What Two12 does

Two12 is a private community and annual mentorship event business founded in 2016 by brothers Adam and Jordan Bornstein and operated through two12, LLC in Lakewood, Colorado. The company curates an invite-only experience for entrepreneurs and senior executives, accepting only 65 attendees per year from thousands of applicants through a selective application, referral, and interview process. The flagship offering, the "two12 Experience," is a multi-day event held at rotating luxury Four Seasons venues (Vail 2018, Santa Barbara 2019, Jackson Hole 2020), featuring 20+ accomplished mentors, a 3:1 attendee-to-mentor ratio, and 65 individually personalized schedules designed around each attendee's business goals.

The business model is a single revenue stream: one-time event attendance fees paid by the 65 selected attendees, covering accommodations, meals, and programming at premium venues. Pricing is not publicly disclosed; the company emphasizes ROI-focused conversations during the application funnel rather than posted tier pricing. Marketing relies on word-of-mouth, referrals from past attendees, the brand equity of named mentors (Tim Ferriss, Ryan Holiday, Noah Kagan), and organic search, with no advertising-driven acquisition motion. Underlying technology is minimal — the company uses Stripe and MoonClerk for payments, Mailchimp for email, Typeform for application intake, and AWS for hosting — and there is no proprietary software product or mobile application.

Two12 operates with a lean 1-10 person founder-led team and has shown no evidence of institutional funding, acquisitions, or headcount expansion. The competitive moat rests almost entirely on the curated mentor roster (recruited over a 14-month global process) and the prestige-driven community flywheel, rather than on technology, scale advantages, or recurring contracts. The company's growth posture is consistent with a deliberately boutique lifestyle business rather than a venture-scale operation, with the 65-attendee cap functioning as a quality-control mechanism rather than a constraint to be expanded.

Name

Two12

Legal name

two12, LLC

Website

https://two12.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Two12 is a private community and annual mentorship event business founded in 2016 by Adam and Jordan Bornstein, selecting 65 entrepreneurs and executives annually from thousands of applicants for personalized mentorship and curated networking at premium Four Seasons venues.

Ownership category

akta.pro rank

Product category

Executive Mentorship & Networking

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Executive mentorship community
• Entrepreneur accelerator events
• Private business conferences
• Leadership networking retreats
• Founder advisory programs

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Event Attendance Fees: Two12 generates revenue through fees charged to the 65 selected attendees for participation in the annual multi-day mentorship and networking event. The fee includes accommodations, meals, and all event programming at premium venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Two12 operates an invitation-only annual multi-day mentorship event held at luxury resort venues (Four Seasons Vail, Four Seasons Biltmore Santa Barbara, Four Seasons Jackson Hole). Only 65 attendees are accepted each year from thousands of applicants, and each receives a personalized schedule of one-on-one and small-group mentorship sessions with a curated roster of accomplished entrepreneurs. The offering includes shared meals, off-site experiences, year-round private community access, and annual reunion events.

Product overview

Two12 is a private community and accelerator experience for entrepreneurs and executives, not a traditional conference. The core offering is the two12 Experience, which provides personalized mentorship sessions with accomplished entrepreneurs, curated networking opportunities, and access to a tight-knit community of business leaders. Events are held annually at premium locations (Jackson Hole, Vail, Santa Barbara) with only 65 attendees per event, each receiving a fully customized schedule based on their specific business needs and goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Two12 Experience
• Two12 Annual Events
• Mentorship Sessions
• Two12 Alumni Community

Quantifiable outcome

• 65 attendees selected annually from thousands of applicants
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Four Seasons VailcoreOthersFour Seasons Vail served as the venue for the 2018 two12 event. Forbes described it as 'the king of North American resorts.' The venue provided luxurious accommodations and meals for all 65 attendees and nearly two dozen mentors.
• Four Seasons Biltmore Santa BarbaracoreOthersFour Seasons Biltmore in Santa Barbara hosted the 2019 two12 event. Travel and Leisure described the location as a 'natural gem' on the Pacific Coast.
• Four Seasons Jackson HolecoreOthersFour Seasons Jackson Hole served as the venue for the 2020 two12 event (October 4-7, 2020). It is recognized as one of just three Forbes 5-Star ski hotels in the United States.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Entrepreneurs' Organization (EO): Global membership organization for founders of companies with $1M+ revenue, offering peer learning forums, mentor programs, and annual events. Addresses the same core customer (high-growth founders) but at much greater scale and lower intimacy than Two12's boutique format.
• Strategic Coach: Dan Sullivan-founded multi-tier entrepreneur coaching/membership program with quarterly workshops and curated peer groups of established founders. Highly comparable in business model (recurring fees for an elite entrepreneur peer group) though delivered more as ongoing coaching than an annual retreat.
• Abundance360 (Peter Diamandis): $30K/year membership and annual summit for entrepreneurs/technologists focused on exponential tech and longevity. Highly comparable in premium pricing model, curated advisor mentor access, and annual flagship event format.
• Tiger 21: Invitation-based peer membership organization for high-net-worth investors with $10M+ in investable assets, featuring monthly group meetings and an annual flagship conference. Comparable curated ultra-high-end peer membership model to Two12's premium curated founder community.
• Genius Network: Joe Polish's curated annual mastermind for high-net-worth entrepreneurs (typically $1M+ revenue). Like Two12, it combines premium pricing, vetted membership, and intimate interactions with peers and mentors; it is the closest direct competitor in the curated-founder retreat category.
• Summit Series: Invitation-driven, premium-priced gatherings (Summit at Sea, Powder Mountain) for entrepreneurs, investors, and creators. Direct comparable as a curated, expensive, immersive founder-meets-founder experience with a similar brand-driven GTM.

Broad incumbents

• YPO (Young Presidents' Organization): Premier global membership peer network for CEOs and presidents under 50, with thousands of chapters worldwide. A much larger and broader-incumbent version of the curated executive peer/mentor experience Two12 sells, but at lower personalization per member.
• Vistage: Largest US peer advisory / executive coaching membership for SME CEOs and senior leaders, organized into monthly peer groups with chair-coaches. A much broader-incumbent version of the curated peer mentorship experience at lower per-seat intensity.

Emerging players

• Cobalt (formerly MBL / Foundersuite): Curated private community + growth programs for tech founders and CTOs, with annual summits and online peer forums. Comparable as a curated founder mastermind/community with both event and digital components.
• Heroic (Brian Johnson): Premium personal development membership and live events targeting entrepreneurs and high-performers. Overlaps with Two12's personal-growth/clarity value proposition at a broader and lower-touch scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/two12

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two12