What Bettertogether does

Bettertogether GmbH is an owner-managed, Vienna-based communications and public relations agency group founded in 2001, operating from its headquarters at Lindengasse 26 in the city's 7th district. The firm provides full-service communications across four thematic verticals: Technology & Infrastructure, Healthcare & Social, Sustainability & DEI, and Science & Education, serving enterprises, government agencies, professional associations, and NGOs in Austria. Named clients include ABB, Huawei Austria, Drei (Hutchison), APA - Austria Presse Agentur, Wiener Ärztekammer, Austro Control, EasyPark, Nationalparks Austria, and Durchblicker, with the firm reporting 100+ active clients and 2,000+ cumulative project references.

Service offerings span strategic communication consulting, 360-degree campaigns, crisis communication (with surcharges up to 100% on day rates for acute engagements), employer branding, change management, internal communications, media training, and DEI/CSRD advisory. Pricing follows a six-tier hourly and daily rate structure ranging from \u20ac155/hour (\u20ac1,240/day) for Assistants to \u20ac380/hour (\u20ac3,040/day) for Managing Partners, with a 17.5% overhead processing fee, 50% travel billing outside Vienna, and 6-month contract notice periods. Engagements are sold through direct, partner-led relationship sales and referrals rather than self-serve channels.

The group is structured as an integrated entity comprising bettertogether communications (strategy and PR), shift01 (digital agency founded 2017 covering SEO, social, web, and content), and Schrägstrich Kommunikationsdesign (graphic design integrated in 2022), all co-owned by four equal Senior Partners (Susanne Grof-Korbel, Michael Grof-Korbel, Catherina Straub, Markus Zahradnik-T\u00f6mpe) with no institutional investors or parent company. Differentiators include former-journalist credentials (including a former ORF ZIB Editor-in-Chief), ethics certifications (Pro-Ethik-Siegel, PRVA Ehrenkodex, PR-Ethik-Rat, \u00d6PAV), Google Partner status, and a positioning around socially relevant, sustainability-focused communications.

Name

Bettertogether

Legal name

bettertogether GmbH

Website

https://bettertogether.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Bettertogether GmbH is an owner-managed Vienna-based communications and public relations agency group providing strategic PR, crisis communication, employer branding, digital marketing, and design services to Austrian enterprises, public institutions, and associations across technology, healthcare, sustainability, and science verticals.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Consulting

NAICS

Marketing Consulting Services (541613), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Strategic communications consulting
• Public relations services
• Crisis communication management
• Employer branding services
• Digital marketing agency

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Communication Consulting Services: bettertogether generates revenue through fee-for-service consulting engagements in strategic communication, crisis communication, employer branding, change management, 360-degree campaigns, internal communication, and related services. Pricing is structured around hourly and daily rates with a 12-month fixed price guarantee on agreed fees. Additional services (beyond agreed scope) are billed hourly. Crisis response engagements carry a surcharge of up to 100% on daily rates. The company operates on project-based and retainer-based engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

bettertogether is an owner-managed, Vienna-based communications agency that provides full-service strategic communication consulting for organizations and companies pursuing societal relevance. Offerings span strategic consulting, 360-degree campaigns, crisis communication, employer branding, change management, internal communication, media training, positioning, and digital marketing, delivered through direct consulting engagements and retainers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Pharmazeutisch-kaufmännische Assistenz (pharmacy assistant apprenticeship) named one of the Top 5 apprenticeships for girls in 2024 by WKO as a result of the Austrian Pharmacist Association employer branding campaign.
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Schrägstrich KommunikationsdesigncoreStrategic or Co-development PartnerSchrägstrich Kommunikationsdesign is an integral part of the bettertogether group, providing graphic design, illustration, animation, and corporate publishing services. The entity is co-owned and operated by the same four senior partners who manage bettertogether. Together they form the bettertogether group offering full-service communication, design, and digital services from a single source.
• shift01 (Digitalagentur)coreStrategic or Co-development Partnershift01 is the digital agency within the bettertogether group, providing websites, social media management, digital marketing, content creation, SEO/SEA, and cybersecurity services. Founded in 2017, it is operated by the same parent group and provides the digital component of the full-service offering.
• Public Relations Verband Austria (PRVA)minorOthersProfessional association membership providing access to industry standards, networks, and professional development in public relations.
• Österreichische Marketing-Gesellschaft (ÖMG)minorOthersProfessional association membership in the Austrian Marketing Society.
• designaustriaminorOthersProfessional association membership for design professionals in Austria.
• respACT - Austrian Business Council for Sustainable DevelopmentminorOthersIndustry association membership supporting corporate sustainability and responsibility in Austria.
• Solar Plexus - Sozietät der Gestalter*innen der GesundheitszukunftminorOthersProfessional network association for health sector communicators and professionals in Austria.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Edelman Austria: World's largest PR firm with Austrian presence serving enterprise clients in healthcare, technology, sustainability, and crisis communications. Direct competitor on enterprise-tier mandates with substantially greater international reach.
• Havas PR (Havas Red / Havas Just): Global PR and influence network with European operations across corporate, healthcare, and consumer communications. Competes for similar cross-sector strategic communication mandates.
• Serviceplan Group: Largest owner-independent agency group in Europe with integrated PR/communications, content, and digital offerings across DACH. Comparable integrated communications model with regional DACH emphasis.
• Weber Shandwick: Global public relations agency with healthcare, technology, and corporate practices in EMEA. Competes with bettertogether for enterprise technology and healthcare PR mandates.
• FleishmanHillard: Global public relations and communications agency with European offices serving healthcare, technology, and public-sector clients. Competes for enterprise PR mandates with broader geographic and capability footprint than bettertogether.
• Brunswick Group: Global advisory firm specializing in financial and corporate communications, M&A, crisis, and stakeholder engagement. Overlaps with bettertogether's Senior Advisor Daniel Smith's positioning work for listed European companies and competes for the same high-stakes mandates.
• Ketchum (Ketchum GmbH Vienna): Global PR and communications network with a Vienna office serving Austrian and international clients across corporate, healthcare, and technology. Overlaps with bettertogether on B2B/technology PR but operates as part of a much larger global platform.

Direct peers

• Ecker & Partner: Austrian PR and public affairs consultancy based in Vienna offering strategic communications, lobbying, and media relations. Directly comparable owner-led mid-sized agency competing for the same Austrian enterprise and public-sector clients.

Regional players

• Grayling Austria: International public affairs and communications consultancy with Austrian and Central European presence in corporate, public affairs, and stakeholder engagement. Comparable in scope to bettertogether's public-affairs and change-communication work.

Others

• IFAK Institut für Markt- und Sozialforschung: Austrian research and communications partner serving public, healthcare, and nonprofit sectors. Adjacent: provides social research and stakeholder communication support with comparable Austrian public-sector client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bettertogether