Lafuma SA
Lafuma SA is a French outdoor-furniture manufacturer (Lafuma Mobilier) founded in 1954, producing zero-gravity chairs, garden and camping furniture, and a professional CHR/healthcare line, sold via ten-country e-commerce, dealers and B2B contracts, and owned since 2020 by Calida Holding AG.
- Company typePrivate
- Founded1954
- HeadquartersAnnecy, France
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lafuma SA does
Lafuma SA is a French outdoor-furniture manufacturer operating under the commercial name Lafuma Mobilier, founded in 1954 and headquartered in Annecy, France. Its products span zero-gravity relaxation chairs (its signature line, built on proprietary Batyline fabric technology for ergonomic, weather-resistant seating), outdoor loungers and deck chairs, garden tables and chair sets, complete garden lounge sets, and a portable camping/outdoor furniture line. A dedicated 'Mobilier Pro' sub-brand serves cafés, hotels, restaurants, healthcare facilities and sports recovery centres with professional-grade outdoor furniture, and the company sells replacement fabrics and spare parts across the full catalogue to underpin its 10-year repairability guarantee and 5-year manufacturer warranty.
The business operates a hybrid B2C/B2B model. Primary revenue comes from individual consumers purchasing through ten country-specific owned e-commerce storefronts (France, Germany, UK, Belgium in Flemish and French, Italy, Spain, Netherlands, Japan, Switzerland in German and French, and the United States), complemented by a network of authorised physical retailers and a separate direct B2B contract sales channel via contract.lafuma-mobilier.fr. Pricing mechanics include free shipping above €100, 3-installment interest-free payments from €50, and a 'Lafuma for Life' loyalty programme offering a €15 first-order discount and 15% off replacement parts. Marketing relies on content (selection guides, maintenance tutorials via a dedicated YouTube channel @LafumamobilierFrance), organic social (Instagram, Pinterest, LinkedIn, Facebook) and the dealer network.
Since 4 December 2020, Lafuma SA has been a wholly-owned private subsidiary of Swiss-listed Calida Holding AG, following a public tender offer and mandatory squeeze-out that delisted its shares from Euronext Paris. The company also operates under a 'Developed by Peugeot' strategic co-development arrangement with Peugeot Frères Industrie, sharing industrial and manufacturing synergies. Its manufacturing is anchored in France under the 'Entreprise du Patrimoine Vivant' and 'Fabricant Français' designations; legacy acquisitions (OXBOW 2005, Ober 2004, Big Pack GmbH 2002) extended the group into apparel-adjacent outdoor categories, but the current perimeter is focused on outdoor furniture.
Lafuma SA firmographics
Firmographics- Name
- Lafuma SA
- Legal name
- Lafuma SA
- Website
- https://groupe-lafuma.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Lafuma SA is a French outdoor-furniture manufacturer (Lafuma Mobilier) founded in 1954, producing zero-gravity chairs, garden and camping furniture, and a professional CHR/healthcare line, sold via ten-country e-commerce, dealers and B2B contracts, and owned since 2020 by Calida Holding AG.
- Ownership category
- akta.pro rank
Lafuma SA industry classification
Industry- Product category
- Outdoor and garden furniture
- NAICS
- Household Furniture (except Wood and Upholstered) Manufacturing (337126), Furniture and Related Product Manufacturing (337)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)
- akta.pro secondary industry
- Camping Furniture & Camp Kitchen Retail (CRAMAMAC)
Keywords
Where Lafuma SA is headquartered
LocationHeadquarters
- HQ city
- Annecy
- HQ country
- France
- HQ region
- Europe
Markets served
Lafuma SA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels3 records
Marketing channels6 records
Lafuma SA product offering
Product offeringCore offering
Lafuma SA designs, manufactures, and sells outdoor and indoor relaxation furniture under the Lafuma Mobilier brand. The portfolio centers on zero-gravity relaxation chairs, garden transats and deck chairs, garden tables and chairs, complete lounge sets, and portable camping/beach furniture, with a separate professional line for cafés, hotels, restaurants, and healthcare facilities. All products are made in France using Batyline fabric and come with a 5-year warranty and 10-year guaranteed access to replacement fabrics and spare parts.
Product overview
Lafuma SA is a French outdoor furniture manufacturer operating as Lafuma Mobilier, producing a comprehensive portfolio of outdoor comfort products. The core offering centers on zero-gravity relaxation chairs, outdoor lounge chairs (transats), garden tables and chairs, and complete garden lounge sets. The product line extends to camping and outdoor furniture, professional-grade furniture for hospitality and healthcare sectors, and a full range of accessories including replacement fabrics and spare parts. All products are designed for durability with a 10-year repairability guarantee and 5-year manufacturer warranty, reflecting the company's 1954 founding heritage and commitment to sustainable, French-made manufacturing. The company operates as part of Calida Group following its 2020 delisting from Euronext Paris.
Differentiator
Problem solved
Functional benefit
Products and services
- Fauteuils Relax Zéro Gravité (Zero Gravity Relaxation Chairs) Lafuma's signature zero-gravity relaxation chairs designed for both outdoor and indoor use, featuring adjustable multi-position frames and replaceable fabric panels, sold to residential and professional buyers.
- Transats et Chaises Longues (Lounge Chairs and Deck Chairs) Outdoor sun loungers and deck chairs including garden transats, chiliennes, butterfly chairs (Pop Up) and footrests for garden and beach use, targeting residential consumers and professional terrace settings.
- Tables et Chaises de Jardin (Garden Tables and Chairs) Garden furniture sets including square tables, rectangular tables, extendable tables, folding tables, low tables, garden chairs and armchairs, for residential and professional outdoor dining.
- Salons de Jardin (Garden Lounge Sets) Complete outdoor lounge sets combining low seating and side tables for terrace and garden arrangements, including dedicated design collections for residential buyers.
- Mobilier Camping et Plein Air (Camping and Outdoor Furniture) Portable camping and beach furniture including folding chairs, low folding chairs, butterfly chairs, stools, folding sun loungers, beach loungers and folding camping tables, for campers, vanlife users and beachgoers.
- Mobilier Pro (Professional/Corporate Furniture) Professional-grade furniture for cafés, hotels, restaurants and healthcare facilities, including terrace dining sets, low lounge sets, recovery chairs, hospital rest chairs and reflexology chairs, sold via project quotation at contract.lafuma-mobilier.fr.
- Toiles de Rechange et Pièces Détachées (Replacement Fabrics and Spare Parts) Replacement fabric panels and spare parts for all Lafuma furniture products, sold to support product longevity and repairability across the consumer and professional installed base.
Companies that use Lafuma SA
Customer profileSegments2 records
Ideal customer profiles2 records
Lafuma SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lafuma SA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Peugeot Frères IndustriecoreStrategic partnership with Peugeot Frères Industrie as the developer ('Dev. By Peugeot') for Lafuma Mobilier. Lafuma operates under the Peugeot Frères Industrie group, sharing synergies in manufacturing and industrial expertise. The partnership includes joint heritage branding and development collaboration.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Lafuma SA competitors and assessment
Company assessmentBroad incumbents
- Keter: Global leader in resin outdoor furniture and storage — broad incumbent serving mass-market and DIY channels that competes with Lafuma on garden sets and casual outdoor seating at lower price points.
- IKEA (Outdoor Range): Mass-market furniture incumbent with extensive outdoor furniture line that competes with Lafuma on price-sensitive residential consumers and small-space balcony/terrace segments.
Direct peers
- Grosfillex: French-founded outdoor resin and garden furniture producer offering comparable residential and contract (CHR) ranges, overlapping with Lafuma's garden furniture and professional Mobilier Pro lines.
- Royal Botania: Belgian premium outdoor furniture maker offering lounge, dining, and contract ranges for hospitality and residential — directly comparable on premium positioning and European CHR contract sales.
- Alexander Rose: UK outdoor furniture brand with woven, metal, and timber ranges sold through garden centers and hospitality — comparable product breadth and dealer-led distribution model.
- Barlow Tyrie: UK-based premium outdoor furniture manufacturer with teak and metal collections sold to residential and hospitality markets, comparable to Lafuma on quality, warranty positioning, and international dealer networks.
- Fermob: French outdoor/garden furniture manufacturer with metal-frame chairs, tables, and lounge sets — directly comparable to Lafuma Mobilier on product category, French heritage, and B2B/B2C mix across hospitality and residential.
- Gloster Furniture: Premium outdoor furniture specialist offering teak, metal, and woven lounge collections to residential and hospitality customers — directly comparable premium positioning and contract/hospitality channel.
Emerging players
- Tectake / Deuba: European online-first outdoor and camping furniture retailer offering folding chairs, loungers, and garden sets — comparable to Lafuma's camping/outdoor and balcony-friendly product lines at lower price points.
Others
- Serge Ferrari (Batyline supplier): Supplier of the Batyline technical fabric used in Lafuma's signature zero-gravity chairs — adjacent ecosystem participant whose commercial terms directly affect Lafuma's core product cost and quality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lafuma SA social profiles
Digital presenceLafuma SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lafuma SA leadership team
Management profileNumber of profiles
Profiles3 records
Lafuma SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lafuma SA M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lafuma SA
What does Lafuma SA do?
Lafuma SA designs, manufactures, and sells outdoor and indoor relaxation furniture under the Lafuma Mobilier brand. The portfolio centers on zero-gravity relaxation chairs, garden transats and deck chairs, garden tables and chairs, complete lounge sets, and portable camping/beach furniture, with a separate professional line for cafés, hotels, restaurants, and healthcare facilities. All products are made in France using Batyline fabric and come with a 5-year warranty and 10-year guaranteed access to replacement fabrics and spare parts.
Is Lafuma SA a public or private company?
Lafuma SA is a private company. It is classified as corporate owned and is currently operating.
When was Lafuma SA founded?
Lafuma SA was founded in 1954. It employs 1,001 to 5,000 people.
Where is Lafuma SA based?
Lafuma SA is headquartered in Annecy, France, in the Europe region.
Who are Lafuma SA's main competitors?
Broad incumbents on record are Keter and IKEA (Outdoor Range). Direct peers are Grosfillex, Royal Botania, Alexander Rose, Barlow Tyrie, Fermob and Gloster Furniture. Tectake / Deuba is listed as an emerging player. Serge Ferrari (Batyline supplier) is listed as an others.
Does Lafuma SA have an API?
No public API is recorded for Lafuma SA.
What industry is Lafuma SA in?
Lafuma SA's product category is Outdoor and garden furniture. Its primary akta.pro industry code is CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail, with a secondary code of CRAMAMAC, Camping Furniture & Camp Kitchen Retail. Its NAICS code is 337126 and its SIC code is 2510.