Positive Prints

What Positive Prints does

Positive Prints (legally Positive Prints Sp. z o.o., registered in Warsaw, Poland) is a direct-to-consumer e-commerce company that designs, sells, and ships personalized art prints and jewelry worldwide. Founded in 2017, the company has served more than 55,000 customers across 14+ localized storefronts and multiple currencies, operating with a headcount of 1-10 employees as a privately held, bootstrapped business with no disclosed funding rounds or institutional investors.

The product portfolio is anchored in personalized wall art built on a custom print-on-demand platform featuring a real-time design Editor with 300 DPI live preview. Proprietary technical components include astronomical star mapping (recreating the night sky for a chosen date and location), moon phase calculation, and custom map art generation covering city, relationship, national park, and lake topography prints. Core SKUs include star maps, moon phase posters, 'where we met' and engagement maps, national park maps, and wedding-themed lyric prints, complemented by an adjacent handcrafted personalized jewelry line (bracelets, necklaces, rings, earrings) and digital download fulfillment for last-minute gifting. Materials specified include 200g matte paper, giclée printing, canvas formats, and acid-free archival options.

The business model is purely transactional and self-serve: customers configure products in the Editor, check out via integrated processors (TPay, PayU, PayPal, Stripe), and receive either instant digital files by email or physical prints shipped from decentralized production facilities in multiple countries. Pricing is unit-based and product-specific (publicly undisclosed), with bundle discounts (e.g., 25% off a second product) and a free-shipping threshold. Revenue streams include physical prints, digital downloads, jewelry, and gift cards, all under one-time-purchase economics. Customer acquisition is primarily organic and content-driven, supported by SEO, a multilingual blog, and organic social presence on Facebook, Instagram, and TikTok, with a GDPR-compliant email newsletter offering a 6% first-purchase incentive. The company is registered in Poland and serves EMEA, North America, and APAC markets, with no B2B or enterprise segment.

Name

Positive Prints

Legal name

Positive Prints Sp. z o.o.

Website

https://positiveprints.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Positive Prints is a Poland-based direct-to-consumer e-commerce company selling personalized art prints (star maps, moon phase posters, custom maps) and handcrafted personalized jewelry worldwide, serving individual gift buyers across weddings, anniversaries, birthdays, and life-stage occasions through a self-serve design Editor and globally distributed production.

Ownership category

akta.pro rank

Product category

Personalized Gifts and Custom Art Prints

NAICS

Art Dealers (45992), Commercial Screen Printing (323113)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Jewelry, Silverware & Plated Ware (3910)

akta.pro industry

PRIMARYMPAJALAD

Large-Format & Specialty Printing (Signage, Posters, Displays)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

SECONDARYBPAFAMAL

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser)

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Personalized gifts
• Custom star maps
• Moon phase posters
• Custom map prints
• Personalized jewelry

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Physical Print Products: Custom-made-to-order prints on poster paper or canvas, shipped worldwide to customers. Products include personalized maps, star maps, moon phase posters, and photo prints. Pricing varies by product type, size, format, and customization options.
2. Digital Downloads: Digital files delivered instantly via email for customers to download and print at home or local print shops. Includes option for digital photo gifts.
3. Personalized Jewelry: Handcrafted jewelry pieces that can be personalized, complementing the print product line.
4. Gift Cards: Prepaid cards valid for 6 months from issue date, available in digital or physical form, usable for whole or partial payment of products.
5. Bundle Discounts: Volume-based discounts encouraging multiple purchases, including Buy One Get 25% Off Second Product promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Positive Prints designs and sells custom-made personalized art prints — including star maps of the night sky, moon phase posters, and location-based city, national park, and lake maps — along with personalized jewelry. Products are configured and previewed in real time by customers using a proprietary online Editor and produced on demand with local fulfillment.

Product overview

Positive Prints operates as an e-commerce platform offering personalized print and jewelry products. The core offering consists of custom star maps (showing the night sky on a specific date/location), moon phase posters, custom city and relationship maps (e.g., 'where we met', 'first date', 'engagement' maps), lake topography art, and national park maps. These are available as printed posters, framed posters, canvas prints, or digital downloads. The company also expanded into personalized jewelry including bracelets, necklaces, rings, and earrings. A product personalization Editor tool allows customers to customize colors, text, dates, quotes, and song lyrics in real-time. All products are made-to-order and ship worldwide, with local production in multiple countries. The product portfolio spans recipients (mom, dad, couples, grandparents, friends, teachers) and occasions (wedding, anniversary, birthday, graduation, retirement, baptism, baby shower, engagement, housewarming, holidays).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Star Map Poster
• Moon Phase Poster A personalized art print showing the moon phase on a customer-specified date, used as a keepsake for birthdays, anniversaries, and other milestones.
• Where We Met Map A personalized map print tied to the location where a couple first met, marketed as a relationship gift.
• Our First Date Map A personalized map print commemorating the location of a couple's first date.
• Met, Engaged, Married Map A personalized map print that combines multiple relationship milestones (meeting, engagement, marriage) into a single custom design.
• Met, Kissed, Engaged Map A personalized map print combining meeting, first kiss, and engagement locations into a single custom design.
• Engagement Map A personalized map print commemorating the location of a couple's engagement.
• National Park Map Print A personalized map print of a selected national park, targeted at travel keepsakes and outdoor enthusiasts.
• Lake Topography Art Print A personalized art print depicting the bathymetric/topographic contour lines of a selected lake.
• First Dance Song Lyrics with Photo Print A personalized wedding/anniversary print combining the lyrics of a couple's first dance song with a custom photo.
• You & Me Photo Collage Print A personalized photo collage art print designed for couples.
• Photo Letter Prints A personalized art print that uses photos to form letters (e.g., a name or word).
• Retirement Photo Gift Print A personalized print designed as a retirement gift, including retirement-themed star map variants.
• Personalized Jewelry Custom-made jewelry pieces (e.g., necklaces, bracelets) personalized with names, dates, coordinates, or other engraving, complementary to the print catalog.
• Instant Digital Download A digital file version of any personalized print, delivered instantly after purchase for last-minute gifting.
• Gift Card A stored-value gift card redeemable on the Positive Prints website, sold as a standalone product.

Quantifiable outcome

• 55,000+ customers served worldwide
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Under Lucky Stars: Direct competitor offering personalized star map posters and moon phase prints to a global gift-giving audience. Closest like-for-like competitor in the personalized night-sky category that Positive Prints pioneered.
• Mapiful: Specializes in customizable city, neighborhood, and star map posters sold direct-to-consumer globally. Directly overlaps with Positive Prints' custom map, star map, and 'where we met' product lines.
• The Night Sky: Personalized star map poster brand serving the gifting and home décor market. Competes head-to-head on night-sky prints with similar emotional-gift positioning.
• Personalization Mall: Large D2C retailer of personalized gifts including engraved and printed items. Competes for the same gift-occasion buyer across multiple personalized product categories.

Emerging players

• Wonderbly: Personalized children's books and gifts sold direct-to-consumer globally. Comparable personalized gifting D2C model with similar emotional-occasion positioning, though focused on books rather than prints.

Broad incumbents

• Vistaprint: Mass-market online printing platform with broad custom product capabilities including posters, canvas, and signage. Larger incumbent with overlapping print production capabilities, though primarily B2B/SMB.
• Shutterfly: Established personalized photo products and print retailer with global reach. Larger incumbent offering canvas prints, photo books, and custom gifts overlapping with Positive Prints' core offering.
• Snapfish: Online photo printing and personalized gift retailer owned by Apollo. Overlaps on photo prints, canvas, and personalized gifting categories with broader scale.
• Etsy: Global marketplace where many independent sellers offer personalized star maps, moon phase prints, and custom maps. Competes for both demand and supply (third-party sellers replicating Positive Prints' products).
• Things Remembered: Legacy personalized gifts retailer (engraving and custom items) with established gift-occasion brand recognition. Overlaps in the personalized gifting category with broader but less digitally native product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/positiveprintscom
• Instagraminstagram.com/positiveprintscom
• TikToktiktok.com/@positiveprintscom
• LinkedInlinkedin.com/company/the-positive-prints

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Prints