The Cosmetic and Dental Emporium

What The Cosmetic and Dental Emporium does

Catched is a domain backorder and auction platform operated by Edomains LLC, a Wyoming-based limited liability company. The platform enables individuals and domain investors to acquire expiring and expired domain names through two primary mechanisms: a backorder service that monitors domain lifecycles and attempts immediate registration when a name becomes available, and a public auction system running roughly 5–10 days for contested domains, with proxy bidding and a real-time auction-extension mechanism to deter sniping. Coverage spans country-code top-level domains (ccTLDs, including .co and .io) and generic top-level domains (gTLDs), with pricing tiered by extension.

The business operates on a transaction-fee revenue model. Customers pay a capture fee per successful backorder (which includes one year of registration), a fee on auction wins, a 10% commission on private marketplace sales, and a $49 fee to reactivate dormant accounts. Standard capture pricing ranges from approximately $25 to more than $2,600 depending on the TLD, with premium domains priced higher. Customer accounts are managed through the parent Edomains platform, which handles registration, payment processing, and domain transfers; a public API at api.catched.com/docs exposes core functions for programmatic users.

The company pursues a self-serve, product-led go-to-market motion with no direct sales interaction. Users must register via Edomains to access full functionality, and inbound demand is generated through organic search for expiring-domain queries, ICANN-accreditation credibility, a third-party listing on Domaining.com, and an active Telegram community. The company does not disclose revenue, funding, headcount, or active customer counts.

Name

The Cosmetic and Dental Emporium

Legal name

Edomains LLC

Website

https://thecde.co.za

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Catched, operated by Edomains LLC, is a domain backorder and auction platform that enables individuals and domain investors to acquire expiring domains globally through automated backorders, public auctions, and private sales.

Ownership category

akta.pro rank

Product category

Domain Marketplace

NAICS

Wholesale Trade Agents and Brokers (42512), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Secondary Market Infrastructure (escrow, pricing, anti-scalping) (MPAFAJAG)

Keywords

• Domain backorder service
• Domain auction marketplace
• Expiring domain registration
• CcTLD and gTLD coverage
• Proxy bidding platform

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Domain Backorder Fees: Free to submit a backorder request. If the domain becomes available and is registered by Catched, the user must pay for it. Domains designated as Premium may have higher prices. All orders include one year of registration for free.
2. Domain Auction Revenue: When multiple parties are interested, domains go to public auction for 5-10 days. The highest bidder wins and must pay. Auction bid increments range from $5 to $100 depending on bid range.
3. Private Sale Commission: 10% commission on private sales of domains (not through public auctions).
4. Account Reactivation Fee: $49 fee charged to reactivate accounts blocked due to non-payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Catched operates a domain backorder and auction marketplace that lets users place free backorder requests on expiring or expired domains and bid in 5–10 day public auctions if multiple parties compete for the same name. The platform covers both country-code (ccTLD) and generic (gTLD) extensions, includes automated proxy bidding and a 5-minute auction extension rule, and processes all orders through its parent entity Edomains LLC. A REST API is exposed at api.catched.com/docs for programmatic participation.

Product overview

Catched is a domain backorder and auction platform operated by Edomains LLC. The platform consists of the Domain Backorder Service (which notifies users of expiring domains and attempts immediate registration upon availability), the Domain Auction Platform (for domains with multiple interested parties, auctioned for 5-10 days), Private Domain Sales (direct purchases at 10% commission), and Proxy Bidding (automatic bidding system). All services integrate with the Edomains account system for payment and domain management.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Backorder Service Backorder service that lets users request notification and attempted registration of an expiring domain; free to submit, payment only due if the domain is captured on the user's behalf.
• Domain Auction Platform 5–10 day public auction for any domain with multiple interested parties; the highest bidder wins and must pay within 24 hours, with a 5-minute extension triggered by last-minute bids.
• Private Domain Sales Private sale option for domains conducted outside of public auctions, with Catched earning a 10% commission on the final purchase price.
• Catched API Public REST API for programmatic domain backorder submission, proxy bidding, auction participation, and domain management.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EdomainscoreStrategic or Co-development PartnerCatched is a part of Edomains LLC. Users must register through Edomains to access Catched's services. Edomains processes all orders and manages user accounts. Catched and Edomains share the same ecosystem for domain registration and management.
• Domaining.comminorGTM or Marketing PartnerDomaining.com recommends Catched as a domain drop site and displays their logo on the Catched website.
• ICANNcoreTechnology or IntegrationCatched operates under InterNIC regulations as an ICANN accredited entity. All domain registrations comply with ICANN policies and are administered through ICANN's domain name system.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NameJet: NameJet is a domain name auction and backorder service, originally a joint venture between Web.com and Network Solutions. It directly overlaps Catched's auction-plus-backorder mechanism and proxy bidding functionality for expiring domains.
• SnapNames: SnapNames is one of the longest-running domain backorder and auction platforms. It mirrors Catched's core offering of expiring-domain backorders and competitive public auctions and is widely cited as a benchmark for the category.
• DropCatch: DropCatch is a leading domain backorder platform that, like Catched, lets users place backorders on expiring domains and competes in public auctions when multiple parties want the same name. It is the closest large-scale direct competitor in the drop-catching market.

Broad incumbents

• GoDaddy Auctions: GoDaddy Auctions operates a domain auction and aftermarket within GoDaddy's broader registrar ecosystem. It shares Catched's auction and backorder mechanics but benefits from GoDaddy's scale, registrar infrastructure, and bundled services.
• Dan.com: Dan.com (acquired by GoDaddy) is a domain sales platform specializing in installment-based and direct private sales. It directly parallels Catched's private-sale commission product and is part of a larger portfolio of aftermarket tools.
• Sedo: Sedo is a global domain marketplace specializing in brokerage, auction, and appraisal of premium domains. It addresses the same secondary-market buyer but skews to high-value inventory and broker-mediated transactions rather than the drop-catching focus of Catched.
• Namecheap Marketplace: Namecheap, an ICANN-accredited registrar, operates a marketplace for user-listed and expiring domains. It competes with Catched by integrating aftermarket listings into a larger registrar and hosting platform.
• Afternic (GoDaddy): Afternic is a long-standing domain marketplace owned by GoDaddy that lists domains for sale and auctions to a global buyer base. It competes with Catched's private-sale and marketplace-listing functions at greater scale.

Emerging players

• Park.io: Park.io provides domain backordering and auction services targeting niche TLDs, with a focus on smaller registries. It is comparable to Catched in cataloging expiring domains but with a more curated TLD focus.
• Dynadot Auctions: Dynadot Auctions is a registrar-operated marketplace for user-listed and expiring domains. It is comparable to Catched's auction marketplace model with a similar self-serve buyer experience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheCDE_Smile
• Facebookfacebook.com/TheCDEWillowbridge
• LinkedInlinkedin.com/company/the-cosmetic-and-dental-emporium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cosmetic and Dental Emporium