Scent Plus

What Scent Plus does

Scent Plus is a Cyprus-headquartered sensory marketing company founded in 2016 that designs signature fragrances, distributes professional-grade scent diffusion hardware, and markets certified air purification systems for commercial and residential clients. Its core offerings span the Scent Branding and Scent Promotion services (proprietary methodology translating brand values into aromatic notes with a certificate of uniqueness and exclusive use), the NOSERA multi-sensory package combining scent with music, and a hardware portfolio that includes professional diffusers (A1 Bluetooth App, A501, SA250/SA600, A2 Plus, Digital Pro, Fan Dispenser), Froumann N80/N90/N100 HEPA H14 air purification systems, and consumer home diffusers (A8, AE103). Business hygiene SKUs—fabric fresheners, Aromaguard kitchen odor neutralizers, the Diotan toilet disinfection system, Anti-V disinfectants, and Greek/Cypriot-licensed insect repellents—complement the fragrance and air-quality lines.

The company generates revenue across five streams: professional sensory marketing services, a pan-European franchise network with exclusive territorial coverage, scent diffusion equipment sales, business hygiene product sales, and home fragrance product sales. It runs a sales-led B2B go-to-market focused on hotels, restaurants, cafés, retail chains, and consumer brands, supported by industry exhibitions (notably the 100% Hotel Show in Greece), educational webinars and seminars (Hotelier Academy, ACC Akademia College), direct free-sampling consultations, and a key account management function. The Mega Systems subsidiary in Athens serves as the exclusive Greek representative, covering more than 55% of the Greek professional space fragrance market and contributing the company's 27-year operating track record. Customer logos include Greek luxury and boutique hotels (North Santorini, Lindos Hotels, Acro Suites, Breeze Milos, the Terra Mare Milos group) and the DPAM Greece retail chain.

Scent Plus holds multiple regulatory certifications that underpin its commercial hygiene and air purification offerings: EN-1822 HEPA standards, Eurovent certification, ECARF allergy/asthma certification for the Froumann N80 and N90, EN 1040/1276 disinfectant efficacy, Greek National Organization for Medicines (EOF) approval for Diotan, Greek Ministry of Agricultural Development approvals for biocidal products, and Cypriot biocidal licenses. Its competitive position rests on the proprietary Scent Branding methodology, exclusive territorial franchise rights, certified air purification technology, and an established brand reputation in the Greek professional fragrance market; no institutional funding rounds, acquisitions, or public listing are recorded.

Name

Scent Plus

Legal name

SCENT-PLUS

Website

https://scent-plus.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Scent Plus is a Cyprus-based sensory marketing company that designs signature fragrances and distributes professional scent diffusers plus HEPA air purification systems. It serves European hospitality, restaurant, retail, and commercial clients via B2B sales, an exclusive-territory franchise network, and its Mega Systems Greek distribution arm.

Ownership category

akta.pro rank

Product category

Sensory Marketing Services

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYIMAEABAE

Flavors, Fragrances & Aroma Chemicals

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Specialty Chemicals

SECONDARYCRADAKAI

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Home & Fabric Care Products

SECONDARYCRAJAEAD

Scented Candles & Wax Melts (Home Fragrance)

Consumer Products & Retail/Household Products & Cleaning Supplies/Air Care & Odor Control

SECONDARYCRAJAEAF

Odor Eliminators & Neutralizers (Non-fragrance)

Consumer Products & Retail/Household Products & Cleaning Supplies/Air Care & Odor Control

SECONDARYCRABADAE

Home Fragrance (Candles, Diffusers, Room Sprays)

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

Keywords

• Scent marketing services
• Fragrance diffusion systems
• Air purification solutions
• Sensory branding services
• Commercial scenting equipment

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Sensory Marketing Services: Consulting and implementation services for sensory marketing strategies including scent branding, scent promotion, and multi-sensory environment design. Revenue generated through service contracts and project-based engagements with businesses.
2. Franchise Network: Franchise model where partners cover geographic areas and build client portfolios with recurring revenue. Franchisees provide sensory marketing services to B2B clients in their territories.
3. Scent Diffusion Equipment: Sale of professional fragrance diffusers including A1 Bluetooth App, A501, SA250, SA600, A2 Plus, Digital Pro, and Fan Dispenser models. Products available for home and business use.
4. Professional Cleaning & Hygiene Products: Business series products including air purification systems (Froumann N80, N90, N100), insect control (Rotaner Fly, Scent Plus Fly, AirFly), WC disinfectants (Diotan system), odor neutralizers, fabric fresheners (Hotel Clean, Powdery Fresh), and Anti-V disinfectants.
5. Home Products: Consumer products including wooden stick diffusers, candles, home diffusers (A8, AE103) for personal and residential use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Scent Plus supplies fragrance products and scent marketing solutions for personal and business environments. The company delivers sensory marketing services (Scent Branding and Scent Promotion) combined with professional scent diffusion hardware, HEPA air purification systems, hygiene and odor-control products, and home fragrance items for hotels, restaurants, retail chains, and commercial brands across Europe.

Product overview

Scent Plus is a sensory marketing company offering a comprehensive portfolio of fragrance and air quality solutions. The core product line consists of professional scent diffusers (A1 Bluetooth, A501, SA100, SA250, SA600, A2 Plus, Digital Pro, Fan Dispenser) and Froumann air purification systems (N80, N90, N100) with HEPA filtration. The company also provides home products including A8 Diffuser, AE103 Diffuser, Wooden Sticks, and Candles. Business hygiene products include Fabric Freshener (Hotel Clean, Powdery Fresh), Kitchen Clear, Anti Tobacco, and the Diotan WC disinfection system. Insect control is handled through Rotaner Fly, Scent Plus Fly, and AirFly repellents. Anti-V disinfectant products round out the hygiene offerings. Core services include Scent Branding (creating signature brand fragrances) and Scent Promotion (promotional scent applications), supported by Music+ for combined sensory experiences. The company operates through franchise partnerships and serves clients across hotels, restaurants, retail, and commercial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Mega Systems: Subsidiary/brand operating in Greece, the leading force in the professional space fragrance market for over 27 years, covering more than 55% of the Greek market.
• NOSERA

Products and services

• Professional Scent Diffusers (A1, A501, SA100, SA250, SA600, A2 Plus, Digital Pro, Fan Dispenser) Professional-grade scent diffusion devices for commercial spaces that distribute fragrance throughout environments, including Bluetooth-enabled, touch screen, and various coverage capacities ranging from small offices to large venues.
• A8 Diffuser Desktop fragrance device with 5-color lighting function, 220V connection, easy programming, and Bluetooth connectivity for home and office use.
• AE103 Diffuser Scent and insect repellent device that connects directly to 220V power outlet with easy programming and Bluetooth connectivity for home and office use.
• Wooden Sticks Premium quality aromatic sticks for home, office, and hotel rooms featuring modern design glass bottles with chrome ring and bamboo sticks, available in 100ml and 250ml packaging.
• Candles Luxury 160g candles in black premium glass with sandblasting and up to 36 hours burn time, featuring high-quality, long-lasting fragrances.
• Fabric Freshener (Hotel Clean, Powdery Fresh) Specialized housekeeping product for spraying on air and fabrics including towels, sheets, covers, curtains, blankets, carpets; dermatologically tested, available in 2 fragrances with 12-hour duration.
• Kitchen Clear Specialized product for combating unpleasant kitchen odors using Aromaguard technology to neutralize fried foods, burnt fats, oils, and raw food smells by up to 70% in less than 1 hour.
• Anti Tobacco Specialized product for combating cigarette odors using Aromaguard technology to neutralize tobacco smells and freshen spaces within 1 hour by up to 70%.
• Rotaner Fly Insect Repellent Approved insect repellent from Greek Ministry of Agricultural Development with high percentage of Chrysanthemum cinerariaefolium, usable both indoors and outdoors with automatic spray device.
• Scent Plus Fly Insect Repellent Insect repellent based on improved Clearscore Spray formula with Chrysanthemum cinerariaefolium and Piperonyl butoxide for combating flies, mosquitoes, and other insects.
• AirFly Insect Repellent Uniquely designed product for insect control using atmospheric technology, suitable for open and enclosed spaces, effective against flies, mosquitoes, and gnats.
• Diotan Disinfectant Cleaner Surface cleaner with disinfectant action in 500ml trigger bottle, ready for application with rinsing required; also available in 5L packaging.
• Diotan Toilet Disinfection System Complete Diotan system offering 24-hour coverage for toilet areas that disinfects, cleans, neutralizes odors, prevents limescale, and freshens with Ocean Fresh fragrance.
• Anti-V Disinfectant Products Disinfectant and cleaning Anti-V products for various applications including handheld spray, surface cleaner, and general spray formats.
• Froumann Air Purification Systems (N80, N90, N100) Advanced air purification and disinfection systems with HEPA H14 filters capturing particles down to 0.3 microns at 99.97% efficiency, meeting European standards for commercial spaces, hotels, gyms, theaters, hospitals, and offices.
• Neutral Odour Inactivator Odor neutralizer using special atmospheric technology to neutralize odors at their source rather than masking them, leaving air clean and preparing spaces to receive brand-based fragrances.
• Scent Marketing Services (Scent Branding, Scent Promotion) Professional sensory marketing services including Scent Branding (research and creation of signature brand scents with certificate of uniqueness) and Scent Promotion (creation and application of promotional fragrances tied to product launches and campaigns).
• Music+ Service Customized music solutions designed based on business philosophy, target audience, and culture, combining with scent marketing for complete sensory experience (part of the NOSERA multi-sensory service).

Quantifiable outcome

• 55%+ market share in professional space fragrance market in Greece
• +4 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• Mega SystemscoreChannel Partner/ Reseller/ DistributorMega Systems serves as the exclusive Greek representative office for Scent Plus, handling sales, distribution, and customer support in Greece. The partnership extends the company's market presence in the Greek hospitality and commercial sectors. Contact: Amphitheas Avenue 55, Palaio Faliro, Athens - +30 211 10 99 500
• Hotelier AcademystrategicGTM or Marketing PartnerStrategic partnership for educational content and lead generation. Scent Plus participates in Hotelier Academy Live Events with webinars and workshops on sensory marketing topics. Key Account Manager represents the company at these industry events.
• ACC AKADEMIA COLLEGEstrategicGTM or Marketing PartnerEducational partnership conducting seminars for hospitality professionals on sensory marketing applications in restaurants and hospitality. Collaborative seminars held at hotel venues in Cyprus.
• Top Perfume ManufacturerscoreTechnology or IntegrationCollaboration with leading perfume manufacturers and specialized perfumers to create unique signature fragrances for clients. Expert perfumers study and analyze brand values to develop aromatic identities.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Scentair: Global leader in scent marketing and ambient scenting solutions for hotels, retail, casinos, and commercial spaces. Most direct competitor to Scent Plus with signature scent creation, diffusion equipment, and recurring consumable business model.
• Prolitec: Provider of commercial scent diffusion and air treatment technologies (Aera and other platforms) targeting hospitality, retail, and healthcare. Comparable product portfolio in professional-grade diffusers and HVAC-integrated scenting.
• Scent Marketing Inc. Boutique scent marketing agency offering signature scent creation and diffusion for hotels, restaurants, and retailers. Closely comparable in scale and service offering to Scent Plus's Scent Branding and Scent Promotion services.
• Air-Scent International: Manufacturer and supplier of commercial scent diffusers, fragrance oils, and air fresheners for commercial restrooms and spaces. Direct competitor in the professional scenting equipment and consumables market.

Others

• Givaudan: World's largest fragrance and flavor house supplying aroma compounds and finished fragrances to brands, including those used in scent marketing. Relevant as an upstream supplier and benchmark for the aroma chemicals category Scent Plus operates within.

Emerging players

• Aryballe Technologies: Digital olfaction and sensor technology company capturing and digitizing scent signatures for consumer and industrial applications. Represents the technology-evolution frontier that Scent Plus's Bluetooth-enabled diffusers and signature fragrance programs could integrate with.

Broad incumbents

• Alpha Aromatics: Custom fragrance manufacturer and supplier of aroma chemicals and fragrance compounds. Sits upstream of Scent Plus as an ingredient supplier but also competes in the branded custom-scent creation space.
• Mood Media: Global in-store experience company offering scent, music, digital signage, and lighting solutions to retailers and hospitality chains. Competes in the broader multisensory/experiential marketing space that Scent Plus targets with its NOSERA scent+sound bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/scentplusltd
• Facebookfacebook.com/scentplusexperts
• LinkedInlinkedin.com/company/scent-plus

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scent Plus