Noyan

Name

Noyan

Legal name

Euroterm CJSC

Website

https://noyan.am

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fruit Juice and Preserve Manufacturing

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fruit and Vegetable Canning, Pickling, and Drying (31142), Dried and Dehydrated Food Manufacturing (311423), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Beverages (2080), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)

akta.pro secondary industries

Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN), Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum) (AFAKAFAD), Dried & Dehydrated Foods Manufacturing (AFAKACAK), Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK)

Keywords

• Fruit juice production
• Canned vegetables manufacturing
• Fruit preserves jams
• Organic fruit processing
• Food and beverage exports

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Juice and Nectar Sales: Sale of 100% juices, nectars, and drinks including exclusive flavors such as pomegranate, sea-buckthorn, rose-hip, and cornelian cherry. Products are sold in Tetra Pak packaging with shelf life up to 18 months.
2. Fruit Preserves and Compotes: Production and sale of 22 types of fruit and berry preserves and 8 types of compotes, including organic options.
3. Canned Vegetables: Manufacturing and sale of 19 types of canned vegetables including pickled and marinated products.
4. Juice and Puree Concentrates: Production of more than 20 types of single strength and concentrated fruit and vegetable purees and juices sold in local and export markets (CIS and worldwide). Packaged in 200-220L bags in metal barrels, stored for up to 2 years without preservatives.
5. Transportation and Logistics Services: International freight forwarding services with own fleet of 10 vehicles (Freightliner, Iveco, Renault) with capacity over 20 tons, equipped with GPS tracking and refrigerated trucks for perishable goods. Services include cargo transportation, route planning, packaging, customs formulations, and cargo insurance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Euroterm CJSC, operating under the Noyan trademark, manufactures and exports natural juices, nectars, fruit preserves, canned vegetables, compotes, dried fruits, fresh fruits, honey with nuts, and juice/puree concentrates from its own BIO-certified orchards and Armenian farms. Products are processed using a proprietary cold squeeze method and aseptic closed filling technology with Tetra Pak packaging, delivering up to 18 months of shelf life without preservatives, artificial colors, or flavors.

Product overview

Noyan is a food processing company operated by Euroterm CJSC, established in 1998, producing natural juices, nectars, drinks, fruit preserves, canned vegetables, compotes, dried fruits, and honey products under the NOYAN trademark. The company operates a complete production cycle from fruit reception to processing and packaging, using modern Tetra Pak packaging technology that keeps products at room temperature for up to 18 months. Noyan products feature cold squeeze technology preserving original flavor and vitamins without preservatives. The product portfolio includes: 100% Juices and Nectars (apple, orange, apricot, peach, pomegranate, sea-buckthorn, cornelian cherry, and multi-fruit varieties); Organic Juice Drinks (apricot, peach, blackberry, raspberry, sea-buckthorn, and cornelian cherry drinks containing 15-20% organic ingredients); 22 types of Fruit and Berry Preserves (including organic preserves); 19 types of Canned Vegetables (tomato paste, marinated vegetables, eggplant preparations); 8 types of Compotes; Dried Fruits (organic and conventional); Fresh Fruits from company-owned orchards; Honey with Nuts (four varieties with almonds, cashews, hazelnuts, and walnuts); and more than 20 types of Purees and Concentrates (juice and puree concentrates for export markets). The company sources ingredients from its own BIO-certified organic fruit and vegetable fields and orchards at elevations of 1000-2500 meters above sea level, supplemented by other Armenian farms.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Juices Range of 100% natural juices including apple, orange, apricot, mango, peach, pomegranate, sea-buckthorn, rosehip, cornelian cherry, multifruit, tomato, and blended varieties produced with cold squeeze technology and packaged in Tetra Pak for shelf stability of up to 18 months without preservatives.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tetra PakcoreTechnology or IntegrationTetra Pak is used for packaging of juices and beverages, enabling products to be stored at room temperature for up to 18 months while preserving nutritional quality and taste without preservatives.
• Armenian Farms and SupplierscoreStrategic or Co-development PartnerCompany sources fruits and vegetables from its own organic orchards (250 hectares) as well as from other Armenian farms. The company inspects and controls traceability back to farmers who commit to using only approved pesticides at allowed levels.
• Freightliner, Iveco, RenaultminorOthersCompany owns a fleet of 10 vehicles from Freightliner, Iveco, and Renault with capacity over 20 tons, equipped with GPS tracking and refrigerated units for transportation of perishable goods.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Döhler: German manufacturer of juice concentrates, beverage bases, flavors, and natural ingredients. Direct competitor in B2B juice concentrate and fruit ingredient markets, with similar export-driven global reach.
• Bonduelle: French leader in canned and frozen vegetables with global distribution. Direct competitor in the canned and marinated vegetable product category that Noyan supplies under its own label.
• SunOpta: North American producer of organic fruit juices, frozen fruits, and plant-based ingredients. Closely comparable in the organic juice and fruit ingredients niche, sharing BIO-style organic positioning.
• SVZ International: Belgian fruit and vegetable puree and concentrate manufacturer (part of Cargill). Direct B2B competitor supplying aseptic purees in drum/bag packaging for food and beverage manufacturers — matching Noyan's concentrate product line.
• Hero Group: Swiss producer of jams, fruit preserves, and fruit-based consumer products under the Hero brand. Direct peer in the fruit preserve/jam consumer category with similar multi-country distribution.
• AGRANA: Austrian producer of fruit juice concentrates, fruit preparations for dairy/ice cream/bakery, and jams. Directly comparable as a vertically integrated fruit processor with B2B concentrate/ingredient operations plus consumer jam products.

Broad incumbents

• Del Monte Foods: Large US multinational offering canned fruits, vegetables, and juices. Overlaps with Noyan across multiple categories (juice, canned fruit, canned vegetable) but operates at much larger scale and broader portfolio.
• Welch's: US cooperative brand for grape juice, jams, and jellies. Competes in the same juice and preserves categories as Noyan, with much stronger North American shelf presence.

Regional players

• Multon: Russian juice manufacturer (part of Coca-Cola HBC Russia) producing juices under brands like Rich, Favorite Garden, and Moya Semya. Direct CIS competitor in packaged juices, overlapping in the same Russian/CIS retail channels as Noyan.
• Sandora: Ukrainian juice and beverage manufacturer (now part of PepsiCo). Direct regional competitor in the CIS juice market that Noyan also targets through its Moscow office and CIS distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Noyan.Juice
• LinkedInlinkedin.com/company/noyanarmenia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noyan