What Coffee Concept does

Coffee Concept (Công Ty TNHH Coffee Concept) is a Vietnam-based B2B coffee supplier headquartered in Thủ Đức, Ho Chi Minh City. The business traces its heritage to the Cà Phê TÁM TRÌNH brand with more than 30 years of operating history, and now supplies green coffee beans, roasted coffee, and ancillary formats to coffee shops, F&B chains, restaurants, hotels, and roasting operations across Vietnam. It maintains a network of over 200 partner coffee shops and is linked to 600+ farming households, with stated annual supply capacity exceeding 1,000 tons. Strategic customers disclosed include The Coffee House, Passio, Runam, The Coffee Town, and Otto Coffee.

The business spans most of the coffee value chain from green bean sourcing through roasted product distribution. Beyond green and roasted beans, Coffee Concept offers paper drip coffee and instant coffee formats, and has built equipment distribution partnerships with premium global OEMs including La Marzocco, Rancilio, Mazzer, JURA, Hey Café, Puqpress, and Mahlkönig, positioning it as a one-stop supplier for F&B operators building out coffee programs. The company also monetizes operational know-how through a coffee business consulting and coffee bar model advisory service, and operates a direct-to-consumer e-commerce channel (ddkaffiche.com) targeting personal-use buyers.

The company holds 4C, Rainforest Alliance, ISO 22000:2018, and HACCP certifications, which are typically required by large institutional F&B buyers and export-oriented accounts. Revenue mechanics are not publicly disclosed; the company is privately held with no reported external funding. Operations appear to remain domestic to Vietnam, with no documented geographic expansion outside the home market and no announced AI/ML initiatives.

Name

Coffee Concept

Legal name

Công Ty TNHH Coffee Concept

Website

https://ddkaffee.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Coffee Concept is a Vietnam-based B2B coffee supplier offering green and roasted beans, equipment distribution, and consulting services to 200+ coffee shops, F&B chains, and hospitality operators across Vietnam.

Ownership category

akta.pro rank

Product category

Specialty Coffee Supply

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Green Coffee Processing (Hulling, Grading, Decaffeination) (AFAFADAA), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

Keywords

• Specialty coffee supply
• Green coffee beans
• Roasted coffee blends
• Coffee brewing equipment
• Vietnamese coffee supplier

Headquarters

HQ city

Thanh Hóa

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Green Coffee Bean Supply: Supply of green coffee beans (cà phê nhân xanh) to roasters and commercial coffee businesses. Products include Robusta and Arabica varieties with various processing methods (Washed, Natural, Honey). Sold in bulk quantities (60KG bags), providing year-round supply to manufacturing partners.
2. Roasted Coffee Supply: Supply of roasted coffee (cà phê rang xay) to coffee shops, F&B chains, restaurants, and hotels. Freshly roasted daily per order to ensure quality. Products include Arabica Blend, Espresso Blend, Phin Blend, and Premium Robusta in 250G/500G packages.
3. Coffee Equipment & Supplies: Sale of brewing equipment including coffee grinders, espresso machines (professional and office models), and manual brewing tools. Partners with brands like La Marzocco, Rancilio, Mazzer, JURA, and others.
4. Business Consulting Services: Advisory services for coffee shop setup and operations including investment cost planning, quality management, business development optimization, and brewing technique support for partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Coffee Concept sources green coffee from over 600 linked farming households in Lam Dong province, Vietnam, and supplies both green beans (bulk 60KG) to roasters and freshly roasted whole-bean/ground coffee (250G/500G packages) to coffee shops, F&B chains, restaurants, and hotels. The company complements its coffee supply with brewing equipment distribution and coffee business consulting, operating from a roasting facility and showroom in Ho Chi Minh City under the Coffee Concept and DD Kaffee brands.

Product overview

Coffee Concept is a premium Vietnamese coffee supplier operating from a platform built on over 30 years of raw material expertise from Cà Phê TÁM TRÌNH. The company offers a portfolio spanning the coffee supply chain: green coffee beans (Cà Phê Nhân Xanh) sourced from linked farms in Lam Dong, roasted whole bean and ground coffee (Cà Phê Rang Xay) sold under branded blends including Arabica Blend, Espresso Blend, Phin Blend, and Premium Robusta, plus paper drip coffee (Cà Phê Phin Giấy) and instant coffee (Cà Phê Hòa Tan). Complementing its coffee products, the company also supplies coffee brewing equipment including grinders, professional espresso machines, office machines, and manual brewing tools. Services include green bean supply to roasters, roasted coffee supply to cafes and restaurants, and coffee business consulting covering investment cost planning, quality management, and operational development. The portfolio is sold under the COFFEE CONCEPT brand alongside the DD Kaffee sub-brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Coffee Beans (Cà Phê Nhân Xanh) Green coffee beans sourced from Lam Dong province farms in Lam Ha, Măng Lin, and Cầu Đất areas, offered in Robusta and Arabica varieties with multiple processing methods (Washed, Natural, Honey) and screen sizes (S14–S18). Sold in 60KG bulk bags to roasters and commercial coffee businesses for year-round supply.
• Roasted Coffee - Arabica Blend (Cà Phê Rang Arabica) 100% Arabica roasted coffee sourced from Lam Dong farms, packaged in 250G or 500G paper bags with one-way valves. Suitable for espresso machine brewing and cold brew. Shelf life 12 months from production, 60 days after opening.
• Roasted Coffee - Espresso Blend (Cà Phê Rang Espresso) Specially blended roasted coffee formulated for Italian-style espresso machines, suitable for Americano, Caffè Latte, and Cappuccino. Packaged in 250G/500G bags.
• Roasted Coffee - Phin Blend (Cà Phê Rang Phin) Roasted coffee blend specifically formulated for traditional Vietnamese phin (drip) brewing, suitable for cà phê đen, cà phê sữa, and bạc xỉu preparations. Packaged in 250G/500G bags.
• Roasted Coffee - Premium Robusta (Cà Phê Rang Premium Robusta)
• Paper Drip Coffee (Cà Phê Phin Giấy) Pre-portioned paper drip coffee packets for convenient single-serve brewing without requiring a phin filter or machine, targeting retail consumers.
• Instant Coffee (Cà Phê Hòa Tan) Instant coffee product line for easy at-home or office preparation.
• Coffee Brewing Equipment (Thiết Bị Pha Chế Cà Phê) Coffee brewing equipment including coffee grinders, professional espresso machines, office coffee machines, and manual brewing tools, sourced from international brands such as La Marzocco, Rancilio, Mazzer, JURA, Hamilton Beach, Nivona, BFC, Fiorenzato, Cunill, SCOTT, and Crem International.
• Coffee Business Consulting (Tư Vấn Kinh Doanh Cà Phê) Advisory services covering coffee shop investment cost planning, quality management, business development optimization, menu setup, and brewing technique support for F&B partners and café operators.

Quantifiable outcome

• Over 600 linked farming households in Lam Dong province
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• The Coffee HousecoreChannel Partner/ Reseller/ DistributorLeading Vietnamese coffee chain and one of the primary B2B customers. Coffee Concept supplies roasted coffee products for their retail locations across Vietnam.
• RunamcoreChannel Partner/ Reseller/ DistributorVietnamese specialty coffee brand and F&B business. Coffee Concept serves as their coffee supply partner.
• PassiocoreChannel Partner/ Reseller/ DistributorSpecialty coffee brand and partner in coffee supply relationship.
• 4C (Common Code for the Coffee Community)coreStrategic or Co-development PartnerGlobal coffee sustainability certification program. Coffee Concept is certified, enabling them to supply to international markets and meet quality standards.
• Rainforest AlliancecoreStrategic or Co-development PartnerEnvironmental certification body. Coffee Concept's sustainable sourcing practices are certified, supporting their positioning on sustainability and responsible sourcing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trung Nguyên Legend: Vietnam's largest domestic coffee brand and roaster, operating across retail, foodservice, and export channels with its own vertically integrated supply chain. Directly comparable to Coffee Concept as a Vietnamese-origin roaster with B2B and B2C distribution.
• Vinh Hiệp Co., Ltd: Major Vietnamese coffee processor and exporter with vertically integrated sourcing from the Central Highlands. Comparable to Coffee Concept in supplying certified green coffee and roasted coffee to B2B customers domestically and abroad.
• Simexco Daklak: One of Vietnam's leading coffee exporters and processors, supplying green and roasted coffee to international and domestic B2B customers. Comparable as a Vietnam-based green-bean processor and roaster with B2B supply as the core business.

Broad incumbents

• Highland Coffee (Vietnam): Largest Vietnamese coffee chain operator, with in-house roasting, retail cafés, and packaged coffee distribution. Comparable as a vertically integrated Vietnamese coffee operator with strong B2C brand, but its scale and chain ownership place it as a broad incumbent rather than a pure supplier peer.
• Nestlé Professional Vietnam: B2B arm of Nestlé, supplying Nescafé soluble coffee and beverage solutions to offices, hotels, and restaurants across Vietnam. Comparable as a B2B coffee supplier into Vietnam's hospitality channel, but with global scale, instant-coffee focus, and far deeper marketing budget.
• Lavazza: Italian coffee roaster and global brand with growing foodservice and out-of-home presence in Asia, often bundled with equipment partnerships. Comparable in offering roasted coffee plus equipment solutions to F&B operators, but at international scale.
• JDE Peet's: Global coffee and tea group (Jacobs Douwe Egberts, Peet's, L'OR) with significant foodservice and B2B exposure across Asia-Pacific. Comparable to Coffee Concept as a B2B coffee supplier with multi-brand portfolio, but with vastly greater scale and capital resources.
• Massimo Zanetti Beverage Group: Global coffee roaster and supplier (owns Boncafé, Segafredo Zanetti) active in Asia including Vietnam, supplying roasted and instant coffee to foodservice and B2B customers. Comparable as a roaster selling into B2B channels but at much larger scale and broader geographic footprint.
• The Coffee House: Leading Vietnamese specialty coffee chain (and a current customer of Coffee Concept) with its own central roasting operations and packaged retail products. Comparable in product category and customer overlap but operates primarily as a chain retailer rather than B2B supplier.

Emerging players

• L'OR Coffee Vietnam / Mondelez Vietnam: Mondelez's coffee brand (L'OR, Jacobs) is scaling out-of-home coffee solutions across Southeast Asia including Vietnam. Comparable as a branded coffee supplier targeting the same F&B and consumer channels, but emerging rather than incumbent in the Vietnamese market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ddkaffee
• Facebookfacebook.com/ddkaffee.thanhhoa
• LinkedInlinkedin.com/company/dd-kaffee

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffee Concept