REBIRTH

What REBIRTH does

REBIRTH Inc. (リバース株式会社), formerly 3Backs Inc., is a Tokyo-based employment services company founded in November 2009 and rebranded in September 2023. The company operates a vertically integrated career-services platform that targets young people aged 18-29 who face barriers to career advancement due to educational background (学歴) or career history (職歴), including high-school graduates, freeters, former professional athletes, and women in non-regular employment. Its core service, RebirthLab, combines a 2-year employment-based internship program, career coaching, job placement, and an information-media property (RebirthLab Magazine, claiming 150,000 monthly page views and 300,000 cumulative users) that functions as a top-of-funnel candidate pipeline.

The technology stack is primarily web-based service delivery: digital intake platforms (rebirthlab.com), candidate management systems, and content publishing infrastructure, with a small in-house systems development function. The business generates revenue through a mix of transaction-fee staffing and dispatch services (Telema10 for call centers, Lixcel for sales, RebirthJob for career dispatch, plus accounting placements) and recurring monthly RPO retainers (Minna no Jinji at ¥350,000/month Standard and ¥650,000/month Premium, plus the March 2024 launch Jinji no Migiude). Zero initial recruitment cost and a 1-3 month pre-deployment training program are central to the value proposition; the dispatch-to-hire model is reported to deliver a 95% post-conversion retention rate and up to 30 sales hires per month.

REBIRTH serves both sides of the labor market: individual job seekers access free career support, while SME and venture-company clients in Japan — concentrated in call center, sales, and accounting verticals — are reached through direct sales teams, Wantedly, and a network of media and event partnerships. The company is founder-led (CEO and founder Miura Naoki) and has operated without disclosed external funding, though in May 2023 it received an administrative disposition from the Consumer Affairs Agency under the Specified Commercial Transactions Act. Geographic operations are limited to the Tokyo metropolitan area.

Name

REBIRTH

Legal name

リバース株式会社（REBIRTH inc.）

Website

https://rebirthinc.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

REBIRTH (リバース株式会社) is a Tokyo-based employment services company that runs a vertically integrated career platform for young Japanese job seekers facing educational or career barriers, combined with staffing, dispatch, and RPO services for SMEs in call center, sales, and accounting verticals.

Ownership category

akta.pro rank

Product category

Employment Services / Staffing

NAICS

Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Enterprise RPO (End-to-End Program Management) (BPACABAA)

akta.pro secondary industry

Onsite / Embedded RPO (In-House Recruiter Teams) (BPACABAD)

Keywords

• Human resources staffing
• Recruitment process outsourcing
• Career support services
• Personnel dispatch services
• Job placement services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Staffing / Dispatch Services (人材派遣): REBIRTH employs workers under contract and dispatches them to client companies. Services include テレマ10 (call center staffing), リクセル (sales staffing), リバジョブ (career dispatch), and 会計ジョブズ (accounting staffing). Revenue is generated through hourly/daily rates for dispatched workers and introduction fees upon permanent hire conversion.
2. Career Support / Job Placement (人材紹介): リバラボ転職 provides job placement services for mid-high school graduates and freeters. The company earns placement fees upon successful hiring of job seekers placed with client companies.
3. Internship Program (リバラボインターンシップ): A 2-year employment-based internship program for young people. The company directly hires participants and trains them, then dispatches or places them. Revenue comes from both the training subsidy structure and subsequent staffing/placement fees.
4. RPO / Recruitment Process Outsourcing (みんなの人事): Monthly retainer-based RPO service covering recruitment strategy, candidate sourcing, screening, and interview scheduling. Two pricing tiers: Standard at ¥350,000/month and Premium at ¥650,000/month.
5. Media / Content (リバラボマガジン): Information media providing career content to job seekers. Generates leads for the company's other services while also potentially monetizing through advertising.
6. Specialized RPO Services (人事のミギウデ): RPO service specialized for staffing/sales/inside-sales/call center companies, leveraging Wantedly recruitment platform expertise for candidate pipeline generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

REBIRTH (リバース株式会社) is a Tokyo-based employment services company that provides human resources dispatch (人材派遣), job placement (人材紹介), recruitment process outsourcing (RPO), and internship/career support programs. Its primary focus is connecting young Japanese workers (often without university degrees or stable employment history) with SMEs and venture companies via a dispatch-to-hire model combined with pre-placement training. The company also operates an information media brand (RebirthLab Magazine) and runs multiple specialized staffing brands for call centers, sales roles, and accounting positions.

Product overview

REBIRTH operates a multi-product human resources services platform comprising two core brands and multiple specialized modules. The primary brand, リバラボ (RebirthLab), provides comprehensive career support for non-graduates and freelancers through three integrated services: リバラボレンジング (internships), リバラボ転職 (job placement), and リバラボマガジン (information media). Supporting these are five specialized recruitment services including リバジョブ (career dispatch staffing), みんなの人事 (RPO), テレマ10 (call center staffing), リクセル (sales recruitment), and タレプル (culture-matching branding). The company changed its name from 株式会社3Backs to リバース株式会社 in September 2023 and serves both enterprise clients seeking recruitment solutions and individual job seekers.

Differentiator

Problem solved

Functional benefit

Brands

• リバースラボ (Rebirth Lab): Career regeneration support service for young people facing barriers due to educational background or career history, including internships, career change support, and career dispatch services.
• リバラボ
• リバラボマガジン
• リバジョブ
• リクセル
• テレマ10
• みんなの人事
• タレプル
• 會計ジョブズ

Products and services

• RebirthLab (リバラボ) Comprehensive career support service for non-graduates and freelancers aged 18-29. Provides job-type internships, career dispatch services, and job placement support through experienced career advisors.
• RebirthLab Internship (リバラボインターンシップ) Two-year employment-based internship program enabling participants to build comparable or superior employment track records, practical experience, and salary levels to university graduates regardless of educational background.
• RebirthLab Career (リバラボ転職) Job placement service specializing in supporting young non-graduates and freelancers transitioning to careers at companies offering advancement opportunities without requiring experience or formal qualifications.
• RebirthLab Magazine (リバラボマガジン) Information media platform providing career guidance, failure-to-success stories, and job-hunting know-how for young people struggling with career advancement due to educational or employment history barriers.
• RebirthJob (リバジョブ) Career dispatch staffing service connecting growth-oriented young talent with companies. Offers flexible arrangements allowing companies to choose dispatch continuation, introduction-based switching, or term completion every period.
• Minna no Jinji (みんなの人事) Recruitment Process Outsourcing (RPO) service for venture companies. Handles recruitment operations from design to interview scheduling, allowing companies to focus only on conducting interviews.
• Telema10 (テレマ10) Call center staffing service featuring zero recruitment costs and next-day matching. Provides trained talent for inbound, outbound, and related industries after 1-3 months of pre-dispatch training.
• Lixcel (リクセル) Sales recruitment specialist service matching growth-oriented young talent with companies seeking sales personnel. Features zero initial recruitment costs and same-day referrals, with 95% retention rate after employment conversion.
• Tareple (タレプル) Culture-matching recruitment and branding service using SNS to reduce hiring mismatches. Helps companies attract fans while expanding brand awareness and service branding.
• Kaikei Jobs (会計ジョブズ) Accounting talent matching service connecting tax accounting firms with young professionals aged 20-30 seeking accounting positions.
• Jinji no Migiude (人事のミギウデ) RPO service specializing in staffing, sales, and call center industries. Leverages Wantedly operational expertise to maximize applicant pool formation and solve recruitment challenges.

Quantifiable outcome

• 62% interview execution rate from valid applications (vs industry average of 30%)
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• 一般社団法人日本コールセンター協会 (CCAJ)minorOthers · 13 March 2024REBIRTH joined the Japan Call Center Association (CCAJ) in March 2024. CCAJ was established in 1988 with the purpose of healthy development of the call center industry and provision of high-quality customer service, contributing to Japanese economic development and the creation of a safe and secure society. Membership indicates commitment to service quality improvement.
• 南葛SC (Nankatsu Soccer Club)minorStrategic or Co-development Partner · 1 March 2021REBIRTH entered into a sponsorship agreement with Nankatsu SC in March 2021. The company's service brand 'Rebirthlab' is displayed on the team's training wear starting from the April 2021 season. The partnership aims to contribute to society by expanding people's career options and creating a hopeful society, aligning with REBIRTH's social mission. Nankatsu SC is run by Takahashi Yoichi, the famous manga artist behind 'Captain Tsubasa', and is based in Katsushika Ward, Tokyo.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Adecco Japan: Global staffing leader's Japanese arm providing temporary staffing, placement, and recruitment outsourcing across clerical, sales, and call center verticals that overlap with REBIRTH's dispatch and RPO portfolio.
• ManpowerGroup Japan: Global staffing group's Japan operation offering dispatch, placement, and RPO services that compete with REBIRTH's call-center (Telema10) and sales (Lixcel) staffing lines.
• Persol Holdings: One of Japan's largest staffing and HR solutions groups, overlapping with REBIRTH's dispatch (Telema10), placement (Rebirthlab Career), and RPO (Minna no Jinji) lines but at vastly greater scale and broader geographic coverage.
• Recruit Holdings: Japan's flagship HR conglomerate operating Indeed, Rikunabi, and large staffing brands; competes with REBIRTH across job seeker acquisition (own media), SME RPO, and entry-level staffing despite very different scale and breadth.

Direct peers

• Dip Corporation: Operates Baitoru and other job-board-driven staffing and placement services in Japan, overlapping with REBIRTH's blue-collar / early-career dispatch and placement offerings (Lixcel, Telema10, Rebirthlab Career).
• Wantedly: Japanese recruitment platform that REBIRTH both uses operationally (its Minna no Jinji Premium plan runs Wantedly for clients) and competes with for storytelling-driven inbound hiring of younger talent, making it the closest peer in target market and content-led GTM.
• Akari (lightcircle): Japanese BPO and RPO specialist serving SMEs and venture companies with outsourced recruitment operations, the most direct head-to-head competitor to REBIRTH's Minna no Jinji and 人事のミギウデ RPO products.
• BizReach: Operates BizReach and HRMOS, providing direct-recruitment and HR-tech services that compete with REBIRTH's RPO and employer-branding offerings for venture and growth-stage employer clients.
• En-Japan: Mid-career and graduate recruitment platform operator (en English, en 転職, en 派遣) offering job advertising, placement, and dispatch services that overlap directly with REBIRTH's RPO and staffing offerings.
• Mynavi Corporation: Major Japanese recruitment, job advertising, and staffing firm with graduate and mid-career placement businesses that compete with REBIRTH's job placement and dispatch services for the same SME and mid-market employer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REBIRTH