STUDOMAT

What STUDOMAT does

STUDOMAT is a privately held student media portal and information aggregator founded in 2012 and headquartered in Sarajevo, Bosnia and Herzegovina. The company operates studomat.ba, a WordPress-based web portal, along with a companion mobile application (studomat.app) and a YouTube video channel (STUDOMAT.TV). It serves university students across 8+ BiH universities — including the University of Sarajevo, University of Tuzla, University of Banja Luka, University of Mostar (UNMO), University of Zenica, University of Bihać, University of Eastern Sarajevo, and University of Travnik — aggregating content across university news, academic calendars, scholarship listings, student jobs and internships, student housing, study materials (Skriptarnica), student lifestyle content, and quizzes.

The platform functions as a one-stop student information hub in BiH and complements editorial content with a student ambassador program ('brucoš glas svog faksa'), a weekly email newsletter, and social media distribution across Instagram, Facebook, and TikTok. Product surface includes an in-development academic calendar tool with push notifications and Google Calendar export, a student guides section, an educational video channel, and interactive features such as Kvizomat quizzes and brain teasers. The underlying technology stack is conventional: WordPress CMS plus a dedicated mobile app, with no proprietary algorithms, AI/ML components, public API, or SDK disclosed.

STUDOMAT monetizes exclusively through advertising and sponsored/branded content partnerships. Documented advertiser relationships include Lutrija BiH, Sparkasse Bank d.d. BiH, Nestlé Adriatics (Lino Lada campaign), and Dukat (Bobbastic campaign). The platform is free for end-users, with no subscription or freemium tiers, and the business operates without external venture funding under founder and CEO Amer Musić.

Name

STUDOMAT

Legal name

STUDOMAT

Website

https://studomat.ba

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

STUDOMAT is a privately held student media portal founded in 2012 in Sarajevo, serving university students across Bosnia and Herzegovina with news, scholarships, jobs, housing, and lifestyle content via web, mobile app, and YouTube.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and sponsored content: STUDOMAT generates revenue through branded content, sponsored articles, and advertising partnerships. Multiple sources show promotional content for consumer brands including Lino Lada, Dukat/Bobbastic, Lutrija BiH, and Sparkasse Bank (Full Cool financial quiz). Content is clearly labeled as promotional/native.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

STUDOMAT is a free digital student media portal and information hub for university students in Bosnia and Herzegovina, aggregating academic news, scholarship listings, student job postings, student housing information, study abroad guidance, and student lifestyle content. It distributes this content through a WordPress-based website (studomat.ba), a companion mobile app (studomat.app), a YouTube video channel (STUDOMAT.TV), and a weekly email newsletter, with revenue generated through branded/sponsored content and advertising partnerships with consumer brands.

Product overview

STUDOMAT is a unified student information portal for Bosnia and Herzegovina serving as a one-stop platform connecting students with news, university resources, and opportunities. The platform comprises the core studomat.ba web portal, the mobile companion app studomat.app, video content channel STUDOMAT.TV, and supplementary features including an academic calendar tool (Akademski kalendar), student script marketplace (Skriptarnica), student guides (Studentski vodič), weekly newsletter subscription, interactive quizzes (Kvizomat), and brain teasers (Studentske mozgalice). The platform aggregates content across categories including news, university information, scholarships/jobs, educational tips, entertainment, and student life topics.

Differentiator

Problem solved

Functional benefit

Products and services

• STUDOMAT website (studomat.ba)

Quantifiable outcome

• Platform covers all major universities in Bosnia and Herzegovina — University of Sarajevo, University of Tuzla, University of Banja Luka, University of Mostar (UNMO), University of Zenica, University of Bihać, University of Eastern Sarajevo, University of Travnik.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• VISITRA (student-developed travel app)minorStrategic or Co-development Partner · 1 January 2025STUDOMAT covered the launch of VISITRA, a digital travel guide app developed by students of Fakultet informacijskih tehnologija (FIT) at Univerzitet 'Džemal Bijedić' in Mostar. Students developed the app as part of their marketing coursework. STUDOMAT reported on this as editorial student news content.
• Tourist Board of Travnik (Turistička zajednica općine Travnik)minorStrategic or Co-development Partner · 1 January 2025The director of the Tourist Board of Travnik, Samer Dolovac, actively supported and monitored the development of the VISITRA app by FIT students, providing real-world requirements and community needs. STUDOMAT covered this story.
• YouTube (STUDOMAT.TV)coreTechnology or IntegrationSTUDOMAT operates its video content arm STUDOMAT.TV on YouTube (@studomattv), distributing student-focused video content including surveys, interviews, and student journalism. YouTube serves as the video distribution platform for the channel.
• Lutrija Bosne i HercegovineminorGTM or Marketing PartnerSTUDOMAT published multiple promotional and editorial articles about Lutrija BiH campaigns including the 'Lucky Hour' Loto 6/39 promotion (conducted in partnership with student-friendly cafés), Harry Styles concert ticket giveaways, and student job postings for Lutrija BiH. Content included branded native articles and event coverage.
• Sparkasse Bank d.d. BiHminorGTM or Marketing PartnerSTUDOMAT published branded content for Sparkasse Bank's 'Full Cool' student financial literacy quiz campaign. Students could participate in a knowledge quiz about finances with a trip to Graz as a prize. Content was labeled as sponsored/native.
• Nestlé Adriatics (Lino Lada, Nestlé for 20 years in BiH)minorGTM or Marketing PartnerSTUDOMAT published a campaign asking students to suggest new Lino Lada flavors for students. Content was presented as a STUDOMAT.TV video survey with Nestlé branding. Also covered Nestlé's environmental initiative of planting 20,000 seedlings in 20 years in BiH.
• Dukat d.d. BiH (Bobbastic campaign)minorGTM or Marketing PartnerSTUDOMAT published a branded promotional article about Dukat's Bobbastic yogurt product launch. Content was labeled as advertising and included product description, consumer activation details, and Dukat's branding prominently displayed.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Indeks.hr (studentski portal): Croatian student-oriented portal covering universities, scholarships, and student news. Closest geographic/cultural analog to STUDOMAT in a neighboring market, illustrating the regional expansion template.
• Hayat.ba: Major BiH digital media outlet with broad content verticals including student-relevant news. Competes for BiH advertiser attention and overlaps with STUDOMAT's audience, though not student-specialized.
• Studentski.rs: Serbian student portal aggregating university information, scholarships, and student opportunities. Same vertical and target persona as STUDOMAT, operating in a larger but culturally adjacent Balkan market.

Direct peers

• The Tab: UK-focused student news media brand publishing campus journalism across UK universities, monetized via display advertising and branded content. Mirrors STUDOMAT's model of university-segmented editorial coverage funded by advertisers.
• Swoop: UK platform aggregating scholarships, internships, and student funding opportunities. Overlaps with STUDOMAT's 'Prilike' section (scholarships, internships, student jobs) but is more transactional than editorial.
• UNiDAYS: Global student verification and media platform offering discounts, content, and brand campaigns to university students. Same core model as STUDOMAT—free student-facing content hub funded by brand advertisers seeking Gen Z reach.
• Student Beans: UK-based student media and discount platform serving university students with content, deals, and brand partnerships. Closely comparable to STUDOMAT in business model (free student portal monetized by advertisers and brand integrations) and target audience.
• HerCampus Media: US-based digital media platform for college students producing editorial content, video, and lifestyle media monetized through brand partnerships. Closely aligned with STUDOMAT's editorial-plus-advertising approach to a student audience.

Emerging players

• Student Hut: UK student reviews and deals platform producing student-facing editorial content monetized via brand partnerships. Comparable niche media-plus-monetization approach to STUDOMAT, though at much smaller scale.

Broad incumbents

• Klix.ba: Leading general-interest news portal in Bosnia and Herzegovina with broad audience reach and significant ad inventory. Competes for the same BiH advertiser budgets as STUDOMAT but is not student-specialized; represents the broader incumbent STUDOMAT must differentiate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@studomattv
• Xx.com/studomatba
• Facebookfacebook.com/stipendije.studomat.ba
• LinkedInlinkedin.com/company/studomat-ba

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STUDOMAT