacha (Premium, Gold, Platinum), and fruit distillates (plum, peach, quince, pear, persimmon, tkemali). Sold through the same distribution network as wines.
- Sparkling Wine Sales: Askaneli produces traditional-method sparkling wines (Champenoise) using Georgian indigenous grape varieties (Kakhuri Mtsvane, Rkatsiteli, Tsolikauri, etc.), including vintage-specific bottles aged 24 months on lees. Distributed internationally through partner networks.
- Food Service and Tourism: The company operates branded restaurant properties — Terrassa Askaneli in Batumi and Askaneli Garden in Tbilisi — serving as both direct revenue channels and brand showcases for Georgian cuisine paired with Askaneli products.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Askaneli product offering
Product offeringCore offering
Askaneli produces and sells Georgian wines, brandies, sparkling wines, and chacha using traditional qvevri winemaking techniques. The company operates its own 453-hectare vineyard estate and complements product sales with hospitality venues (restaurants in Tbilisi and Batumi) and an international wholesale distribution network.
Product overview
Askaneli Brothers is a Georgian winery producing wines, brandies, sparkling wines, and chacha. Founded in 1998 (with family winemaking traditions dating to 1880), the company produces over 60 wine designations across facilities in three regions: Kakheti, Guria, and Tbilisi. The portfolio includes Classical Collection wines (Mukuzani, Saperavi Premium), Author's Collection wines (Rkatsiteli Qvevri), white wines (Manavi, Tsolikauri, Kisi, Khikhvi), red wines (Saperavi, Kindzmarauli, Chkhaveri), semi-sweet wines (Alazani Valley, Akhasheni, Tvisi), late harvest wines, sparkling wines (including 2020 vintage classics), traditional qvevri wines, brandies aged 3-25+ years (including VS, VSOP, XO, Extra Old), chacha spirits (Premium, Gold, Platinum), and fruit distillates under the Anaseuli trademark.
Differentiator
Problem solved
Functional benefit
Brands
- Anaseuli (ანასეული): Trademark sub-brand for fruit brandies and distillates made from blueberries, feijoa, quince, honey, and various fruits.
- Dora (დორა)
- Artwine (არტვაინი)
- Dear Wine (Dearwine)
- Darejani (დარეჯანი)
- Orveli (ორველი)
- Gocha (გოჩა)
- Koshi (ქოში)
- Super Askana (სუპერ ასკანა)
Products and services
- Georgian Wines (including qvevri wines)
- Brandies
- Sparkling Wines
- Chacha (Georgian pomace spirit)
- Askaneli Restaurant - Tbilisi
- Askaneli Restaurant - Batumi
Quantifiable outcome
- Featured in Forbes as one of the 'Top 10 Modern Georgian Brands You Need to Know'
- +2 more outcomes
Companies that use Askaneli
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Askaneli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Askaneli partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, regional and minor.
- Liber Pater (Loïc Pasquet)coreLoïc Pasquet, founder of Liber Pater — considered the world's most expensive wine producer — became a strategic partner with Askaneli and Gocha Chkhaveri, undertaking a joint project in Georgia to promote Georgian wine traditions globally. Pasquet also founded an association for unregistered Georgian grape varieties, with support from the Prince of Monaco.
- Luding (Luding-Trade LLC)coreMoscow-based wine and spirits import and distribution company, handling Askaneli's product distribution in the Russian market from address 119180 Moscow, Russia.
- Amber Distribution LatviaregionalLatvian import and distribution company for alcoholic beverages, serving the Baltic market from address 11 Noliktavu Street, Dreilini, Stopinu County, LV-2130, Latvia.
- Arda TradingregionalUkrainian import and distribution company based in Dnipro (49083, Ukraine), handling Askaneli product distribution in the Ukrainian market.
- Marin ExpressregionalSaint Petersburg-based import and distribution company for wine and spirits, serving the Russian market from 190068 Saint Petersburg, Russia.
- Bristol Retail LogisticsregionalRussian retail chain importer handling distribution of Askaneli products within Russia's retail network.
- KontregionalSaint Petersburg-based wine and spirits import and distribution company serving the Russian market.
- Alternative LogisticsminorRussian logistics and import company based in Krasnodar (350072, Russia), handling distribution in the southern Russian market.
- IFC – Import Foods CompanyminorUkrainian import company (02121, Kyiv, Ukraine) distributing Askaneli products in the Ukrainian market.
- ALMAWINEminorKazakhstan-based import and distribution company for wines and spirits located at Polezhaeva Street 92A, Almaty, Republic of Kazakhstan.
- LOCMENminorUkrainian beverage trading company based in Kyiv, handling Askaneli distribution in Ukraine.
- KantiregionalTbilisi-based importer and distributor (Shandor Petef Street N4, Tbilisi, Georgia) handling Askaneli products domestically in Georgia and potentially for export.
- UAB – Bennet distributorsregionalLithuanian import and distribution company (Vilnius, LT-02190) distributing Askaneli products in the Baltic market.
- Monolith UKregionalUK-based importer and distributor operating from Gateway Park, Chiats Road, RM9, handling Askaneli products in the British market.
- Monolith Mitte GmbHminorGerman supermarket and food retail chain (33178 Borchen, Nordrhein-Westfalen) importing and distributing Askaneli products in Germany.
- Monolith Cyprus LtdminorCyprus-based import company (8507 Saint Charalambos N7, Paphos) distributing Askaneli products in the Cypriot market.
- AvecSwedenminorSwedish import and distribution company (120 40 Årsta, Stockholm) distributing Askaneli products in the Scandinavian market.
- CS-ContiminorGerman logistics company (20537 Hamburg, Germany) handling distribution operations for Askaneli products in Germany.
- Gardabani GroupminorLondon-based import company (116 Pall Mall, London SW1Y 5ED) distributing Askaneli products in the UK market.
- Restaurant TarkhuniminorRestaurant in Saint Petersburg (Karavannaya Street 14) serving as a direct outlet for Askaneli products paired with Georgian cuisine.
- Terrassa AskanelicoreBranded restaurant in Batumi, Georgia (40 Rustaveli Street), overlooking the Black Sea. Offers Askaneli wines alongside Georgian and author cuisine, hosting events and festivals with live music and dance performances.
- Askaneli GardencoreBranded restaurant in Tbilisi (Kakheti Highway 110a) operating as both a dining venue and direct retail channel for Askaneli products.
- National Wine Agency of GeorgiaregionalGovernment body supporting Georgian wine promotion internationally. Askaneli participated in a Georgian wine tasting event in Manchester organized with the agency's backing.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Askaneli competitors and assessment
Company assessmentDirect peers
- Mukuzani Marani: Boutique Kakheti winery specializing in Mukuzani appellation wines with own vineyards and traditional methods. Comparable in focus on Kakheti appellations, indigenous Saperavi-based products, and premium positioning strategy.
- Schuchmann Wines Georgia: Georgian-German joint venture winery producing qvevri and European-method wines with European ownership structure and established EU distribution. Comparable in product mix (qvevri wines, brandies) and international premium positioning.
- Badagoni: Major Georgian winery with significant export presence across CIS markets and Europe, producing wines, sparkling wines, and brandies. Comparable in scale, traditional-method and European winemaking duality, and broad SKU portfolio.
- Kindzmarauli Marani: Kakheti-based producer focused on Kindzmarauli appellation wines with traditional qvevri methods and own vineyards. Comparable in single-appellation specialization, indigenous grape variety focus, and Georgian heritage positioning.
- Château Mukhrani: Premium Georgian winery combining traditional qvevri and European winemaking methods with own vineyards and international distribution. Directly comparable in product portfolio (still wines, sparkling, brandies), vertical integration, and positioning in the premium Georgian wine segment.
- KTW (Kakhetian Traditional Winemaking): Kakheti-based producer specializing in traditional qvevri wines from indigenous Georgian grape varieties. Direct comparable given shared focus on UNESCO-recognized qvevri method and family/heritage branding around traditional winemaking.
- Tbilvino: Large Georgian wine producer with substantial export footprint across CIS, EU, and US markets, offering a broad portfolio of appellation wines and brandies. Comparable in scale, multi-region sourcing, and international distribution model.
- Georgian Wine House (GWH): Georgian wine producer with own vineyards across Kakheti, producing appellation-specific wines and traditional qvevri wines for export. Comparable in vertical integration, appellation portfolio, and international distribution across CIS and EU.
- Telavi Wine Cellar (Marani): One of Georgia's largest wineries, also based in Kakheti and producing wines, brandies, and spirits from indigenous Georgian grape varieties. Closest direct comparable given shared terroir, heritage branding, and similar export-focused GTM across CIS and EU markets.
Emerging players
- Kakhuri Gvinis: Georgian producer emphasizing natural and orange wines using traditional qvevri methods, competing in the same specialty channels as Askaneli's Author's Collection. Comparable in qvevri-focused product strategy and premium natural-wine positioning.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Askaneli social profiles
Digital presenceAskaneli compliance and trust
Trust signalCompliance1 record
Askaneli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Askaneli leadership team
Management profileNumber of profiles
Profiles1 record
Askaneli subsidiaries and ownership
Company hierarchySubsidiaries9 records
Askaneli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Askaneli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Askaneli
What does Askaneli do?
Askaneli produces and sells Georgian wines, brandies, sparkling wines, and chacha using traditional qvevri winemaking techniques. The company operates its own 453-hectare vineyard estate and complements product sales with hospitality venues (restaurants in Tbilisi and Batumi) and an international wholesale distribution network.
Is Askaneli a public or private company?
Askaneli is a private company. It is classified as family owned and is currently operating.
When was Askaneli founded?
Askaneli was founded in 1998. It employs 251 to 500 people.
Where is Askaneli based?
Askaneli is headquartered in T'elavi, Georgia, in the Asia region.
How does Askaneli make money?
Four revenue lines are on record. Wine Sales are the primary driver. The others are brandy and Chacha Sales, sparkling Wine Sales and food Service and Tourism.
Who are Askaneli's main competitors?
Direct peers on record are Mukuzani Marani, Schuchmann Wines Georgia, Badagoni, Kindzmarauli Marani, Château Mukhrani, KTW (Kakhetian Traditional Winemaking), Tbilvino, Georgian Wine House (GWH) and Telavi Wine Cellar (Marani). Kakhuri Gvinis is listed as an emerging player.
Does Askaneli have an API?
No public API is recorded for Askaneli.
What industry is Askaneli in?
Askaneli's product category is Wine and Spirits Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.