Supergold Vending
Supergold Vending Limited is a Zambian vending machine operator providing hot and cold beverage and snack machines, managed services, maintenance, and consumables supply to corporate offices, hotels, retail, schools, and households across Zambia under the Kuleni-Supergold brand.
- Company typePrivate
- Founded2007
- HeadquartersLusaka, Zambia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Supergold Vending does
Supergold Vending Limited is a privately held Zambian vending machine operator headquartered at 21 Kwacha Road, Olympia, Lusaka, established in 2007 and operating under the 'Kuleni-Supergold' brand. The company provides hot and cold vending machines, placement, replenishment, maintenance, and cashless payment integrations to both commercial and domestic clients across Zambia, with nationwide on-site technical coverage. Core technology consists of state-of-the-art vending machines (coffee and snack-focused) sourced from multiple industry-leading suppliers including Bianchi Industry, Simat, Salysol, SAECO Italy, and EVOCA, with consumables anchored by a partnership with Nestle Professional as its trusted beverage service partner for Zambia.
The business operates across six service streams: Full Managed Service (machine rental plus on-site staff during agreed hours), Partial Managed Service (twice-weekly maintenance visits), standalone Maintenance Services, Machine Sales, Short-Term Rental (day/week/month for events), and Consumables Supply (scheduled weekly deliveries). Pricing is quote-based and not publicly disclosed, with 'Book a Demo' and 'Get a Free Quote' as the primary conversion mechanisms. Customer segments are segmented horizontally across corporate offices (primary), hotels and lodges, retail stores, schools, and domestic/household buyers, served through both an enterprise field sales motion and a direct-to-consumer channel. The company employs 11-50 staff, has no disclosed funding, M&A, or leadership-change activity, and positions its supplier independence as a differentiator that enables unbiased, tailored solution design.
Supergold Vending firmographics
Firmographics- Name
- Supergold Vending
- Legal name
- Supergold Vending Limited
- Website
- https://supergoldvending.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Supergold Vending Limited is a Zambian vending machine operator providing hot and cold beverage and snack machines, managed services, maintenance, and consumables supply to corporate offices, hotels, retail, schools, and households across Zambia under the Kuleni-Supergold brand.
- Ownership category
- akta.pro rank
Supergold Vending industry classification
Industry- Product category
- Vending Services
- NAICS
- Vending Machine Operators (445132)
- SIC
- Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Vending & Micro-Markets (EDALADAF)
- akta.pro secondary industries
- Mobile Beverage Vendors (Coffee/Juice/Tea Carts & Trucks) (THAFAHAF), Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Supergold Vending is headquartered
LocationHeadquarters
- HQ city
- Lusaka
- HQ country
- Zambia
- HQ region
- Africa
Offices1 record
Markets served
Supergold Vending business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Vending Machine Rental (Full Managed Service): Rent machines to clients with trained support staff on-site during agreed hours. Machines are stocked, cleaned, and tested to ensure constant functionality Monday to Friday. Offered as either hybrid (with mixed consumables) or normal service.
- Vending Machine Rental (Partial Managed Service): Staff visit premises twice weekly or as agreed for deep cleaning and maintenance, ensuring hygienic compliance and optimal machine performance. Provides DIY option with professional oversight.
- Machine Sales: Direct sale of coffee machines and vending equipment to offices or individuals, with full technical support provided to help select the right machine for specific requirements.
- Short-Term Machine Rental: Short-term rental options for events lasting a day, week, or up to a month, providing professional coffee solutions without long-term commitment.
- Consumables Supply: Supply of high-quality snacks, candies, beverages, and other consumables from local and international producers. Includes scheduled weekly deliveries at no cost and courier delivery for areas outside delivery routes.
- Maintenance Services: Technical support and repairs provided by trained factory-certified technicians to ensure machines operate nonstop with minimal downtime.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Supergold Vending product offering
Product offeringCore offering
Supergold Vending Limited operates vending machines providing hot and cold food and beverage solutions across Zambia. The company offers full and partial managed vending services, machine maintenance, purchase and short-term rental of machines, and consumables supply to corporate offices, hotels/lodges, retail stores, schools, and domestic households.
Product overview
Supergold Vending operates as a vending machine operator offering a portfolio of managed services centered around hot and cold beverage and snack vending solutions. The core offering includes vending machine provision alongside three service tiers: Full Managed Service (machines with on-site staff), Partial Managed Service (regular maintenance visits), and standalone Maintenance Services. Customers can also purchase machines outright or rent them short-term. The company supplies branded consumables (snacks, beverages) sourced from partners including Nestle Professional, with scheduled delivery and re-stocking. The Kuleni-Supergold brand operates as Nestle Professional's trusted beverage service partner for Zambia.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Managed Service
- Partial Managed Service
- Machine Maintenance Services
- Machine Purchase and Short-Term Rental
- Consumables Supply
Quantifiable outcome
- Machines stocked, cleaned and tested to ensure constant functionality from Monday to Friday
- +2 more outcomes
Companies that use Supergold Vending
Customer profileSegments4 records
Ideal customer profiles4 records
Supergold Vending technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Supergold Vending partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- Nestle ProfessionalcoreNestle Professional's trusted beverage service partner for Zambia. Supergold Vending operates as the exclusive/preferred partner for Nestle Professional's beverage service solutions in the Zambian market, providing coffee and beverage vending solutions using Nestle products.
- Bianchi IndustrymajorIndustry leader and vending machine supplier. Supergold Vending has cultivated strong relationships with Bianchi Industry as one of their key equipment partners for providing hot and cold beverage vending solutions.
- SimatmajorIndustry leader and vending equipment manufacturer. Simat is one of Supergold Vending's key technology and equipment partners for vending machine solutions.
- SalysolmajorPremium partner and industry leader in vending solutions. Salysol is listed among Supergold Vending's premium partners providing vending equipment and technology solutions.
- SAECO ItalymajorPremium partner and leading Italian coffee machine manufacturer. SAECO Italy supplies professional coffee machines to Supergold Vending for their hot beverage vending solutions in Zambia.
- EVOCAmajorIndustry leader in professional coffee and beverage solutions. EVOCA is one of Supergold Vending's key technology partners for vending equipment supply.
- KSG (Kuleni-Supergold Group)coreSupergold Vending operates under the esteemed 'Kuleni-Supergold' brand. KSG represents the parent/group brand under which Supergold Vending operates, indicating an integrated group structure.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Supergold Vending competitors and assessment
Company assessmentBroad incumbents
- Compass Group: World's largest contract foodservice company, with vending and coffee solutions nested within its broader workplace and hospitality services. Competes with Supergold for managed beverage and refreshment contracts at enterprise scale.
- Sodexo: Global food services and facilities management major that operates vending, coffee, and micro-market services within a broader on-site services portfolio. Competes with Supergold for large enterprise and institutional contracts across multiple geographies.
- Aramark: Large global food and facilities services provider with vending, coffee, and refreshment services as part of its wider offering. Comparable to Supergold in serving corporate offices, hotels, and education clients via managed food and beverage programs.
- Nespresso Professional: Nestle-owned professional coffee solutions division offering machines and capsules to offices and hospitality. Comparable as the broader brand-side incumbent that anchors Supergold's Nestle Professional partnership and competes indirectly for premium coffee vending placements.
Others
- Crane Merchandising Systems: Leading global manufacturer of vending machines and payment systems. Comparable as the upstream equipment and technology supplier category that Supergold relies on, and a potential alternative channel for end customers evaluating vending solutions.
- Lavazza Professional: Lavazza's B2B arm supplying espresso machines and coffee solutions to offices, hotels, and foodservice operators. Comparable as a global coffee equipment and capsule partner category that Supergold could leverage alongside its existing Bianchi and SAECO relationships.
Direct peers
- Selecta Group: Europe's largest unattended self-service vending and coffee operator, with growing presence across Africa. Closest direct peer given identical managed vending, coffee, and snack operating model, including on-site servicing and consumables supply.
Emerging players
- Farmer's Fridge: US-based smart vending and micro-market operator focused on fresh, healthy food in offices, hospitals, and universities. Comparable as an emerging managed-vending operator using networked machines and route-based replenishment, similar to Supergold's full managed service model.
- 365 Retail Markets: Technology-led provider of self-checkout micro-markets, vending, and dining solutions for workplaces and hospitality. Comparable as a next-generation vending operator leveraging software, cashless payments, and managed services — a direction Supergold could move toward.
Regional players
- Bokks: South African mobile coffee cart and corporate coffee service operator. Comparable as an African-based beverage service peer targeting offices and events, with a similar partnership-driven model for premium coffee, though delivered via mobile carts rather than fixed vending.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Supergold Vending social profiles
Digital presenceSupergold Vending financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supergold Vending leadership team
Management profileNumber of profiles
Supergold Vending funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supergold Vending M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supergold Vending
What does Supergold Vending do?
Supergold Vending Limited operates vending machines providing hot and cold food and beverage solutions across Zambia. The company offers full and partial managed vending services, machine maintenance, purchase and short-term rental of machines, and consumables supply to corporate offices, hotels/lodges, retail stores, schools, and domestic households.
Is Supergold Vending a public or private company?
Supergold Vending is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supergold Vending founded?
Supergold Vending was founded in 2007. It employs 11 to 50 people.
Where is Supergold Vending based?
Supergold Vending is headquartered in Lusaka, Zambia, in the Africa region.
How does Supergold Vending make money?
Six revenue lines are on record. Vending Machine Rental (Full Managed Service) is the primary driver. The others are vending Machine Rental (Partial Managed Service), machine Sales, short-Term Machine Rental, consumables Supply and maintenance Services.
Who are Supergold Vending's main competitors?
Broad incumbents on record are Compass Group, Sodexo, Aramark and Nespresso Professional. Others are Crane Merchandising Systems and Lavazza Professional. Selecta Group is listed as a direct peer. Emerging players are Farmer's Fridge and 365 Retail Markets. Bokks is listed as a regional player.
Does Supergold Vending have an API?
No public API is recorded for Supergold Vending.
What industry is Supergold Vending in?
Supergold Vending's product category is Vending Services. Its primary akta.pro industry code is EDALADAF, Vending & Micro-Markets, with a secondary code of THAFAHAF, Mobile Beverage Vendors (Coffee/Juice/Tea Carts & Trucks). Its NAICS code is 445132 and its SIC code is 3580.