Telemarketing

What Telemarketing does

Telemarketing, UAB is a privately held outbound telemarketing service provider founded in 2004/2005 and headquartered in Vilnius, Lithuania. The company specializes exclusively in outbound telephone sales and does not accept inbound call work. It operates on a Cost Per Order (CPO) pricing model, generating revenue by completing sales on behalf of client companies rather than billing per minute, and conducts public opinion surveys and polls as an additional service line. With approximately 240 employees distributed across nine cities in three countries, Telemarketing sells roughly 15,000 units of goods and services per month (average ticket 45-60 EUR) and acquires approximately 4,500 new buyers per month across categories including health supplements, cosmetics, books, jewelry, ceramics, conference services, and loyalty programs.

The firm operates through wholly-owned subsidiaries in Lithuania (Telemarketing, UAB), Slovenia (Telemarketing d.o.o., Maribor), and Slovakia (Telemarketing s.r.o., Banská Bystrica), and extends its reach into Latvia, Estonia, and Croatia via partnership arrangements. Its customer base spans both B2C individual consumers and B2B corporate clients, with named projects including an Italian ceramic-knife manufacturer, Lithuanian book publisher, Lithuanian jewelry company, and Latvian and Italian health-product distributors. A dedicated service line for manufacturers and exporters positions the company as a cross-border sales channel for European-market entry projects.

Telemarketing's underlying technology stack is described as telephone-based sales infrastructure and CRM systems for outbound calling, order processing, and customer data management. No proprietary software products, APIs, AI/ML capabilities, or patents are disclosed. The business is labor-intensive and relationship-driven, with active sales-floor recruitment via regional job boards and a multi-language corporate website (Lithuanian, English, Slovenian, Slovak) as the primary marketing and contact channel. Ownership is founder-led with no disclosed external financing, venture capital, or private equity investment.

Name

Telemarketing

Legal name

Telemarketing, UAB

Website

https://telemarketing.lt

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Telemarketing is a Vilnius-headquartered, privately held outbound telemarketing firm operating across Lithuania, Slovakia, and Slovenia with ~240 employees. It provides B2C order-taking, B2B lead generation, and telephone surveys on a Cost Per Order basis, serving manufacturers, publishers, and distributors.

Ownership category

akta.pro rank

Product category

Outbound Telemarketing Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industries

Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC), Outbound Lead Generation & Prospecting (BPAAADAB), Call Center/Telemarketing & Outbound Customer Engagement (MPAAAIAN)

Keywords

• Outbound telemarketing services
• B2C phone sales
• B2B lead generation
• Telephone market research
• Cost per order sales

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Outbound Telemarketing Services: The company generates revenue by performing outbound sales calls on behalf of clients. They charge a fixed sales fee (CPO - Cost Per Order) rather than per-minute billing. They sell products and services to end customers, handling approximately 15,000 units per month. The company also conducts public opinion surveys and polls for additional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Telemarketing provides outbound phone-based sales services on a Cost Per Order (CPO) basis, selling products and services to end consumers (B2C) and business clients (B2B) on behalf of client companies. It also conducts telephone public opinion surveys and polls, and supports manufacturers and exporters with cross-border sales across Lithuania, Slovenia, Slovakia, and partner countries.

Product overview

Telemarketing is an outbound telemarketing company offering a unified portfolio of services centered on phone-based sales. The core offerings consist of B2C Sales (direct sales to individual consumers), B2B Sales (business sector sales and lead generation), and Public Opinion Surveys/Polls. These services are delivered through approximately 240 employees across operations in Lithuania, Slovenia, and Slovakia, with additional partnerships in Latvia, Estonia, and Croatia. The company operates on a Cost Per Order (CPO) pricing model rather than charging per minute. Clients include manufacturers, exporters, publishers, and distributors across various product categories including health supplements, cosmetics, books, jewelry, and conference services.

Differentiator

Problem solved

Functional benefit

Products and services

• B2C Sales Outbound telemarketing services that sell products and services directly to individual consumers via telephone on behalf of client companies. Targets customers who need personal consultation to convert, with products including food supplements, cosmetics, books, jewelry, washing materials, detox/slimming products, medals, coins, and underwear.
• B2B Sales Outbound business-to-business telemarketing services that find potential clients, organize business meetings for client sales managers, and collect required business information. Also covers direct sales of conference tickets, restaurant loyalty programs, seminars, and product subscriptions.
• Public Opinion Surveys and Polls Telephone-based survey and public opinion research services conducted in Lithuania, Slovenia, and Slovakia for organizations that need representative opinion data and lack in-house call-center capacity.
• Services for Manufacturers and Export Companies Comprehensive outbound sales services for manufacturers and exporters, including finding clients, organizing meetings, and collecting business intelligence across European markets where the company has branch or partner presence (Lithuania, Slovenia, Slovakia, and Croatia).

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Latvia PartnersminorChannel Partner/ Reseller/ DistributorPartnership arrangement for telemarketing services in Latvia. Contact: +37167611665; [email protected]
• Estonia PartnersminorChannel Partner/ Reseller/ DistributorPartnership arrangement for telemarketing services in Estonia. Contact: +3726191375; [email protected]
• Croatia PartnersminorChannel Partner/ Reseller/ DistributorPartnership arrangement for telemarketing services in Croatia.
• BellaLabcoreStrategic or Co-development PartnerLong-term reliable partner mentioned on company website with testimonials: 'Professionalism, speed and great results! Sincere recommendations!'

Scale indicators7 records

Expansion highlights5 records

Broad incumbents

• Concentrix: Global CX/BPO provider offering outsourced sales, customer support, and digital services. Comparable to Telemarketing in core telemarketing capability but serves enterprise clients globally rather than European mid-market.
• Teleperformance: One of the world's largest BPO/contact-center operators with broad multilingual outbound and inbound sales capabilities. Highly comparable to Telemarketing in service category but operates at vastly larger scale and across many more geographies.
• Transcosmos: Large Asian-headquartered BPO/digital services provider offering outsourced contact-center operations including outbound sales. Overlapping with Telemarketing in business model, though transcosmos's footprint is heavier in Asia.
• Atento: Latin America-headquartered BPO with European operations providing customer relationship management and sales outsourcing. Comparable service line including outbound telemarketing, though different regional center of gravity.
• Sitel Group (Foundever): Major global customer experience/BPO provider offering both inbound and outbound customer management services. Comparable in core telemarketing capability but with much wider geographic and industry coverage.
• arvato (Bertelsmann): European BPO arm of Bertelsmann offering customer service, sales support, and contact-center operations. Comparable in offering mix and European geographic presence, though arvato serves much larger enterprise clients.
• Majorel (TELUS International): European-originated CX/BPO company offering outsourced sales, service, and content moderation globally. Comparable service portfolio but significantly larger and broader than Telemarketing's regional outbound-only setup.

Direct peers

• VXI Global Solutions: Mid-sized global BPO specializing in customer care, sales, and telemarketing with multilingual delivery. Comparable in size and service mix (outsourced phone-based sales/support), though VXI is more US/Asia-weighted than Telemarketing's EU focus.
• Competence Call Center: European-headquartered BPO operating contact centers across multiple countries with outbound sales and customer service offerings. Closely aligned with Telemarketing in business model (outsourced outbound phone sales) and European regional focus.

Others

• TTEC: Large US-listed CX technology and BPO company offering sales and customer-care outsourcing including outbound programs. Comparable in offering mix but with broader geographic and channel reach than Telemarketing's outbound-only EU focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/telemarketing.lt
• LinkedInlinkedin.com/company/telemarketing-uab

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telemarketing