Prosveta

What Prosveta does

Prosveta (Просвета - София АД) is Bulgaria's largest educational publishing group, producing textbooks, workbooks, digital educational resources, and supplementary materials spanning preschool through grade 12 across all subjects in the Bulgarian national curriculum. The company operates through multiple wholly-owned subsidiaries including Prosveta Plus (targeting ambitious learners), Prosveta AzBuki (curriculum-aligned materials), Prosveta Libri (electronic publishing and interactive multimedia textbooks), and Prosveta Foundation (educational modernization and teacher training). Distribution is anchored by a National Information Network of 28 regional Information Centers covering all Bulgarian administrative regions, complemented by dedicated outreach to Bulgarian diaspora schools abroad, company-owned retail bookstores in Sofia and Ruse, wholesale distribution to independent booksellers, e-commerce platforms (e-uchebnik.bg and e-prosveta.bg), and formal participation in public procurement tenders.

The company's underlying technology combines traditional print publishing with a digital ecosystem comprising interactive electronic textbooks embedded with video, audio, animations, and assessments, hosted on the e-prosveta.bg platform serving teachers and students. Prosveta is the exclusive Bulgarian publisher of PISA training materials since 2010 through a Ministry of Education and Science partnership and operates an Academy for Innovative Teachers for professional development. The group holds ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, and ISO/IEC 27001:2022 certifications across its main entities. Two recent European-funded projects (signed December 2024 and March 2025) are developing modular AI-enabled digital content platforms and multilingual early-childhood educational resources.

Revenue derives primarily from one-time textbook sales to schools and parents via public procurement frameworks, supplemented by recurring access to the e-prosveta.bg digital platform, professional services through teacher training programs, and reference/scientific publishing. Customer segments are almost exclusively Bulgarian public educational institutions and consumers purchasing for the academic year cycle, with textbook prices ranging from approximately 5 EUR (entry-level workbooks) to 50 EUR (comprehensive reference works). Bulgarian schools abroad provide a small international channel.

Name

Prosveta

Legal name

Просвета - София АД

Website

https://prosveta.bg

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Prosveta is Bulgaria's largest educational publisher, producing textbooks and digital learning resources for preschool through grade 12, distributed through 28 regional Information Centers and digital platforms to Bulgarian schools, teachers, and parents.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (513130), Educational Support Services (61171), Software Publishers (5132)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741), Services-Prepackaged Software (7372)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Children’s Educational & Curriculum Publishing (MPAJAFAF), Language Proficiency & Admissions Testing Prep (TOEFL/IELTS/DELE/HSK, etc.) (EDAGADAE), Teacher’s Editions, Methodology & Professional Resources (TESOL/TEFL) (EDAGAHAJ)

Keywords

• Educational publishing
• School textbooks
• Digital learning platforms
• K-12 educational materials
• Bulgarian curriculum resources

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices33 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Textbook and educational materials sales: Sale of printed textbooks, workbooks, educational aids, and resources to Bulgarian schools, kindergartens, and individuals. Products span preschool (2-7 years) through secondary education (grades 1-12), including religious education, special needs education, and Bulgarian schools abroad.
2. Digital/Electronic educational resources: Sale and subscription access to electronic textbooks and digital educational resources through e-uchebnik.bg and e-prosveta.bg platforms.
3. Teacher training and certification: Training programs for teachers including the Academy for Innovative Teachers and professional development courses, with certification credits.
4. Publishing services: Scientific literature, reference materials, and fiction publishing under the educational group's publishing activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Prosveta is the largest educational publisher in Bulgaria, producing and selling curriculum-aligned printed textbooks, workbooks, work aids, and educational resources for children aged 2–18, covering kindergarten through 12th grade. It complements its print catalog with electronic textbooks and two proprietary digital platforms (e-uchebnik.bg and e-prosveta.bg) that deliver interactive multimedia content, teacher resources, and assessment tools to Bulgarian schools, teachers, parents, and the Bulgarian diaspora worldwide. It also runs teacher professional development programs through the Academy for Innovative Teachers.

Product overview

Prosveta is Bulgaria's largest educational publishing group operating through multiple brands: the main Prosveta publishing house produces textbooks for grades 1-12 and preschool materials; Prosveta Plus targets ambitious learners with modern methodology; Prosveta AzBuki offers curriculum-aligned materials; and Prosveta Libri specializes in electronic publishing and interactive multimedia textbooks. The E-Prosveta platform provides digital access to all educational content. The group covers all subjects (Bulgarian language, mathematics, sciences, IT, languages, arts, humanities) for kindergarten through 12th grade, with supporting products including workbooks, interactive boards, visual communication tools, and exam preparation materials. Recent European-funded projects are developing AI-powered content creation tools and multilingual digital educational resources.

Differentiator

Problem solved

Functional benefit

Brands

• e-prosveta.bg: Online educational platform providing digital textbooks and teacher resources
• e-uchebnik.bg
• Академия за иновативни учители
• PISA Bulgaria

Products and services

• Printed textbooks for grades 1–12 (Учебници) Core printed textbook catalog covering Bulgarian language and literature, mathematics, sciences, computer science and IT, music, art, history, geography, biology, physics, chemistry, foreign languages, religion, and other subjects for grades 1–12 in Bulgarian schools.
• Electronic textbooks (Електронни учебници) Interactive digital textbooks by Prosveta Libri featuring video clips, films, animations, presentations, illustrations, audio files (including native-speaker pronunciation for language learning), and assessment tests, designed for blended learning environments.
• E-prosveta.bg platform Online e-learning platform providing access to digital textbooks, teacher guides, annual lesson plans, supplementary materials, and specialized content for students with special educational needs, used by registered teachers and schools across Bulgaria.
• E-uchebnik.bg online store E-commerce storefront for purchasing printed and electronic educational materials, including electronic accessible versions (ECh) and full digital textbooks for Bulgarian schools and diaspora buyers.
• Preschool educational books — Wonder World / Чуден свят and Hand in Hand / Ръка за ръка Educational books for kindergarten children ages 2–7, including the Wonder World (Чуден свят) and Hand in Hand (Ръка за ръка) series covering all educational directions in Bulgarian kindergartens with comprehensive methodology and teacher support.
• Test books and workbooks for NVO and Matura (Учебни помагала за НВО и матура) Test preparation books and workbooks for Bulgarian National External Assessment (NVO) at grades 4, 7, and 10, plus State Matura exam preparation, including PISA-format training materials.
• Visual communication boards and cards for special educational needs (Табла и карти за визуална комуникация) Electronic visual communication boards and cards for children with special educational needs (SEN), including pupils with hearing impairments, supporting communication, speech, and interaction in inclusive and specialized educational settings.
• Interactive boards for kindergartens (Интерактивни табла) Interactive educational boards adding puzzles, memory cards, exercises, videos, photo galleries, and sound recordings for preschool education across thematic subjects.
• Academy for Innovative Teachers (Академия за иновативни учители) Professional development and teacher training programs for Bulgarian educators, including certification-bearing courses on PISA formats, modern methodology, and innovative teaching practices, delivered through the Prosveta Foundation.
• PISA training materials and seminars (PISA Bulgaria) Exclusive PISA-format training tasks, materials, and seminars for Bulgarian schools, supporting national participation in OECD PISA assessments. Training seminars are conducted for teachers, school directors, and regional inspection experts.
• New 2026 educational publications (Нови заглавия 2026) New 2026 educational publications for Bulgarian schools, including Bulgarian language and literature exit tickets for grade 6, Bulgarian history reading books, and Speedy Grammar English self-assessment and self-evaluation test books for grade 6.

Quantifiable outcome

• Over 700 teachers trained on PISA and PIRLS formats in 2011 alone through foundation seminars
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Ministry of Innovation and Growth / European Funds for CompetitivenessmajorStrategic or Co-development Partner · 12 March 2025Prosveta Libri OOD signed grant agreement BG16RFPR001-1.001-0379-C01 for developing multilingual digital educational content for early childhood (3-7 years). Project value 840,348 BGN with approximately 44% EU co-financing under the Competitiveness and Innovations in Enterprises Programme 2021-2027.
• Ministry of Innovation and Growth / European Funds for CompetitivenessmajorStrategic or Co-development Partner · 19 December 2024Prosveta-Sofia AD signed grant agreement BG16RFPR001-1.003-0292-C01 for implementing a modular system for creating comprehensive digital educational content integrated into an electronic platform. Total project value 580,240 BGN with 50% EU co-financing under the Competitiveness and Innovations in Enterprises Programme 2021-2027.
• Ministry of Education and Science (MОН)coreStrategic or Co-development Partner · 1 January 2010Since 2010, Prosveta Foundation has been the exclusive publisher for Bulgaria of all PISA training tasks and materials. Foundation conducts training seminars for regional inspectorate experts supported by the Ministry of Education and Science.
• Ozone.bgminorChannel Partner/ Reseller/ DistributorOnline bookstore partner for distribution of Prosveta educational products
• Store.bgminorChannel Partner/ Reseller/ DistributorMajor online bookstore partner for distribution of Prosveta educational products
• HelikonminorChannel Partner/ Reseller/ DistributorBookstore chain partner for distribution of Prosveta educational products in Bulgaria
• Ciela (Сиела)minorChannel Partner/ Reseller/ DistributorBookstore and educational materials distributor partner for Prosveta products
• European Erasmus+ ProgrammecoreStrategic or Co-development PartnerFoundation Prosveta-Sofia provides consulting services related to Operational Programme Human Resources Development and European Erasmus+ Programme for Education, Training, Youth and Sport, facilitating school and kindergarten partnerships for project participation.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Scholastic: Children's book and educational publisher with deep K-12 classroom presence. Comparable to Prosveta's preschool-through-secondary educational publishing focus and teacher-channel distribution model.

Broad incumbents

• Cambridge University Press: Academic and educational publisher with assessment arm (Cambridge Assessment) producing international curricula, PISA-adjacent testing, and language learning. Relevant to Prosveta's PISA publishing and language textbook lines.
• Cengage: Educational content and digital learning provider for K-12 and higher education. Comparable to Prosveta's shift toward digital platforms alongside traditional textbook publishing.
• Oxford University Press: Global educational publisher producing textbooks, dictionaries, and language learning materials. Comparable to Prosveta in foreign language textbook publishing and curriculum-aligned educational content.
• Houghton Mifflin Harcourt: US educational publisher focused on K-12 curriculum, textbooks, and digital platforms. Directly comparable to Prosveta in operating a national-aligned curriculum publishing business with integrated digital tools.
• Pearson: Global education and publishing company with extensive K-12 textbook and assessment businesses. Comparable to Prosveta as a long-established educational publisher with curriculum-aligned content, teacher resources, and assessment offerings across multiple geographies.
• McGraw-Hill Education: Major US-based educational publisher producing K-12 textbooks, digital learning platforms, and assessment tools. Closely mirrors Prosveta's print+digital textbook and assessment prep model at much larger scale.

Regional players

• Klett Group: German educational publisher covering K-12 textbooks, digital platforms, and teacher training. Comparable to Prosveta as a national champion educational publisher with full curriculum coverage.
• Cornelsen Verlag: Germany's leading educational publisher producing K-12 textbooks and digital learning materials. Comparable as a country-anchored educational publisher with strong teacher channels and digital transformation underway.
• Santillana: Spain and Latin America's leading educational publisher under PRISA Group. Comparable as a regional K-12 textbook publisher with curriculum-aligned content and digital learning extensions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Pornoprosveta
• Facebookfacebook.com/PROSVETA.BG
• LinkedInlinkedin.com/company/prosveta-publishing-house

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosveta