What AlettaZorgt does

AlettaZorgt, legally Stichting Huisartspraktijk Aletta, is a Dutch general medical practice (huisartspraktijk) based in Den Haag, founded in 2019 by surgeon Vera Rempe. It serves approximately 3,500 registered patients in the surrounding postcode area with a multidisciplinary team of roughly four GPs, two nurse specialists, four doctor's assistants, and five practice supporters. The practice differentiates through an anderhalvelijnszorg (one-and-a-half line care) model that embeds secondary-level clinical expertise — including the founder's surgical background — into a primary-care setting, supplemented by the Positive Health methodology across consultations.

The core offering is standard Dutch GP care — consultations, chronic disease management, preventive care, and gatekeeping referrals — delivered alongside extended services such as oncology support, lifestyle coaching, and an in-house minor-surgical clinic. Operations run on conventional Dutch primary-care software (Sanday HIS for the practice information system, Juvoly for accounting, and the Uwzorgonline.nl patient portal), with no proprietary technology platform or AI/ML components. The practice has formal referral and coordination partnerships with a network of regional care providers including Havenue (elderly care, Rotterdam), Pluhz, Allerzorg, and Docwerk, which extend the care pathway beyond what a typical huisartspraktijk can deliver alone.

The business model is a stichting (foundation) reimbursed primarily through Dutch basic health insurance capitation and consultation fees per registered patient, with supplementary revenue from extended service lines. The foundation structure precludes equity funding and reinvests any surplus into operations. In 2026 the practice consolidated to its single main Den Haag site after closing the Volendamlaan branch, paused new-patient intake until September 2026 due to capacity, and is navigating GP turnover with two physicians departing during the year. The practice also holds training practice status and is affiliated with Hogeschool Leiden and HAN for clinical education.

Name

AlettaZorgt

Legal name

Stichting Huisartspraktijk Aletta

Website

https://alettazorgt.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

AlettaZorgt is a Dutch general practice (stichting) in Den Haag serving roughly 3,500 patients with a multidisciplinary team of GPs, nurse specialists, and an in-house surgeon, operating an anderhalvelijnszorg care model funded by Dutch basic insurance reimbursements.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. General Practice Healthcare Services: Provides primary healthcare services covered under the Dutch basic health insurance (basisverzekering). Revenue comes from insurance reimbursements for consultations, procedures, and coordinated care for chronic conditions. No co-payment required for certain services like surgical consultations at the practice (compared to hospital specialist visits which require eigen risico deductible).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

AlettaZorgt is a Dutch general practice (huisartsenpraktijk) that delivers primary healthcare services to registered patients in the Den Haag area. Its core offering includes GP consultations, specialist nurse-led elderly care, chronic disease management for diabetes/asthma/COPD/cardiovascular conditions, minor surgical consultations and procedures performed on-site by a surgeon, lifestyle coaching, and oncology follow-up care. Services are delivered in-person at the practice, via home visits, and through a digital patient portal for appointments, e-consultations, and repeat prescriptions.

Product overview

AlettaZorgt is a general practice (huisartsenpraktijk) offering comprehensive primary healthcare services. The core offering is general practitioner services provided by Hausartsen, supplemented by specialist nursing services including elderly care, chronic disease management, and minor surgical procedures delivered by a surgeon within the practice. The practice operates a digital services layer including e-consultations and repeat prescriptions via an online patient portal. AlettaZorgt differentiates through its 'anderhalvelijnszorg' (halfway care) model, bringing specialist-level care closer to patients, and its adoption of Positive Health principles as a patient-centered care philosophy. The practice also functions as a training environment for healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Huisartsenzorg (General Practitioner Services) Primary care consultations, diagnosis, treatment, and referrals for general health concerns delivered by general practitioners (huisartsen) at the practice.
• Verpleegkundig Specialist Ouderenzorg (Specialist Elderly Care) Specialized nursing care for elderly patients managing multiple health conditions and coordinating multidisciplinary care to enable safe living at home.
• Chronische Aandoeningen Zorg (Chronic Disease Management) Personalized care for chronic conditions including diabetes, asthma, COPD, and cardiovascular diseases, with practice assistants providing regular monitoring and specialist guidance within the practice.
• Chirurgisch Spreekuur (Surgical Clinic) Minor surgical procedures and consultations performed in the practice by surgeon Vera Rempe, bringing specialist care closer to patients without hospital visits.
• Leefstijlcoaching (Lifestyle Coaching) Support for sustainable lifestyle changes covering nutrition, relaxation, sleep, and exercise, taking a holistic view of patient wellbeing.
• Bloedprikken (Blood Sampling) Blood draw services available on specified days at the practice via the doctor assistant, or via partner pharmacy BENU Apotheek de Wasserij (Monday, Wednesday, Friday).

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• HavenuecoreStrategic or Co-development Partner · 5 November 2019Collaboration with care and welfare organizations in Rotterdam for integrated care of vulnerable elderly. Verpleegkundig specialisten from AlettaZorgt work within the Havenue network to provide coordinated care across medical, nursing, social work, and wellbeing domains.
• PluhzcoreStrategic or Co-development PartnerRadiology partner providing imaging services. Surgeon Vera Rempe conducts consultations at partner practices Statenkwartier and Voorburg via Pluhz for minor surgical procedures.
• AllerzorgcoreStrategic or Co-development PartnerPartner for Care for Cancer services, supporting oncological care coordination and breast cancer survivor follow-up care.
• HartDoktersminorStrategic or Co-development PartnerCardiology partner providing services 1x per month at the practice.
• Pillen en PratenminorStrategic or Co-development PartnerMental health/wellbeing partner organization.
• MymedidietminorStrategic or Co-development PartnerDiet/nutrition partner providing services every Tuesday at the practice.
• Woonzorg BloezemminorStrategic or Co-development PartnerResidential care and housing partner for elderly.
• MiddinminorStrategic or Co-development PartnerCare organization partner, likely for disability or specialized care services.
• Wonen bij SeptemberminorStrategic or Co-development PartnerResidential care partner for elderly with memory problems, working with verpleegkundig specialisten Susan Barto and Suzanne Willems.
• CompartijnminorStrategic or Co-development PartnerResidential care partner for elderly with memory problems, focused on meaningful living outside the home.
• Hogeschool Arnhem Nijmegen (HAN)minorStrategic or Co-development PartnerEducational partnership for research on 'anderhalvelijnszorg' (one-and-a-half line care). HAN used AlettaZorgt as a practical example in their research.
• AllerzorgcoreStrategic or Co-development PartnerHealthcare organization collaborating on innovation in care, part of the group that hosted Swiss healthcare professionals.
• Ziekenhuis op WielenminorStrategic or Co-development PartnerMobile hospital services partner, part of the innovation showcase for Swiss healthcare professionals.
• VilansminorStrategic or Co-development PartnerHealthcare knowledge institute and partner of Institute for Positive Health. Trained AlettaZorgt verpleegkundig specialisten and Havenue team in implementing Positive Health in practice.
• SKGE (Stichting Klachten en Geschillen Eerstelijnszorg)minorOthersIndependent complaints handling organization for primary care. Patients can turn to SKGE for independent advice on complaints.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Babylon Health: Digital-first primary-care and telehealth provider (now largely restructured) that pioneered tech-enabled GP services. Comparable as a reference point for the digital primary-care and patient-portal approach AlettaZorgt uses through Uwzorgonline.
• Kry / Livi: Sweden-headquartered digital and in-clinic primary-care provider operating across Europe. Comparable as a tech-enabled primary-care operator combining digital triage/consultation with physical clinics, mirroring the digital (e-consult, repeat prescription) + in-person model at AlettaZorgt.

Direct peers

• Buurtzorg: Dutch home-care organization known for its innovative, empowered small-team care model. Directly comparable as a Dutch healthcare provider that has built a differentiated, philosophy-driven care model (self-managing teams) and grown a national footprint from a small clinical base, mirroring AlettaZorgt's disruptive primary-care approach.
• Allerzorg: Dutch home-care and care-innovation organization that is both a partner of AlettaZorgt (oncology and care innovation) and a comparable provider of nurse-led chronic and elderly care. Comparable in delivering specialized nursing care in community settings.
• Coöperatie Cohesie: Dutch GP cooperation providing organizational, ICT, and innovation support to member practices. Relevant as a direct peer in the Dutch primary-care infrastructure that AlettaZorgt either partners with or competes against for affiliation.
• De Ondernemende Huisarts (DOH / NAAST): Dutch GP cooperative/network supporting entrepreneurial general practitioners with back-office, innovation, and contracting support. Comparable because both organizations serve Dutch GPs seeking to operate differentiated, innovation-oriented practices rather than solo traditional models.

Broad incumbents

• Oak Street Health (CVS Health): US value-based primary-care provider focused on Medicare-eligible elderly patients with complex needs. Comparable in combining GP-led care with embedded specialist services, care coordination, and chronic-disease management for high-need populations, similar to AlettaZorgt's elderly and chronic-disease focus.
• Amazon One Medical: US primary-care chain offering tech-enabled, patient-centered GP and chronic-care services. Comparable as a scaled primary-care platform pursuing integrated, experience-led care; represents the at-scale archetype AlettaZorgt's model could resemble if it expanded.

Others

• Huisartsenpost (regional after-hours GP cooperatives): Network of Dutch after-hours GP urgent-care cooperatives. Comparable as adjacent primary-care infrastructure in the Dutch system that AlettaZorgt's patients are referred to outside office hours; relevant for understanding the local competitive and referral landscape.
• Sanday (by Avinty / Tenzinger): Provider of the Huisarts Informatie Systeem (HIS) used by AlettaZorgt. Included as an ecosystem/technology peer rather than a competitor; relevant context for the practice management and patient-record stack the practice runs on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Alettazorgt1
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/alettazorgt

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AlettaZorgt