VeryChic
VeryChic is a Paris-based private-sales marketplace for luxury 4- and 5-star hotels, operating as an Accor Group subsidiary and offering discounted stays, last-minute deals, and curated travel packages across 30+ countries to affluent leisure travelers.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What VeryChic does
VeryChic operates a curated private-sales marketplace for luxury 4- and 5-star hotels, founded in 2011 and headquartered in Paris, France, with a headcount of 51–100. The platform aggregates time-limited hotel deals — including a dedicated last-minute inventory section, exclusive perks such as room upgrades, spa access, and breakfast, and themed collections like all-inclusive and sub-€150 offerings — accessible via the verychic.fr website, native iOS and Android apps, and digital gift cards. Inventory spans 30+ countries across Europe (France, Spain, Italy, Greece, Portugal, UK, Germany, Belgium, Netherlands, Switzerland, Austria, Hungary, Czech Republic, Poland, Ireland, Denmark, Croatia, Iceland), the Middle East (UAE, Turkey, Jordan, Egypt), North America (USA, Mexico), the Caribbean and Latin America (Cuba, Dominican Republic, Brazil, Costa Rica), Asia (Thailand, Indonesia, Maldives), Africa (Morocco, Tunisia, Mauritius, Seychelles), and Mediterranean destinations (Monaco, Malta). A secondary product line, Circuits & Croisières, extends the offering into curated multi-day travel packages and cruises, and a VoyagezChic content blog supports top-of-funnel travel inspiration.
The business model is a commission-based marketplace: consumers transact directly on the platform and VeryChic takes a cut on each booking routed to its hotel partners, with discounts of up to 70% off rack rates as the principal acquisition hook. The company operates as a member of the Accor Group — one of the world's largest hospitality groups — which functions as both a strategic supply partner and a credibility signal, alongside recurring visibility on tier-1 French broadcast media (TF1, France 2, France 3, M6) and 'excellent' Trustpilot ratings. Go-to-market is direct-to-consumer and product-led: a self-serve booking flow on web and mobile, member-only access to flash-sale inventory, email marketing, and content-led inspiration. The current CEO is Hervé Lafont.
The technology stack and core platform architecture are not disclosed in the source material; there is no evidence of proprietary AI/ML capabilities, public API surface, SDKs, or named third-party integrations. No patents, regulatory certifications, or formal industry awards are disclosed. VeryChic operates as a private company, with no disclosed funding rounds, M&A activity, or independent ownership structure beyond its Accor Group affiliation.
VeryChic firmographics
Firmographics- Name
- VeryChic
- Legal name
- VeryChic
- Website
- https://VeryChic.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VeryChic is a Paris-based private-sales marketplace for luxury 4- and 5-star hotels, operating as an Accor Group subsidiary and offering discounted stays, last-minute deals, and curated travel packages across 30+ countries to affluent leisure travelers.
- Ownership category
- akta.pro rank
VeryChic industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- All Other General Merchandise Retailers (455219)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Private Memberships & Invitation-Only Experiences (HSACAMAL)
- akta.pro secondary industry
- Private/Closed Membership Generalist Marketplaces (CRAFAAAG)
Keywords
Where VeryChic is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
VeryChic business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Commission from Hotel Partners: VeryChic earns revenue by taking a commission on bookings made through their platform from partner hotels. Hotels provide exclusive discounts and advantages that VeryChic negotiates on behalf of customers.
- Private Sales Membership Model: The platform operates as a members-only private sales site, where customers access time-limited deals on luxury hotels. Revenue is generated through completed transactions between customers and hotel partners facilitated by the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Last-minute deals with up to 70% discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
VeryChic product offering
Product offeringCore offering
VeryChic is a private sales platform offering discounted stays and travel experiences at 4- and 5-star luxury hotels, resorts, and spas. The platform aggregates inventory from partner hotels and resells rooms, tours, cruises, and packages at preferential rates exclusively to its registered members. Additional offerings include last-minute deals, e-gift cards, mobile booking, and a curated travel content blog.
Product overview
VeryChic is a private sales platform for luxury travel, offering a unified service that aggregates exclusive deals on 4 and 5-star hotels worldwide. The core product is the hotel booking platform, which is complemented by last-minute deal sections, travel packages and cruises (Circuits & Croisières), a mobile app for iOS and Android, and a travel inspiration blog (VoyagezChic). The platform also offers e-gift cards as a gifting option. Users can browse by country, region, or city, and access themed collections such as All-Inclusive packages and budget-friendly options under €150.
Differentiator
Problem solved
Functional benefit
Products and services
- VeryChic Hotel Booking Platform
Quantifiable outcome
- Discounts up to 70% on luxury hotel bookings
- +1 more outcomes
Companies that use VeryChic
Customer profileSegments2 records
Ideal customer profiles2 records
VeryChic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VeryChic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Accor GroupcoreVeryChic operates as a member of the Accor group, one of the world's leading hospitality groups. This affiliation provides the platform with access to Accor's portfolio of luxury hotel properties and strengthens its position in the private sales travel market.
- TF1, France 2, France 3, M6minorVeryChic has received media coverage and mentions on these major French television channels, enhancing brand visibility and consumer awareness in the French market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
VeryChic competitors and assessment
Company assessmentBroad incumbents
- Booking.com: World's largest OTA offering hotel bookings across all price points including 4-5 star luxury. Competes with VeryChic for the same luxury traveler but with much broader inventory and loyalty (Genius) program.
- Expedia: Global OTA with extensive luxury hotel inventory and member-only deals (One Key). Comparable business model but vastly larger scale and broader category coverage than VeryChic.
- Tablet Hotels (Michelin Guide Hotels): Curated luxury hotel selection platform now integrated with the MICHELIN Guide. Comparable to VeryChic's curated 4-5 star positioning with strong luxury brand association and editorial credibility.
Direct peers
- Travelzoo: Global travel deals publisher offering curated discounted hotel, cruise, and vacation packages via email and website. Overlaps with VeryChic's flash-sale travel model and curated luxury positioning.
- Secret Escapes: UK-based members-only flash sale platform for luxury hotels and holidays, operating globally with strong European presence. Directly competes with VeryChic on the private sales luxury hotel model and customer demographic.
- Lastminute.com: European-focused travel deals platform offering discounted hotels, flights, and packages with strong last-minute positioning. Direct overlap with VeryChic's European customer base and last-minute deals model.
- Mr & Mrs Smith: Curated collection of luxury and boutique hotels with member pricing and exclusive perks. Comparable to VeryChic's curated 4-5 star selection and value-added benefits (upgrades, breakfast, spa).
- Voyage Privé: French-headquartered private sales club offering flash deals on luxury hotels, cruises, and vacation packages to affluent consumers across Europe. Most direct competitor to VeryChic in the private membership luxury travel model.
- HotelTonight: Last-minute hotel booking app owned by Airbnb offering discounted same-day and short-notice hotel deals. Overlaps directly with VeryChic's "Dernière minute" (last-minute deals) product line.
- Splendia: Luxury hotel booking platform offering curated 4-5 star properties with exclusive rates and value-added perks. Closely comparable to VeryChic's curated luxury positioning and member benefits model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
VeryChic social profiles
Digital presenceVeryChic financial estimates
Financial estimateRevenue estimate
Valuation estimate
VeryChic leadership team
Management profileNumber of profiles
Profiles1 record
VeryChic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VeryChic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VeryChic
What does VeryChic do?
VeryChic is a private sales platform offering discounted stays and travel experiences at 4- and 5-star luxury hotels, resorts, and spas. The platform aggregates inventory from partner hotels and resells rooms, tours, cruises, and packages at preferential rates exclusively to its registered members. Additional offerings include last-minute deals, e-gift cards, mobile booking, and a curated travel content blog.
Is VeryChic a public or private company?
VeryChic is a private company. It is classified as corporate owned and is currently operating.
When was VeryChic founded?
VeryChic was founded in 2011. It employs 51 to 100 people.
Where is VeryChic based?
VeryChic is headquartered in Paris, France, in the Europe region.
How does VeryChic make money?
Two revenue lines are on record. Commission from Hotel Partners are the primary driver. The others are private Sales Membership Model.
Who are VeryChic's main competitors?
Broad incumbents on record are Booking.com, Expedia and Tablet Hotels (Michelin Guide Hotels). Direct peers are Travelzoo, Secret Escapes, Lastminute.com, Mr & Mrs Smith, Voyage Privé, HotelTonight and Splendia.
Does VeryChic have an API?
No public API is recorded for VeryChic.
What industry is VeryChic in?
VeryChic's product category is Online Travel Agency. Its primary akta.pro industry code is HSACAMAL, Private Memberships & Invitation-Only Experiences, with a secondary code of CRAFAAAG, Private/Closed Membership Generalist Marketplaces. Its NAICS code is 455219 and its SIC code is 5399.