Pelemedia
Pelemedia GmbH is a B2B specialized trade media company serving industrial, construction, and laboratory sectors through 8+ print magazines, digital portals, e-papers, newsletters, and events. Based near Munich, it succeeded WEKA Business Medien in 2024.
- Company typePrivate
- Founded2024
- HeadquartersHaar, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Pelemedia does
Pelemedia GmbH is a B2B specialized trade media company headquartered in Haar, near Munich, Germany. Established in 2024 under sole Managing Director Peter Eberhard, it operates the B2B trade media portfolio formerly housed within WEKA Business Medien. It serves professional audiences in industrial, construction, and laboratory-adjacent sectors through a vertically-segmented portfolio comprising 8+ print titles (including materialfluss, Kunststoffe, K-PROFI, webaupartner, BBSR-Bauaufträge, labor&more, LABORPRAXIS, PharmaTEC, Sicherheitsingenieur, and Automobil Industrie), corresponding digital portals, e-papers, newsletters, and event media services.
The product set is built around verticalized editorial brands, each anchored by a digital portal that aggregates sector news, market intelligence, and supplier directories, supported by print circulation, paid annual subscriptions (typically EUR 66–233 per title per year), newsletters reaching 150,000+ subscribers, and e-paper downloads exceeding 1.4 million. Following a March 2026 upgrade, the platform layer runs on MongoDB-based infrastructure engineered to handle 10M+ annual portal visits. The technology stack is conventional B2B publishing CMS plus event media tooling; no AI/ML capabilities are disclosed.
The revenue model is multi-stream: print and digital subscriptions, print and digital advertising (across title-level advertisers including industrial automation vendors such as Turck, igus, Bosch Rexroth, KUKA, Beckhoff, and Digi-Key), event media services tied to 100+ industry events, corporate publishing, and market research. Distribution is reinforced by official organ partnerships with BDZ and EVH, and trade fair media partnerships with Hannover Messe, bauma, SPS, FAKUMA, Analytica, and MOTEK. In 2025, the company began internationalizing its footprint via English-language editions of materialfluss.de and a bilingual AMI portal.
Pelemedia firmographics
Firmographics- Name
- Pelemedia
- Legal name
- Pelemedia GmbH
- Website
- https://pelemedia.de
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pelemedia GmbH is a B2B specialized trade media company serving industrial, construction, and laboratory sectors through 8+ print magazines, digital portals, e-papers, newsletters, and events. Based near Munich, it succeeded WEKA Business Medien in 2024.
- Ownership category
- akta.pro rank
Pelemedia industry classification
Industry- Product category
- Specialized Trade Media Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Popular Science, Technology & Nature Trade Publishing (MPAJAAAJ)
Keywords
Where Pelemedia is headquartered
LocationHeadquarters
- HQ city
- Haar
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Pelemedia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print Magazine Subscriptions: Annual and multi-year subscription revenue from professional trade magazines covering Industry, Construction, and Laboratory sectors. Subscriptions auto-renew annually.
- Digital Advertising: Banner advertising, sponsored content, and digital placements across industry portals with approximately 10 million annual accesses and over 150,000 newsletter subscribers
- Print Advertising: Print magazine advertising across portfolio of established trade publications with 1.1 million+ print magazines distributed to industry decision-makers
- Event Services: Hosting over 100 industry events annually including conferences like TSN/A Conference and IT & OT Praxisforum. Revenue from event attendance fees and sponsor participation
- Corporate Publishing: Agile project teams develop customized media solutions for corporate publishing including VIP stages at trade fairs, video reporting, interviews, product features, and special print/digital editions
- Market Research: Custom market research services for industry clients delivered in partnership with selected third parties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | INDUSTRIAL Production Annual Subscription |
| Subscription | Annual | PolyForm NEXT Annual Subscription |
| Subscription | Annual | Baugewerbe Annual Subscription |
| Subscription | Annual | LABO Annual Subscription |
| Subscription | Annual | materialfluss Annual Subscription |
| Subscription | Annual | Computer&Automation Annual Subscription |
| Subscription | Annual | dachbaumagazin Annual Subscription |
| Subscription | Annual | mikado Annual Subscription |
| Subscription | Annual | Bundle (mikado + dachbaumagazin + Baugewerbe) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Pelemedia product offering
Product offeringCore offering
Pelemedia publishes and distributes a portfolio of specialized trade magazines and industry portals for industrial manufacturing, construction, and laboratory sectors, generating revenue through reader subscriptions, print and digital advertising, and B2B corporate publishing and market research services. The company also organizes more than 100 industry events annually and serves as the official media partner for Germany's largest industrial trade fairs, producing official daily newspapers and event coverage.
Product overview
Pelemedia GmbH operates as a multi-channel media partner for industry, construction, and laboratory sectors in German-speaking markets. The portfolio consists of print and digital trade magazines (INDUSTRIAL Production, Computer&Automation, materialfluss, LABO, PolyForm NEXT, dachbaumagazin, mikado, Baugewerbe), online industry portals (buildingnet, Additive Manufacturing Industry), digital products (E-Papers, newsletters), an e-commerce subscription shop, and professional services (Events with 100+ annual events, Content Creation, Market Research, Media Planning). The company reaches over 1.1 million print magazine copies, approximately 10 million portal visits, 1.4 million E-Paper readers, and 150,000+ newsletter subscribers.
Differentiator
Problem solved
Functional benefit
Brands
- Computer & Automation: Leading trade magazine for industrial automation and computer technology
- INDUSTRIAL Production
- materialfluss
- PolyForm NEXT
- Baugewerbe
- dachbaumagazin
- mikado
- LABO
- Additive Manufacturing Industry (AMI)
Products and services
- INDUSTRIAL Production magazine
- Computer&Automation magazine
- materialfluss magazine
- LABO magazine
- PolyForm NEXT magazine
- Baugewerbe magazine
- dachbaumagazin
- mikado magazine
- buildingnet online portal
- Additive Manufacturing Industry (AMI) portal
- Pelemedia Shop
- Themed newsletter products
- E-Paper products
- Industry events and conferences
- Corporate Publishing services
- Market research services
- Media planning services
- Official Sun-Daily (Hannover Messe daily newspaper)
Companies that use Pelemedia
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Pelemedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pelemedia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and strategic.
- Hannover MessecoreOfficial media partner publishing the official daily newspaper (Messetageszeitung) for Hannover Messe, the world's largest and most significant industrial trade fair. Services include VIP stages, expert interviews, video reporting, newsletter coverage, print newspaper distribution, and product showcases.
- baumacoreOfficial media partner for bauma, the world's leading trade fair for construction machinery, building material machines, mining machines, construction vehicles and equipment.
- SPS (Smarte Produktion & Automation)coreOfficial media partner for SPS - the leading exhibition for smart and digital automation in Germany.
- FAKUMAcoreOfficial media partner for FAKUMA, the international trade fair for plastics technology.
- AnalyticacoreOfficial media partner for Analytica, the leading trade fair for laboratory technology, analysis, and biotechnology.
- MOTEKcoreOfficial media partner for MOTEK, the international trade fair for assembly, handling, and industrial automation.
- BVL (Bundesvereinigung Logistik)strategicPartnership providing BVL members with free materialfluss magazine subscriptions (value EUR 146/year), exclusive content access, and member benefits.
- BDZ (Bundes Deutscher Zimmermeister)strategicOfficial organ partnership where mikado magazine serves as the official publication representing the interests of the carpentry trade in German-speaking regions.
- EVH (Europäische Vereinigung Holzbau)strategicOfficial organ partnership where mikado magazine serves as the publication representing European timber construction interests.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Pelemedia competitors and assessment
Company assessmentRegional players
- Foundry (IDG Communications): Foundry (formerly IDG Communications) operates global B2B technology media including CIO, Computerworld, and industry events. Comparable as a multi-channel B2B technology and industrial media peer, but with US/UK primary market focus versus Pelemedia's DACH center of gravity.
Direct peers
- Vogel Communications Group: Vogel Communications Group is one of Germany's largest B2B trade media companies, publishing specialized magazines, digital portals, and events across industrial verticals (automation, automotive, electronics, IT). Directly comparable to Pelemedia as a multi-channel German industrial trade media peer of similar scale.
- Heise Medien: Heise is a major German-language B2B technology and IT media company publishing print magazines (c't, iX), online portals, and events. Comparable to Pelemedia in operating multi-channel B2B media for technical/professional audiences in German-speaking markets.
- Deutscher Fachverlag (dfv): dfv is a leading German B2B media house publishing trade magazines, digital portals, and events across food, packaging, hospitality, and industry verticals. Directly comparable in operating model and in serving German-speaking B2B audiences with multi-channel content.
- TeDo Verlag: TeDo Verlag publishes German-language B2B trade magazines covering automation, plastics, packaging, and intralogistics — overlapping directly with Pelemedia's Computer&Automation, PolyForm NEXT, and materialfluss titles and target audiences.
- Konradin Media Group: Konradin publishes German B2B trade magazines and operates industry portals in construction, industry, and electronics verticals (e.g., 'elektro', 'Industrie-Anzeiger', 'Bauhandwerk'). Closely comparable to Pelemedia in target verticals (construction, industry) and multi-channel B2B trade media model.
Broad incumbents
- WEKA Group: WEKA Group is the broader parent organization from which Pelemedia was carved out as a successor entity to WEKA Business Medien. Operates a much wider portfolio of B2B information, training, and publishing services, making it a broad incumbent in the same overall space.
- Informa Markets (Industrial Division): Informa operates major industrial trade shows (e.g., counterparts in Hannover, bauma ecosystems) and B2B media assets globally. Overlaps with Pelemedia on the trade fair media partnership and industrial events side, but at much larger global scale.
- Handelsblatt Media Group: Handelsblatt Media Group is a leading German business and industry media house publishing the Handelsblatt daily, business magazines, events, and digital services. Comparable as a multi-channel German B2B media platform serving decision-makers, though broader in scope than Pelemedia.
Emerging players
- Hoppenstedt / Bisnode Deutschland: Hoppenstedt publishes German B2B directories and business intelligence for decision-makers, with overlap on the corporate B2B advertising and information-services side of Pelemedia's market research and corporate publishing offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Pelemedia social profiles
Digital presencePelemedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pelemedia leadership team
Management profileNumber of profiles
Profiles1 record
Pelemedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pelemedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pelemedia
What does Pelemedia do?
Pelemedia publishes and distributes a portfolio of specialized trade magazines and industry portals for industrial manufacturing, construction, and laboratory sectors, generating revenue through reader subscriptions, print and digital advertising, and B2B corporate publishing and market research services. The company also organizes more than 100 industry events annually and serves as the official media partner for Germany's largest industrial trade fairs, producing official daily newspapers and event coverage.
Is Pelemedia a public or private company?
Pelemedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pelemedia founded?
Pelemedia was founded in 2024. It employs 11 to 50 people.
Where is Pelemedia based?
Pelemedia is headquartered in Haar, Germany, in the Europe region.
How does Pelemedia make money?
Six revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are digital Advertising, print Advertising, event Services, corporate Publishing and market Research.
Who are Pelemedia's main competitors?
Foundry (IDG Communications) is listed as a regional player. Direct peers are Vogel Communications Group, Heise Medien, Deutscher Fachverlag (dfv), TeDo Verlag and Konradin Media Group. Broad incumbents are WEKA Group, Informa Markets (Industrial Division) and Handelsblatt Media Group. Hoppenstedt / Bisnode Deutschland is listed as an emerging player.
Does Pelemedia have an API?
No public API is recorded for Pelemedia.
What industry is Pelemedia in?
Pelemedia's product category is Specialized Trade Media Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJAAAJ, Popular Science, Technology & Nature Trade Publishing. Its NAICS code is 51312 and its SIC code is 2721.