Robot Nordic

What Robot Nordic does

Robot Nordic ApS is a Nordic robot integrator founded in 2016 in Odense, Denmark, that designs, builds, installs, and commissions turnkey automation solutions for industrial and production companies. The company integrates standard industrial and collaborative robots from multiple brands (Universal Robots, Dobot, Kawasaki, Fanuc) with proprietary and partner tooling into custom automation cells covering palletizing, depalletizing, packing, box/tray forming, sorting, surface treatment, and assembly. Its core differentiator is SmartPack-Nordic, proprietary palletizing software that enables mix-palletizing across box sizes without reprogramming, paired with a 7-axis palletizing kit and electric vacuum gripper system. Projects follow a structured six-stage process (Sales → Project planning → Construction → Production → Installation → Run-in) with typical timelines of 3-9 months and customer payback periods of 1-4 years.

The business operates a dual-channel revenue model. The primary stream is project-based turnkey automation hardware sales and integration services sold directly to enterprise and mid-market manufacturers (Carlsberg, Fipros Nutrition, Danfoss Fire Safety, Kelsen Group, LINAK, Steel Products, IRD Fuel Cells, Mette Munk, Bjerrum Nielsen) across food & beverage, industrial manufacturing, electronics, and consumer goods. Pricing is quote-based with 8-day payment terms. A secondary channel is the Brugtbørs online used-robot marketplace (DKK 30K-200K list prices) and education-robot distribution (Dobot Magician series, MG400, M1 Pro, Universal Robots e-Series) targeting vocational schools and STEM programs. The company has approximately 14 employees, operates without exclusive supplier agreements (preserving brand neutrality), and became a 100% owned subsidiary of Duroc Machine Tool in June 2026, having first been majority-acquired in July 2024.

Name

Robot Nordic

Legal name

Robot Nordic ApS

Website

https://robotnordic.dk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Robot Nordic is a Danish robot integrator founded in 2016 in Odense that designs, installs, and commissions turnkey automation solutions (palletizing, packing, sorting, assembly) for industrial manufacturers across Scandinavia, using proprietary SmartPack-Nordic software and multi-brand cobots.

Ownership category

akta.pro rank

Product category

Industrial Robotic Automation & Integration

NAICS

Industrial Machinery Manufacturing (3332), Other General Purpose Machinery Manufacturing (3339)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)

akta.pro secondary industries

Collaborative Robots (Cobots) (IMAHAHAB), Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Industrial & Warehouse Robotics (HDAAAIAA), Industrial Robotics & Cobots (IMAIAMAB)

Keywords

• Industrial robotic integration
• Turnkey automation solutions
• Palletizing and depalletizing systems
• Collaborative robot distribution
• Custom automation cells

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Turnkey Automation Solutions: Robot Nordic designs, constructs, installs, and commissions fully automated production lines integrating standard robots and custom automation cells. Revenue is generated through project-based engagements with industrial and production companies. Projects follow a structured process: Sales → Project planning → Construction → Production → Installation → Run-in, with typical timelines of 3-9 months.
2. Professional Services (Integration, Installation, Training): Full-service automation partner providing installation, commissioning, and customer training as part of turnkey solutions. Also provides education and training services for Dobot and Universal Robots in educational institutions.
3. Used Robot Sales: Sale of pre-owned industrial robots and training platforms through the company's 'Brugtbørs' (used robot market). Products include Kawasaki RS020N (DKK 200,000), Kawasaki RS06L (DKK 105,000), Dobot M1 (DKK 30,000), Dobot MG400 Training Platform (DKK 65,000), and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Robot Nordic designs, integrates, and commissions turnkey robotic automation solutions for industrial and production companies, combining standard industrial robots from multiple brands (Dobot, Universal Robots, Kawasaki, Fanuc) with custom-designed automation cells tailored to each customer's process. The company also distributes Dobot educational robots and Universal Robots e-Series cobots, sells used industrial robots through its Brugtbørs online marketplace, and licenses its proprietary SmartPack-Nordic software for automated palletizing and depalletizing operations.

Product overview

Robot Nordic is a Nordic robot integrator offering turnkey automation solutions for industrial and production companies worldwide. The product portfolio centers on SmartPack-Nordic, their proprietary software for mix-palletizing and depalletizing operations, complemented by a comprehensive range of robotic automation solutions including palletizing, depalletizing, packing, box/case forming, sorting, surface treatment, and assembly systems. For education, they distribute Dobot robots (Magician Lite, Magician Educational, Magician Basic, MG400, M1 Pro) and Universal Robots cobots (e-Series including UR3e, UR5e, UR10e, UR16e, UR20). The company also offers a used robot marketplace and training/education services. Founded in 2016 and now 100% owned by Duroc Machine Tool, Robot Nordic operates without exclusive agreements with standard product suppliers to maintain flexibility in solution design.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartPack-Nordic Proprietary software developed by Robot Nordic for automating palletizing and depalletizing operations. Enables mix-palletizing of different box sizes on the same pallet without reprogramming, featuring an intuitive UI for quick configuration of pallet and box preferences, 7-axis palletizing kit with movable module, pallet sensors, electric vacuum gripper, and drag-and-drop 3D layout for depalletizing. Compatible with all robot types.
• Palletizing Solutions Robotic palletizing systems that automate the process of stacking boxes onto pallets in optimal packing patterns. Includes conventional and robot-based solutions with linear palletizing systems for space-efficient installation.
• Depalletizing Solutions Automated systems that reverse the palletizing process by lifting boxes or sacks from pallets for delivery to processing facilities or conveyor belts. Utilizes cobots and standard gripping solutions.
• Box and Tray Raiser Automated systems that lift, unfold, and close the bottom of boxes to prepare them for packing robots. After filling, the system closes upper flaps and sends boxes for sealing with tape or glue.
• Packing Solutions Robust robotic packaging solutions for companies across various industries. Robot grippers can be designed to grip any product type using mechanical grasping or vacuum suction methods.
• Sorting Solutions Automated sorting solutions using mechanical sorting (by size, gravity, shape) and sensor-based sorting (color sensors, inductive sensors, weight sensors, capacitive sensors, heat sensors, and vision systems).
• Surface Treatment Solutions Robotic solutions for surface treatment processes including painting, polishing, and sanding. Uses tools like Mimic from Nordbo Robotics that enable intuitive robot control through natural hand movements.
• Assembly Solutions Robotic assembly solutions that automate manufacturing assembly tasks, eliminating errors and reducing physical strain on workers. Robots can operate around the clock with long lifespan.
• Used Robot Sales (Brugtbørs) Pre-owned industrial robots sold through the company's online marketplace (Brugtbørs), including Kawasaki RS020N (20 kg payload, DKK 200,000), Kawasaki RS006L (6 kg payload, DKK 105,000), and Dobot M1 (DKK 30,000), as well as training platforms and AI Starter kits.
• Universal Robots e-Series Cobots Collaborative robot series including UR3e, UR5e, UR10e, UR16e, and UR20 models. Market-leading performance with varying payload capacities (3–20 kg), reaches (500–1750 mm), and footprints. Features PolyScope programming interface and UR Academy certification.
• Dobot Magician Lite Entry-level educational robot designed for desktop use. Features 2.4 kg weight, 250 g payload capacity, 340 mm reach, ±0.2 mm precision, programmable via block coding or JavaScript/Python.
• Dobot Magician Educational Desktop robot designed for students and teachers with features including interactive programming, 3D printing, object lifting, and laser engraving. 3.4 kg weight, 500 g payload, 320 mm reach.
• Dobot Magician Basic Versatile robot arm for personal and small business use. Supports pick-and-place, welding, drawing, 3D printing, and laser engraving applications.
• Dobot MG400 Heavy-duty collaborative desktop robot suitable for light industry and education. Features 8 kg weight, 440 mm reach, ±0.05 mm precision, with drag-to-teach and Lua script programming.
• Dobot M1 Pro Professional collaborative robot with high precision (0.02 mm) and accuracy. Designed for electronics assembly, material handling, and light production. 15.7 kg weight, 1.5 kg payload, 400 mm reach.

Quantifiable outcome

• Payback periods of 1-4 years for automation investments
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• DobotcoreTechnology or IntegrationDobot is a key robot brand partner supplying collaborative robots for both industrial and educational applications. Robot Nordic distributes Dobot's full product line including Magician Lite, Magician Educational, Magician Basic, MG400, and M1 Pro, along with accessories and teaching materials.
• Universal Robots (UR)coreTechnology or IntegrationUniversal Robots is a key robot brand partner supplying e-Series cobots (UR3e, UR5e, UR10e, UR16e) and the new UR20. Robot Nordic integrates UR cobots for customer automation projects and educational institutions. UR has over 50,000 installations worldwide.
• Nordbo RoboticscoreTechnology or IntegrationNordbo Robotics provides the Mimic tool, which enables operators to control robotic arms using natural hand movements. Robot Nordic integrates Mimic with UR robots for customer projects (e.g., Bjerrum Nielsen case) and educational settings (e.g., MakerLab at Svendborg Erhvervsskole).
• Odense RoboticsminorOthersOdense Robotics is a local robotics ecosystem cluster in Odense, Denmark. Robot Nordic participates in this ecosystem as a local robotics company based in Odense.
• RoboClusterminorOthersRoboCluster is a Danish robotics industry cluster and network organization. Robot Nordic is a member of this ecosystem.
• Teknologisk Institut (Technological Institute)minorStrategic or Co-development PartnerTeknologisk Institut is Denmark's leading technology and research organization. Robot Nordic collaborated with them on the DIRA Robotbrag 2024 trade show.
• 4X RobotsminorChannel Partner/ Reseller/ DistributorRobot Nordic had a shared stand with 4X Robots at the DIRA Robotbrag 2024 trade show, indicating a collaborative channel partnership for reaching customers in Denmark.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Yaskawa: Global industrial robot and motion control manufacturer with integrator network across Europe. Comparable to Robot Nordic as an industrial robotics supplier and integrator ecosystem participant, particularly in palletizing and packaging.
• ABB Robotics: Global industrial robotics incumbent offering robots, integration services, and turnkey automation cells across multiple verticals. Comparable to Robot Nordic in factory automation but at enterprise scale worldwide.
• Universal Robots: Global leader in collaborative robots headquartered in Odense. A partner of Robot Nordic for cobot supply, but also a broad incumbent with its own integration ecosystem that competes for the same Danish/Scandinavian automation customers.
• KUKA: Major global industrial robotics and automation company with deep integrator network across Europe. Comparable to Robot Nordic at the industrial-robot integration layer but operates at vastly greater scale and scope.

Direct peers

• Gibotech: Danish automation and robotics integrator serving industrial and production companies across Scandinavia. Directly comparable to Robot Nordic in business model (turnkey automation cells), robot brand partnerships, and target verticals.
• Inwatec: Danish robotics integrator specialized in industrial automation solutions for laundry and manufacturing environments. Comparable to Robot Nordic in geography, integrator business model, and SME-to-enterprise customer targeting.
• Robotool: Danish robotics and automation integrator serving Scandinavian industrial customers. Directly comparable to Robot Nordic in turnkey integration services and regional customer base.
• Blue Workforce: Denmark-based robotics company developing pick-and-place and packaging automation solutions for food and industrial customers. Comparable to Robot Nordic as a Danish robot specialist targeting similar industrial applications.
• BILA A/S: Danish automation and robotics integrator headquartered in Denmark, offering turnkey robot and automation solutions to industrial customers. Highly comparable to Robot Nordic in customer base, geography, and turnkey project delivery model.

Regional players

• Hekuma: Germany-based automation specialist for plastics and medical injection molding automation. Comparable to Robot Nordic in turnkey automation cells for industrial production, though operating in a different regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/robotnordic
• LinkedInlinkedin.com/company/robot-nordic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robot Nordic