The BaaS Association

What The BaaS Association does

The BaaS Association is a US-based, membership-based industry association founded in 2022 and headquartered in Austin, Texas. Operating as a key initiative under the Bankers Helping Bankers (BHB) network and co-founded by Dave Mayo and Tanner Mayo, the association positions itself as the unified industry voice for federally insured financial institutions engaged in Banking-as-a-Service. It claims to represent over 80% of BaaS sponsor banks operating in the United States, with member categories for sponsor banks, prospective BaaS banks, and fintechs/vendors.

The association's core technology is a partner matching service branded "Find Your Match," which uses FedFis data to dynamically match sponsor banks with fintechs and brands (and vice versa) based on compatibility criteria. Beyond this matching platform, the core product is membership itself, delivering benefits including member networking, a quarterly newsletter, fintech data resources, representation to state and federal regulators, exclusive VIP access to an annual in-person Roundup event, access to an annual online BaaS event, a press/media kit, sponsor opportunities (for fintechs/vendors), and affiliate member listings. Marketing and engagement are driven through webinars on topics such as vendor risk, AI in BaaS, stablecoins, and embedded banking, alongside LinkedIn presence and quarterly newsletters.

The business model is a flat-rate annual membership subscription priced at $2,995 per year per member, with all member types paying the same fee. Revenue mechanics are therefore entirely dues-driven, supplemented implicitly by event sponsorship (fintech/vendor "Sponsor opportunities at events"). The association self-describes as supporting BaaS sponsor banks serving "millions of customers" in a safe and compliant manner, including partnerships serving underbanked and underserved communities.

Name

The BaaS Association

Legal name

The BaaS (Banking-as-a-Service) Association

Website

https://baasassociation.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

The BaaS Association is a US membership-based industry association, founded in 2022, that represents over 80% of BaaS sponsor banks and serves banks, fintechs, and vendors with regulatory advocacy, partner matching, and events.

Ownership category

akta.pro rank

Product category

Financial Services Industry Association

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)

akta.pro secondary industries

Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK), Banking-as-a-Service (BaaS) Neobanks / Neobank Enablers (FSABAFAL)

Keywords

• Banking-as-a-Service association
• Sponsor bank network
• Fintech-bank partnerships
• Embedded finance industry group
• BaaS regulatory advocacy

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees providing access to networking, best practices, regulatory updates, newsletter, events, and partner matching services for BaaS banks, fintechs, and vendors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The BaaS Association is an industry association that delivers membership-based services to BaaS sponsor banks, fintechs, brands, and vendors. Its core offerings include fostering a community of banking-as-a-service professionals, providing education, best practices, regulatory advocacy, networking opportunities, and a FedFis-powered partner matching platform to connect banks with fintech and vendor partners.

Product overview

The BaaS Association is an industry association, not a technology product company. It provides membership services for BaaS sponsor banks including member networking, best practices and industry standards development, a BaaS Association Newsletter, fintech data resources, representation to state and federal regulators, and access to annual events. The association also offers a 'Find Your Match' partner matching service powered by FedFis data to connect banks with fintechs/brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership Annual membership to The BaaS Association for BaaS sponsor banks, fintechs, brands, and vendors, priced at $2,995 per year. Members gain access to the community, education, events, advocacy, and the partner matching platform.
• Find Your Match (Partner Matching Platform) FedFis-powered partner matching platform available to members, used to identify and connect BaaS sponsor banks with fintech, brand, and vendor partners.
• Annual Roundup In-Person Event Annual in-person event hosted by The BaaS Association for members of the BaaS ecosystem, including sponsor banks, fintechs, and vendors.
• Annual Online BaaS Event Annual online event hosted by The BaaS Association for members and the broader BaaS ecosystem.
• Webinars Recurring educational webinars for members covering BaaS topics, best practices, and member spotlights.
• BaaS Quarterly Newsletter Quarterly newsletter published by The BaaS Association, providing updates to members on BaaS industry developments and Association activities.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• RoutefusioncoreTechnology or Integration · 17 December 2025Routefusion, the infrastructure layer powering resilient global money movement for scaling platforms, joined the BaaS Association. The company connects platforms to a redundant global network of U.S. banking and international money-movement partners through a single API, providing accounts, global pay-ins and payouts, collections, compliance workflows, settlement, and a unified ledger.
• Trakker AppscoreTechnology or Integration · 11 March 2025Trakker Apps joined the BaaS Association as a key initiative under the BHB network. They offer the first and only ERP bank cloud-hosting enterprise platform designed specifically for financial institution deployment, with AI-enhanced auto-reconciliation and patented 'Double-Entry Multi-Extrinsic Variable Accounting' system.
• SBS CyberSecuritycoreTechnology or Integration · 7 January 2025SBS CyberSecurity, a leading provider of advanced cybersecurity solutions with more than 20 years of banking industry experience, joined the BaaS Association. They bring risk management and regulatory compliance expertise, sharing cybersecurity best practices and establishing robust cybersecurity standards for BaaS operations and fintech partners.
• DataVisorcoreTechnology or IntegrationDataVisor joined the BHB BaaS Association to enhance fraud prevention best practices for sponsor banks and fintechs.
• FedFiscoreTechnology or IntegrationFedFis provides data-powered partner matching services for the association, enabling dynamic matching of banks with fintechs and brands based on compatibility criteria.
• Bankers Helping Bankers NetworkflagshipStrategic or Co-development PartnerThe BaaS Association was founded in 2022 as part of the Bankers Helping Bankers network, providing a unified voice for financial institutions engaged in BaaS. This is the parent/umbrella organization.
• FinTech CowboysminorGTM or Marketing PartnerSponsor organization for BaaS Association events and initiatives, co-promoting member benefits and visibility.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Independent Community Bankers of America (ICBA): National trade association representing community banks, many of which are BaaS sponsor banks. Comparable as a membership-based advocacy and education organization for banks, though focused on community banking broadly rather than BaaS specifically.
• American Bankers Association (ABA): The largest US banking trade association providing advocacy, education, and compliance resources to member banks. Comparable as a broad-based industry body representing bank members, but covering all of US banking rather than specializing in the BaaS niche.
• Consumer Bankers Association (CBA): Trade association for retail banking institutions in the US, focused on consumer banking products and regulatory advocacy. A relevant peer because many CBA members are sponsor banks engaged in BaaS, but it competes across the full retail-banking agenda.
• Nacha (The Electronic Payments Association): Governing body for the ACH network and broader electronic payments industry. Comparable as a US financial-services membership association providing standards, advocacy, and education, though anchored in payments infrastructure rather than bank-fintech BaaS models.
• Bank Policy Institute (BPI): Policy and advocacy group for major US banks. Comparable as a banking-industry advocacy organization engaging with federal regulators, but it represents the largest institutions rather than the community and regional banks active in BaaS.
• Clearing House Association: Banking association and payments company owned by major commercial banks. Comparable as a bank-led trade organization engaging in regulatory advocacy and industry standards, but represents large wholesale banks rather than BaaS-focused sponsor banks.

Others

• Innovate Finance: UK-based industry membership body representing the global fintech sector. Comparable as a fintech-focused industry association with advocacy, education, and networking, though UK-centric and broader than the BaaS sponsor bank focus.
• FinTech Association of Japan / FINTECH Association: Industry associations representing fintech firms globally. Listed as adjacent/peer-type industry bodies that pursue similar membership, advocacy, and education missions in the fintech-banking intersection, useful for benchmarking international expansion paths.

Regional players

• Electronic Funds Transfer Association (EFTA): Industry association supporting the payments and electronic funds transfer ecosystem. Comparable as a US-focused trade body for financial-services professionals, though its scope is payments rather than BaaS specifically.

Direct peers

• Bankers Helping Bankers (BHB) Network: Parent/umbrella organization for The BaaS Association and direct network peer. BHB operates community banker networks with peer collaboration, events, and education—the same membership-association model The BaaS Association runs for the BaaS segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baas-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The BaaS Association