BusinessArt

What BusinessArt does

BusinessArt is a German management consulting firm founded in 2000 by Vera Peters and headquartered in Unkel am Rhein, Rheinland-Pfalz. The company operates as a sole proprietorship under the legal name BusinessArt Vera Peters, with a second office in Cape Town, South Africa supporting its African expedition business, and a small core team of approximately 8 people. Its service portfolio centers on experiential leadership development, anchored by the trademarked LIFE Safari® Leadership & Change Program — multi-day expeditions to Kenya and Zimbabwe combining wilderness immersion with executive coaching — and the proprietary Big 5 for Leadership methodology.

The company's offerings span three categories: leadership consulting and mentoring (Executive Consulting, Leadership Consulting, Team Training, Lionesses Mentoring for women entrepreneurs), workshops and retreats (Business Camp, Entrepreneur Campfire events, High-Performance Team Training, Women Camp, LIFE Safari Young People for school leavers), and complementary services (subsidy/Fördermittel consulting, keynote speaking, book sales including 'Die Safari-Strategie'). Pricing ranges from €249 for an in-person Entrepreneur Campfire to €4,990 for the 14-day LIFE Safari Young People Kenya trip, with most consulting engagements priced on a quote basis after a free Calendly-booked initial consultation.

BusinessArt operates a hybrid go-to-market combining sales-led direct engagement, event-driven lead conversion through its own camps and safaris, and community-led content marketing via podcasts, YouTube, LinkedIn, Instagram, and the businessart.de blog. Customer segments are diversified across entrepreneurs, C-suite executives, SMBs, women entrepreneurs, and young adults, with logos referenced including Deutsche Lufthansa affiliates, ITV Studios, Picodent, and Land Rover. The business has no external institutional funding and depends materially on Vera Peters' personal brand as TOP 100 Speaker, German Speakers Association member, and Stevie Award 2024 Bronze winner.

Name

BusinessArt

Legal name

BusinessArt Vera Peters

Website

https://businessart.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

BusinessArt is a German management consulting firm offering experiential leadership development, anchored by the trademarked LIFE Safari® program combining African wilderness expeditions with executive coaching. It serves entrepreneurs, executives, SMBs, women entrepreneurs, and young adults through consulting, workshops, retreats, and keynote speaking.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Corporate & Leadership Development (BPACANAA), Career Exploration & Industry Exposure (Guest Speakers, Company Visits) (EDAMAHAJ)

Keywords

• Leadership consulting
• Executive coaching
• Management training
• Team development
• Adventure-based learning

Headquarters

HQ city

Unkel am Rhein

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting & Mentoring Services: Individual mentoring and consulting for entrepreneurs, including Executive Consulting (360-degree analysis and roadmap development), Leadership Consulting, and Team training. Services delivered both in-person at company locations in Unkel am Rhein and online via video conferencing.
2. Training Programs & Events: Revenue from workshops and training programs including Business Camp (3-day intensive), Entrepreneur Campfire events (in-person €249, virtual free), Women Camp, and High-Performance Team Training. Programs held at company seminar houses or nature locations.
3. LIFE Safari Expeditions: Premium leadership expeditions to Africa (Kenya, Zimbabwe) combining safari experiences with coaching. Pricing at €4,990 for 14-day Young People program with flights, accommodation, coaching, and career preparation included.
4. Subsidy/Funding Consulting: Government grant consulting service helping companies navigate subsidy applications. Includes free initial questionnaire and 15-minute consultation, followed by paid consultation (€1,000) for individualized funding research and application support.
5. Speaking Engagements: Revenue from keynote speeches and training sessions delivered by Vera Peters at corporate events, conferences, and festivals. Positioning as TOP 100 Speaker and German Speakers Association member supports premium pricing.
6. Book Sales: Sales of Vera Peters' books including 'Die Safari-Strategie' (The Safari Strategy) and 'Der neue Erfolgsstandard' (The New Standard of Success). Books available via Amazon and serve as lead generation for consulting services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

BusinessArt is a leadership development and management consulting firm that delivers executive coaching, business mentoring, and team training through its flagship LIFE Safari® Leadership & Change Program. The company combines African wilderness adventures with proprietary business methodologies (Big 5 for Leadership) to develop entrepreneurs, executives, and teams into strong, authentic, and resilient leaders. It also offers workshops (Business Camp, Entrepreneur Campfire, High-Performance Team Training), government subsidy consulting, keynote speaking, and published books as supplementary revenue and lead-generation channels.

Product overview

BusinessArt is a management and leadership consulting company founded in 2000 by Vera Peters, offering a portfolio of services centered around its flagship LIFE Safari® Leadership & Change Program. The portfolio includes in-person transformative experiences (LIFE Safari®, Business Camp, Entrepreneur Campfire, High-Performance Team Training, Lionesses Mentoring), consulting services (Business Mentoring, Subsidy Consulting, Speaking), and publications (The Safari Strategy book). Programs often combine outdoor/adventure elements with coaching and business methodology, using the proprietary Big 5 for Leadership framework. Services are delivered both on-site at company locations and at the company's seminar houses in Unkel am Rhein, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• LIFE Safari: Leadership & Change program combining adventure and insight journeys to Africa with tailored coaching
• Big 5 for Leadership
• LIFE Safari Young People
• Entrepreneur Campfire
• Business Camp

Products and services

• LIFE Safari® Leadership & Change Program

Quantifiable outcome

• 1,637 customer orders completed
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Business4Needs & Dreams e.V.coreStrategic or Co-development PartnerNon-profit association founded by Vera Peters to support independent, worldwide aid projects that promote self-responsible living and preserve nature and wildlife. The association helps people globally achieve entrepreneurial independence and builds livelihoods through education and community projects. Over 60% of travel price for LIFE Safaris remains in travel countries benefiting locals.
• Villa im PfuhlcoreStrategic or Co-development PartnerExclusive seminar and guest house facility in Unkel am Rhein used for Business Camp, Entrepreneur Campfire events, and accommodation for training participants. Provides the physical infrastructure for in-person service delivery.
• Asilia AfricaminorStrategic or Co-development PartnerSafari and accommodation provider in Africa supporting LIFE Safari expeditions. Photographer Steph Binns credited for Asilia Africa photography. Partner enables the African wilderness experience component of the flagship program.
• ERGO ReiseversicherungminorChannel Partner/ Reseller/ DistributorTravel insurance provider partnered with BusinessArt for LIFE Safari Young People program. Offers comprehensive insurance packages including travel cancellation, curtailment insurance, and health coverage for trip participants.
• Federal Foreign Office (Germany)minorOthersGovernment authority referenced for entry requirement information for Kenya travel. Not a formal partnership but collaborative relationship for travel safety information.
• Deutsche BahnminorGTM or Marketing PartnerEmployee benefit program through Deutsche Bahn Reisebüro (DRV membership) offering super saver prices for employees. Part of employee benefits package at BusinessArt.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Manager Institut: German executive education provider offering seminars, certifications, and leadership development for managers and executives. Comparable customer segment and topic area to BusinessArt's Business Camp and mentoring, with a more traditional seminar-based delivery model.
• Mindvalley: Global premium experiential education platform delivering transformational personal development programs through online cohorts and immersive events. Comparable to BusinessArt in high-ticket transformation methodology and premium positioning, though operating at much larger scale and broader geography.
• Center for Creative Leadership: Global leadership research and education institution offering executive programs, coaching, and assessments. Comparable in targeting senior leaders and offering premium leadership development, but as a research-backed institution rather than an adventure-led methodology.
• Haufe Akademie: Established German corporate training provider offering leadership, management, and professional development programs to enterprise clients. Overlaps with BusinessArt's executive and team training offerings but serves a broader curriculum and larger corporate accounts.
• Tony Robbins: Global premium coaching and personal development brand built around founder-led events, masterminds, and books. Closely analogous to BusinessArt in personal-brand-driven, high-ticket experiential coaching business model, but operating globally at exponentially larger scale.
• FranklinCovey: Global leadership development firm selling proprietary methodologies (e.g., The 7 Habits) to enterprises and individuals. Comparable proprietary-framework approach and enterprise leadership training focus, though with a vastly larger footprint and corporate channel.

Direct peers

• Greator: German personal development and speaker platform offering premium coaching, events, and digital content to entrepreneurs and professionals. Vera Peters is a named Greator Ambassador, signaling direct overlap in audience, speaker-driven GTM, and premium positioning within the German-speaking market.
• Tobias Beck: German motivational speaker and leadership coach selling premium keynote speeches, masterminds, and online courses to entrepreneurs and executives. Closely mirrors BusinessArt's founder-led personal brand, German-speaking SMB/enterprise target market, and event-plus-content GTM motion.
• Hermann Scherer: Bestselling German author, keynote speaker, and entrepreneur coach featured alongside Vera Peters in BusinessArt's TV content. Competes in the same premium German-speaking speaker/coaching space targeting entrepreneurs and business owners.
• Outward Bound: Wilderness-based personal development and leadership training provider in Germany, using outdoor experiences to build leadership and resilience. Directly comparable to BusinessArt's experiential, adventure-led methodology, though operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@businessart
• Facebookfacebook.com/lifesafaribyverapeters
• LinkedInlinkedin.com/company/businessart
• Instagraminstagram.com/verapeters_businessart
• Pinterestpinterest.de/LIFESafari

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BusinessArt