What Foundry UK does

Foundry (legal entity FoundryCo, Inc.) is a global B2B technology media and marketing platform that combines a portfolio of long-established editorial brands — including CIO, CSO, Computerworld, Macworld, PCWorld, InfoWorld, Network World, Tech Advisor, TechHive and regional editions such as Computer Sweden, Computerwoche and ChannelPartner — with proprietary intent data and account-based marketing software. The company traces its roots to IDG (International Data Group), founded in 1964 by Patrick J. McGovern, and was reorganised under the Foundry brand following Foundry's 2020 acquisition of IDG, which consolidated the media brands under a single corporate parent headquartered in San Francisco with operating entities in the United Kingdom, Ireland and Germany. Foundry operates in 147 countries and reaches technology decision-makers through editorial sites, video, social channels, and an events portfolio of more than 800 gatherings per year, anchored by the CIO 100 Awards programs in the US, UK, Spain, India, Germany, Australia, South Korea and Singapore.

The core product offering is built around Foundry Intent, a contact-level B2B intent data platform that unifies signals from editorial, events, social, public web and branded conversations; the Foundry ABM Platform, which connects digital programs across channels to activate intent and drive pipeline; a Data-as-a-Service product providing first-party opt-in subscriber data; and a B2B email marketing platform. Underlying these products is a consented first-party data asset of more than 150 million global profiles (22M+ in Europe, 8M+ in the UK, 1.7M+ in the Nordics), generated through the editorial and event ecosystem. Foundry monetises this through four revenue streams: media solutions (advertising, demand generation, content marketing, research), martech software subscriptions, events and sponsorships (with Premier-to-Bronze partnership tiers), and intent data services. The go-to-market relies on enterprise field sales with regional teams across Europe, Americas and Asia Pacific, complemented by an event-driven demand generation engine in which 70% of attendees hold C-suite or Director-level positions and 90% of UK attendees come from companies with 100 or more employees.

Name

Foundry UK

Legal name

FoundryCo, Inc.

Website

https://idg.co.uk

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Foundry (FoundryCo, Inc.) is a global B2B technology media and marketing platform that combines trusted editorial brands (CIO, CSO, Computerworld, etc.) with proprietary intent data and ABM software to help enterprise technology marketers reach IT decision-makers across 147 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Media Solutions: Advertising, demand generation, content marketing, research, and events solutions engineered based on data from award-winning editorial brands. Includes native advertising, social media advertising, display advertising, and brand experiences
2. Martech Software: Software solutions including ABM platform, intent data platform, Data-as-a-Service, and email marketing platform. Subscription-based access with pricing dependent on data volume and use case
3. Events & Sponsorships: Event sponsorships, speaking opportunities, networking sessions, and exhibiting at CIO 100 conferences and regional tech events globally. Partnership tiers from Premier to Bronze
4. Intent Data Services: Contact-level B2B intent data for audience building, ad targeting, and demand generation. Data captured from website, social media, public web, publishing network, events, and branded conversations

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Foundry UK is the Western European arm of FoundryCo, Inc., a global B2B technology media and marketing company. It sells martech software (Foundry Intent data platform, ABM Platform, Data-as-a-Service, Email Marketing Platform), media advertising and demand generation on its portfolio of trusted editorial brands (CIO, CSO, Computerworld, Macworld, PCWorld, Tech Advisor), and event sponsorships for the CIO 100 Awards & Conference series to B2B technology marketers seeking to reach IT decision-makers across the UK and Western Europe.

Product overview

Foundry is a B2B technology media and marketing company operating a platform-plus-services model. The core product portfolio consists of Foundry Intent (contact-level B2B intent data platform), Foundry ABM Platform (account-based marketing software), Data-as-a-Service, and an Email Marketing Platform — all powered by first-party data from 150M+ global profiles. These martech tools are complemented by a portfolio of trusted editorial brands including CIO, CSO, Computerworld, InfoWorld, Network World, Macworld, PCWorld, Tech Advisor, TechHive, and ChannelWorld, spanning digital, video, social and events across 147 countries. Regional editions include Computer Sweden for the Nordics. The company also produces the CIO Events Series (CIO 100 Awards & Conference) globally. ContentPass provides ad-free subscription access in select European markets.

Differentiator

Problem solved

Functional benefit

Brands

• CIO: Business technology leadership brand reaching chief information officers and IT thought leaders in 72 countries
• CSO
• Computerworld
• Macworld
• PCWorld
• Tech Advisor
• TechHive
• InfoWorld
• Network World
• Computer Sweden
• Computerwoche
• PC-WELT
• Macwelt
• ChannelPartner

Products and services

• Foundry Intent
• Foundry ABM Platform
• Data-as-a-Service
• Email Marketing Platform
• CIO Events Series
• Foundry Research Services

Quantifiable outcome

• 70% of event attendees hold C-suite or Director-level positions
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered headline partner, platinum partner, education partner, headline conference & awards partner, headline awards partner, conference & awards partner, conference partner, diamond partner, gold partner, tech talk partner, silver partner, expo partner, drinks partner, past sponsor and core.

• Riotheadline partnerGTM or Marketing PartnerHeadline partner for CIO 100 UK 2026. Riot provides real-time employee cybersecurity monitoring platform, positioning as the first line of defense against AI-powered cyberattacks for enterprise security teams
• Pluralsightplatinum partnerGTM or Marketing PartnerPlatinum partner for CIO 100 UK 2026. Technology skills and development platform providing enterprise learning solutions
• Saïd Business School, University of Oxfordeducation partnerGTM or Marketing PartnerEducation partner for CIO 100 UK 2026. Brings academic perspective on technology leadership and digital transformation to event programming
• Everpure (Pure Storage)headline conference & awards partnerGTM or Marketing PartnerHeadline partner for CIO 50 Spain 2026. Pure Storage delivers advanced data storage platform to store, manage, and protect enterprise data at any scale with cloud experience
• Cognizantheadline awards partnerGTM or Marketing PartnerHeadline awards partner for CIO 50 Spain 2026. Global professional services company helping clients transform business processes, operating models, and technology through digitalization
• Avanadeconference & awards partnerGTM or Marketing PartnerConference & Awards partner for CIO 50 Spain 2026. Provides advanced skills and experience across Microsoft ecosystem from cloud to AI
• Akamaiconference partnerGTM or Marketing PartnerConference partner for CIO 50 Spain 2026. Cybersecurity and cloud computing company powering and protecting online business with leading security solutions and cloud computing
• Iron Mountaindiamond partnerGTM or Marketing PartnerDiamond partner for CIO 100 UK. Information management services company serving enterprise organizations
• OutSystemsgold partnerGTM or Marketing PartnerGold partner for CIO 100 UK. Low-code application development platform
• Verizongold partnerGTM or Marketing PartnerGold partner for CIO 100 UK. Enterprise communications and technology services
• Delineagold partnerGTM or Marketing PartnerGold partner for CIO 100 UK. Privileged access management and security solutions
• Rimini Streettech talk partnerGTM or Marketing PartnerTech talk partner for CIO 100 UK. Enterprise software support and services
• Insightsilver partnerGTM or Marketing PartnerSilver partner for CIO 100 UK. Technology services and solutions provider
• Cloudflareexpo partnerGTM or Marketing PartnerExpo partner for CIO 100 UK. Web performance and security company
• Liferaysilver partnerGTM or Marketing PartnerSilver partner for CIO 100 UK. Digital experience platform and enterprise portal solutions
• Park Place Technologiesexpo partnerGTM or Marketing PartnerExpo partner for CIO 100 UK. Data center hardware maintenance and support services
• Elsewhengold partnerGTM or Marketing PartnerGold partner for CIO 100 UK. Digital innovation consultancy
• Softwiresilver partnerGTM or Marketing PartnerSilver partner for CIO 100 UK. Custom software development company
• ControlUPtech talk partnerGTM or Marketing PartnerTech talk partner for CIO 100 UK. Digital employee experience management platform
• McGregor Boyalldrinks partnerGTM or Marketing PartnerDrinks partner for CIO 100 UK. Recruitment consultancy for technology and finance sectors
• Evolvesilver partnerGTM or Marketing PartnerSilver partner for CIO 100 UK. Managed IT services provider
• PwCpast sponsorGTM or Marketing PartnerPast sponsor of CIO 100 USA. Professional services firm providing consulting and advisory services
• KPMGpast sponsorGTM or Marketing PartnerPast sponsor of CIO 100 USA. Professional services and audit firm
• SASpast sponsorGTM or Marketing PartnerPast sponsor of CIO 100 USA. Analytics and AI software provider
• SAPpast sponsorGTM or Marketing PartnerPast sponsor of CIO 100 USA. Enterprise software company
• Content Pass GmbHcoreOthersPrivacy-friendly and ad-free content access service offered on Foundry websites in Austria, Germany, Ireland and United Kingdom. Upon completing service, Contentpass becomes the contractual partner for users

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 6sense: 6sense is a B2B revenue intelligence platform combining intent data, ABM, and predictive analytics. Closest direct competitor to Foundry's combined intent + ABM platform offering.
• Bombora: Bombora operates a B2B intent data cooperative and is a direct competitor to Foundry Intent, particularly for account-level surge data used in ABM and demand generation.
• Demandbase: Demandbase is an ABM platform with built-in intent data and advertising capabilities. Direct competitor to Foundry ABM Platform and Foundry Intent for enterprise B2B marketers.
• ZoomInfo: ZoomInfo is a leading B2B contact and intent data platform offering sales/marketing intelligence. Directly competes with Foundry Intent across B2B contact-level intent data and ABM-style activation.
• TechTarget: TechTarget is a B2B tech media and purchaseIntent data platform targeting IT decision-makers. Mirrors Foundry's combination of editorial brands (CIO, Computerworld peers) with intent-driven demand generation.

Broad incumbents

• Informa Tech (Informa PLC): Informa Tech is a global B2B events, media, and intelligence business with significant overlap with Foundry's CIO/IT events and research portfolios. Larger scale and broader scope than Foundry.

Emerging players

• NetLine Corporation: NetLine operates a B2B lead generation and content syndication network. Comparable to Foundry's lead gen and intent data activation offerings for technology marketers.
• Madison Logic: Madison Logic is a B2B ABM platform providing targeted advertising and intent-based nurturing. Comparable to Foundry's ABM platform and intent-driven advertising offerings.
• Oktopost: Oktopost is a B2B social media management and employee advocacy platform serving enterprise tech marketers. Overlaps with Foundry's email/social distribution and martech stack.

Others

• IDG (International Data Group): Foundry's predecessor entity that was acquired in 2020. Continues to operate as a separate CMO/CTO-facing media business; deeply comparable in audience and brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FoundryCo_Inc
• Facebookfacebook.com/FoundryGlobal
• LinkedInlinkedin.com/company/foundryidg-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundry UK