Video Press

What Video Press does

VideoPress is a video hosting and streaming service developed and operated by Automattic as part of the WordPress ecosystem, offered both to WordPress.com hosted users and to self-hosted WordPress sites via the Jetpack plugin. The platform delivers video through an ad-free, immersive player supporting 4K resolution, 60 FPS playback, chapters, subtitles, and adaptive bitrate streaming, backed by a global CDN. Video management — uploading, embedding, and configuring the player — is handled directly within the WordPress admin panel and Media Library, removing the need for an external video service such as YouTube or Vimeo.

Name

Video Press

Legal name

VideoPress (a service of Automattic)

Website

https://videopress.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

VideoPress is an Automattic-operated video hosting and streaming service that delivers ad-free, 4K-capable video directly inside the WordPress admin panel, sold as a subscription add-on to WordPress.com and Jetpack users.

Ownership category

akta.pro rank

Product category

Video Hosting Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

akta.pro secondary industry

Origin & Media Storage Services (MPAHAIAB)

Keywords

• Video hosting platform
• WordPress video plugin
• Ad-free video streaming
• CDN video delivery
• Adaptive bitrate streaming

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Video hosting subscription: Monthly subscription model providing 1TB of storage for video hosting, unlimited users, and access to all VideoPress features including the ad-free player, adaptive streaming, and WordPress integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

VideoPress is a video hosting and streaming service that lets WordPress users upload, store, and embed high-quality videos on their websites without ads. It is offered as the Jetpack VideoPress subscription at $10/month for 1TB of storage, with delivery via a global CDN supporting adaptive bitrate streaming and 4K/60 FPS playback.

Product overview

VideoPress is a single-purpose video hosting platform built specifically for WordPress. The core offering is VideoPress itself, with Jetpack VideoPress representing a product tier distributed through the Jetpack ecosystem. Both share the same underlying technology—a clean, ad-free video player with 4K support, adaptive bitrate streaming, and WordPress admin integration. The Jetpack tier adds 1TB storage at $10/month and is marketed as an add-on for existing WordPress sites.

Differentiator

Problem solved

Functional benefit

Products and services

• VideoPress (Jetpack VideoPress) Cloud-based video hosting and streaming service that lets WordPress users upload, store, and embed high-quality videos on their sites without ads, delivered via a global CDN with adaptive bitrate streaming and 4K/60 FPS playback. Targeted at bloggers, filmmakers, content creators, educators, and distributed companies running WordPress sites.

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• AutomatticcoreOEM/ Whitelabel/ Licensing PartnerVideoPress is a product of Automattic, the company behind WordPress.com, Jetpack, WooCommerce, and other web platforms. VideoPress operates as part of the Automattic product family and is distributed through Jetpack and WordPress.com.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sprout Video: Sprout Video is a direct peer providing ad-free video hosting with a customizable player, analytics, and security/privacy features for marketers and small businesses. It targets similar use cases (marketing videos, embedding, internal comms) to VideoPress.
• Dacast: Dacast is a direct peer offering video hosting, live streaming, and an ad-free player with tiered subscription pricing. It targets broadcasters and businesses similar to VideoPress's segment, providing HTML5 player, CDN delivery, and privacy controls.
• Vimeo: Vimeo is a direct peer offering subscription-based video hosting, an ad-free player, adaptive streaming, and privacy controls aimed at creators and businesses. Its tiered pricing and feature set (basic player, OTT, video marketing tools) closely mirror VideoPress's target use cases.
• Wistia: Wistia is a direct peer providing ad-free video hosting with a customizable player, analytics, and integrations aimed at marketers and content creators. Like VideoPress, it emphasizes brand-controlled playback, though it serves a more B2B-skewed segment.
• Vidyard: Vidyard is a direct peer offering video hosting, customizable players, and analytics with strong B2B marketing and sales enablement integrations. It overlaps with VideoPress's creator/educator/business use cases while emphasizing marketing workflow integrations.

Emerging players

• Bunny Stream: Bunny Stream is a low-cost, developer-friendly video hosting and streaming service with a customizable player and CDN delivery. It competes on price and feature parity (per-GB streaming, ad-free playback) with VideoPress's small-business/individual target.
• Mux: Mux is a developer-focused video infrastructure API offering upload, transcoding, adaptive bitrate streaming, and a customizable player. It targets engineering teams building video into their own products, overlapping with VideoPress's CDN and adaptive streaming capabilities.

Broad incumbents

• YouTube (Studio): YouTube is the dominant free, ad-supported video hosting and streaming platform that VideoPress explicitly positions against ("no ads, no logos"). It serves the same creator/embedding use cases but with ad monetization and recommendation overlays.
• Cloudflare Stream: Cloudflare Stream is a broad-incumbent video hosting and streaming service layered onto Cloudflare's CDN, offering adaptive bitrate delivery and a player. It is comparable to VideoPress's CDN-backed adaptive streaming and global delivery.
• Brightcove: Brightcove is a broad-incumbent enterprise video platform offering hosting, OTT distribution, monetization, and analytics. It overlaps with VideoPress's CDN streaming and player offerings but serves larger enterprise and media customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VideoPress
• LinkedInlinkedin.com/company/videopress

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Video Press