CAKES body
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What CAKES body does
CAKES body is a direct-to-consumer intimate apparel company founded in January 2022 by twin sisters Taylor Capuano and Casey Sarai and headquartered in Los Angeles. The company designs and sells silicone-based nipple covers, boob tape, adhesive bras, and related wardrobe solutions, serving women seeking alternatives to traditional bras for low-cut, backless, strapless, and no-bra styling. Adjacent reach extends to breast cancer survivors needing post-mastectomy coverage and to women with adhesive-sensitive skin via non-adhesive Grippy variants.
The product line is anchored in two proprietary silicone technologies: "Sticky" covers using medical-grade adhesive for secure hold and "Grippy" covers using body-heat-activated silicone grips that require no adhesive. Core SKUs include circular and triangle nipple covers in three sizes and three inclusive shades (Honey, Caramel, Cocoa), repositionable reusable CAKES Tape™ rated for up to three wears, the CAKES Cleavage™ adhesive bra, CAKES Volume™ inserts, and a fashion tape extension launched in 2025. The brand has expanded into adjacent shapewear via a limited-edition CAKES Corset Cami collaboration with TA3 and launched a breast-cancer-community line, CAKES with Nips, in January 2026. Patent applications are pending for triangle-shaped cover designs.
CAKES operates a direct-to-consumer e-commerce model via cakesbody.com and TikTok Shop, supplemented by earned media from features in Vogue, Glamour, Cosmopolitan, Allure, and The New York Times. Products retail from $29 to $128 with bundle discounts of 10–30%, and the company ships to the US, UK, 27 EU countries, Canada, Mexico, Australia, and New Zealand. Revenue scaled from $1M in first-year sales to over $95M in net sales in its most recent fiscal year, with cumulative sales exceeding $100M within three years of launch, despite remaining bootstrapped apart from a December 2023 Shark Tank deal with Emma Grede ($300K for 10% equity at a $3M valuation).
CAKES body firmographics
Firmographics- Name
- CAKES body
- Legal name
- Cakes Body, LLC
- Website
- https://cakesbody.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CAKES body industry classification
Industry- Product category
- Intimate Apparel
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Intimates Accessories (Hosiery, Garters, Lingerie Care) (CRAAAIAI)
Keywords
Where CAKES body is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
CAKES body business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: Direct-to-consumer e-commerce sales of silicone nipple covers, adhesive and non-adhesive options, shapewear, fashion tape, and accessories. Revenue generated through one-time product purchases via company website and third-party retail platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nipple Covers (Circles/Triangles) |
| Unit Pricing | Pay-as-you-go | Cleavage and Lift Bundle |
| Unit Pricing | Pay-as-you-go | Fashion Tape 3-Pack |
| Unit Pricing | Pay-as-you-go | CAKES Corset Cami by TA3 |
| Unit Pricing | Pay-as-you-go | CAKES Volume (Bra Inserts) |
| Unit Pricing | Pay-as-you-go | Sticky Starter Pack |
| Unit Pricing | Pay-as-you-go | Summer Starter Kit |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
CAKES body product offering
Product offeringCore offering
CAKES body is a direct-to-consumer intimate apparel brand that designs, manufactures, and sells silicone-based boob solutions, including reusable nipple covers (pasties), boob tape, and adhesive bras. The products are marketed to women who need invisible, backless, or strapless undergarment alternatives for use with revealing or tricky-to-style clothing.
Product overview
CAKES body is a direct-to-consumer intimate apparel brand offering silicone-based boob solutions. The product portfolio centers on two core adhesive technologies: Grippy (non-adhesive, body-heat activated silicone) and Sticky (medical-grade adhesive silicone). Primary products include reusable nipple covers in circular and triangle shapes, CAKES Tape™ for lift and support, CAKES Cleavage™ bra for enhanced cleavage, and CAKES Volume™ inserts. The company has expanded into fashion tape (CAKES Fashion Tape), shapewear (via TA3 collaboration Corset Cami), and bundles. CAKES products are designed by women for women, emphasizing comfort, reusability (10+ wears), non-toxic materials, and dermatologist testing. The brand sells directly through its e-commerce platform with international shipping to select countries.
Differentiator
Problem solved
Functional benefit
Brands
- CAKES Tape™: Reusable silicone boob tape for lift, support, and shaping. Designed with pre-cut, buildable strips in multiple lengths.
- CAKES Cleavage™ bra
- CAKES Volume™
- CAKES Corset Cami by TA3™
Products and services
- Nipple Covers (Boob Pasties)
- Boob Tape
- Adhesive Bras
Quantifiable outcome
- Reusable silicone nipple covers maintain functionality for over 10 wears per pair
- +1 more outcomes
Companies that use CAKES body
Customer profileSegments3 records
Ideal customer profiles1 record
CAKES body technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CAKES body partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- Moms FirstcorePartnership to advance 'Childcare 2.0' movement promoting childcare as essential workforce infrastructure. Hosted CAKES Childcare Summit in NYC on April 20, 2026.
- Start EarlycorePartner organization advancing early childhood education and care advocacy. Co-hosting CAKES Childcare Summit and promoting childcare policy changes.
- TOOTRiScoreChildcare platform partner for CAKES Childcare Summit, contributing to workforce childcare infrastructure initiatives.
- National Business Coalition for Child CareminorCAKES is inviting other companies to join the Moms First National Business Coalition for Child Care to drive corporate adoption of childcare benefits and potential legislative change.
- Breast Cancer Research Foundation (BCRF)coreCAKES Body pledged $400,000 for 2025 to support breast cancer research targeting younger women through a dedicated fund. Partnership is part of ongoing commitment to women's health causes.
- TA3 (Leila Shams)flagshipCollaboration with TA3 brand (founded by fellow Shark Tank alumna Leila Shams) to create the CAKES Corset Cami - the brand's first-ever product collaboration. TA3 specializes in mega-sculpting garments.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
CAKES body competitors and assessment
Company assessmentDirect peers
- Hollywood Fashion Secrets: Hollywood Fashion Secrets is a long-standing intimate apparel accessories brand offering nipple covers, fashion tape, and body tape solutions. Comparable in product mix (covers + fashion tape) and serves a similar wardrobe-solution use case.
- Honeylove: Honeylove is a DTC shapewear and intimate apparel brand known for its SuperPower Short and liftwear. Comparable target customer (comfort-first intimates shoppers) and overlap with CAKES' planned shapewear expansion.
- Brassybra: Brassybra is a DTC brand selling silicone nipple covers and adhesive bra alternatives, often cited as a peer in the viral boob-solution category. Directly comparable product offering and target customer.
- NuBra: NuBra is one of the original and best-known silicone adhesive bra and nipple cover brands, selling reusable silicone solutions worldwide. It is the most direct competitive comparable to CAKES Body's core nipple-cover and sticky-bra products.
- Booby Tape: Booby Tape is an Australian-origin brand specializing in boob tape and nipple cover products. Direct comparable in reusable tape technology and DTC positioning toward younger women.
Broad incumbents
- Natori: Natori is a long-established intimates, sleepwear, and shapewear brand with broad retail distribution. Comparable in intimate apparel category and a potential incumbent threat as CAKES expands into shapewear.
- SKIMS: SKIMS, co-founded by Emma Grede (CAKES' Shark Tank investor), is a dominant intimates and shapewear brand with broad category reach. Comparable customer base (women seeking comfortable undergarment alternatives) and an aspirational benchmark for CAKES' category expansion.
- ThirdLove: ThirdLove is a digitally-native intimates brand focused on comfort, fit, and inclusive sizing. Comparable DTC motion and women's intimate apparel customer base, though more bra-focused than accessory-focused.
- Savage X Fenty: Savage X Fenty is a digitally-native intimates brand with broad product range including bras, bralettes, and stick-on solutions. Comparable audience demographic and DTC-led brand model.
Emerging players
- TA3: TA3 is a shapewear and sculpting apparel brand founded by Leila Shams. Already a CAKES collaborator (CAKES Corset Cami by TA3), it serves the same shapewear-adjacent customer and represents a complementary brand-building template.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CAKES body social profiles
Digital presenceCAKES body financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAKES body leadership team
Management profileNumber of profiles
CAKES body funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAKES body M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAKES body
What does CAKES body do?
CAKES body is a direct-to-consumer intimate apparel brand that designs, manufactures, and sells silicone-based boob solutions, including reusable nipple covers (pasties), boob tape, and adhesive bras. The products are marketed to women who need invisible, backless, or strapless undergarment alternatives for use with revealing or tricky-to-style clothing.
Is CAKES body a public or private company?
CAKES body is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CAKES body founded?
CAKES body was founded in 2022. It employs 11 to 50 people.
Where is CAKES body based?
CAKES body is headquartered in Los Angeles, United States, in the North America region.
How does CAKES body make money?
One revenue line is on record: direct Product Sales.
Who are CAKES body's main competitors?
Direct peers on record are Hollywood Fashion Secrets, Honeylove, Brassybra, NuBra and Booby Tape. Broad incumbents are Natori, SKIMS, ThirdLove and Savage X Fenty. TA3 is listed as an emerging player.
Does CAKES body have an API?
No public API is recorded for CAKES body.
What industry is CAKES body in?
CAKES body's product category is Intimate Apparel. Its primary akta.pro industry code is CRAAAIAI, Intimates Accessories (Hosiery, Garters, Lingerie Care). Its SIC code is 2340.