Golden Apple Cinema
Golden Apple Cinema is a Czech regional cinema operator running a 949-seat, six-screen multiplex in Zlín, a secondary small cinema, and a seasonal outdoor venue, serving retail consumers, seniors, schools, and corporate clients through premium-format exhibition, loyalty programming, and ancillary venue rentals.
- Company typePrivate
- Founded2008
- HeadquartersZlin, Czechia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Golden Apple Cinema does
Golden Apple Cinema is a privately held Czech cinema operator (GOLDEN APPLE CINEMA, a.s.) headquartered in Zlín, operating the first multiplex cinema (multikino) in the Zlín Region. The core asset is a 6-screen, 949-seat multiplex located within the Zlaté jablko (Golden Apple) shopping and entertainment center at nám. Míru 174, central Zlín, supplemented by Malé kino, a smaller cinema at the Filmové Ateliéry site in Kudlov, and a seasonal outdoor venue, Letní kino Vičanov, at Resort Vičanov in Rajnochovice.
The cinema's competitive positioning rests on premium audiovisual technology that is rare in regional Czech markets: Hall 1 (440 seats) features the Christie CP4440-RGB RGB laser projector — described as the first such installation globally for large-format cinema screens — with 4K resolution at up to 120fps, HDR support, and a Digital Cinema 3D System Triple Beam HCBL-CH600NEW paired with a Harkness Precision White 3D screen. Hall 1 and Hall 2 (122 seats) are equipped with Dolby ATMOS immersive audio delivering a combined 51,000 W output. All six halls carry Dolby Digital Surround EX, and 12 wheelchair-accessible seats are distributed across the complex.
The business model combines retail ticket sales (ranging from 99 CZK for the Senior Film Club to 350 CZK for premium concert and documentary events) with multi-stream ancillary revenue: concessions (Bufet), corporate and school hall rentals (off-peak morning halls at 1,500–3,500 CZK/hour), cinema advertising (Kinoreklama), gift vouchers (219 CZK, 6-month validity), and the GAClub annual loyalty membership (100 CZK/year offering 30 CZK per-ticket discounts and a free ticket after ten paid visits). Distribution is handled through the cinema's own box office and website, third-party portals (Ticketportal, Ticketmaster), and four major Czech benefit-card schemes (Edenred, Sodexo, Pluxee, Up). Customer segments span general consumers, senior citizens, primary and secondary school groups (minimum 20 pupils), corporate and business clients, and seasonal outdoor cinema audiences.
Golden Apple Cinema firmographics
Firmographics- Name
- Golden Apple Cinema
- Legal name
- GOLDEN APPLE CINEMA, a.s.
- Website
- https://gacinema.cz
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Golden Apple Cinema is a Czech regional cinema operator running a 949-seat, six-screen multiplex in Zlín, a secondary small cinema, and a seasonal outdoor venue, serving retail consumers, seniors, schools, and corporate clients through premium-format exhibition, loyalty programming, and ancillary venue rentals.
- Ownership category
- akta.pro rank
Golden Apple Cinema industry classification
Industry- Product category
- Cinema Exhibition Services
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Cinema Chains & Multiplex Operators (MPADAKAA)
- akta.pro secondary industries
- Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM), Cinema Advertising & On-screen Media Networks (MPADAKAO), Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ), Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG), Cinema Concessions & On-site F&B Operations (MPADAKAN)
Keywords
Where Golden Apple Cinema is headquartered
LocationHeadquarters
- HQ city
- Zlin
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
Golden Apple Cinema business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Film ticket sales: Core revenue stream from admission fees across all cinema halls (6 screens at Multikino + Malé kino + outdoor summer cinema). Ticket categories include standard adult, reduced (seniors, students, children), and special premium-priced events (concerts, documentaries). Pricing ranges from 99 CZK (senior film club) to 350 CZK (premium concert films). Revenue is generated per transaction at box office or online via Ticketportal/Ticketmaster.
- Concessions (Bufet): Food and beverage sales at the cinema buffet. Located at the Multikino box office area. Payment accepted via credit/debit cards at the box office. Not accessible via payment vouchers or benefit cards.
- Hall/auditorium rentals: Commercial hire of cinema halls for corporate presentations, conferences, product demonstrations, sampling, live medical procedure broadcasts, and theatrical performances. Rental pricing varies by hall capacity (88–438 seats), duration, time slot (off-peak morning vs peak afternoon/evening), and day type. Morning off-peak rentals range from 1,500 to 3,500 CZK/hour.
- Cinema advertising (Kinoreklama): Screen advertising before film screenings, in-venue promotional activities, and digital billboard advertising at box office areas. Sold on a per-campaign or per-screening basis to local and national advertisers. Managed by dedicated sales contact (Michal Gaja).
- School group screenings: Tailored film screenings for school groups (minimum 20 pupils), with morning and afternoon time slots. Priced per pupil; accompanying teachers admitted free. Revenue per screening is lower per head but volumes drive incremental revenue and brand loyalty from a young audience.
- Gift vouchers (Dárkové poukazy): Prepaid gift certificates sold at 219 CZK per voucher, valid for one admission. Purchased at box office or online, valid for 6 months. Revenue recognized at point of sale; redeemed against future ticket purchases.
- GAClub loyalty membership: Annual membership (100 CZK/year) offering 30 CZK discount per ticket, free ticket after every 10 paid visits, and ability to purchase up to 5 discounted tickets per screening. Membership drives repeat attendance and revenue per visit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard cinema admission |
| Transaction based/ take rate | Pay-as-you-go | Senior Film Club (FKS) admission |
| Subscription | Annual | GAClub annual loyalty membership |
| One time/ perpetual license | Pay-as-you-go | Gift voucher (Dárková poukázka) |
| Unit Pricing | Pay-as-you-go | Summer outdoor cinema (Letní kino Vičanov) admission |
| Transaction based/ take rate | Pay-as-you-go | Hall rental (off-peak morning) |
| Transaction based/ take rate | Pay-as-you-go | School group screenings |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Golden Apple Cinema product offering
Product offeringCore offering
Golden Apple Cinema operates a multiplex cinema in the Zlín Region of the Czech Republic, offering film screenings across six halls with 949 seats under the Multikino brand, plus a small arthouse cinema (Malé kino) and a seasonal summer open-air cinema (Letní kino Vičanov). It sells movie tickets, concessions (food and beverages), hall rentals, on-screen cinema advertising, loyalty memberships (GAClub), gift vouchers, school screening programs, and corporate event services.
Product overview
Golden Apple Cinema operates a cinema chain comprising Multikino (6 halls, 949 seats) and Malé kino, supplemented by seasonal outdoor cinema at Letní kino Vičanov. The core offering includes film screenings across standard, 3D, 4K, and Dolby ATMOS formats. Additional services comprise GAClub loyalty program, gift vouchers, payment benefit cards (Edenred, Sodexo, Pluxee, UP), cinema hall rentals for corporate/events, cinema advertising, school programs, senior film club (FKS), Ladies' Night events (Dámská jízda), and cafeteria services. Ticket distribution is handled through Ticketportal and Ticketmaster platforms with Global Payments processing online ticket purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Multikino Film Screenings Six-hall multiplex cinema in Zlín offering first-run and mainstream film screenings to general audiences, with 949 seats across halls.
Quantifiable outcome
- 6-screen multiplex with 949 total seats and 12 wheelchair spaces serving the Zlín Region
- +3 more outcomes
Companies that use Golden Apple Cinema
Customer profileSegments5 records
Ideal customer profiles3 records
Golden Apple Cinema technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Golden Apple Cinema partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Kinoservis s.r.o.coreKinoservis s.r.o. served as the system integrator for Golden Apple Cinema's technology upgrade, specifically installing the Christie CP4440-RGB RGB laser projector in Hall 1 (capacity 440 seats) in December 2022. Kinoservis is described as the cinema's integration partner for advanced projection technology deployments.
- Global Payments s.r.o.supportingGlobal Payments s.r.o. provides the e-ticketing payment infrastructure for online ticket purchases via gacinema.cz. Their terms and conditions govern e-ticket purchases on the website and appear on the checkout flow under the 'gpwebay' branding.
- Ticketportal / TicketmastersupportingTicketportal (and Ticketmaster) serve as third-party online ticket distribution channels, allowing customers to purchase cinema tickets through established ticketing platforms. Listed as authorized pre-sale channels alongside the cinema's own box office.
- Edenred CZ, s.r.o.supportingEdenred Benefit Cards and voucher products (Compliments Dárkový, Sport&Kultura, Multi) are accepted as payment for cinema admission tickets. Enables corporate employees to use employer-provided benefit allowances for leisure entertainment.
- Sodexo Pass Česká republika, a.s.supportingSodexo Flexi Pass Card and Multi Pass Card accepted as payment for cinema tickets. Allows Sodexo benefit card holders to use workplace meal and leisure allowances for cinema admissions.
- Pluxee Česká republika, a.s.supportingPluxee Multibenefit Card, Flexibenefit Card, Flexi, and Dárek voucher products accepted as payment for cinema tickets.
- Up Česká republika, s.r.o.supportingUp eBenefity Card, Unišek, Unišek+, and Cadhoc vouchers accepted as payment for cinema tickets.
- CinemArt, Falcon, Bontonfilm, Continental Film, Pannonia Entertainment, Vertical Entertainment, Aerofilms, Piece of Magic Entertainment, Donart Film, Bohemia MP, Bioscop, and others (film distributors)coreGolden Apple Cinema screens films from a wide range of Czech and international film distributors including CinemArt, Falcon, Bontonfilm, Continental Film, Pannonia Entertainment, Vertical Entertainment, Aerofilms, Piece of Magic Entertainment, Donart Film, Bohemia MP, and Bioscop. These distributors provide film prints/DCPs and promotional materials, and the cinema acts as a distribution outlet for their releases.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Golden Apple Cinema competitors and assessment
Company assessmentDirect peers
- Cinema City Czech Republic: Operates multiplex cinemas across the Czech Republic with similar technology stacks (Dolby, IMAX-style screens) and ticket pricing ranges. Direct competitor for mainstream theatrical exhibition in the same country, with overlapping distributor relationships and benefit-card acceptance.
- CineStar Czech Republic (Cineworld): Major Czech multiplex chain (now operated under Cineworld). Same core business model — multiplex exhibition, concessions, loyalty programs, hall rentals — and competes directly for distributor content and consumer attendance across the Czech market.
- Kino Lucerna (Prague): Historic single- and multi-screen Prague cinema offering mainstream, art-house, and event programming with comparable ticketing, loyalty mechanics, and event-driven premium screenings. Comparable operating model for a heritage Czech cinema venue.
- Palace Cinemas Czech Republic: Regional Czech multiplex operator with a similar mix of mainstream and premium-format screenings, hall rental services, and loyalty pricing. Comparable scale and target audience to Golden Apple, with overlapping distributor and benefit-card partnerships.
Broad incumbents
- Event Cinemas (Australia): Established regional multiplex chain offering premium-format halls, lounge seating, hall rentals, and loyalty programs. Larger geographic footprint but overlapping operating model around tiered ticketing, event programming, and corporate venue hire.
- Village Cinemas (Greece/Central Europe): Multi-country multiplex chain with VIP/premium-format halls, hall rental for events, loyalty cards, and concession operations. Comparable business model in adjacent European markets with similar technology refresh cycles.
Emerging players
- Aero (Prague): Prague-based art-house cinema with a curated programming slate, Q&A events, and community-led screenings. Comparable to Golden Apple's event-driven (concert films, documentaries with director Q&As) and community segments, though without a multiplex format.
- Kino Světozor (Prague): Single-screen Prague cinema running a curated mix of mainstream premieres and art-house programming. Comparable to the Malé kino side of Golden Apple's business in terms of programming philosophy and venue scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Golden Apple Cinema social profiles
Digital presenceGolden Apple Cinema compliance and trust
Trust signalCompliance1 record
Golden Apple Cinema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golden Apple Cinema leadership team
Management profileNumber of profiles
Profiles1 record
Golden Apple Cinema funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golden Apple Cinema M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golden Apple Cinema
What does Golden Apple Cinema do?
Golden Apple Cinema operates a multiplex cinema in the Zlín Region of the Czech Republic, offering film screenings across six halls with 949 seats under the Multikino brand, plus a small arthouse cinema (Malé kino) and a seasonal summer open-air cinema (Letní kino Vičanov). It sells movie tickets, concessions (food and beverages), hall rentals, on-screen cinema advertising, loyalty memberships (GAClub), gift vouchers, school screening programs, and corporate event services.
Is Golden Apple Cinema a public or private company?
Golden Apple Cinema is a private company. It is classified as unknown and is currently operating.
When was Golden Apple Cinema founded?
Golden Apple Cinema was founded in 2008. It employs 51 to 100 people.
Where is Golden Apple Cinema based?
Golden Apple Cinema is headquartered in Zlin, Czechia, in the Europe region.
How does Golden Apple Cinema make money?
Seven revenue lines are on record. Film ticket sales are the primary driver. The others are concessions (Bufet), hall/auditorium rentals, cinema advertising (Kinoreklama), school group screenings, gift vouchers (Dárkové poukazy) and GAClub loyalty membership.
Who are Golden Apple Cinema's main competitors?
Direct peers on record are Cinema City Czech Republic, CineStar Czech Republic (Cineworld), Kino Lucerna (Prague) and Palace Cinemas Czech Republic. Broad incumbents are Event Cinemas (Australia) and Village Cinemas (Greece/Central Europe). Emerging players are Aero (Prague) and Kino Světozor (Prague).
Does Golden Apple Cinema have an API?
No public API is recorded for Golden Apple Cinema.
What industry is Golden Apple Cinema in?
Golden Apple Cinema's product category is Cinema Exhibition Services. Its primary akta.pro industry code is MPADAKAA, Cinema Chains & Multiplex Operators, with a secondary code of MPADAKAM, Ticketing & Admissions Platforms (Cinema/Festival). Its NAICS code is 512131 and its SIC code is 7830.