What Premier Hazard does

Premier Hazard operates the Code 3 brand in the EMEA region as a specialist supplier of emergency vehicle lighting and warning equipment, headquartered in Leeds, United Kingdom. The company designs and manufactures LED-based safety products including lightbars (notably the 12+ Series), beacons, sirens and speakers, directional warning lights, in-vehicle CCTV systems, interior lighting, message signs, worklamps, and the DNA System for vehicle identification. Its products are engineered for durability and performance in safety-critical applications, featuring aluminium chassis and polycarbonate construction in flagship lightbar products. Code 3 has operated for more than 45 years in the emergency vehicle equipment market.

The company serves government emergency services customers across three primary verticals: Emergency Medical Services (ambulances, medical response vehicles), Fire Services (fire trucks, rescue vehicles, pumper trucks), and Law Enforcement (police vehicles, charger vehicles). Distribution occurs through a global dealer network and direct website sales, supported by a customer service office in Leeds. Premier Hazard/Code 3 has been a wholly-owned subsidiary of Clarience Technologies since the 2021 acquisition of its former parent, ECCO Safety Group, operating as part of the ESG EMEA division.

Revenue is generated through hardware sales of specialized emergency vehicle equipment with no subscription or software revenue components disclosed. The company engages customers through digital marketing channels (LinkedIn, Facebook, YouTube, Instagram), newsletter communications, blog content, and industry tradeshows such as NAPFM. No pricing is publicly disclosed, consistent with B2G/B2B sales through dealer and direct procurement channels.

Name

Premier Hazard

Legal name

Code 3 Inc.

Website

https://premierhazard.co.uk

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Hazard operates the Code 3 brand, supplying LED lightbars, beacons, sirens, CCTV, and warning systems to UK government emergency services including EMS, Fire, and Police sectors. A subsidiary of Clarience Technologies since 2021, distributing through dealer networks and direct sales.

Ownership category

akta.pro rank

Product category

Emergency Vehicle Lighting & Warning Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Emergency, Egress & Exit Lighting (Emergency luminaires, exit signs, battery backup) (IMAGAIAD)

akta.pro secondary industry

Audible-Visual Alarms & Notification Devices (Sounders, horns, siren/strobe combos for industrial use) (IMAGAIAF)

Keywords

• Emergency vehicle lighting
• LED lightbars
• Warning sirens
• In-vehicle CCTV systems
• Emergency vehicle equipment

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Emergency Vehicle Lighting Equipment Sales: Code 3 generates revenue through the sale of emergency vehicle lighting equipment including lightbars, beacons, CCTV, directional lights, interior lighting, message signs, sirens, speakers, and worklamps to first responders and emergency services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Premier Hazard (operating as Code 3, ESG EMEA) supplies LED lightbars, beacons, sirens and speakers, directionals, in-vehicle CCTV, interior vehicle lighting, message signs, worklamps, the DNA System, and supporting accessories for emergency service vehicles. The company targets EMS, Fire, and Police sectors globally through a dealer network and direct sales, with products designed for ambulances, rescue vehicles, pumper trucks, and charger vehicles.

Product overview

Code 3 is a safety company specializing in emergency vehicle lighting and warning solutions with over 45 years of experience. The product portfolio is organized as a comprehensive system of interconnected solutions including: 12+ Series LED Lightbars as flagship products featuring aluminium chassis and polycarbonate construction; Beacons, Directionals, and SecuriLED II for warning visibility; CCTV systems for vehicle surveillance; Interior Vehicle Lighting modules; Sirens & Speakers for audio warning; Worklamps for illumination; Message Signs for variable information display; DNA System for vehicle identification; and supporting Accessories. The products serve EMS, Fire, and Police emergency services across multiple vehicle types including Ambulances, Rescue Vehicles, Pumper Trucks, and Chargers.

Differentiator

Problem solved

Functional benefit

Products and services

• 12+ Series LED Lightbars Versatile and powerful warning LED lightbars suitable for a range of vehicle types and duties. Features durable aluminium chassis, polycarbonate base and lens with sleek, low profile styling available in four standard length options. Designed for emergency service professionals.
• SecuriLED II LED directional warning light for emergency vehicles, providing targeted visibility and warning signaling.
• Beacons Emergency vehicle warning beacons for visibility and safety during emergency response operations.
• CCTV Systems CCTV systems for emergency vehicles for surveillance and recording during emergency response operations.
• Directionals Directional lighting solutions for emergency vehicles for targeted visibility and warning.
• DNA System Vehicle identification and tracking system for emergency vehicles.
• Interior Vehicle Lighting Interior lighting products for emergency vehicles to support operations within the vehicle cabin.
• Message Signs Variable message signs for emergency vehicles to display information to other road users during emergency response.
• Sirens & Speakers Siren systems and speakers for emergency vehicle audio warning to alert road users.
• Worklamps Work lamps for emergency and utility vehicle illumination during operations.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Clarience TechnologiescoreStrategic or Co-development PartnerClarience Technologies acquired ECCO Safety Group, the parent company of Code 3. This acquisition brings together ECCO Safety Group's emergency lighting expertise with Clarience Technologies' broader safety and lighting portfolio. Code 3 operates as a subsidiary of Clarience Technologies.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Whelen Engineering: Leading US manufacturer of emergency vehicle warning lights, sirens, and lighting systems for police, fire, and EMS. Direct competitor to Code 3 across the same product categories with comparable LED lightbar and siren offerings.
• Grote Industries: Manufacturer of vehicle lighting and safety products including emergency warning lights, marker lamps, and reflectors. Competitor in commercial and emergency vehicle lighting with overlapping product categories.
• SoundOff Signal: Manufacturer of emergency vehicle lighting and warning equipment including LED lightbars, sirens, and in-vehicle accessories. Directly competes with Code 3 across the same public safety fleet channels.
• Maxxima: Manufacturer of LED vehicle lighting including emergency warning lights, beacons, and strobe equipment. Smaller emerging competitor in the LED emergency lighting space with overlapping product offerings.
• ECCO Safety Group: Sister organization and parent brand of Code 3 within Clarience Technologies, producing complementary emergency vehicle warning, beacons, and back-up alarms. Shares brand family and dealer channels with Premier Hazard/Code 3.
• Truck-Lite: Manufacturer of LED vehicle lighting including emergency vehicle and commercial truck lighting systems. Comparable product portfolio serving public safety fleets and broader commercial vehicle markets.
• Star Headlight & Lantern Co. (Star/Signal): Manufacturer of emergency vehicle lighting, lightbars, sirens, and warning equipment serving police, fire, and EMS markets. Long-established direct competitor in emergency vehicle warning equipment.

Emerging players

• Setina Manufacturing: Manufacturer of law enforcement vehicle equipment including partitions, weapon mounts, and accessories with adjacent presence in emergency vehicle upfitting. Partial overlap in emergency fleet equipment ecosystem.

Broad incumbents

• Hella: Large automotive lighting and electronics supplier with broader OEM and aftermarket portfolio. Adjacent in vehicle lighting technology but serves broader automotive and commercial markets beyond emergency specialty.
• Federal Signal: Public industrial conglomerate with a Public Safety Systems division producing emergency warning lights, sirens, and intercoms. Larger incumbent operating across broader industrial and safety markets beyond emergency vehicle lighting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxcPjscm3KYj0SlJL0BdoQw
• Facebookfacebook.com/ESGEMEA
• LinkedInlinkedin.com/company/esg-emea
• Instagraminstagram.com/esg_emea
• Xx.com/premierhazard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Hazard