Puur Schoon

What Puur Schoon does

Puur Schoon is a privately held Dutch commercial cleaning services company headquartered in Amsterdam, founded in 2008 (per firmographic record) or 2011 (per company history) by Sagi Itzhaky, who remains the operational leader. The company delivers recurring and project-based cleaning services to business clients across ten verticals including offices, hotels, healthcare, education, logistics, retail, municipalities, hospitality, and daycare facilities, with a primary stated focus on organizations of 25+ employees. Service offerings span general maintenance cleaning, deep cleaning, window and glass cleaning, furniture and upholstery cleaning, solar-panel cleaning, construction cleaning, and specialized cleaning for regulated environments.

The operational technology stack centers on professional cleaning equipment rather than software or AI: telescopic water-fed poles with demineralized water for streak-free window washing up to 13 meters, automated solar-panel cleaning robots using reverse-osmosis water, high-pressure and steam cleaners, and VCCN/RAS-certified personnel for healthcare and clinical-grade work. The company holds ISO quality management certification and emphasizes a 100% eco-friendly, circular cleaning approach aligned with UN Sustainable Development Goals 8, 10, and 13.

Puur Schoon generates revenue through subscription-style recurring maintenance contracts and pay-as-you-go project-based work, with fully customized quote-based pricing reflecting facility size, frequency, and service scope. Go-to-market is sales-led and consultative, driven by 25-minute introductory meetings (conducted by an 'Erwin' figure), on-site property assessments, and a no-public-tiers pricing model. Distribution is direct-only with no resellers, marketing relies on a knowledge-base content engine and the company website, and customer acquisition targets enterprise accounts across the Amsterdam and Randstad regions. Named reference clients include Daily Paper and Marriott Hotel.

Name

Puur Schoon

Legal name

Puur Schoon

Website

https://puur-schoon.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Puur Schoon is a privately held Amsterdam-based commercial cleaning company providing recurring and specialized cleaning services to enterprise clients across offices, hotels, healthcare, education, logistics, retail, and public-sector verticals in the Randstad region of the Netherlands.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Janitorial Services (56172)

SIC

Sanitary Services (4950)

akta.pro primary industry

Post-Construction & Final Clean Services (BPABABAD)

akta.pro secondary industry

Cleanroom & Controlled Environment Cleaning (BPABABAH)

Keywords

• Commercial cleaning services
• Office cleaning
• Window washing
• Solar panel cleaning
• Facility maintenance

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Professional cleaning services (recurring and one-time): Puur Schoon generates revenue through providing professional commercial cleaning services to businesses. Services include regular maintenance cleaning (ongoing contracts) and specialized one-time cleaning services such as deep cleaning, window washing, and construction cleaning. Pricing is customized based on facility size, cleaning frequency, and specific service requirements. The company emphasizes flexible contracts to meet customer needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Puur Schoon provides professional commercial cleaning services to businesses in the Amsterdam region and Randstad area. The company delivers recurring maintenance cleaning (Algemene Schoonmaak / Schoonmaakonderhoud) plus specialized one-time services including deep cleaning, window washing, solar panel cleaning, construction cleaning, furniture cleaning, and specialized cleaning for healthcare, hospitality, and industrial environments. Services are delivered by certified personnel using eco-friendly products and specialized equipment.

Product overview

Puur Schoon is a Dutch commercial cleaning company offering a comprehensive portfolio of cleaning services primarily serving business clients in Amsterdam. The core offering centers on Algemene Schoonmaak (General Cleaning) and Schoonmaakonderhoud (Cleaning Maintenance) as foundational recurring services. These are supplemented by specialized services including Zonnepanelen Reinigen (Solar Panel Cleaning), Dieptereiniging (Deep Cleaning), Specialistische Schoonmaak (Specialized Cleaning), Glasbewassing (Window Cleaning), Meubelreiniging (Furniture Cleaning), Specialistische Reiniging, Cleaning Service Amsterdam, and Bouwschoonmaak (Construction Cleaning). The company serves diverse sectors including Kantoren (Offices), Hotels, Onderwijs (Education), Zorg (Healthcare), Logistiek (Logistics), Retail, Gemeentes (Municipalities), Winkels (Shops), Horeca (Hospitality), and Kinderdagverblijf (Daycare). Puur Schoon emphasizes sustainable cleaning practices using environmentally friendly products and methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Algemene Schoonmaak (General Cleaning) Daily maintenance cleaning service including vacuuming, mopping, dusting, and surface cleaning for offices, hotels, and commercial buildings. Delivered as a recurring contract.
• Schoonmaakonderhoud (Cleaning Maintenance) Ongoing cleaning maintenance service essential for maintaining cleanliness and hygiene in offices, schools, healthcare facilities, and commercial buildings. Customized contract with monthly billing based on site size and frequency.
• Dieptereiniging (Deep Cleaning) Intensive cleaning service that goes beyond surface cleaning, targeting difficult-to-reach places, grease, and bacteria buildup in professional kitchens and sanitary facilities.
• Zonnepanelen Reinigen (Solar Panel Cleaning) Specialized cleaning service for solar panels using automatic rotating brushes and osmosis (reverse osmosis) water to maintain panel efficiency and extend lifespan without scratching surfaces.
• Glasbewassing (Window Cleaning) Professional window and glass surface cleaning including high-rise window washing using telescopic water-fed poles with demineralized water (up to 13 meters), interior and exterior cleaning, roller shutter cleaning, and facade cleaning.
• Specialistische Schoonmaak (Specialized Cleaning) Advanced cleaning techniques for situations requiring more than standard cleaning procedures, including floor polishing, industrial cleaning, and sensitive equipment cleaning.
• Specialistische Reiniging (Specialized Cleaning for Businesses) Advanced cleaning services for locations and materials requiring special care, including hospitals, industrial sites, and historical buildings.
• Meubelreiniging (Furniture Cleaning) Specialized cleaning service for upholstered furniture using steam cleaning and dry foam cleaning methods to remove stains, dust, and allergens.
• Bouwschoonmaak (Construction Cleaning) Professional construction cleaning services for building sites and renovation projects in Amsterdam, including removal of construction waste, floor and window cleaning, and detailed cleaning of new facilities before handover.
• Cleaning Service Amsterdam Professional cleaning services specifically designed for business clients in Amsterdam, including office cleaning, window washing, carpet cleaning, and furniture restoration.

Quantifiable outcome

• 10,000,000+ m2 of space maintained clean over 13 years
• +3 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Asito: Dutch commercial cleaning company serving offices, healthcare, education, and public sector with both recurring and specialized services — directly comparable mid-market Dutch competitor.
• CSU Total Care: Largest Dutch commercial cleaning and facility services company, offering janitorial, window, and specialized cleaning for offices, healthcare, hotels, and public sector — directly comparable service portfolio and customer verticals to Puur Schoon in the Netherlands.
• EW Facility Services: Dutch facility services provider offering cleaning, window washing, and specialized services to commercial and public-sector clients — directly comparable in scope and customer base to Puur Schoon.
• GOM Schoonmaak (Facilicom Group): Specialized Dutch cleaning company within Facilicom Group, with strong focus on healthcare and cleanroom cleaning as well as office and public-sector janitorial — directly comparable to Puur Schoon's healthcare-certified offering.
• Vebego (incl. Hago): Major Dutch family-owned facility services group (Hago is its cleaning brand) providing commercial cleaning, window washing, and specialized services to offices, healthcare, hotels, and municipalities — directly overlaps Puur Schoon's service lines and verticals.

Broad incumbents

• Atalian: French-headquartered global facility services group with significant Dutch operations providing cleaning, maintenance, and energy management — broader portfolio than Puur Schoon but directly overlapping in commercial cleaning.
• Facilicom Group: Dutch facility services group (parent of GOM Schoonmaak) offering cleaning, security, and hospitality services to public and private sectors — broader portfolio but directly comparable cleaning services in the Dutch market.
• ISS A/S: Global Danish facility services provider with a large Dutch cleaning business serving offices, healthcare, and industrial clients — broader integrated FM offering but directly comparable in core janitorial services.
• Compass Group (incl. Eurest Services): Global food and support services group with Dutch facility cleaning operations serving corporate, healthcare, and education clients — broader portfolio and international scale, overlapping with Puur Schoon's verticals.
• Sodexo (Facility Services): French global services group with Dutch cleaning and FM operations; broader portfolio than Puur Schoon but competes in the same enterprise cleaning tenders across healthcare, corporate, and education segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/puur-schoon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puur Schoon