Vinilady

What Vinilady does

Vinilady is a Brazilian manufacturer and distributor of personal hygiene, cosmetics, and beauty products headquartered in Encantado, Rio Grande do Sul, operating since 1994 with 51-100 employees. The company produces over 200 vegan-certified products, certified by the Associação Brasileira do Veganismo (Brazilian Vegan Association), and develops clean-beauty formulations that exclude parabens, sulfates, phthalates, silicones, colorants, and allergens. Manufacturing is conducted at a single solar-powered facility on Rua Coronel Sobral in Encantado and uses recyclable, biodegradable packaging.

The product portfolio is organized into six core lines — Facial, Solar (sun protection), Corporal (body care), Capilar (hair care), Infantil (children's care), and Masculino (men's grooming) — covering the principal personal care categories. Vinilady sells directly to Brazilian consumers through its proprietary e-commerce storefront (loja.vinilady.com.br) and exports to international markets, positioning sustainability, vegan credentials, and cruelty-free certification as core brand differentiators. The business was founded by two siblings around a mission to broaden access to beauty and well-being products, and the company's contact domain (sgm.ind.br) suggests a possible industrial affiliation with SGM, though this relationship is not explicitly documented.

Name

Vinilady

Legal name

Vinilady

Website

https://vinilady.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Vinilady is a Brazilian vegan cosmetics manufacturer founded in 1994 in Encantado, Rio Grande do Sul, producing over 200 vegan-certified personal care products across facial, sun, body, hair, children's, and men's lines for domestic DTC and international export customers.

Ownership category

akta.pro rank

Product category

Vegan Personal Care and Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Vegan cosmetics
• Clean beauty products
• Personal care manufacturing
• Cruelty-free skincare
• Natural beauty products

Headquarters

HQ city

Encantado

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Vinilady generates revenue through direct sales of cosmetic products via their e-commerce platform and potentially through retail distribution. Products are sold across multiple categories including facial, body, hair, sun care, children, and men's lines.
2. International Export: The company exports products to international markets, generating revenue from international customers seeking vegan and sustainable cosmetic products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vinilady manufactures and distributes a portfolio of over 200 vegan-certified cosmetics and personal care products across six categories: facial skincare, sun protection, body care, hair care, children's care, and men's grooming. Products are sold directly to consumers through the company's own e-commerce platform and exported to international markets, with formulations free from parabens, sulfates, phthalates, silicones, colorants, and allergens, produced using solar energy and recyclable packaging.

Product overview

Vinilady is a Brazilian vegan cosmetics company offering a diverse portfolio of six core product lines: Facial (skincare), Solar (sun protection), Corporal (body care), Capilar (hair care), Infantil (children's care), and Masculino (men's grooming). All products are certified vegan by the Associação Brasileira do Veganismo with over 200 certified products, feature clean beauty formulas free from parabens, sulfates, phthalates, silicones, and artificial dyes, and are cruelty-free. The company sells through its e-commerce platform (Loja Virtual Vinilady) and operates with sustainable manufacturing practices using solar energy and recyclable packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Facial: Facial skincare product line with lightweight formulas and quick absorption for complete and effective skincare routines.
• Solar
• Corporal
• Capilar
• Infantil
• Masculino

Products and services

• Facial skincare line Facial care product line offering lightweight and fast-absorbing formulas designed for complete and effective daily skincare routines, targeting consumers seeking vegan clean beauty facial products.
• Solar (sun protection) line Sun protection product line including broad-spectrum sunscreens and tanning/bronzing lotions with lightweight, fast-absorbing, water-resistant formulas for consumers seeking vegan sun care.
• Corporal (body care) line Body care product line including body lotions, revitalizing exfoliants, nourishing body oils, hand and foot creams, stretch mark treatments, and skin firming products formulated with nutritious and hydrating ingredients.
• Capilar (hair care) line Hair care product line including shampoos, conditioners, intensive treatment masks, and repairing serums designed to nourish, strengthen, and beautify hair across different hair types.
• Infantil (children's care) line Children's care product line including gentle shampoos, conditioners, moisturizing lotions, and gentle sunscreens formulated specifically for delicate and sensitive children's skin.
• Masculino (men's grooming) line Men's grooming product line developed for male-specific care needs including revitalizing moisturizers, beard products, and hair care with lightweight, fast-absorbing formulas and high-quality ingredients.
• Loja Virtual Vinilady (online store) Proprietary e-commerce platform hosting all Vinilady product lines for direct purchase, with promotions and flexible payment options for Brazilian consumers.

Quantifiable outcome

• Over 200 vegan-certified cosmetic products in portfolio

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Associação Brasileira do Veganismo (Brazilian Vegan Association)coreOthersVinilady has over 200 products certified by the Brazilian Vegan Association, making it the pioneer in the cosmetics industry in Rio Grande do Sul. This certification ensures all products are free from animal-derived ingredients and not tested on animals.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pacifica Beauty: US-based indie vegan and cruelty-free beauty brand spanning skincare, haircare and body care. Comparable as a smaller-scale, vegan-certified clean beauty brand with multi-category SKU breadth similar to Vinilady's portfolio strategy.
• Natura &Co: Brazil's largest cosmetics group offering facial, body, hair and fragrance lines with strong direct-selling and retail distribution. Comparable because it operates in the same Brazilian cosmetics CPG category across overlapping product segments, including sustainability-positioned brands.
• Lush: Global cosmetics brand known for vegan, cruelty-free, and sustainably packaged products sold through its own retail and digital channels. Comparable because of its vegan/cruelty-free positioning, in-house manufacturing, and emphasis on ethical ingredients that mirror Vinilady's core differentiators.
• Granado Pharmácias: Heritage Brazilian cosmetics and personal care brand with traditional formulations and own retail/e-commerce channels. Comparable as a Brazilian heritage cosmetics brand competing across body, hair and fragrance categories with strong retail and DTC presence.
• O Boticário: Major Brazilian cosmetics and personal care manufacturer/retailer spanning fragrance, body, hair and sun care. Comparable because of shared CPG manufacturing-plus-retail model in Brazil and similar product breadth across Vinilady's six categories.
• Burt's Bees: Natural-ingredient personal care brand covering lip, skin and body care with clean formulation positioning. Comparable because it shares a clean/natural formulation ethos, multi-category body and skincare portfolio, and broad retail distribution.
• The Body Shop: Globally established ethical beauty retailer offering vegan-friendly, cruelty-free body, skin and hair care. Comparable due to its ethical/vegan positioning, broad personal care portfolio, and international retail and franchise distribution model.
• Hinode: Brazilian cosmetics and personal care company with broad portfolio spanning makeup, body care and fragrance, distributed via direct sales and retail. Comparable as a Brazilian personal care manufacturer competing in overlapping categories with similar multi-channel distribution.
• Yes Cosmetics: Brazilian cosmetics brand offering makeup, skin and body care lines with strong e-commerce and retail presence. Comparable as a Brazilian multi-category beauty CPG brand targeting similar consumer segments through direct and digital channels.

Broad incumbents

• E.l.f. Beauty: Mass-market beauty company offering cosmetics and skin care across color, face and body categories at value price points. Comparable as a multi-category personal care CPG operator with strong D2C and digital marketing capabilities, though at substantially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/vinilady
• Facebookfacebook.com/vinilady
• LinkedInlinkedin.com/company/sgmindustriadecosmeticos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinilady