Bila

What Bila does

BILA A/S is a Danish industrial automation solutions provider founded in 1988, headquartered in Nykøbing Mors, Denmark, with 251-500 employees. The company designs and integrates tailored automation systems that combine industrial robotics with vertical-specific process expertise. Its primary verticals are wind energy, pharmaceutical/medical, metal and electronics, and food processing, with additional exposure to defense, offshore, agriculture, and logistics under an "Other Industries" category. BILA claims to have delivered more than 2,500 automation solutions globally across its 37-year operating history.

Its product portfolio comprises six core offerings. Proprietary and branded products include the PALOMAT pallet magazine system (a registered trademark), the Global AGV driverless transport vehicle line, and the BILA RoboPower mobile robot cell for CNC machine tending, which the company states can be deployed for production within 20-30 minutes. Third-party platforms that BILA integrates as an authorized partner include Universal Robots collaborative robots (UR3e, UR16e, UR20 and others), MiR mobile robots, and Kawasaki industrial robots, with complementary accessory integrations such as OnRobot grippers. The company positions seven core competencies — project management, digitalization, flexible automation, internal transport and pallet handling, palletizing, and an Innovation Center — as bundled service capabilities that accompany the hardware.

BILA generates revenue primarily through project-based, quote-driven sales of custom automation solutions under multi-year contracts, supplemented by ongoing professional services including a 24-hour Kawasaki robot replacement service and a service hotline. Distribution is direct enterprise field sales through 17 offices across Denmark plus a US entity (BILA Logistics Central US Inc., New York). Operations are organized under BILA Group A/S, which retains seven wholly-owned specialized brands (PALOMAT, Global AGV, REO-PACK, DAN Palletiser, Kilde Automation, PJM, Sealing System) under their original identities. Named customers include Vestas, Danish Crown, Siemens, Coloplast, Arla, LINAK, Danfoss, and other enterprise manufacturers; documented customer outcomes reference annual savings of 1.5 million DKK (Prodan), payback periods under one year for RoboPower, and the elimination of 770 heavy lifts per day (Odense Marcipan).

Name

Bila

Legal name

BILA A/S

Website

https://bila.dk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

BILA A/S is a Danish industrial automation solutions provider founded in 1988, delivering customized robotic automation systems to enterprise manufacturers across wind, pharmaceutical, food, and metal/electronics sectors in Denmark and the United States.

Ownership category

akta.pro rank

Product category

Industrial Automation

NAICS

All Other Industrial Machinery Manufacturing (333248), Other General Purpose Machinery Manufacturing (3339), Elevator and Moving Stairway Manufacturing (333921)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Industrial & Warehouse Robotics (HDAAAIAA)

akta.pro secondary industries

Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Data Platform, BI & Analytics Integration (BPAEAAAI)

Keywords

• Industrial automation
• Robotics integration
• Collaborative robots
• Palletizing systems
• CNC machine tending

Headquarters

HQ city

Nykøbing

HQ country

Denmark

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Automation Solutions: BILA designs and implements tailored automation solutions for industrial clients. Revenue is generated through the sale and installation of automated production systems, robot cells, and related equipment. Solutions include project management, system integration, and ongoing service/support.
2. Service and Support: Ongoing technical support, maintenance, and hotline services for installed automation systems
3. Kawasaki Upgrades: Upgrade services for older Kawasaki robots with C or D controllers, including new robot installation within 24 hours

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

BILA designs, integrates, and implements industrial automation solutions combining robot technology with industry-specific know-how to optimize production. The offering spans custom automation projects, CNC machine tending (RoboPower cells), palletizing (Kawasaki and cobot systems), internal transport (Global AGV, MiR), and pallet handling (PALOMAT), complemented by project management, digitalization, service, and an Innovation Center for solution development.

Product overview

BILA is a comprehensive automation and robotics company offering a portfolio of industrial automation solutions. The product offering includes PALOMAT® pallet magazines, Global AGV driverless trucks, Universal Robots collaborative robot arms (UR3e, UR16e, UR20), MiR mobile robots, RoboPower mobile robot cells for machine tending, and Kawasaki industrial robots. These products are complemented by services including project management, digitization, flexible automation, internal transport and pallet handling, palletizing, and an innovation center. BILA operates as a system integrator combining multiple robotics platforms with their own solutions to deliver complete automation systems across various industries including food, wind, pharma, and metal/electronics.

Differentiator

Problem solved

Functional benefit

Brands

• PALOMAT®: Pallet magazine automation solutions for efficient pallet handling and flow optimization
• Global AGV
• RoboPower
• Kawasaki Industrirobotter

Products and services

• PALOMAT Registered trademark covering BILA's line of pallet magazines for efficient pallet handling and flow optimization in warehouses and production facilities, used by industrial customers across sectors.
• Global AGV

Quantifiable outcome

• Annual savings of 1.5 million DKK for Prodan through automation investment
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Universal RobotscoreTechnology or IntegrationAuthorized Universal Robots integrator and certified training partner. BILA offers the complete UR cobot lineup (UR3e, UR7e, UR12e, UR15, UR16e, UR20, UR30) along with accessories and UR Core Training courses.
• MiRcoreTechnology or IntegrationBILA is a partner for Mobile Industrial Robots (MiR) offering automated guided vehicles (AGV) for internal transport solutions.
• Kawasaki RoboticscoreTechnology or IntegrationBILA is an authorized Kawasaki Robotics integrator offering industrial robots and Kawasaki Upgrade services for older C and D controller models.
• PALOMATcoreOEM/ Whitelabel/ Licensing PartnerBILA Group brand specializing in pallet magazine systems. PALOMAT is a proprietary brand for efficient pallet handling and storage.
• Global AGVcoreOEM/ Whitelabel/ Licensing PartnerBILA Group brand for automated guided vehicles (AGV) for internal transport and logistics automation.
• REO-PACKminorOEM/ Whitelabel/ Licensing PartnerBILA Group brand located in Mariager, Denmark, specializing in packaging automation solutions.
• DAN PalletiserminorOEM/ Whitelabel/ Licensing PartnerBILA Group brand located in Vemmelev, Denmark, specializing in palletizing solutions.
• Kilde AutomationminorOEM/ Whitelabel/ Licensing PartnerBILA Group brand located in Skive, Denmark, providing automation solutions.
• PJMminorOEM/ Whitelabel/ Licensing PartnerBILA Group brand located in Faarevejle and Ballerup, Denmark, specializing in automation solutions.
• Sealing SystemminorOEM/ Whitelabel/ Licensing PartnerBILA Group brand located in Grindsted, Denmark, specializing in sealing system solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SVIA: Swedish industrial automation systems integrator of similar size and scope, offering robot cell integration, machine tending and palletizing solutions to Nordic manufacturers — directly comparable business model and customer base to BILA.
• CKF Systems: UK-based robotics and automation systems integrator delivering bespoke robotic cells, palletizing and material handling solutions to industrial customers — closely mirrors BILA's project-based integration model and mid-market positioning.
• KEBA AG: Austrian industrial automation company offering robotics integration, control systems and industrial software to manufacturing customers across Europe — comparable custom automation and systems integration play.
• BluePrint Automation: US-headquartered packaging and robotic automation integrator serving food and consumer goods manufacturers — comparable systems integration business targeting similar end-markets to BILA's food vertical.

Broad incumbents

• KUKA AG: German global leader in industrial robotics and automation solutions, offering both robots and integrated cells to industrial customers — a much larger incumbent whose robots (KUKA) and integration services overlap BILA's offerings.
• ABB Robotics: Swiss-Swedish multinational providing industrial robots, cobots and automation solutions globally to manufacturing and logistics customers — broad incumbent whose products compete and integrate alongside BILA's offerings.
• Yaskawa Motoman: Japanese industrial robot manufacturer with a European integrator network offering welding, palletizing and material handling robots to manufacturers — broad incumbent competing in the same end markets as BILA.
• Festo: German pneumatics, electric automation and industrial training provider serving factory and process automation customers globally — broad incumbent with overlapping automation components and training offerings.
• Schunk: German market leader in gripping systems and clamping technology, supplying end-of-arm tooling used by automation integrators — adjacent component supplier whose grippers BILA resells via its OnRobot partnership.

Regional players

• Robotize: Danish mobile robot (AGV/AMR) maker focused on internal logistics — regional player in the same Danish robotics ecosystem whose products compete with BILA's Global AGV offering.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BILAAS
• Facebookfacebook.com/bila.automation
• LinkedIndk.linkedin.com/company/bila-a-s

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bila