Koopmans Verf

What Koopmans Verf does

Koopmans Verf, legally P.K. Koopmans Lakfabrieken B.V., is a Dutch paint and coatings manufacturer founded in 1885 by Klaas Piet Koopmans and headquartered in Marrum, Friesland. The company operates as a brand subsidiary under PearlPaint Group, a diversified paint and coatings holding company. Its portfolio spans approximately 48 outdoor and 38 indoor SKUs, organized across interior and exterior wall paints (Acrylmat Super, Reinigbare Muurverf, Interieurtex), water-based biobased lacquers and primers (the Aqua line — Hoogglans Aqua, Zijdeglans Aqua, Mat Aqua, Grondverf Aqua, Parketlak Aqua, Houtolie Aqua), traditional solvent-based finishes (Hoogglans, Zijdeglans, IJzermenie, Snelgrond), wood stains and impregnators built on linseed oil (Perkoleum, Ecoleum, Impra, Impregneerolie UV, Monumentenbeits, Buitenlak Ultra, Grondverf Ultra), floor and parquet lacquers (Vloerlak PU, Parketlak PU variants, Houtlak PU Zijdeglans), wood-repair epoxies, and cleaning/maintenance agents (P.K. Cleaner, Houtcleaner, Teakolie, Bangkirai Olie). The core technology is a formulation platform rooted in natural and biobased raw materials, with linseed oil as the signature binder across solvent-based and modern water-based systems; the Ecoleum impregnating stain is positioned around >90% solid content for single-coat, 7–8-year outdoor durability.

The company's commercial model is distribution-led rather than direct-enterprise. Products reach end users through an estimated 300+ retail points across the Netherlands and Belgium — independent dealers, Hubo franchise stores, specialized paint retailers, and home improvement outlets — supplemented by the company's own e-commerce shop (koopmansverfshop.nl) based in Geldermalsen. Pricing is decentralized at the retailer level; Koopmans does not publish list prices on its public website. Marketing is anchored on koopmansverf.nl (content hub with color guides, DIY tips, and dealer locator), Instagram user-generated content via #koopmansverf, a MailChimp newsletter, and seasonal channel-activation campaigns such as the 2026 'Koop, Draai en Win' (Buy, Spin & Win) promotion. Customer segmentation is horizontal: DIY homeowners (primary) and professional painters/contractors (secondary) are both targeted with the same product range, framed around the proposition that 'professional quality is accessible to everyone.'

Name

Koopmans Verf

Legal name

P.K. Koopmans Lakfabrieken B.V.

Website

https://koopmansverf.nl

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

51–100 employees

Short description

Koopmans Verf is a 140-year-old Dutch paint and coatings manufacturer (founded 1885) producing linseed oil-based and biobased paints, stains, and lacquers for DIY homeowners and professional painters across the Netherlands and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Marrum

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Coating Product Sales: Koopmans Verf generates revenue through the manufacture and sale of a full range of paint and wood protection products, including interior paints (Acrylmat Super, wall paints), exterior paints, wood stains (Perkoleum, Ecoleum, Impra), primers, floor lacquers, and specialty products. Products are sold to consumers and professionals via an extensive dealer network across the Netherlands and Belgium, as well as through its own online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

P.K. Koopmans Lakfabrieken B.V. (Koopmans Verf) manufactures and sells a complete range of paints, coatings, varnishes, wood stains, impregnators, primers, floor and parquet lacquers, wall paints, wood repair compounds, and cleaning agents for interior and exterior use. Products are formulated on natural raw materials, primarily linseed oil, including a biobased water-based Aqua line, and are sold through an authorized dealer network and the company's own e-commerce shop across the Netherlands and Belgium.

Product overview

Koopmans Verf is a Dutch paint and coating manufacturer founded in 1885 that produces professional-quality paints and wood protection products for both interior and exterior use. The company offers approximately 48 products for outdoor applications and 38 for indoor applications, all based on natural raw materials including linseed oil. The product portfolio includes: (1) Water-based Aqua product line (Grondverf Aqua, Hoogglans Aqua, Zijdeglans Aqua, Mat Aqua, Parketlak Aqua, Houtolie Aqua) based on biobased renewable raw materials; (2) Traditional solvent-based paints (Hoogglans, Zijdeglans, Grondverf, IJzermenie, Loodvrije menieverf); (3) Wood stains and impregnators (Perkoleum in various transparant and dekkend variants, Ecoleum, Impra, Impregneerolie UV); (4) Floor and parquet lacquers (Vloerlak PU, Parketlak PU Hoogglans, Parketlak PU Zijdeglans, Houtlak PU Zijdeglans); (5) Wall paints (Acrylmat Super, Acrylmat Super Satin, Interieurtex, Reinigbare Muurverf); (6) Wood repair products (Houtrot Reparatiemiddel, Nylostop Houtrotreparatie); (7) Cleaning products (P.K. Cleaner, Houtcleaner); (8) Specialty products (Monumentenbeits, Houtcoat Zwart, Bangkirai Olie, Teakolie). The company emphasizes sustainability through biobased formulations and linseed oil-based products. Products are available through authorized dealers across the Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Vloerlak PU A scratch and wear-resistant polyurethane floor lacquer on turpentine basis for interior use, suitable for hardwood floors, stairs, furniture, skirting boards, table tops and other timber fittings.
• Ecoleum A strongly impregnating transparent color stain with a high linseed oil content for finishing and protecting soft wood species such as pine and fir, applied to rough and unsanded wood in gardens like fences, pergolas and garden houses. Provides up to 7-8 years of outdoor wood protection in a single coat.
• Grondverf Aqua Fast-drying water-based primer based on renewable biobased raw materials, suitable for bare wood, overcoats of painted wood or pre-treated metal; low odor and pleasant for indoor use.
• P.K. Cleaner A super-concentrated, pleasantly scented cleaning and degreasing agent for removing various types of dirt on paintable surfaces; diluted with water and used for cleaning interior and exterior painting work.
• Houtlak PU Zijdeglans A satin-gloss polyurethane lacquer for interior woodwork including parquet, stairs, ceilings, walls, ship linings, tables, chairs and benches, with strong mechanical and scratch resistance.
• Monumentenbeits A weather-resistant impregnating stain for protecting and re-blackening wooden objects such as barns, sheds, fences, mills and cladding while preserving the characteristic appearance.
• Mat Aqua Fast-drying water-based matte topcoat based on renewable biobased raw materials, suitable for interior and exterior use with good flow, coverage and fat resistance.
• Houtcleaner A water-dilutable concentrated cleaning agent for wooden furniture and garden terraces affected by algae and greying.
• Grondverf A universal solvent-based primer for interior and exterior use, suitable for priming bare wood or overcoating pre-treated wood, metal, plastic and existing paintwork; protects wood for up to one year without a topcoat.
• Zijdeglans Aqua A water-based satin lacquer for interior and exterior use, providing a sustainable, environmentally friendly alternative to traditional lacquers; fat-resistant and mixable in any desired color.
• Hoogglans Aqua A water-based high-gloss lacquer for interior and exterior use containing renewable biobased raw materials, with good coverage, flowing application and fat resistance.
• Zijdeglans A scratch and impact-resistant satin lacquer for interior and exterior use, suitable for doors, frames, stairs, newly treated wood, existing paintwork and pre-treated metal or plastic.

Quantifiable outcome

• Acrylmat Super covers 8–10 m² per liter; a 10-liter bucket covers 80–100 m²
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PearlPaint GroupcoreOthersKoopmans Verf (P.K. Koopmans Lakfabrieken B.V.) is a subsidiary/brand under PearlPaint Group, as stated on the company website footer. PearlPaint Group is the parent company overseeing the Koopmans brand.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wijzonol: Wijzonol is a Dutch family-owned paint and wood protection manufacturer with a similar size, dealer-based distribution, and product mix spanning interior paints, lacquers, and exterior wood stains. Highly comparable to Koopmans in market positioning, biobased heritage, and professional/DIY customer base.
• Nelf: Nelf is a Dutch independent paint manufacturer producing interior and exterior paints, stains, and wood coatings. Comparable to Koopmans as a smaller regional player with a complementary focus on wood protection and a similar dealer-led distribution model in the Netherlands.
• Drost Coatings: Drost Coatings is a Dutch independent paint manufacturer producing interior and exterior paints with a strong regional presence in the Netherlands. Comparable to Koopmans in scale, customer base (DIY and professional), and dealer-led distribution model.

Broad incumbents

• Flexa: Flexa is an AkzoNobel-owned premium consumer paint brand widely available in Dutch DIY stores. Competes directly with Koopmans' interior wall paints and exterior wood care lines, benefiting from much larger marketing budgets and broader distribution.
• Histor: Histor is one of the most recognized Dutch paint brands, owned by AkzoNobel, offering interior and exterior paints through a large retail network. Competes directly with Koopmans in the same Dutch DIY and trade channels but at significantly larger scale and broader product breadth.
• Hempel: Hempel is a Danish-founded global coatings company with decorative, protective, and marine paint lines, including a footprint in the Netherlands and Belgium. Comparable in product categories (wood coatings, interior paints) but much larger and internationally diversified.
• Jotun: Jotun is a Norwegian global paint and coatings manufacturer with a presence in the Benelux decorative and protective coatings market. Comparable to Koopmans in coatings technology breadth but operates at far greater scale and international scope.
• Sikkens: Sikkens is AkzoNobel's premium professional paint brand, strongly positioned in the Dutch and Belgian markets for trade painters and high-end projects. Comparable to Koopmans in product categories (wood coatings, facade paints) but addresses a more professional, premium segment.
• Boonstoppel: Boonstoppel is a Dutch paint brand (AkzoNobel) focused on wood protection, primers, and specialty coatings, traditionally favored by professional painters. Overlaps with Koopmans' wood protection and Vloerlak/Parketlak product lines, with broader scale and B2B trade penetration.

Emerging players

• Rust-Oleum: Rust-Oleum is an international specialty coatings brand with a growing Benelux presence, particularly in DIY wood protection, primers, and specialty finishes. Overlaps with Koopmans on wood protection, anti-rust primers (IJzermenie/Loodvrije menieverf), and consumer DIY channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/koopmansverf
• Instagraminstagram.com/koopmansverf
• Facebookfacebook.com/Koopmansverf
• LinkedInlinkedin.com/company/koopmans-verf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koopmans Verf