Synergy Consulting Group
Synergy Consulting Group is a Southeast Asian HR and payroll outsourcing firm serving 2,000+ companies across Malaysia, Singapore, Indonesia, Hong Kong, and Thailand via SunFish HRIS, GreatDay HR, and contract staffing services under a modular subscription model.
- Company typePrivate
- Founded2020
- HeadquartersPondok, Indonesia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Synergy Consulting Group does
Synergy Consulting Group, operating under regional brand names including Synergy Group Asia, is a Southeast Asian HR and payroll outsourcing firm serving more than 2,000 companies across Malaysia, Singapore, Indonesia, Hong Kong, and Thailand. Its service portfolio spans HR outsourcing, payroll bureau, contract staffing and employer-of-record, and HR consultancy, delivered through in-country legal entities required for local statutory compliance. Founded in the mid-2010s with regional headquarters in Singapore, the firm combines a services-led model with proprietary technology assets.
The company operates two proprietary technology products: SunFish HRIS, a human resource information system positioned for client-side HR operations, and GreatDay HR, a mobile-first human capital management application for employee self-service. These platforms are purpose-built rather than reskinned third-party software, and underpin a modular, subscription-based commercial model. The firm holds ISO 27001 (information security), ISO 9001:2015 (quality management), and GDPR compliance certifications, which function as procurement-gate credentials for enterprise and multinational clients.
Go-to-market is horizontal across SMB, mid-market, and enterprise tiers, with no single industry vertical disclosed as dominant. Revenue mechanics combine recurring subscription fees for HR outsourcing and SunFish HRIS licensing, plus contract staffing revenue where Synergy acts as employer of record (which inflates gross revenue without proportional margin). No funding rounds, M&A activity, or named anchor customers are disclosed in the available data.
Synergy Consulting Group firmographics
Firmographics- Name
- Synergy Consulting Group
- Legal name
- Synergy Consulting Group
- Website
- https://synergygroupasia.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Synergy Consulting Group is a Southeast Asian HR and payroll outsourcing firm serving 2,000+ companies across Malaysia, Singapore, Indonesia, Hong Kong, and Thailand via SunFish HRIS, GreatDay HR, and contract staffing services under a modular subscription model.
- Ownership category
- akta.pro rank
Synergy Consulting Group industry classification
Industry- Product category
- HR and Payroll Outsourcing Services
- NAICS
- Payroll Services (541214), Employment Services (5613), Human Resources Consulting Services (541612), Temporary Help Services (561320)
- SIC
- Services-Prepackaged Software (7372), Services-Employment Agencies (7361), Services-Management Services (8741)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industry
- Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ)
Keywords
Where Synergy Consulting Group is headquartered
LocationHeadquarters
- HQ city
- Pondok
- HQ country
- Indonesia
- HQ region
- Asia
Offices5 records
Markets served
Synergy Consulting Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payroll Outsourcing Services: Full-service payroll processing including attendance tracking, tax calculation, payslip generation, and compliance management. Offered as a subscription service where Synergy manages the entire payroll function for clients.
- Contract/Staffing Outsourcing: Employee recruitment, hiring contract preparation, compliance management, and work experience letter provision for contract workers.
- HR Consultancy Services: On-the-ground HR expertise and consulting services to help companies optimize workforce management and engagement.
- SunFish HR Software Subscription: SaaS subscription model with all-in monthly pricing including maintenance and support. Pay only for modules used with ability to upgrade. Available as cloud subscription or on-premise purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based pricing with modular structure |
| Other | Monthly | Potential cost reduction messaging |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Synergy Consulting Group product offering
Product offeringCore offering
Synergy Consulting Group provides end-to-end HR and payroll outsourcing services supported by two proprietary software products: SunFish HRIS (a cloud-based or on-premise HR Information System for employee data, attendance, salary analysis, and shift scheduling) and GreatDay HR (a mobile-first application for real-time leave, attendance, claims, payroll, and tax calculation). The company also delivers outsourced contract/staffing management and on-the-ground HR consultancy, serving businesses from small operations to large enterprises across five Asian markets.
Product overview
Synergy Group Asia provides a portfolio of HR and payroll solutions centered on two core software products — SunFish HRIS (a comprehensive cloud-based HR information system available via SaaS subscription or on-premise deployment) and GreatDay HR (a mobile-first HR application for real-time attendance, leave, claims, and payroll management). These products are complemented by outsourcing services including payroll outsourcing, contract outsourcing, and HR consultancy. GreatDay HR can function independently or as a mobile interface for SunFish HR, allowing clients to choose between a full-featured HRIS platform or a lightweight mobile-first approach.
Differentiator
Problem solved
Functional benefit
Brands
- SunFish HRIS: Comprehensive HR Information System available as SaaS subscription or on-premise application with cloud computing focus. Provides employee data management, attendance records, salary analysis, and shift scheduling.
- GreatDay HR
Products and services
- SunFish HRIS A comprehensive cloud-based (SaaS) or on-premise HR Information System providing fast, mobile access to employee data, attendance records, salary analysis, and shift scheduling. Combines workflow automation and standardization with best-practice HR structures and is ISO 27001 and ISO 9001:2015 certified. Targeted at companies seeking to underpin existing HR functions with technology and workflow automation.
- GreatDay HR A mobile-first HR application enabling real-time leave and attendance tracking, claims and loan management, shift scheduling, payroll and tax calculation, and HR approval workflows. Functions standalone or as the mobile interface integrated with SunFish HR for clients preferring a lightweight mobile-driven approach.
- Payroll Outsourcing Service A full-service subscription payroll outsourcing offering covering employee data maintenance, attendance consolidation, allowance/deduction variable calculation, payroll reconciliation, journal entries, tax report generation and filing/remittance to government, and electronic payslip distribution. Targeted at companies wanting to outsource the entire payroll function across multiple Asian jurisdictions.
- Contract/Staffing Outsourcing Service A managed contract staffing offering covering employee recruitment, hiring contract preparation, compliance management for new employees, and provision of work experience letters for contract workers. Aimed at businesses wanting to outsource the employee lifecycle for non-permanent staff.
- HR Consultancy Service On-the-ground HR expertise and consulting aimed at optimizing workforce management and engagement. Leverages in-depth understanding of HR issues faced by companies in Asia to keep client teams more engaged, productive, and supported. Targeted at organizations seeking strategic HR guidance alongside operational outsourcing.
Quantifiable outcome
- Reduce up to 90% of payroll costs
Companies that use Synergy Consulting Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Synergy Consulting Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Synergy Consulting Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Synergy Consulting Group competitors and assessment
Company assessmentBroad incumbents
- ADP (Automatic Data Processing): Global leader in payroll outsourcing and HR software serving multinational enterprises. ADP competes directly with Synergy in payroll processing and SaaS HR/payroll across Asia, though ADP operates a much larger product portfolio and serves larger customer segments.
- TriNet: PEO and HR outsourcing provider serving SMB clients in the US and select international markets. Comparable to Synergy in the outsourced payroll and HR services model, though smaller geographic overlap and serving primarily US-headquartered clients.
- Workday: Global enterprise HCM and payroll cloud platform with growing APAC footprint. Competes with Synergy at the upper end of the market where multinational clients standardize on Workday for global HR operations, including Asian subsidiaries.
- SAP SuccessFactors: Enterprise HR and payroll suite from SAP, widely deployed in Asia-Pacific at large multinational clients. Overlaps with Synergy on payroll processing and HR information system functions at the enterprise tier, though positioned for much larger organizations.
Emerging players
- Sleek Group: Singapore-based corporate services platform offering accounting, payroll, and HR support to SMBs across Asia. Comparable to Synergy's contract outsourcing and payroll outsourcing services, with overlapping geographic focus on Singapore, Hong Kong, and Indonesia.
- Deel: Global payroll and Employer of Record platform rapidly expanding across APAC. Comparable to Synergy on payroll outsourcing for distributed teams and multi-country compliance, though Deel's GTM is global-first and digital-led rather than regional managed-services.
Direct peers
- Talenox: Singapore-headquartered payroll and HR SaaS targeting SMBs across Southeast Asia. Closely comparable to Synergy in product positioning (cloud HRIS for SEA), target customer profile (regional SMBs), and geographic market overlap in Singapore, Malaysia, and Indonesia.
- Ramco Systems: Global payroll and HR software vendor with deep APAC presence, offering HCM, payroll, and workforce management on cloud and on-premise. Directly comparable to Synergy's SunFish HR + GreatDay HR stack across the same target geographies in Asia.
- Info-Tech (Asia Pacific): Hong Kong-based HR consulting and outsourcing firm serving clients across Asia. Directly comparable to Synergy's HR consultancy and contract outsourcing offerings with strong overlap in the Hong Kong and broader Asian corporate services market.
Regional players
- HRnetOne: Leading recruitment and HR services firm headquartered in Singapore with operations across Southeast Asia and Greater China. Comparable to Synergy on staffing/contract outsourcing and HR consultancy in the same five-country footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Synergy Consulting Group social profiles
Digital presenceSynergy Consulting Group compliance and trust
Trust signalCompliance4 records
Synergy Consulting Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synergy Consulting Group leadership team
Management profileNumber of profiles
Synergy Consulting Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synergy Consulting Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synergy Consulting Group
What does Synergy Consulting Group do?
Synergy Consulting Group provides end-to-end HR and payroll outsourcing services supported by two proprietary software products: SunFish HRIS (a cloud-based or on-premise HR Information System for employee data, attendance, salary analysis, and shift scheduling) and GreatDay HR (a mobile-first application for real-time leave, attendance, claims, payroll, and tax calculation). The company also delivers outsourced contract/staffing management and on-the-ground HR consultancy, serving businesses from small operations to large enterprises across five Asian markets.
Is Synergy Consulting Group a public or private company?
Synergy Consulting Group is a private company. It is classified as unknown and is currently operating.
When was Synergy Consulting Group founded?
Synergy Consulting Group was founded in 2020. It employs 501 to 1,000 people.
Where is Synergy Consulting Group based?
Synergy Consulting Group is headquartered in Pondok, Indonesia, in the Asia region.
How does Synergy Consulting Group make money?
Four revenue lines are on record. Payroll Outsourcing Services are the primary driver. The others are contract/Staffing Outsourcing, HR Consultancy Services and sunFish HR Software Subscription.
Who are Synergy Consulting Group's main competitors?
Broad incumbents on record are ADP (Automatic Data Processing), TriNet, Workday and SAP SuccessFactors. Emerging players are Sleek Group and Deel. Direct peers are Talenox, Ramco Systems and Info-Tech (Asia Pacific). HRnetOne is listed as a regional player.
Does Synergy Consulting Group have an API?
No public API is recorded for Synergy Consulting Group.
What industry is Synergy Consulting Group in?
Synergy Consulting Group's product category is HR and Payroll Outsourcing Services. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of BPACAKAJ, Workforce Management & Scheduling Outsourcing (Non-payroll). Its NAICS code is 541214 and its SIC code is 7372.