Homes & Holiday

What Homes & Holiday does

Homes & Holiday AG is a Munich-domiciled, publicly listed holding company (Munich Freiverkehr, ISIN DE000A3E5E63) that operates a multi-brand franchise and services platform focused on vacation real estate in Spain, primarily the Balearic Islands. Founded in 2005 as Porta Mallorquina, the group has grown to 11+ shop locations across Mallorca, Ibiza, and Menorca, plus 10+ Porta Mondial locations in Germany, and a vacation rental portfolio of over 6,000 properties under the Porta Holiday brand. The company describes itself as the first franchise system fully dedicated to vacation properties, combining property sales, long-term rentals, vacation rentals, and property management under one platform.

The underlying technology stack is process-oriented rather than proprietary: a CRM system (Porta Mondial Campus), centralized image processing, SEO-optimized property portals (porta-mallorquina.de, portaibiza.de, portatenerife.de, portaandalucia.de, portaholiday.de), and franchise-partner support infrastructure including a customer hotline operating 9am-10pm seven days a week. No AI/ML capabilities or proprietary algorithms are disclosed.

Revenue is generated through three primary streams: (1) commissions on property sales intermediated through company-operated and franchised shops, (2) commission and management fees from Porta Holiday vacation rental bookings on 6,000+ properties, and (3) franchise licensing fees paid by independent Porta Mondial partners, who must commit over EUR 50,000 of equity capital. Customers are international vacation property buyers (primarily German, French, British), vacation property owners seeking rental income, and franchisee entrepreneurs. Disclosed H1 2021 revenue was EUR 920K (4.7% YoY), while group transaction volume reached EUR 122M in 2021 (87% YoY growth), with H1 2022 transaction volume of EUR 65.23M (+47% YoY) and H1 2022 net profit of EUR 247K exceeding full-year 2021.

Name

Homes & Holiday

Legal name

Homes & Holiday AG

Website

https://homes-holiday.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Homes & Holiday AG is a Munich-listed holding company operating a franchise system for vacation real estate in Spain, with 11+ shops on the Balearic Islands, 10+ German shops, and a 6,000+ property vacation rental platform under the Porta Holiday, Porta Mallorquina, and Porta Mondial brands.

Ownership category

akta.pro rank

Product category

Vacation Real Estate Brokerage

NAICS

Traveler Accommodation (7211), Consumer Goods Rental (5322)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Owner Services, Reporting & Portfolio Administration (THAMAKAI), Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Luxury Vacation Homes & Residences (THAMAEAB), Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

Keywords

• Vacation real estate brokerage
• Real estate franchise system
• Vacation rental management
• Holiday property sales
• Property listing portals

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Immobilienvertrieb (Property Sales): Commission-based sales of vacation properties through the Porta Mallorquina brand. Franchise partners and company-owned operations earn commissions on property sales. The company states it facilitated sales worth over 122 million euros in 2021.
2. Ferienvermietung (Vacation Rental): Porta Holiday manages vacation rentals with over 6,000 fincas, vacation houses, and apartments on Mallorca. Revenue comes from booking commissions and property management fees.
3. Franchise Licensing: The company licenses its Porta Mondial franchise system to independent real estate brokers. Partners pay for access to the brand, systems, marketing support, and training. Initial capital requirement for partners is over 50,000 EUR.
4. Langzeitmiete (Long-term Rental): Intermediation of long-term rentals for vacation properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Homes & Holiday AG operates a vacation real estate franchise platform that brokers the sale, long-term rental, and vacation rental of properties in prime Spanish destinations. Under sub-brands including Porta Mallorquina, Porta Holiday, Porta Mondial, Porta Ibiza, and Porta Menorquina, it runs a network of local franchise Immobilienshops on Mallorca, Ibiza, Menorca, Tenerife, Costa del Sol, and in Germany, supported by a central office providing CRM, marketing, lead management, and training services.

Product overview

Homes & Holiday AG operates a multi-brand franchise and services platform for vacation properties in Spain. The portfolio consists of four interconnected sub-brands: Porta Mallorquina (Mallorca real estate sales and rentals), Porta Holiday (vacation rental booking portal and property management with 6,000+ properties), Porta Mondial (franchise brand extending to Ibiza, Menorca, Tenerife, and Costa del Sol), and Porta Ibiza/PORTA MENORQUINA serving additional island markets. The core business encompasses property sales, seasonal/long-term rentals, vacation rentals, and property management. The company operates through a franchise model where independent partners run local real estate shops under the Porta Mondial brand, supported by centralized back-office services including CRM software, marketing, lead management, and training.

Differentiator

Problem solved

Functional benefit

Brands

• Porta Mallorquina: Real estate brand of the group, operating as one of the largest property brokers on Mallorca with eight locations (Alaro, Artà, Llucmajor, Palma, Puerto Andratx, Son Veri Nou, Santanyì, Portals Nous). Specializes in holiday property sales, long-term rentals, and seasonal rentals.
• Porta Holiday
• Porta Mondial

Products and services

• Porta Mallorquina
• Porta Holiday
• Porta Mondial
• Porta Ibiza
• Porta Menorquina
• Porta Mondial Franchise System (Vacation Real Estate License)
• Porta Holiday Property Management

Quantifiable outcome

• Transaction volume growth of 87% in 2021 to 122 million euros
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Steinbeis-Transfer-Institut (STI) Center for Real Estate Studies (CRES)coreStrategic or Co-development Partner · 3 March 2023Annual partnership for independent market studies on vacation property prices and trends. CRES conducts research on Mallorca, Ibiza, and Menorca markets, analyzing thousands of property listings to produce authoritative market reports. The studies are published annually and serve as marketing and thought leadership tools.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Kyero: Kyero is a Spanish property portal connecting international buyers (especially British, German, Scandinavian) with real estate agents across Spain, including the Balearics. Comparable as an SEO/digital lead-generation channel competing for the same international Mallorca-buyer audience as Porta Mallorquina.
• RE/MAX Spain: RE/MAX Spain is a large franchise real estate brokerage operating across Spanish regions including the Balearics and Canary Islands. Comparable as a competing franchise model in Spanish residential brokerage, though less specialized in vacation properties.
• Engel & Völkers: Engel & Völkers is a Hamburg-based international real estate franchise specializing in premium and vacation properties across the Mediterranean, including Mallorca and the Balearics. Most directly comparable to Homes & Holiday as a franchise-based broker serving German-speaking buyers of Spanish vacation homes.
• CasaMallorca (Immobilien Mallorca): Casa Mallorca is a German-focused Mallorca real estate portal serving German-speaking buyers of Balearic properties. Direct competitor to Porta Mallorquina for the German-vacation-buyer segment, though operating as a portal/agency rather than franchise system.

Broad incumbents

• Airbnb: Airbnb is a global vacation rental marketplace with significant inventory on Mallorca and across Spain. Broad incumbent competing for vacation rental bookings against Porta Holiday, though without local brokerage integration.
• Vrbo: Vrbo (Expedia Group) is a leading vacation rental marketplace specializing in whole-home rentals, directly competing for the booking-side of Homes & Holiday's 6,000+ property inventory in Mediterranean destinations.
• Booking.com: Booking.com operates the largest online accommodation platform globally with extensive Spanish vacation rental supply. Comparable as a booking channel for Porta Holiday's 6,000+ properties and as a competitive aggregator in short-term stays.

Regional players

• Casamona International Properties: Casamona is a Barcelona-based luxury Spanish property specialist with a strong focus on Barcelona and Costa Brava. Comparable as an upscale Spanish regional broker, though primarily mainland-focused rather than Balearic-centric.

Emerging players

• Spotahome: Spotahome is a European mid-to-long-term rental platform. Comparable as a digital rental platform for vacation and seasonal properties in Spain, though more focused on longer stays rather than short vacation bookings.
• Habitat Villas: Habitat Villas is a Mallorca-based villa rental agency operating in the luxury segment. Direct competitor to Porta Holiday's luxury villa subset (e.g., Top Villas Mallorca) for premium vacation rental bookings on the island.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PortaMenorquina

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homes & Holiday