Wooshii
Wooshii is a London-based enterprise video solutions provider combining a 16,000+ global creator network with an AI software suite (Copilot, Insight, Brand Check, Dynamic) to produce, manage and measure large-scale video content for multinational customers such as Amazon, Microsoft and Thermo Fisher Scientific.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wooshii does
Wooshii is a UK-headquartered enterprise video solutions provider, founded in 2009 and based in London, that combines a global on-demand production network with a proprietary AI software suite. Its core functional offering is end-to-end video content — brand films, product videos, animation, testimonial and event capture — produced for global enterprises across multiple geographies, coordinated by in-house producers and delivered through a 16,000-strong freelancer network spanning 130+ countries. Underlying the production services is a multi-product technology stack: Wooshii Copilot (an AI operating system for marketers, surfaced via assistco.ai), AI Studios (AI-generated video with human direction), Wooshii Dynamic (data-driven personalised video distribution across Facebook, YouTube, TikTok and Instagram), Wooshii Insight (cross-channel analytics and competitive benchmarking), Wooshii Brand Check (computer-vision creative effectiveness), plus workflow tooling (Works, Send, Remote) and a creator marketplace (Network).
Wooshii's customer base is concentrated in global enterprises — Amazon, Microsoft, Google, Thermo Fisher Scientific, HSBC, IQVIA, Bloomberg, Roche, GSK, Johnson & Johnson, Boston Scientific, Reckitt, Renault, Booking.com, Sonos, Diageo, Virgin Media and YouTube among others — with vertical depth in healthcare/life sciences, technology, financial services, consumer products, education and hospitality. Revenue is generated through two streams: project-based video production services with structured milestone payment terms (50/30/20 deposit/production/final, typical project minima around £10,000) and software subscriptions across the AI suite (12-month auto-renewing terms with a 14-day evaluation period). Distribution is enterprise field sales with dedicated Client Services Directors supported by nine offices in London, Los Angeles, New York, Chicago, Texas, Toronto, Dubai, Singapore and Sydney.
Wooshii firmographics
Firmographics- Name
- Wooshii
- Legal name
- Wooshii Ltd
- Website
- https://wooshii.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wooshii is a London-based enterprise video solutions provider combining a 16,000+ global creator network with an AI software suite (Copilot, Insight, Brand Check, Dynamic) to produce, manage and measure large-scale video content for multinational customers such as Amazon, Microsoft and Thermo Fisher Scientific.
- Ownership category
- akta.pro rank
Wooshii industry classification
Industry- Product category
- Enterprise Video Production
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)
Keywords
Where Wooshii is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Wooshii business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Video Production Services: Project-based video production services with structured payment terms: 50% production deposit, 30% on completion of production stage, 20% final balance upon delivery. Services include corporate videos, product videos, animation, testimonial videos, and more.
- Software Subscriptions: Subscription-based access to Wooshii's technology suite including Copilot, Insight, Brand Check, and other software tools. Initial term of 1 year with auto-renewal for 12-month periods unless terminated with 60 days notice.
- User Subscriptions & Integrations: Additional user subscriptions and platform integrations available for purchase beyond base subscription. Support services provided during Business Hours (08:00-18:00 UK time) as part of subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Video Production Projects |
| Subscription | Multi-year contract | Software Services - Initial Term |
| Subscription | Annual | Software Services - Renewal |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Wooshii product offering
Product offeringCore offering
Wooshii provides enterprise video content solutions combining AI-powered software platforms with global production services. The company creates thousands of videos annually across all formats (corporate, product, animation, testimonial, event coverage) through a network of 16,000+ creators spanning 130+ countries, supported by proprietary AI tools for content creation, brand consistency, performance analytics, and multi-channel distribution optimization.
Product overview
Wooshii is an enterprise video solutions company offering a platform-plus-modules architecture combining AI technology with global production services. The core offering includes Video Production (thousands of videos created annually) supported by AI Studios and a global creator network. The technology suite comprises AI-powered tools including Wooshii Copilot (AI operating system for marketers), Wooshii Dynamic (automated personalized video at scale), Wooshii Insight (video analytics and benchmarking), Wooshii Brand Check (creative effectiveness AI), Wooshii Works (project management), Wooshii Send (file sharing), Wooshii Network (talent marketplace), and Wooshii Remote (remote production control). The platform connects data, humans and AI to deliver effective video content across enterprise organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Wooshii Copilot: AI-powered operating system for marketers
- Wooshii Insight
- Wooshii Brand Check
- AI Studios
- Wooshii Works
- Wooshii Remote
- Wooshii Send
- Wooshii Assist
- Wooshii Network
Products and services
- Video Production Services
- AI Studios
Quantifiable outcome
- Over 50% average annual revenue growth since 2019
- +7 more outcomes
Companies that use Wooshii
Customer profileNamed customers41 records
Segments6 records
Ideal customer profiles2 records
Wooshii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability11 records
Feature9 records
Wooshii partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Wooshii competitors and assessment
Company assessmentBroad incumbents
- Vimeo: Broad video platform offering creation, hosting, OTT and analytics. Overlaps with Wooshii's CMS, hosting and distribution tooling at a much larger scale.
- Brightcove: Enterprise video platform and OTT infrastructure provider. Overlaps with Wooshii's technology stack around video hosting, distribution and analytics.
Emerging players
- HeyGen: AI avatar and video generation platform for enterprise marketing and training content. Directly comparable to Wooshii's AI Studios and Copilot modules.
- Synthesia: AI video generation platform specialising in synthetic avatars and enterprise videos. Comparable to Wooshii's AI Studios and Dynamic offerings as enterprise-grade AI video tooling matures.
- Runway: Generative AI video creation and editing tools for creative professionals. Adjacent to Wooshii's AI video tooling and a credible disruptive force to traditional production services.
- Lumen5: AI-powered video creation platform turning text content into social and marketing videos. Comparable to Wooshii Dynamic and AI Studios for automated, scaled video output.
Direct peers
- Lemonlight: On-demand video production agency serving enterprise and ecommerce brands with a global creator network. Closest direct peer to Wooshii's core production services model.
- Vidyard: B2B video hosting, analytics and AI-driven personalisation platform. Overlaps with Wooshii Insight, Brand Check and Dynamic on enterprise video analytics and distribution.
- Wistia: Video hosting and marketing analytics SaaS for businesses. Comparable software layer to Wooshii Insight / Wooshii Works, focused on B2B video performance.
- Demo Duck: Explainer and product video production agency serving B2B and SaaS clients. Comparable in offering and customer profile to Wooshii's enterprise production services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Wooshii social profiles
Digital presenceWooshii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wooshii leadership team
Management profileNumber of profiles
Profiles5 records
Wooshii funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wooshii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wooshii
What does Wooshii do?
Wooshii provides enterprise video content solutions combining AI-powered software platforms with global production services. The company creates thousands of videos annually across all formats (corporate, product, animation, testimonial, event coverage) through a network of 16,000+ creators spanning 130+ countries, supported by proprietary AI tools for content creation, brand consistency, performance analytics, and multi-channel distribution optimization.
Is Wooshii a public or private company?
Wooshii is a private company. It is classified as private equity controlled and is currently operating.
When was Wooshii founded?
Wooshii was founded in 2009. It employs 11 to 50 people.
Where is Wooshii based?
Wooshii is headquartered in London, United Kingdom, in the Europe region.
How does Wooshii make money?
Three revenue lines are on record. Video Production Services are the primary driver. The others are software Subscriptions and user Subscriptions & Integrations.
Who are Wooshii's main competitors?
Broad incumbents on record are Vimeo and Brightcove. Emerging players are HeyGen, Synthesia, Runway and Lumen5. Direct peers are Lemonlight, Vidyard, Wistia and Demo Duck.
Does Wooshii have an API?
No public API is recorded for Wooshii.
What industry is Wooshii in?
Wooshii's product category is Enterprise Video Production. Its primary akta.pro industry code is MPAHAHAH, Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection). Its NAICS code is 5121 and its SIC code is 7812.