Trolley 5 Brewpub
Trolley 5 Brewpub is a privately-held Calgary craft brewery and full-service restaurant on 17th Avenue SW, founded in 2017, producing house-brewed craft beers and selling them on-site, via Calgary e-commerce delivery, through regional wholesale, and via private events and weddings.
- Company typePrivate
- Founded2015
- HeadquartersCalgary, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Trolley 5 Brewpub does
Trolley 5 Brewpub is a privately-held craft brewery and full-service restaurant operating from a single location at 728 17th Avenue SW in Calgary's Beltline neighborhood. Founded in 2017 by Calgary natives PJ L'Heureux and Ernie Tsu, the business combines an on-site brewpub with a working brewery, producing a portfolio of house-brewed craft beers — including flagship Turntable Lager, High Five IPA, The Conductor Beltline Lager, First Crush White IPA, and Cloudy Daze Hazy Pale Ale, alongside seasonal and collaboration offerings — brewed using traditional methods and four fundamental ingredients under Head Brewmaster Craig Pearson.
The company generates revenue across four streams: in-restaurant food and beverage sales (dinner, brunch, and late-night menus); packaged retail of canned and bottled beer (6-packs at $15.50, 12-pack mixers at $30) and 20L/50L kegs (priced $105–$235 plus deposit) plus branded apparel sold through an owned e-commerce store with Calgary-only delivery; wholesale distribution into regional liquor stores, growler bars, restaurants, and pubs; and private events and weddings hosted at the Atrium venue, supplemented by $25-per-person brewery tours.
Go-to-market is direct-to-consumer and community-driven, anchored by the on-site taproom, a #YourCommunityBrewpub social identity, an email club, and OpenTable reservation integration. The primary customer segment is the local Calgary community, with secondary use-case segments in wedding/event bookers and corporate/private event hosts. The brand identity is rooted in Calgary heritage, with the venue named after the historic No.5 Trolley Line that originally served the Beltline area, and has been validated through regional and national brewing awards including a 2023 Canadian Brewing Award Gold Medal for Turntable Lager.
Trolley 5 Brewpub firmographics
Firmographics- Name
- Trolley 5 Brewpub
- Legal name
- Trolley 5 Brewpub
- Website
- https://trolley5.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trolley 5 Brewpub is a privately-held Calgary craft brewery and full-service restaurant on 17th Avenue SW, founded in 2017, producing house-brewed craft beers and selling them on-site, via Calgary e-commerce delivery, through regional wholesale, and via private events and weddings.
- Ownership category
- akta.pro rank
Trolley 5 Brewpub industry classification
Industry- Product category
- Brewpub & Craft Brewery
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Craft Beer Bars & Taprooms (THAFAEAG), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Beverage Craft Classes (Coffee, Tea, Mixology, Wine/Beer Education) (THAJAKAF)
Keywords
Where Trolley 5 Brewpub is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Trolley 5 Brewpub business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Food & Beverage Sales: In-restaurant dining and bar sales featuring house-brewed craft beers, brunch, dinner, and late-night menus.
- Online Retail - Beer & Merchandise: Direct-to-consumer online sales of canned/bottled beer (6-packs, 12-packs), kegs, and branded apparel through e-commerce store with Calgary delivery.
- Events & Private Bookings: Revenue from hosting weddings, corporate events, birthday parties, and private dining with customizable menus and brewery tours.
- Brewpub to Doorstep Program: Pickup and delivery service launched during COVID-19, delivering craft beer, food, merchandise, and cocktails within Calgary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 6 Pack Cans/Bottles |
| Unit Pricing | Pay-as-you-go | 12 Pack Mixer |
| Unit Pricing | Pay-as-you-go | Kegs (20L & 50L) |
| Unit Pricing | Pay-as-you-go | Keg Hand Pump Rental |
| Unit Pricing | Pay-as-you-go | T5 Zip Ups |
| Unit Pricing | Pay-as-you-go | T5 Hats |
| Unit Pricing | Pay-as-you-go | T5 Toques |
| Unit Pricing | Pay-as-you-go | T5 Flannels |
| Unit Pricing | Pay-as-you-go | Brewery Tour |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Trolley 5 Brewpub product offering
Product offeringCore offering
Trolley 5 Brewpub operates a craft brewery and full-service restaurant on Calgary's 17th Avenue SW in the Beltline area, brewing and serving house-made craft beers paired with dinner, brunch, and late-night menus. Beyond on-premise dining, the brewpub offers packaged beer (6-packs, 12-packs, kegs), branded apparel, brewery tours, and hosts weddings, corporate events, and private functions through its Atrium venue and function spaces, supported by an e-commerce store with Calgary-area delivery.
Product overview
Trolley 5 Brewpub is a craft brewery and restaurant in Calgary, Alberta offering a portfolio of branded beers and hospitality services. Their core beer lineup includes flagship products like Turntable Lager, High Five IPA, The Conductor Beltline Lager, First Crush White IPA, Cloudy Daze Hazy Pale Ale, and Lil' Haze, along with seasonal offerings such as Yacht Rock Radler and Rosé Gose. The portfolio also includes specialty collaboration and limited-release beers. Beyond beer, they offer canned/bottled beer packages (6-packs, 12-packs), draft kegs (20L and 50L), branded apparel, and hospitality services including restaurant dining, brewery tours, and event/wedding hosting. They operate a Brewpub to Doorstep delivery service within Calgary.
Differentiator
Problem solved
Functional benefit
Products and services
- Turntable Lager
Companies that use Trolley 5 Brewpub
Customer profileSegments3 records
Ideal customer profiles3 records
Trolley 5 Brewpub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trolley 5 Brewpub partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Steeling HomeminorLocal Calgary business partnership as part of Trolley 5's community brewpub initiative during COVID-19 to support local businesses.
- Blackbyrd MyoozikminorLocal Calgary business partnership as part of Trolley 5's community brewpub initiative during COVID-19 to support local businesses.
- Park DistilleryminorLocal Calgary business partnership as part of Trolley 5's community brewpub initiative during COVID-19 to support local businesses.
- Village BreweryminorLocal Calgary business partnership as part of Trolley 5's community brewpub initiative during COVID-19 to support local businesses.
- UNA Pizza + WineminorLocal Calgary restaurant partnership. Collaboration beer 'Upbeat Wheat' was created together. Both restaurants share passion for high quality food and drink and love for their neighbourhood.
- Coffee ConceptminorLocal Calgary business partnership as part of Trolley 5's community brewpub initiative during COVID-19 to support local businesses.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Trolley 5 Brewpub competitors and assessment
Company assessmentDirect peers
- Common Crown Brewing Co. Common Crown Brewing Co. is a Calgary craft brewery with a taproom and distributed packaged beer lineup. It operates in the same Calgary craft segment as Trolley 5 and competes for tap handles at restaurants, growler bars, and liquor-store shelf space.
- Annex Ale Project: Annex Ale Project is a Calgary craft brewery focused on small-batch and experimental beers, with a taproom and packaged offerings. It is directly comparable to Trolley 5 in product style (IPAs, pales, lagers, seasonals) and in competing for Calgary craft on-premise and retail share.
- Village Brewery: Village Brewery is an independent Calgary craft brewery producing a portfolio of lagers, IPAs, and seasonal beers, and is explicitly listed as one of Trolley 5's local community partners. Same product category (craft beer), same geography, and similar community-brand orientation make it a directly comparable Calgary craft peer.
- Cold Garden Beverage Company: Cold Garden Beverage Company is a Calgary craft brewery with a taproom and packaged craft lineup distributed across Alberta. It competes with Trolley 5 for similar consumer occasions, including Calgary on-premise traffic and Alberta liquor-store listings.
- Wild Rose Brewery: Wild Rose Brewery is an established Calgary-based craft brewery offering a broad lineup of core, seasonal, and specialty beers distributed through Alberta liquor stores and on-premise accounts. It is a comparable Calgary craft peer competing for similar wholesale and taproom occasions.
- Cabin Brewing Company: Cabin Brewing Company is an independent Calgary craft brewery producing core and seasonal beers with on-site taproom service and packaged distribution. It is a comparable Calgary craft peer for both on-premise experience and wholesale packaged product.
- Dandy Brewing Company: Dandy Brewing Company is an independent Calgary craft brewery offering a rotating lineup of IPAs, pales, and seasonal beers, with on-site taproom and packaged distribution. It is a comparable Calgary craft peer for both product style and go-to-market approach.
- Brewsters Brewing Co. Brewsters Brewing Co. is a longstanding Alberta craft brewery with multiple locations including brewpubs. Trolley 5's head brewmaster Craig Pearson previously served as Head Brewer and Brewery Manager at Brewsters, and Brewsters competes in the same Calgary on-premise and packaged craft segment.
- Tool Shed Brewing Company: Tool Shed Brewing Company is an independent Calgary craft brewery with an on-site taproom and packaged distribution across Alberta. It competes with Trolley 5 for the same craft beer drinkers on 17th Avenue-style corridors and in regional liquor stores.
Broad incumbents
- Big Rock Brewery: Big Rock Brewery is one of Alberta's largest established craft brewers with a broad portfolio of beers distributed across the province and beyond. While it operates at significantly larger scale and broader geographic reach than Trolley 5, it competes directly in Calgary on-premise and liquor-store channels with overlapping core lager and ale offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Trolley 5 Brewpub social profiles
Digital presenceTrolley 5 Brewpub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trolley 5 Brewpub leadership team
Management profileNumber of profiles
Profiles8 records
Trolley 5 Brewpub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trolley 5 Brewpub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trolley 5 Brewpub
What does Trolley 5 Brewpub do?
Trolley 5 Brewpub operates a craft brewery and full-service restaurant on Calgary's 17th Avenue SW in the Beltline area, brewing and serving house-made craft beers paired with dinner, brunch, and late-night menus. Beyond on-premise dining, the brewpub offers packaged beer (6-packs, 12-packs, kegs), branded apparel, brewery tours, and hosts weddings, corporate events, and private functions through its Atrium venue and function spaces, supported by an e-commerce store with Calgary-area delivery.
Is Trolley 5 Brewpub a public or private company?
Trolley 5 Brewpub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trolley 5 Brewpub founded?
Trolley 5 Brewpub was founded in 2015. It employs 51 to 100 people.
Where is Trolley 5 Brewpub based?
Trolley 5 Brewpub is headquartered in Calgary, Canada, in the North America region.
How does Trolley 5 Brewpub make money?
Four revenue lines are on record. Food & Beverage Sales are the primary driver. The others are online Retail - Beer & Merchandise, events & Private Bookings and brewpub to Doorstep Program.
Who are Trolley 5 Brewpub's main competitors?
Direct peers on record are Common Crown Brewing Co., Annex Ale Project, Village Brewery, Cold Garden Beverage Company, Wild Rose Brewery, Cabin Brewing Company, Dandy Brewing Company, Brewsters Brewing Co. and Tool Shed Brewing Company. Big Rock Brewery is listed as a broad incumbent.
Does Trolley 5 Brewpub have an API?
No public API is recorded for Trolley 5 Brewpub.
What industry is Trolley 5 Brewpub in?
Trolley 5 Brewpub's product category is Brewpub & Craft Brewery. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 31212 and its SIC code is 2082.