Digital Lifestyles Group

What Digital Lifestyles Group does

Digital Lifestyles Group operates the Dig Life brand as a direct-to-consumer e-commerce business selling volleyball-themed apparel and accessories to US volleyball families. The product line spans T-shirts and tank tops (roughly $12-$46), long-sleeve shirts (~$47-$56), distressed caps (~$31), 40oz insulated travel mugs and wine tumblers (~$35-$89), and vinyl stickers ($2-$3), organized into a player-focused branch and a spectator-focused branch. The company is led by Founder & CEO Dr. Angie Hynes, alongside a co-founder, and was incorporated in 2024 as Dig Life LLC in the United States with no institutional funding or parent company.

The business is built on a WooCommerce/WordPress storefront (dig-life.com) with no physical retail or third-party marketplace presence. Go-to-market is community-led: a content blog covering cost-saving, travel, nutrition, and college-recruiting topics combined with organic social activity on Facebook, X, Instagram, and TikTok, supplemented by word-of-mouth referrals inside the club volleyball community. The company positions itself as mission-driven, stating that proceeds support scholarships for girls to access club volleyball opportunities. No AI, no mobile app, no SDK/API surface, no patents, no third-party integrations, and no disclosed revenue or funding are present in the available data.

Name

Digital Lifestyles Group

Legal name

Dig Life LLC

Website

https://dig-life.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Digital Lifestyles Group (Dig Life) is a US-based, founder-led D2C e-commerce brand selling volleyball-themed apparel, accessories, and drinkware to club volleyball families, with stated proceeds supporting scholarships for girls.

Ownership category

akta.pro rank

Product category

Sports Apparel and Merchandise

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Volleyball Equipment Retail (CRAMAEAG)

Keywords

• Volleyball apparel
• Sports merchandise
• Team apparel
• Drinkware accessories
• Youth sports

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Product Sales: One-time product sales of volleyball-themed apparel (t-shirts, hoodies, tank tops, hats) and accessories (tumblers, mugs, stickers). Revenue is generated through direct consumer purchases on the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Digital Lifestyles Group operates the Dig Life e-commerce brand, designing and selling volleyball-themed apparel (T-shirts, tank tops, long-sleeve shirts, hoodies), accessories (caps, stickers), and drinkware (insulated travel mugs, wine tumblers) directly to consumers through its own online store. The dual-branch storefront targets both players and spectators, with proceeds supporting scholarships that give girls access to club volleyball opportunities.

Product overview

Digital Lifestyles Group operates Dig Life as an e-commerce platform selling volleyball-themed apparel, accessories, and drinkware through a WooCommerce-powered online store. The product portfolio includes two main store branches—one for players and one for spectators—featuring apparel products (T-shirts, tank tops, long-sleeve shirts), accessories (hats, stickers), and drinkware (insulated travel mugs, wine tumblers). The company also offers digital content through its blog covering cost-saving strategies, travel coordination tools, and community resources for volleyball families. All proceeds support club volleyball scholarships for young athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Patriotic Volleyball Heart Tank Top Unisex Garment-Dyed Tank Top made from 100% ring-spun cotton with a relaxed oversized fit and a patriotic volleyball heart design, sold through the Dig Life online store.
• Grandpa Volleyball T-Shirt 100% Cotton Unisex garment-dyed T-shirt made from 100% ring-spun US cotton, designed with a relaxed fit for casual outings or semi-formal gatherings, branded for volleyball grandpas.
• Soft Grandma Volleyball Tee Women's Softstyle Tee with semi-fitted design, lightweight soft fabric, and double-needle hem for lasting construction, branded for volleyball grandmas.
• Dig Life Chill Wine Tumble Stainless steel vacuum-insulated 12oz wine tumbler that keeps beverages hot for 6 hours or cold for 12 hours, with BPA-free lid and Dig Life branding.
• USA Heart Unisex Softstyle T-Shirt Unisex Softstyle T-Shirt made from lightweight, durable fabric with seamless design, elastic ribbed collar, and ethically produced with US cotton, featuring a USA heart volleyball design.
• Patriotic Distressed Cap, Love for Volleyball Unisex distressed cap made from 100% cotton twill with 6-panel structure, unstructured body, and an adjustable self-fabric hideaway strap with metal D-ring slider.
• Long Sleeve Volleyball Grandpa T-Shirt Long-sleeve shirt made from 100% ring-spun cotton with garment-dyed fabric, relaxed fit, and medium fabric weight (6.1 oz/yd²), branded for volleyball grandpas.
• Patriotic Insulated Travel Mug (40oz) 40oz insulated travel mug with stainless steel construction, double-wall insulation, ergonomic handle, and leak-proof lid, available in White, Dark Gray, and Teal colors.
• Loud & Proud Volleyball Grandma Tee Unisex Heavy Cotton Tee designed for proud volleyball grandmas, featuring stabilized shoulder seams with twill tape and eco-friendly ethical cotton sourcing.
• Mountain Graphic Women's Racerback Tank Women's Racerback Tank made from a 60% combed ring-spun cotton and 40% polyester blend, featuring motivational 'Dig Life' and 'Play Hard, Dream Big' phrases.
• Welcome to the Block Party T-Shirt Unisex t-shirt made from 100% ring-spun cotton with a personalized volleyball number option, ribbed collar, and shoulder tape stabilization.
• Patriotic Distressed Volleyball Hat Unisex distressed cap with vintage flair, designed for sport enthusiasts and fashion lovers, available in Black, Scotland Blue, and Nickel colors.
• My Favorite Player Calls Me Grandpa Tee Unisex Heavy Cotton Tee with personalized player's number on a volleyball, featuring seamless design and ethically sourced cotton, branded for volleyball grandpas.
• Dig Life Volleyball Stickers Kiss-cut stickers featuring Dig Life volleyball designs, available in glossy paper finish with durable vinyl and strong adhesive in sizes from 2 to 6 inches.
• Patriotic Insulated Travel Mug (40oz, American Heart Design) 40oz insulated travel mug with American Heart Design, stainless steel construction, and leak-proof lid, available in Black, Olive Green, Royal Blue, and Navy Blue.

Quantifiable outcome

• Every purchase supports scholarships for girls to access club volleyball opportunities

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Boombah: Boombah is a sporting-goods brand specializing in team sports gear including volleyball apparel, bags, and accessories sold direct-to-consumer. Closely comparable to Dig Life in volleyball-product focus, though larger and broader across team sports.
• CustomInk: CustomInk is a leading online custom apparel and team-uniform platform serving clubs, teams, and groups. Comparable to Dig Life on the customized volleyball apparel and team-order use case (personalized player-number tees), but at much larger scale and across all sports.
• Volleyball Express: Volleyball Express is a volleyball-specialty retailer selling apparel, equipment, and accessories via its online store and physical locations. Comparable to Dig Life in volleyball-only retail focus, but with broader equipment assortment.
• Positive Prints: Positive Prints sells volleyball-themed apparel and accessories (including mom and spectator lines) through its own e-commerce store. Direct niche overlap with Dig Life in volleyball-specific fan/player apparel targeting families.

Emerging players

• Arts-Hockey / Artsy Vibes Co (volleyball line): Artsy Vibes Co operates niche sports lifestyle apparel lines including volleyball-themed merchandise sold direct-to-consumer. Comparable to Dig Life in mission-driven, community-led niche sports apparel targeting moms and players.
• Hooray Volleyball: Hooray Volleyball sells volleyball-themed apparel and gifts targeted at volleyball players and families. Direct product overlap with Dig Life in volleyball-only apparel and accessories, typically with a similar small-batch DTC model.
• GameDay Custom Tees: GameDay Custom Tees sells custom sports apparel including volleyball-themed shirts for players, parents, and spectators. Comparable to Dig Life on volleyball apparel customization for families and small team orders via e-commerce.

Broad incumbents

• ASICS Volleyball: ASICS is a global athletic footwear and apparel brand with a dedicated volleyball category covering shoes, jerseys, and accessories. Comparable to Dig Life as a volleyball-specific apparel/footwear competitor, though operating at brand-incumbent scale across multiple sports.
• Etsy (volleyball-themed seller ecosystem): Etsy hosts a large ecosystem of small sellers offering volleyball-themed apparel, accessories, and personalized gifts. Comparable to Dig Life as a competing distribution channel where volleyball-family buyers routinely discover niche volleyball merchandise.
• Mizuno Volleyball: Mizuno is a global sporting-goods brand with a strong volleyball vertical spanning apparel, shoes, and equipment. Comparable to Dig Life on volleyball-specific product focus, but at established-incumbent scale with wholesale club and team distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Lifestyles Group