Texas Sun Winery
Texas Sun Winery & Bistro is a privately held urban winery in Midland, Texas, crafting over 40 wine varieties on-site from purchased grape must and selling direct-to-consumer via on-premise tastings, bistro dining, private events, and a monthly wine club subscription.
- Company typePrivate
- Founded2018
- HeadquartersMidland, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Texas Sun Winery firmographics
Firmographics- Name
- Texas Sun Winery
- Legal name
- Texas Sun Winery
- Website
- https://texassunwinery.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Texas Sun Winery & Bistro is a privately held urban winery in Midland, Texas, crafting over 40 wine varieties on-site from purchased grape must and selling direct-to-consumer via on-premise tastings, bistro dining, private events, and a monthly wine club subscription.
- Ownership category
- akta.pro rank
Texas Sun Winery industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wine Bars (THAFAEAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Texas Sun Winery is headquartered
LocationHeadquarters
- HQ city
- Midland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texas Sun Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wine Sales: Direct wine sales by the glass and bottle on-site at the tasting bar and tables. Over 40 varieties including reds, whites, rosés, sparkling, and dessert wines.
- Wine Tastings: Wine tasting flights available for $12 for a flight of 5 wines
- Wine Club Memberships: Monthly subscription memberships ranging from $30-70/month offering recurring wine shipments, discounts on purchases, and member benefits
- Bistro Food Service: Bistro-style food menu including appetizers, salads, flatbreads, sandwiches, and desserts to pair with wines
- Private Event Rentals: Private party room rental for birthdays, anniversaries, bridal/baby showers, and professional events. $50 event reservation discount for wine club members.
- Fruit-Infused Sangrias: Sangria wines infused with fruit flavors sold by the glass and bottle
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wine by Glass (various) |
| Unit Pricing | Pay-as-you-go | Wine by Bottle |
| Unit Pricing | Pay-as-you-go | Wine Tasting Flight |
| Subscription | Monthly | Howdy Club |
| Subscription | Monthly | Rio Blanco Club |
| Subscription | Monthly | Rio Rojo Club |
| Subscription | Monthly | Double-Up Club |
| Unit Pricing | Pay-as-you-go | Bistro Menu Items |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Texas Sun Winery product offering
Product offeringCore offering
Texas Sun Winery is an urban winery in Midland, Texas that purchases high-quality grape must from major global winemaking companies and crafts over 40 different wine varieties on-site at its 4,000+ square foot facility. The business sells wines by the glass and bottle at its tasting bar, offers wine flights and bistro food service, hosts private events in a dedicated party room, and runs a tiered wine club subscription delivering bottles monthly to members.
Product overview
Texas Sun Winery & Bistro is a traditional urban winery located in Midland, Texas, operating without its own vineyard. The business crafts over 40 different types of wine by purchasing high-quality grape must from major winemaking companies worldwide and producing wines on-site. The product portfolio centers on the Red Wines Collection (including Cabernet Sauvignon, Merlot, Sangiovese, Malbec, Tempranillo, and international varietals like Armenian Areni and Italian Amarone), White Wines Collection (Chardonnay, Pinot Grigio, Sauvignon Blanc, Viognier), Rosé Wines, Sparkling Wines, and Dessert Wines. A signature offering is the Sangria Bar featuring fruit-infused wines in creative flavor combinations. The Bistro Menu provides complementary food service with appetizers, salads, flatbreads, sandwiches, and desserts. The Wine Club Membership offers four subscription tiers for recurring wine deliveries. Additional services include Private Event Hosting, Personalized Bottle Labels, and Wine Flights for tasting experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Howdy Club: Wine club membership at $30/month offering one bottle of fruit-infused sangria wine monthly
- Rio Blanco Club
- Rio Rojo Club
- Double-Up Club
Products and services
- Wine Collection Catalog of over 40 wines including red varietals (Cabernet Sauvignon, Merlot, Sangiovese, Malbec, Tempranillo, Amarone, Nebbiolo), white varietals (Chardonnay, Pinot Grigio, Sauvignon Blanc, Viognier, Gewurztraminer), rosé wines (White Merlot, Pinot Noir Rosé, Pink Moscato), sparkling wines (Almond Sparkle, Brut Sparkle), dessert wines (Cowboy Campfire, Midnight Dream, RazMaTaz, Sabroso), and fruit-infused sangrias (Baby Blue, Boot Scootin' Boogie, Frackin' Hot, Summer Escape). Sold by the glass ($8-$15) and bottle ($28-$52) at the winery.
- Wine Tastings (Wine Flights) Curated flight of 5 wines served at the tasting bar for $12 per flight, allowing guests to sample and compare a selection of wines in a relaxed atmosphere.
- Bistro Food Service Bistro-style food menu including appetizers (charcuterie boards, flatbreads at $11-$20), salads ($11-$17), soups ($7 cup/$10 bowl), sandwiches ($13), and desserts ($6-$10) designed to pair with the winery's wines.
- Wine Club Membership Monthly wine subscription with four tiers: Howdy Club ($30/month for fruit-infused sangria), Rio Blanco Club ($35/month for white wine), Rio Rojo Club ($40/month for red wine), and Double-Up Club ($70/month for two bottles with customer choice). Includes benefits such as free tastings, discounts, birthday perks, and early access to new releases.
- Private Event Hosting
Quantifiable outcome
- 40+ different wine varieties produced on-site
- +1 more outcomes
Companies that use Texas Sun Winery
Customer profileSegments3 records
Ideal customer profiles3 records
Texas Sun Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Texas Sun Winery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Waters Edge WineriesminorTexas Sun Winery is affiliated with Waters Edge Wineries, Inc., as indicated by the logo and copyright notice on their website. This appears to be a franchise or affiliation relationship for an urban winery concept.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Texas Sun Winery competitors and assessment
Company assessmentDirect peers
- Wine.com: Largest online wine retailer offering direct-to-consumer bottle sales and gifting. Comparable DTC bottle retail arm that competes with Texas Sun's take-home bottle sales.
- NakedWines: DTC wine club/subscription platform connecting customers to independent and partner wineries with monthly allocations. Comparable subscription tier structure and DTC wine distribution model to Texas Sun's wine club.
- City Winery: Multi-location urban winery that produces wine on-site from purchased grapes/must, operates wine bars with food service, hosts private events, and runs a wine club. Closest direct comparison to Texas Sun Winery's urban-winery-plus-tasting-room-plus-bistro model.
- Bright Cellars: Wine subscription club using a personalization quiz to ship monthly allocations. Comparable monthly-bottle subscription model and tier structure to Texas Sun's wine club.
- Cooper's Hawk Winery & Restaurants: National chain combining on-site winery production with full-service restaurants and a tiered wine club membership. Highly comparable integrated model: production + dining + events + subscription.
- Winc: Wine subscription service delivering curated bottles monthly to members. Comparable recurring-revenue tier structure to Texas Sun's $30-$70/month wine club offerings.
Others
- Waters Edge Wineries: Franchisor of the urban-winery concept under which Texas Sun Winery operates. Provides the operating model, branding, supplier relationships, and network that Texas Sun is built on — therefore an ecosystem/parent peer rather than a direct competitor.
Broad incumbents
- Total Wine & More: Largest U.S. independent wine, beer, and spirits superstore retailer with broad assortment and aggressive pricing. Competes with Texas Sun on retail bottle sales and on-premise experience category overall.
- The Wine Group: Major U.S. wine producer and supplier to on-premise and off-premise channels. Indirect competitive pressure on Texas Sun's assortment and pricing, and a potential upstream supplier of must/wine inputs.
- E. & J. Gallo Winery: World's largest wine producer with extensive brand portfolio across price points. Indirect competitive pressure on Texas Sun's mid-tier retail and on-premise pricing, and a potential upstream supplier of base wines and must.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Texas Sun Winery social profiles
Digital presenceTexas Sun Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Sun Winery leadership team
Management profileNumber of profiles
Profiles4 records
Texas Sun Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Sun Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Sun Winery
What does Texas Sun Winery do?
Texas Sun Winery is an urban winery in Midland, Texas that purchases high-quality grape must from major global winemaking companies and crafts over 40 different wine varieties on-site at its 4,000+ square foot facility. The business sells wines by the glass and bottle at its tasting bar, offers wine flights and bistro food service, hosts private events in a dedicated party room, and runs a tiered wine club subscription delivering bottles monthly to members.
Is Texas Sun Winery a public or private company?
Texas Sun Winery is a private company. It is classified as family owned and is currently operating.
When was Texas Sun Winery founded?
Texas Sun Winery was founded in 2018. It employs 1 to 10 people.
Where is Texas Sun Winery based?
Texas Sun Winery is headquartered in Midland, United States, in the North America region.
How does Texas Sun Winery make money?
Six revenue lines are on record. Wine Sales are the primary driver. The others are wine Tastings, wine Club Memberships, bistro Food Service, private Event Rentals and fruit-Infused Sangrias.
Who are Texas Sun Winery's main competitors?
Direct peers on record are Wine.com, NakedWines, City Winery, Bright Cellars, Cooper's Hawk Winery & Restaurants and Winc. Waters Edge Wineries is listed as an others. Broad incumbents are Total Wine & More, The Wine Group and E. & J. Gallo Winery.
Does Texas Sun Winery have an API?
No public API is recorded for Texas Sun Winery.
What industry is Texas Sun Winery in?
Texas Sun Winery's product category is Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.