Fenagra

What Fenagra does

Fenagra is the principal Brazilian B2B trade show dedicated to the Feed & Food agroindustrial value chain, held annually at Distrito Anhembi in São Paulo since its founding in 2007. The 2026 edition is the 19th and runs across 26,000 m² of exhibition floor, hosting more than 250 exhibitors and 12,000+ qualified visitors across the pet food, animal nutrition, rendering, biodiesel, and oils & fats sectors. The show's programming is anchored by 11 concurrent technical congresses delivered with industry associations CBNA, ABRA, SBOG, and UBRABIO, positioning Fenagra as both a commercial exhibition and a sector knowledge forum.

Fenagra's offering is structured as a multi-stream event platform: a physical exhibition (booth rentals to industry suppliers and processors), sponsored content slots around the congress agenda, and paid registration for the technical congresses. Exhibitor and visitor counts, plus reported business volume of R$ 1 billion per edition, indicate a functioning two-sided marketplace in which multinational ingredient suppliers and processors (including names such as Nestlé PURINA, Royal Canin, BRF, Cargill, and DSM Firmenich) transact with Brazilian and Latin American buyers. Since 2025 the event has been co-organized by long-time operator Editora Stilo and IEG Brasil, the Italian Exhibition Group's Brazilian subsidiary, integrating Fenagra into an international exhibition network.

The operating entity is DG Eventos e Editora Ltda, a small private organizer (1–10 employees reported) that runs Fenagra annually. Revenue mechanics combine exhibition booth sales, sponsorship packages, and congress registration fees; specific pricing is not publicly disclosed. The 80% exhibitor re-booking rate into the 2027 edition signals strong recurring demand, while the 30% expansion of physical footprint and the addition of an international pavilion at the 2026 edition indicate a deliberate shift from a domestic Brazilian show toward a Latin American Feed & Food hub.

Name

Fenagra

Legal name

DG Eventos e Editora Ltda

Website

https://fenagra.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Fenagra is a Brazil-based annual B2B trade show serving the Feed & Food agroindustrial value chain — pet food, animal nutrition, rendering, biodiesel, and oils & fats — hosting 250+ exhibitors and 12,000+ visitors at Distrito Anhembi in São Paulo.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

akta.pro secondary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Agroindustry trade shows
• Feed food exhibition
• Animal nutrition events
• Pet food industry
• B2b trade fair

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibition Booth Sales: Revenue generated from selling exhibition space and booths to companies in the Feed & Food sector including manufacturers, equipment suppliers, and service providers. Exhibitor packages include standard booths and premium/sponsored positions.
2. Sponsorship Packages: Sponsorship revenue from companies seeking prominent brand visibility through site signage, digital marketing, printed materials, email marketing, and event recognition. Sponsorship tiers provide differentiated exposure levels.
3. Congress and Seminar Registration: Technical congresses and seminars run parallel to the exhibition, with separate registration for educational sessions organized by industry associations (CBNA, ABRA, SBOG, UBRABIO).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fenagra organizes an annual B2B trade show (Feira Internacional da Agroindústria Feed & Food) at Distrito Anhembi in São Paulo, Brazil, bringing together exhibitors and qualified trade visitors from the Latin American agroindustrial value chain covering pet food, animal nutrition, rendering, biodiesel, and vegetable oils & fats. The company sells exhibition booth space, tiered sponsorship packages, and manages 11 simultaneous technical congresses organized by partner industry associations (CBNA, ABRA, SBOG, UBRABIO), generating R$ 1 billion in business volume among attendees at the 2026 edition.

Product overview

Fenagra is an international agroindustry trade show event (Feira Internacional da Agroindústria Feed & Food) organized by Editora Stilo and IEG Brasil. The event serves as the main business platform for the Latin American agroindustry, combining a trade exhibition with simultaneous congresses. The core product is the main FENAGRA exhibition featuring over 350 exhibitors, supplemented by 11 concurrent congresses including CBNA Pet Congress, Oils & Fats Congress (SBOG), Brazil Rendering Congress, CBNA Aves/Suínos/Bovinos Congress, ABISA Sudeste Congress, Nutrologia de Cães e Gatos Workshop, Animal Recycling Technical Dialogue (ABRA), Biodiesel and Biojet Forum (UBRABIO), and an Exhibitor Arena with technical presentations. The event attracts approximately 10,000-14,000 visitors seeking business connections, new suppliers, and technical knowledge.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• R$ 1 billion in business volume generated during 2026 three-day event
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• CBNA (Colégio Brasileiro de Nutrição Animal)coreStrategic or Co-development PartnerCBNA is a key strategic partner organizing three major congresses during Fenagra: 36ª Reunião Anual CBNA (Aves, Suínos e Bovinos), IX Workshop sobre Nutrição e Nutrologia de Cães e Gatos, and XXV Congresso CBNA PET. This partnership provides the scientific and technical credibility for the animal nutrition segment.
• ABRA (Associação Brasileira de Reciclagem Animal)coreStrategic or Co-development PartnerABRA organizes the 11º Diálogo Técnico do Setor de Reciclagem Animal during Fenagra, addressing topics like sector innovations, decarbonization, and new market opportunities. ABRA also maintains a booth at the exhibition.
• SBOG (Sociedade Brasileira de Óleos e Gorduras)coreStrategic or Co-development PartnerSBOG organizes the Seminário de Processamento de Óleos e Gorduras during Fenagra, bringing together professionals from Brazil and Latin America for technical discussions on oils and fats processing.
• UBRABIO (União Brasileira do Biodiesel e Bioquerosene)coreStrategic or Co-development PartnerUBRABIO organizes the III Fórum Biodiesel e Bioquerosene (SAF): Tecnologia e Inovação during Fenagra, bringing together industry, government, and academia to discuss biofuel advancements.
• IEG Brasil (Italian Exhibition Group)coreStrategic or Co-development PartnerSince 2025, IEG Brasil (part of Italian Exhibition Group, listed on Milan Stock Exchange) co-organizes Fenagra with Editora Stilo. IEG brings international event management expertise and portfolio of 11 major trade shows in Brazil.
• DG EventoscoreImplementation/ SI/ Consulting PartnerDG Eventos (DG Eventos e Editora Ltda) handles event registration and accreditation systems for Fenagra, managing the online registration portal and credentialing operations.
• Editora StilocoreStrategic or Co-development PartnerEditora Stilo is the original organizer of Fenagra, publishing six technical B2B magazines covering the Feed & Food sectors (Óleos & Gorduras, Aqua Feed, Graxaria, Pet Food Brasil, Ingredientes & Nutrientes). Now co-organizes with IEG Brasil.
• Distrito AnhembicoreOthersDistrito Anhembi (managed by GL Events) is the venue partner, providing the 76,000 m² exhibition complex in São Paulo with capacity for simultaneous events. Official parking provider with over 5,850 spaces.
• Holiday Inn Parque AnhembiminorOthersOfficial hotel partner near Distrito Anhembi offering discounted rates for Fenagra attendees. Hotel has 780 rooms and 19 meeting rooms, the largest convention hotel in Brazil.
• Venice TravelminorOthersOfficial travel agency for Fenagra, assisting attendees with accommodation arrangements and travel planning for the event.

Scale indicators8 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Aquishow Brasil: Brazilian B2B trade show for the aquaculture industry, held in São Paulo. Adjacent to Fenagra's Aqua Feed segment; targets overlapping feed additive and equipment exhibitors.
• Expoalimentaria Peru: Leading B2B food and beverage trade show in Latin America, held in Lima. Comparable in regional B2B event scale and food-industry focus, but operates in a different geography and food segment than Fenagra.

Broad incumbents

• Agrishow: One of Latin America's largest B2B agricultural technology trade shows, held in Ribeirão Preto. Operates in a broader agriculture umbrella but competes for grain, equipment, and input supplier marketing budgets targeting Brazilian agribusiness.
• VIV Worldwide (VNU Europe): Global B2B trade show portfolio (VIV Asia, VIV MEA, VIV Europe) covering the feed-to-food chain. Internationally comparable to Fenagra in scope and exhibitor mix, with stronger global reach but weaker Latin American footprint.
• EuroTier (DLG): World's leading B2B trade show for livestock and animal farming, organized by DLG in Germany. Directly comparable event format and value-chain coverage (feed, nutrition, animal housing, rendering) and a benchmark for Fenagra's international ambitions.
• IPPE (International Production & Processing Expo): Massive North American B2B trade show for poultry, meat, and feed industries, co-organized by USPOULTRY, NTF, and AFIA. Comparable in feed/food value chain coverage and attacker of multinational exhibitor sponsorship budgets that Fenagra also targets.

Direct peers

• Pet South America: Brazil's leading B2B pet industry trade show, organized by NürnbergMesse Brasil. Directly competes with Fenagra's Pet Food segment for pet food manufacturers, ingredient suppliers, and brand exhibitors.
• SIAVS (Salão Internacional de Proteína Animal): Brazilian B2B trade show for the animal protein value chain (poultry, pork, beef), organized by ABPA. Overlaps with Fenagra on animal nutrition and feed, and competes for the same Brazilian agro-industrial exhibitor budget.
• AveSui Expo: Brazilian B2B trade show focused on poultry and swine production, hosted in Paraná. Shares the Animal Nutrition (Aves/Suínos) segment with Fenagra and competes for animal-nutrition exhibitors and technical congress audiences.

Others

• ABRA Congresses (Reciclagem Animal): Industry association co-organizing Fenagra's Rendering/Animal Recycling congress. Adjacent ecosystem player that could in theory host a competing standalone event, but currently acts as a content partner within Fenagra.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/editorastilo
• YouTubeyoutube.com/user/editorastilo
• Facebookfacebook.com/editorastilo
• LinkedInlinkedin.com/company/editorastilo
• Instagraminstagram.com/editorastilo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fenagra