Studio So!

What Studio So! does

Studio So! is a privately held digital content production studio headquartered in Minsk, Belarus, founded by director Pavel (Pasha) Goluzov in 2010. The studio provides end-to-end creative production services including video production, 2D and 3D animation, illustration, 3D visualization, VFX, character development, UI/UX design, Unity-based interactive product development, sound design, voice-over, and localization. Its stated service span covers roughly 19 core capabilities, positioning it as a full-stack alternative to Western production boutiques for clients needing internationally competitive creative output.

The studio's core technology stack centers on traditional animation, illustration, and motion graphics pipelines with specialized extensions into Unity-based interactive content production. Notable technical differentiators include custom character development and animation (e.g., UNICEF's 'Yunik' mascot), frame-by-frame stop-motion style animation for personalized projects, a streamlined illustration asset pipeline supporting monthly content releases for the recurring 'Глазки да Лапки' interactive book series, and VFX/motion graphics work including logo animations for major gaming titles. Pricing is project-based and quote-driven, with special rates available for socially significant projects, and the studio is structured around director-led client engagement rather than a formal sales function.

Studio So! serves a diversified client base spanning Fortune 500 multinationals (Porsche, Facebook, Johnson & Johnson, Thermo Fisher Scientific, Wargaming/World of Tanks, A1), regional enterprises (A1QA, Lidskoye Pivo), startups (Easyknock, AG Softworks), and government/NGO organizations (UNICEF, Ministry of Health of the Republic of Belarus). Go-to-market is primarily direct outreach and project-based engagement led by the director, supplemented by a referral network of partner agencies in the UK, Lithuania, Russia, Belarus, and Kazakhstan. The company has produced over 1,000 works across industries including FMCG, IT, telecom, engineering, finance, retail, social sector, and advertising, and operates as a founder-owned, self-funded entity with no disclosed external investment.

Name

Studio So!

Legal name

Studio So! (So!)

Website

https://sogood.studio

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio So! is a Minsk, Belarus-based digital content production studio founded in 2010 by Pavel Goluzov, offering video, 2D/3D animation, illustration, VFX, UI/UX, and Unity development for Fortune 500 companies, startups, and government/NGO clients globally.

Ownership category

akta.pro rank

Product category

Video Production and Animation Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Video production services
• 2D animation studio
• 3D animation services
• Digital illustration studio
• UI/UX design services

Headquarters

HQ city

Minsk

HQ country

Belarus

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Video and Animation Production: Custom video production, animated content, and visual effects for corporate clients, brands, and organizations. Project-based work ranging from explainer videos to full-scale commercial productions.
2. Digital Content and Illustration Services: Illustration, character development, and asset creation for interactive products and SMM content, often delivered as ongoing production services.
3. Interactive Digital Product Development: UI/UX design and Unity development for digital products and applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Studio So! is a creative production studio that designs and produces digital video, 2D and 3D animation, illustration, 3D visualization, character design, UI/UX interfaces, Unity-based interactive content, and social media assets for corporate, brand, and organizational clients. Services are delivered as custom project-based engagements covering the full production cycle from concept development and storyboarding through animation, VFX, sound design, voice-over, and localization. The studio serves Fortune 500 enterprises, brands, startups, government bodies, and NGOs across global markets from its base in Minsk, Belarus.

Product overview

Studio So! is a digital content production studio with over 10 years of experience offering a comprehensive suite of creative services. Their core offerings include video production, 2D and 3D animation, illustration, 3D visualization, VFX, character development, SMM content, UGC, creative advertising, short-form content (Reels/Shorts), presentations, ASO design, UI/UX design, Unity game development, sound design, voice-over, localization, and festival case preparation. The studio's portfolio demonstrates specific projects including animated explainers (Easyknock Explainer), game cinematics (World of Tanks Intro), educational series (UNICEF Child Injury Prevention Series), corporate animations (A1QA New Year Animation), product advertising (Lidzkaye Ideal Royal Beer), and interactive digital books (Глазки да Лапки series for AG Softworks). They serve a diverse clientele ranging from Fortune 500 companies to local brands, operating from Minsk, Belarus.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production
• 2D Animation
• 3D Animation
• Illustration
• 3D Visualization

Quantifiable outcome

• Over 1000 completed works across video, animation, illustration, and interactive digital products
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AG SoftworkscoreStrategic or Co-development PartnerLong-term creative partnership for interactive book development. Studio So! developed visual concepts, character designs, and established a streamlined production pipeline for the 'Glazki da Lapki' detective series, enabling monthly content releases.
• Wooshii (UK)minorGTM or Marketing PartnerCollaborative relationship with UK-based video production agency for project collaboration and client referrals.
• Tarela (Lithuania)minorGTM or Marketing PartnerCollaborative relationship with Lithuanian creative agency for cross-border project collaboration.
• TDI (Russia)minorGTM or Marketing PartnerPartnership with Russian advertising/production company for regional collaboration.
• DAB (Belarus)minorGTM or Marketing PartnerCollaboration with Belarusian advertising agency for local market projects.
• Wunder (Kazakhstan)minorGTM or Marketing PartnerPartnership with Kazakh creative agency for Central Asian market collaboration.
• The Church (UK)minorGTM or Marketing PartnerCollaborative relationship with UK creative agency for international project collaboration.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Buck: Buck is a design-driven animation and interactive studio with deep capabilities in motion design, illustration, and immersive content for global brands. Comparable end-to-end creative production model and Fortune 500 client roster, though at significantly larger scale.
• Gunner: Gunner is a creative animation and design studio focused on brand content, motion graphics, and short-form storytelling for major advertisers and sports/entertainment clients. Closely comparable in premium 2D/3D animation and explainer work for enterprise brands.
• Not To Scale: Not To Scale is a London-based animation and motion design studio producing commercials, brand films, and short-form content for global brands and agencies. Comparable project-based animation production model and international brand client base.
• Block & Tackle: Block & Tackle is a creative studio producing animation, illustration, and design for brand campaigns and editorial clients. Comparable mid-sized boutique production model with a focus on storytelling and motion design for major brands.
• Oddfellows: Oddfellows is an independent creative studio delivering animation, illustration, and design content for global advertising and entertainment clients. Comparable boutique animation production offering similar enterprise brand work.
• Giant Ant: Giant Ant is a premium animation and motion design studio producing brand storytelling, explainers, and character-driven content for global brands. Highly comparable to Studio So! in service mix (2D/3D animation, brand films) and enterprise client orientation.
• Gramafilm: Gramafilm is a creative studio producing explainer videos, brand films, and animated content for startups and enterprise clients. Closely comparable boutique model focused on explainer and brand-storytelling production.
• Golden Wolf: Golden Wolf is an animation and design studio producing short-form content, motion graphics, and brand storytelling for entertainment, gaming, and advertising clients. Comparable mid-sized boutique animation studio with gaming-industry exposure (e.g., Wargaming-adjacent).

Broad incumbents

• Wieden+Kennedy (Content/Animation practice): Wieden+Kennedy is a global full-service creative agency with embedded in-house content, animation, and film production capabilities for Fortune 500 brands. Provides comparable end-to-end brand content production but as part of a much larger agency portfolio rather than as a specialist boutique.

Emerging players

• Yaprak Animation: Yaprak Animation is a smaller-scale animation studio focused on 2D/3D animation and explainer content with regional client base. Comparable animation service offering at smaller scale, with cost-arbitrage positioning similar to Studio So!.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/sowhatabout
• Instagraminstagram.com/so.mp4
• LinkedInlinkedin.com/company/sogoodstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio So!