Trainconsulting
Trainconsulting is a Vienna-based systemic organisational consulting firm serving DACH enterprises and mid-market clients with change management, strategy, organisational design, leadership, and culture services, supported by a proprietary Steering Model and a 300+ alumni community.
- Company typePrivate
- Founded1988
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Trainconsulting does
Trainconsulting, legally TRAIN Consulting GmbH, is a Vienna-based systemic organisational consulting firm founded in 1988 that advises enterprises and mid-market companies on transformation, change management, strategy, organisational design, leadership development, and culture. Its intellectual property centres on the proprietary 'Steering Model' (Organisationssteuerungsmodell), a six-parameter systemic framework spanning roots/consciousness, beliefs, vision, organisational design, business model, and world contribution, which underpins a practice focused on creating 'beautiful organisations' that balance ecological, social, and economic responsibility. The firm is owned and operated by six working shareholders (Susanna Achleitner, Johannes Köpl, Harald Lederer, Thomas Schöller, Lothar Wenzl, Claudia Wintersteiger) supported by a team of approximately 14 dedicated consultants, 7+ cooperation partners, and a small operations function led by COO Angela Uhl.
The business generates revenue across four streams: (1) bespoke strategic and systemic consulting engagements priced per project; (2) training and workshop delivery including the public 'Now and Next' workshop (€970/person/day) and Inspiration Sessions (€390 regular, €200 alumni); (3) the Change Community alumni subscription at €490/year, serving 300+ graduates of the long-running Systemic Change Management Lehrgang; and (4) ancillary seminar room rental at the Vienna headquarters. Go-to-market is direct B2B relationship selling, primarily in the DACH region, supplemented by thought leadership via LinkedIn, YouTube, a Spotify podcast, and an email newsletter, plus recurring Inspiration Sessions and workshops that double as client-acquisition events. Trainconsulting maintains a second office in Linz, operates bilingually in German and English, and is preparing an internationally-oriented 'Transforming Organisations' change management programme for launch at end of 2026.
Trainconsulting firmographics
Firmographics- Name
- Trainconsulting
- Legal name
- TRAIN Consulting GmbH
- Website
- https://trainconsulting.eu
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trainconsulting is a Vienna-based systemic organisational consulting firm serving DACH enterprises and mid-market clients with change management, strategy, organisational design, leadership, and culture services, supported by a proprietary Steering Model and a 300+ alumni community.
- Ownership category
- akta.pro rank
Trainconsulting industry classification
Industry- Product category
- Management Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Professional and Management Development Training (61143), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industries
- Change Management for Operations Transformations (EDABAKAM), Stakeholder, Communication & Change Management (EDABAHAF)
Keywords
Where Trainconsulting is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Trainconsulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic & Systemic Consulting: Core consulting engagements involving transformation, change management, strategy, organisational design, leadership, and culture. Delivered as bespoke project engagements, priced based on scope and duration. Billed per agreed project terms with payment terms of 8 days net per AGB.
- Training & Workshop Delivery: Public workshops (e.g. 'Now and Next' at €970/day), Inspiration Sessions (€390 regular, €200 alumni), and closed corporate training programmes. Revenue generated per participant or per programme fee.
- Change Community Alumni Subscription: Annual subscription model at €490/year for alumni of Change Management programmes. Includes 4 practice sessions, 3-5 inspiration sessions, and 2 hours individual supervision annually. Recurring subscription revenue.
- Seminar Room Rental: On-site seminar room rental at Vienna office. Rooms offered at half-day and full-day rates: Seminarraum (€800/€1,300), Eckraum (€290/€470), Zwischenraum (€240/€390). Ancillary revenue from food, venue and related services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Now and Next Workshop (full day) |
| One time/ perpetual license | Pay-as-you-go | Inspiration Session (regular) |
| Subscription | Pay-as-you-go | Inspiration Session (Alumni Community subscriber) |
| Subscription | Annual | Change Community Annual Subscription |
| Unit Pricing | Pay-as-you-go | Seminarraum (main seminar room, 55 m², max 20 persons) |
| Unit Pricing | Pay-as-you-go | Eckraum (corner room, 30 m², max 6 persons) |
| Unit Pricing | Pay-as-you-go | Zwischenraum (intermediate room, 27 m², max 6 persons) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Trainconsulting product offering
Product offeringCore offering
Trainconsulting provides systemic business consulting services focused on organizational transformation, change management, strategy development, organizational design, leadership development, and culture/identity work. The firm also delivers structured training programs, workshops, and an alumni community (Change Community) for change management professionals, primarily serving enterprises and mid-market organizations in the DACH region.
Product overview
Trainconsulting is a systemic business consulting firm offering a portfolio of services centered on organizational transformation and change management. The core offering consists of Beratung & Sparring (consulting and sparring services) addressing transformation, strategy, organizational design, leadership, and culture. This is complemented by Inspiration & Lernen (learning and development) including workshops, training programs, and inspiration sessions. The company operates physical seminar facilities in Vienna and runs the Change Community alumni network. The flagship educational product is the Systemisches Change Management Lehrgang, with a new international Transforming Organisations program launching end of 2026. Individual workshops like Now and Next provide targeted change management education.
Differentiator
Problem solved
Functional benefit
Products and services
- Beratung & Sparring (Consulting & Sparring) Core consulting services encompassing transformation and change management, strategy development, organizational design, leadership development, and culture and identity work for organizations navigating crisis, restructuring, or growth.
- Inspiration & Lernen (Inspiration & Learning) Educational offerings including workshops, trainings, podcasts, and case studies providing knowledge and inspiration for organizational transformation and leadership development.
- Systemisches Change Management Lehrgang A training program for systemic change management with over 20 years of history, focused on designing large transformation processes. The program has produced over 300 alumni.
- Transforming Organisations (Change Management Program 26|27) A comprehensive change management program for leaders and changemakers, redesigning transformation methodology with an international and state-of-the-art approach, launching end of 2026.
- Inspiration Sessions Regular educational sessions covering topics such as ethics in business, leadership consciousness, power dynamics, and entrepreneurship. Features external experts combined with Trainconsulting facilitators for deep exploration of transformation themes. Priced at €390 (regular) and €200 (alumni).
- Now and Next Workshop
- Change Community (Alumni-Programm) Alumni network for graduates of Trainconsulting change programs, offering quarterly practice sessions for case work and intervision, 3-5 inspiration sessions per year with external experts, and two hours of individual supervision annually. Annual subscription at €490 net.
- Seminarraume (Seminar Rooms) Rental of physical seminar spaces including a 55m² main room (Seminarraum) for up to 20 persons, a 30m² corner room (Eckraum), and a 27m² intermediate room (Zwischenraum), with packages including coffee, tea, snacks, training materials, and IT infrastructure.
Quantifiable outcome
- 300+ professionals trained through Change Management programmes over 20+ years
Companies that use Trainconsulting
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Trainconsulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Trainconsulting partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Andrea Wagner / seminargominorAndrea Wagner from seminargo booking agency provides complimentary seminar hotel search assistance for Trainconsulting clients and workshop participants. Contact: [email protected].
- Numa StaysminorNuma Stays offers 20% discount on all locations for Trainconsulting clients when booked via Trainconsulting (subject to availability). Bookings made through [email protected].
- BUSINESSART (Magazin)coreTrainconsulting and BUSINESSART co-produced a special magazine edition titled 'Alles anders? Wie sich die Wirtschaft ändert' (business transformation special). Joint thought leadership content published in the BUSINESSART magazine special edition (2025), authored by the Trainconsulting team.
- Klaus HofeggerminorKlaus Hofegger (http://www.hofegger.com) is credited for conception and realisation of the Trainconsulting website.
- arge technikminorarge technik (https://www.argetechnik.io/) is credited for web design of the Trainconsulting website.
- bettertogether GmbHminorbettertogether GmbH (https://www.bettertogether.com/) credited for text conception of the Trainconsulting website.
- DCC Content & Werbeagentur (Mag. Florian Schauer-Bieche)minorDCC Content & Werbeagentur – Mag. Florian Schauer-Bieche (https://dercontentcoach.com/) credited for text conception of the Trainconsulting website.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Trainconsulting competitors and assessment
Company assessmentBroad incumbents
- Egon Zehnder: Global leadership advisory firm where change management, culture, and leadership development are adjacent offerings to executive search; competes for senior-level mandates from the same DACH enterprises.
- BearingPoint: Large European management and technology consultancy with European DACH presence that competes for organisational transformation and change management mandates from the same enterprise buyers.
- Kienbaum Consultants International: Large established German management consultancy covering leadership, transformation, and HR; broader portfolio but overlaps on the change management and leadership development services Trainconsulting sells.
- Signium Leadership Consulting: International leadership and organisational consulting firm offering culture, transformation, and change advisory that competes for similar DACH enterprise programmes.
- Staufen AG: German operational transformation consultancy working with industrial enterprises; overlaps with Trainconsulting's operations, change, and organisational design work but from a lean/operational excellence lens.
Direct peers
- Integrata AG: German change-management training and HR development provider; overlaps heavily with Trainconsulting's Systemisches Change Management Lehrgang and corporate workshop offerings.
- Metaplan: German systemic organisational consulting firm offering a comparable methodology-driven approach to organisational design and change, serving a similar DACH enterprise client base with bespoke transformation engagements.
- Möbius Managementberatung: German-speaking systemic consulting boutique focused on organisational design, strategy, and culture with a similar profile of senior partner-led client engagements and small headcount.
- better-mocion: Munich-based systemic organisational consulting boutique operating in the same DACH space with similar change, culture, and strategy transformation services.
- BTS Group: Public Swedish-listed firm that sells change-management and leadership development programmes to global enterprises; closest scaled analogue to Trainconsulting's programme-based transformation revenues.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Trainconsulting social profiles
Digital presenceTrainconsulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trainconsulting leadership team
Management profileNumber of profiles
Profiles9 records
Trainconsulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trainconsulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trainconsulting
What does Trainconsulting do?
Trainconsulting provides systemic business consulting services focused on organizational transformation, change management, strategy development, organizational design, leadership development, and culture/identity work. The firm also delivers structured training programs, workshops, and an alumni community (Change Community) for change management professionals, primarily serving enterprises and mid-market organizations in the DACH region.
Is Trainconsulting a public or private company?
Trainconsulting is a private company. It is classified as management employee owned and is currently operating.
When was Trainconsulting founded?
Trainconsulting was founded in 1988. It employs 11 to 50 people.
Where is Trainconsulting based?
Trainconsulting is headquartered in Vienna, Austria, in the Europe region.
How does Trainconsulting make money?
Four revenue lines are on record. Strategic & Systemic Consulting is the primary driver. The others are training & Workshop Delivery, change Community Alumni Subscription and seminar Room Rental.
Who are Trainconsulting's main competitors?
Broad incumbents on record are Egon Zehnder, BearingPoint, Kienbaum Consultants International, Signium Leadership Consulting and Staufen AG. Direct peers are Integrata AG, Metaplan, Möbius Managementberatung, better-mocion and BTS Group.
Does Trainconsulting have an API?
No public API is recorded for Trainconsulting.
What industry is Trainconsulting in?
Trainconsulting's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of EDABAKAM, Change Management for Operations Transformations. Its NAICS code is 541611 and its SIC code is 8742.